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Different Types of Tourism (Part II)

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Page 1: Thomas Cook Tour

Different Types of

Tourism

(Part II)

Page 2: Thomas Cook Tour

SOCIAL TOURISM

• In general, holiday market is a commercial

market...meaning…consumers have to pay full

price for their vacation.

• However, in a number of countries, tourism and

holiday-taking is also encompassed within the

realms of welfare policy.

• Meaning, holidays are subsidized by government or

voluntary sector agencies.

• Cheques-Vacances use to exchange with

tourism service.

• Social tourism holiday villages

Page 3: Thomas Cook Tour

SOCIAL TOURISM

• In recent year, social tourism also try to provide a

better service for groups in society who have been

ignored or discriminate against.

1) Disability consumers: mobility problems,

impaired sight or hearing difficulties.

2) Single-parent families: when there is a

stipulation of family meaning two adults and

children.

• Encouraging ‘ethic minority’ to participate in

tourism market.

Page 4: Thomas Cook Tour

EDUCATIONAL

TOURISM• Start from Greek & Roman elites travelled to

increase their understanding of the world.

• In recent decades, educational tourism represents

in form of….

1. Student Exchanges: people travel to other

countries to study and learn more about the

culture and language of other people.

2. Young People attending language classes in a

foreign country

3. Special Interest holidays: people’s main

motivation for taking trip is to learn something

new.

E.g. cookery classes, language classes

• This market is strong among ‘retired

people’=‘empty-nesters’

Page 5: Thomas Cook Tour

CULTURAL TOURISM

• Visits to heritage attractions, destinations,

and attendance at traditional festivals.

• A desire to sample national, regional or

local food and wine

• Sporting events

• Visiting farms or craft center

Page 6: Thomas Cook Tour

SCENIC TOURISM

• To view spectacular natural scenery

• Influence by the Romantic Movement in the Arts.

• Scenic tourism grew dramatically in the last

century in both Europe, particularly in the Alps,

and in USA.

• Mountains, water-related scenery, lake,

coastal scenery

Page 7: Thomas Cook Tour

HEDONISTIC

TOURISM

• Motivated by a desire for sensual pleasure

• The classic four ‘S’s’ of

• sea

• sand

• sun

• sex.

• Negative impact to both tourists and host

community.

• E.g. Pattaya, Thailand

Page 8: Thomas Cook Tour

ACTIVITY TOURISM

• Growing concerns such as health and fitness

• Using modes of transport to tour areas which

require effort on the part of the tourist, such as

walking, cycling and riding.

• Participating in land based sports such as golf

and tennis

• Taking part in water-based activities such as

diving and wind-surfing.

Page 9: Thomas Cook Tour

SPECIAL INTEREST

TOURISM

• A niche market acting like activity-

tourism, but differs in that it involves

little or no physical exertion

– Painting

– Gastronomy: cooking and enjoying

gourmet meals

– Music festival

Page 10: Thomas Cook Tour

SPECIAL INTEREST

TOURISM

• A niche market acting like activity-

tourism, but differs in that it involves

little or no physical exertion

– Painting

– Gastronomy: cooking and

enjoying gourmet meals

– Music festival

Page 11: Thomas Cook Tour

THE BACKPACKER

• Backpacker: tourists who use a rucksack or

backpack for their trip

• They tend to…

• Being independent rather than packaged

travel

• Desire to keep expenditure to a minimum

• Try to get off the beaten tourists track

• Extend the trip beyond the usual duration

of one or two weeks of a normal holiday.

• ‘Inter-railer’ : backpackers who travel across by

rail

• Most backpackers are usually students who have

long vacations

Page 12: Thomas Cook Tour

THE BACKPACKER

• Can be people taking a year out before begin their colleges or

after college graduation

• Popular among young people from developed countries, e.g. US,

UK, Netherlands, Germany, Australia, and Japan

• Backpacker is an early example of global tourist - - as they share

similar behavior (stay in the same accommodation and visit the

same attraction )regardess of their nationality - partly due to

backpackers share the same source of travel media, e.g. travel

guide suchas ‘ Lonely Planet’

• Future :

• Likely to grow more due to growing number of

students around the world

• However, Unlikely to become popular with other

groups because most people in employment have

limited paid holiday

• Could be another option for early retired people who

want to be more adventurous

Page 13: Thomas Cook Tour

EXCURSIONISTS AND

DAY-TRIPPER

• Excursionist is generally a domestic tourist and is

the core market for visitor attractions, many

seaside resorts and some rural areas

• Does not travel too far as they only have one day or

less available

• Involving with less planning for trip

• Car-based market

• Excursionist can also be in terms of international

• E.g. Malaysians shop in Singapore, Swiss

people shop in Milan

• Excursionists or day- trippers are also major

consumers of food and drink services so as

considerable use of leisure shopping facilities

Page 14: Thomas Cook Tour

THE SNOWBIRD

MARKET

• 2 characteristics of snowbird tourists

1) The trip are of long duration, from four

weeks to four months

2) They are normally taken by ‘retired people’

• The motivation of taking snowbird trip are…

• To escape the cold weather in their own

country

• To reduce their expenditure on heating at

home

• To improve their health that they may suffer

from cold

• To make new friends and have a less lonely

life

Page 15: Thomas Cook Tour

THE SHORT-BREAK

TOURISM

• Emerge because of ….

• the growth of the five-day week

with a full two-day weekend

• Increase of car ownership/ faster

aircraft

• E.g. romantic weekend for a couple

to Rome and Paris, shopping trip to

Hong Kong, Paris, VFR trips, health

spa breaks, special interest trips,

etc.,

Page 16: Thomas Cook Tour

ETHNIC MINORITY

TOURISTS

• They are ethnic communities staying within a particular

country

• May have been in the country for generations & often

maintain contact with their original country

• Have their own patterns of tourism and tourism

infrastructure

• In many developed countries, few people from this group

are regular purchasers for the mainstream tourism

Industry - - due to lack of disposable income

• Future:

• Growing in numbers of this group in various

countries & they are becoming more integrated

and gain greater economic power , therefore, we

shall see rise in numbers of them joining the

mainstream market in the near future