Third-Year Advising Seminar

Academic Overview Rebecca Leonard

Associate Dean for Student Services

Course Enrollment Begins

November 9, 2015

CHECK NOW FOR HOLDS ON YOUR ACCOUNT IN SIS

• Currently your adviser is your ICE Block Team Leader. After concentration declarations January 15-March 1, your adviser will be reassigned based on concentration selections.

• We try to assign all students to experts in the areas of their concentrations, but sometimes this becomes quite a challenge given the number of students that select any given concentration.

• All advisers are well-versed in advising in all areas.

Academic Advising

Third Year Integrated Core Experience Spring Semester

COMM 3040 Strategic Value Creation (4.5 credits)

COMM 3050 Entry Strategies in Emerging Markets (3 credits)

COMM 3060 Quantitative Analysis II (1.5 credits)

Needed Commerce Concentration, Elective, Comm Law, or College Elective (2 courses - 6 credits)

• Accounting Concentration: – Comm 3120 - Intermediate Accounting II

• Finance Concentration: – Comm 3720 - Intermediate Corporate Finance

– Comm 3721 - Quantitative Finance (1.5 credits)

• IT Concentration: – Comm 3200 - Project Management

– Comm 3220 – Database Management & Business

Recommended 3rd year can take 4th year

• Marketing Concentration: – Comm 3330 - Marketing Research Techniques

*Students Studying Abroad can take

courses during 4th year

Third Year Spring Course Requirements*

• Concentration/Track Declaration Period:

January 15th – March 1st

• All students must have one concentration. May declare two and complete if able to get all the required courses. May NOT double count concentration courses.

• All students may declare up to two tracks and complete if able to get all the required courses. You MAY double count track courses.

• Students may declare a major or minor outside the Commerce School. Students may have one second major and one minor – no more. Comm minors/majors do NOT double count.

Concentrations and Tracks

What is a Concentration?

A Concentration is a specialized area of study.

Courses taken to satisfy one concentration cannot be used to satisfy a second concentration. Commerce students may complete up to two concentrations if course scheduling allows this flexibility. Due to resources, the McIntire School cannot guarantee two concentrations.

Current Concentrations • Accounting • Finance • Information Technology • Management • Marketing

What is a Track?

A track is a specialty area of study crossing over multiple disciplines.

Tracks require 12 credits. Courses taken to satisfy track requirements can also be used to satisfy concentration, minor, or major requirements. Commerce students

may complete up to two tracks if course scheduling allows this flexibility. Due to resources, the McIntire School cannot guarantee the fulfillment of tracks.

Current Tracks • Business Analytics • Quantitative Finance • Entrepreneurship • Real Estate • Global Commerce • Advertising and Digital Media

Global Commerce Scholars

• Through close collaboration with faculty advisers, learn about professional research methods and practice; especially valuable to students considering graduate studies leading to research careers in business, consulting, government, or academia.

• During the fall of the fourth year, students will be registered for COMM 4840 (2 credits) and develop a detailed proposal that defines the scope of their research. Students whose proposals are approved by the GCS faculty advisers will complete their research and write the thesis while registered for COMM 4841 (2 credits) during the spring of the fourth year.

• Students who successfully complete this research program will be designated as “Scholars in Global Commerce” and will be recognized at graduation. Limited to 8-10 students; do NOT have to be in the Global Commerce Track to participate. Application in Mid March.

48 credits must be in Commerce Courses 57 credits must be in Non-Commerce Courses 15 credits Commerce or Non-Commerce Courses

= 120 total credits (60 of which must be in residency as a UVa student)

Bachelor of Science Degree in Commerce Course Planning

Important Credit Requirements

Students must earn the following minimum graded credits AFTER enrollment at McIntire: 57 total credits: 39 credits in Commerce (this includes the core courses(ICE) + Comm Law) 9-12 credits of courses in concentration 3-6 credits of electives Students must take 27 graded credit

hours during 4th year

Bachelor of Science Degree in Commerce Course Planning

Important Credit Requirements

McIntire Student Services Office Robertson 311

Academic Advising Walk-In Office Hours:

•Monday 1-3 PM

• Tuesday 10 AM-12 Noon

•Wednesday 10-11:30 AM

• Thursday 1:30-3 PM

Concentrations

Accounting Third Year COMM 3110 Intermediate Accounting I (Fall) COMM 3120 Intermediate Accounting II (Spring)

Fourth Year Two courses from following list of electives: COMM 5110 Financial Statement Analysis (Spring) COMM 5130 Advanced Financial Accounting (Fall) COMM 5140 Strategic Cost Management (Spring) COMM 5150 Introductory Auditing (Fall) COMM 5450 Federal Taxation I (Fall) COMM 5460 Federal Taxation II (Spring) COMM 5510 Accounting & Financial Management in Europe (Spring)

