thiel design case study porfolio marketing
DESCRIPTION
Cast studies focusing on general marketingTRANSCRIPT
THIE
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Brand Communications Planning + Design
keith walters | Brand Architect Strategic Planning Director
We are Brand Architects.
We build integrated brand identity and marketing communications that tell your brand story and enhance your presence in the marketplace. Our clients range from start-ups and not-for-profits to multinational organizations.
We have an experienced team of business & design professionals.
We share a common passion to create inspired work.
We understand business.
We are creative & strategic thinkers.
We create communications that enhance your image and drive your financial success.
O u r A p p r o A c h
Think & Feel. It describes what your brand identity and communications need to inspire. It describes what differentiates your organization, and the meaning you bring to market. Design without meaning is just pretty pictures. Brand communications with meaning have the power to inform, explain and persuade. They tell your story.
Think & Feel. It describes how we combine left-brain strategy with right-brain creativity. It describes the unique combination of life and enhanced meaning that should define every brand. We operate in the space between both sides of the brain, developing ideas that resonate across all points of contact. We tell your story.
research & analysis
strategic planning
Brand identity
employee branding
Marketing communications
Financial communications
environments
Internet marketing
Video & motion graphics
Market & industry research Perception research Internal branding research
Competitive research rOI research Benchmarking / Best practices Marketing audits
Communication plans Brand strategy & positioning Brand mission & vision Brand Profile
Key messaging & taglines New market opportunities Product development
Naming & nomenclature Visual identity Brand launch New product launch
Stationery systems Brand standards
Capabilities brochures Books Product literature Catalogs Advertising Direct mail
Social media Package design Internal communications
Environmental graphics Signage programs Trade show displays
Trade show support Point of sale
Website development Email campaigns Advertising
Animations Videos DVDs
Internal brand launch Employee communications
Annual reports Investor communications
O u r c A p A B I L I T I e s
O u r p r o c e s s
ANALYZe Defining opportunitiesWe think about your organization and research everything
about it. Through this targeted research, we analyze
your situation, discovering competitive insights and
strategic opportunities.
VerBALIZe setting the DirectionWe verbalize strategic objectives and develop your
Brand Profile™. Describing the essence of your organization,
it becomes the guiding document through which all
creative decisions are made and measured.
reALIZe producing the solutionWe put your organization in the best light to realize
positive and measurable results, efficiently producing
and effectively delivering your differentiating
communication tools.
VIsUALIZe creating solution optionsThe feel of your organization, expressed across all media
and touch points, brings your brand and key messaging
to life. We visualize and create brand assets for every
way you communicate.
creativity based on strategy
We base all design options on our client business objectives,
using creativity to communicate, not just decorate.
Aptitude without attitude
We respect and listen to our clients’ opinions and requirements,
collaborating to reach the most effective solutions.
highest ethics and integrity
We uphold the highest standards in all client relationships—
their success is our success.
concern for the individual
We are committed to our employees and clients, enabling them
to work as a team to produce solutions that make a difference.
Do what it takes philosophy
We give our best creative effort no matter the size of the project,
maximizing value and meeting deadlines.
O u r C O r E V A L U e s
Case
Stu
dies
N a m i n g & B r a n d I d e n t i t yA G A r c h i t e c t u r e
s tat i o n e r y c o m p o n e n t s
n e w n a m e & i d e n t i t y a n n o u n c e m e n t
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AG Architecture
wauwatosa, wisconsin
Launching the Brand
a change of ownership prompted a name
change and identity update for this architectural
firm specializing in residential communities.
the new identity suggests the new partnership,
and the element of community, supporting the
positioning phrase “a sense of community.”
the new identity was launched with a memorable
direct mail piece, and is supported by integrated
communications that expand on the positioning
phrase and its meaning for the firm and its work.
ity
n e w s l e t t e r
d i r e c t m a i l
c a pa b i l i t i e s b r o c h u r e
n e w i d e n t i t y
B o r g W a r n e r A d v e r t i s i n g
i d e a s t o r e s u l t si d e a s t o r e s u l t si d e a s t o r e s u l t si d e a s t o r e s u l t s i d e a s t o r e s u l t s i d e a s t o r e s u l t s
p r o d u c t / e x p e r i e n c e c a m pa i g n
f u e l e f f i c i e n c y / a i r q u a l i t y a d
What if?
V I S I T O U R W E B S I T E A T www.bwauto.com
At Borg-Warner Automotive we ask — and we answer. By
providing new concepts and more choices in automatic
transmissions, active all-wheel drive, engine timing systems,
turbochargers and air-management systems, we’re improving
fuel economy and air quality and delivering safety and con-
venience. We’re transforming the traditional to take the lead
in powertrain systems. Go ahead and ask us… what’s next?