Accounting – Skills Learned

Technical Knowledge (tax, auditing, financial accounting, cost accounting) Critical Thinking Communication Skills (written and oral) Presentation Skills Professional Reporting Ethics Research Skills Teamwork Integration of Technical Knowledge Understanding, Interpretation and Analysis of Accounting Information Global and Current Accounting Issues

Accounting Potential Career Opportunities

Auditing Advisory Services Tax Professional Attestation Services Information Technology Forensic Accounting Transaction Services Risk management Compliance and Monitoring Federal Advisory Consulting Corporate Accounting Corporate Tax

Finance* Third Year COMM 3110 Intermediate Accounting (Fall) COMM 3720 Intermediate Corporate Finance (Spring) COMM 3721 Quantitative Finance (Spring) Fourth Year COMM 4710 Intermediate Investments (Fall/Spring) Choose one of the following “capstone” courses COMM 4720 Advanced Corporate Finance: Valuation and Restructuring (Fall/Spring) COMM 4721 Advanced Corporate Finance: Investment Banking (Spring) COMM 4730 Advanced Investments: Derivatives and Fixed Income (Fall) COMM 4731 Advanced Investments: Investment Management and Trading (Spring) * See next slide if interested in the Quantitative Finance Track

Finance Concentration—Optimal Timing of Required Courses if interested in the Quantitative Finance

(QF) Track* Third Year

COMM 3110 Intermediate Accounting (Fall)

COMM 3721 Quantitative Finance (Spring)

COMM 4710 Intermediate Investments (Spring)

Fourth Year COMM 3720 Intermediate Corporate Finance (Fall/alternative spring 3rd year)

Choose one of the following “capstone” courses

COMM 4720 Advanced Corporate Finance: Valuation & Restructuring (Fall/Spring)

COMM 4721 Advanced Corporate Finance: Investment Banking (Spring)

COMM 4730 Advanced Investments: Derivatives and Fixed Income (Fall)

COMM 4731 Advanced Investments: Management and Trading (Fall/Spring)

*Note: These are the recommended timing of requirements to fulfill the finance concentration only. Additional requirements are needed to fulfill the track.

Finance – Skills Learned

• Finance is financial economics. • It is the systematic study of how financial markets

work: • Households … • Corporations ... • Financial intermediaries ...

• We use the following tools in our analyses: • Economic logic/intuition. • Statistics/econometrics. • A variety of software packages. • Accounting information.

Finance Potential Career Opportunities

• Investment Banking

• Consulting

• Corporate Finance

• Sales and Trading

• Asset Management

• Private Equity

• Real Estate

Information Technology Third Year OR Fourth Year COMM 3200 Project Management (F/S) – Required for IT concentration COMM 3220* Database Management Systems and Business Intelligence (F/S) Fourth Year COMM 4230* Information Technology in Finance (Spring) COMM 4240* Electronic Commerce and Web Analytics (Spring) – 4.5 credit hours COMM 4250 Digital Innovation (Spring) – 1.5 credit hours COMM 4251 Digital Safari (Spring) – 1.5 credit hours COMM 4260* Business Analytics (Fall/Spring) COMM 4261* Big Data (Spring) – 1.5 credit hours COMM 4262* Business System Dynamics (Spring) – 1.5 credit hours COMM 4293 GCI: IT Project Practicum in Argentina (January) COMM 4520 Introduction to Cloud Computing (Spring) – 1.5 credit hours COMM 4529 GCI: Strategy & Systems in Australia & New Zealand (January)

A total of 9 credit hours is required for an IT concentration (COMM 3200 + 6 more) * Can be applied to the Business Analysis track

Information Technology – Skills Learned

• Transforming business with IT • Systems: people + process + data + technology • Business process improvement • Database management & business analytics • Emerging/disruptive technologies • Digital innovation • Cloud computing • Project management • Consulting

Information Technology Potential Career Opportunities

Short-term

• Business analyst

• Systems analyst

• Data analyst/scientist

• Consultant

• UX designer

Medium to Long-term

• Senior consultant

• Project manager

• CIO/Partner

• CEO

Management • Distinctive among concentrations

– Designed as a concentration that complements another area of deeper functional expertise

– No required course(s) to fulfill concentration

• To complete the Management concentration, students must complete three 4000-level management courses. – Most management courses carry the 46xx course

number

– Some limits on certain courses fulfilling requirement

– 3rd year opportunities with GCIs

Management—Unlimited courses • 46XX-Level Management Courses

– COMM 4621 Managing and Leading (Spring) – COMM 4622 High Performing Organization (Fall) – COMM 4650 Business, Politics, Culture in the

European Union (Fall) – COMM 4660: The Advice Business-The Basics of

Management Consulting – COMM 4680 Entrepreneurship (Fall) – COMM 4681 Entrepreneurship Track Capstone

(Spring) – COMM 4690 Global Management (Fall/Spring)

Open to 3rd years this Spring

COMM 4660: The Advice Business-The Basics of Management Consulting

• This course is designed to help students attack complex and ambiguous problems like a strategy consultant

• Best suited for students interested in jobs within the management consulting field

• Focus on applying a hypothesis driven problem solving approach to real world business and public policy problems

• An early emphasis in the course is on applying problem solving principles to increase student confidence and performance levels on case interviews

• The capstone project for the course will consist of a case competition that will be judged by representatives from top management consulting firms (Bain, Deloitte, Oliver Wyman etc…)

One 464X Management Communication course can be counted – COMM 4641 Public Speaking and Persuasion (Fall/Spring) COMM 4642 Communication Strategies for Business Professionals (Spring) COMM 4643 Advanced Business Speaking (Fall/Spring) AND/OR One of the following other courses can be counted toward the Management concentration: COMM 3200 Project Management (Fall/Spring) COMM 4311 Manufacturing in the Global Economy (Spring) COMM 4330 Negotiating for Value (Fall/Spring) COMM 4821 Managing Sustainable Development (Spring)

Management - Limited courses

COMM 4693 GCI: The Business of Saving Nature in Cuba (Spring) COMM 4569 GCI: Doing Business in Brazil (Spring) COMM 4569 GCI: Sustainable Practices in Denmark: Local Solutions to Global Challenges (May) COMM 4694 GCI: Business, Politics & Culture in the European Union (May)

Management Global Commerce Immersion

Management – Skills Developed

• Critical thinking

• Oral and written business communication

• General management skills/ Cross functional business value creation

• Team and organizational leadership

• Change management

• Entrepreneurship

• Consulting

Management Potential Career Opportunities

Post Graduation Entry Level opportunities … • Entrepreneur • Management consultant, such as Bain & McKinsey • Risk Management Analyst (Accounting) • Sell or Buy Side Equity Analyst (Finance) • Systems Analyst (IT) • Assistant Brand Manager (Marketing) Longer term opportunities • Entrepreneur • Management consultant, such as Bain & McKinsey • Venture capitalist • C-level executive--Chief Exec Officer (CEO), Chief Marketing

Officer (CMO), Chief Financial Officer (CFO), Chief Information Officer (CIO), Chief Operations Officer (COO)…

Marketing Third Year COMM 3330 Marketing Research (Spring) Fourth Year Choose two elective courses from the following list: COMM 4310 Global Marketing (Fall/Spring) COMM 4311 Manufacturing in the Global Economy (Spring) COMM 4320 Entertainment Marketing (Fall) COMM 4330 Negotiating for Value (Fall/Spring) COMM 4350 Customer Analytics & Brand Strategy (Spring) COMM 4371 Advertising & Promotional Aspects of Marketing (Fall)*

COMM 4373 Advertising & Promotional Aspects of Marketing – Friday Media Lab (Fall) – 1.5 credit hours* COMM 4372 Integrated Marketing Communications Campaigns (Spring)** COMM 4374 Integrated Marketing Communications Campaigns – Friday Media Lab (Spring) – 1.5 credit hours** COMM 4380 Consumer Behavior and Marketing Strategy (Fall) COMM 4559 Creating Value in Business-to-Business Markets (Spring)

*Must apply in late January/early February **Must have been enrolled in COMM 4371/4372

4.5 Credits

4.5 Credits

Marketing

Global Commerce Immersion courses in Marketing - COMM 4393 GCI: Consumers & Markets in India (January) COMM 4539 GCI: Media & Entertainment Industries in East Asia (January)

Marketing – Skills Learned • Research & analyze consumer and market data - translate analysis

into actionable marketplace insights. • Match product offerings to preferences of different target markets. • Utilize various media (particularly social media) to reach and

influence customers. • Innovate and develop new products that provide competitive

advantages. • Develop and manage brands that foster long-term customer

relationships. • Effectively set and manage product prices over time. • Manage channels of distribution and the process of bringing

products to market to create value. • Confront ethical challenges that arise in the marketplace.

Marketing Potential Career Opportunities

Career Paths for Marketing are broad. Some of the more common job titles include: • Advertising & Media Executive • Brand Manager/Product Manager • Supply Chain Expert • Marketing Research Analyst & Customer Analytics • Retail Executive • Marketing Management Consultant • Sales Manager • Chief Marketing Officer (senior level) Marketing degrees can also lead to careers in a wide variety of industries including consumer package goods, sports and entertainment, and durable goods, among many others.

Dinner Pick-Up

Sandwich Keep moving Water Keep moving Chips Keep moving

Break Out Rooms

Concentration Follow-Up Questions

– Second Floor Hallway

Track Information Sessions Advertising & Digital Media Track – Room 256

Business Analytics Track – Room 123

Entrepreneurship Track – Room 246

Global Commerce/Scholars Track – Room 258

Quantitative Finance Track – Room 120

Real Estate Track– Room 221