...new-concept automatic transmissions saved fuel
...the safety of all-wheel drive was standard on family vehicles
...optimal engine performance meant skies stayed blue
BWA 8392 What if Ad Buick Open 7/30/03 2:37 PM Page 1
p r o d u c t a wa r e n e s s a d
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BorgWarner
auburn hills, michigan
Advertising
the advertising concepts for Borgwarner
include messages and imagery that promote
the company’s heritage and history.
its innovative value to the automotive
industry, specific product performance
attributes and value, and the technology
leadership of the company’s people are
also featured.
a n n o u n c i n g t h e n e w p o w e r t r a i n t e c h n i c a l c e n t e r
c o m m e m o r at i n g f o r d ’ s 1 0 0 t h a n n i v e r s a r y
B o s t i k , I n c . M a r k e t - s p e c i f i c C o m m u n i c a t i o n s
t r a d e s h o w d i s p l ay
p r o d u c t & p r o c e s s p o s t e r s
P E R S O N A L LYCOMMITTEDCOMMITTEDCOMMITTEDCOMMITTED
COMMITME NT & PE RSONAL ATTE NT ION
We are the resource that will work with you to understand
your needs and provide exactly the right solution. From
initial needs analysis through product support, you benefit
from our consultative approach. We listen to you and
study your product design, materials and manufacturing
process in order to specify the right sealant and provide
the application knowledge that is critical to your success.
Concern for our customer
drives our business
approach, our culture—
and YOUR SUCCESS.
O u r u l t i m a t e g o a l
i s t o h e l p y o u a c h i e v e
HIGH PRODUCTIVITY
WITHOUT LINE PROBLEMS.
Our business approach is
C U S T O M E R - F O C U S E D and
centered on A D D I N G V A L U E .
C L E A R L YSUPERIORSUPERIORSUPERIORSUPERIOR
W I N D O W S E A L A N T S
COMMITTED
VA L U E B E Y O N D T H E S E A L A N T
Throughout the world, Bostik is the industry-leading
resource for window manufacturers. Choose our people,
our insight, our products and our technology for the
greatest total value.
Beyond windows, Bostik brings specific knowledge and
superior products to door manufacturers. Also look to
Bostik to bring you sealants and adhesives for a wide
range of applications, including packaging, product
assembly, pressure-sensitive labels and converting.
(414) 774-2250
www.bostik-us.com
OUTSIDEBack Cover Front Cover
FLAP GLUES OVER MYLAR WINDOW & TO POCKET
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FLAP GLUES TO IBC
w i n d o w s e a l a n t s b r o c h u r e
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Bostik, Inc.
milwaukee, wisconsin
Market-specific communications
this industrial adhesives and sealants
manufacturer required a system of product
literature and communications tools to
address multiple products and customer
groups to explain the differentiating attributes
of both the company and its adhesive products.
while maintaining consistency, individual
product literature components, direct
mail and trade show materials highlight
each product’s attributes and applications
to specific markets. Key customer groups
are addressed with differentiating value
messages and materials that promote the
specific performance characteristics of each
product, and raise the level of awareness
of the product and corporate brands.
ta b l e t e n t
h y g i e n e a d h e s i v e s b r o c h u r e
G r a d u a t e S c h o o l C o m m u n i c a t i o n sC o n c o r d i a U n i v e r s i t y W i s c o n s i n
g r a d u at e p r o g r a m b r o c h u r e
d i s p l ay b a n n e r
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Concordia University Wisconsin
mequon, Wisconsin
Graduate school Communications
the graduate school of concordia university
Wisconsin hired us to concept and design their
admissions brochure. the theme we devel-
oped, “you’re ready,” reflects two meanings:
you’re ready for concordia’s graduate school,
and when you complete graduate school,
you’re ready for the challenges of the busi-
ness world. they were so pleased with the
outcome of the initial brochure, we have
since completed additional brochures, flyers
and print advertising. For the first time, there
is consistency in message and format in the
graduate school materials.
g r a d u at e e d u c at i o n b r o c h u r e
p o c k e t F o l d e r & i n s e r t s
p r i n t a d v e r t i s i n g
DominIcan highschool
Dominican students get accepted at the best universities.
Admissions officers know the quality of our
advanced curriculum and want our students.
Dominican graduates receive among the very highest
scholarship dollars per student in Wisconsin.
A G O D U K E N O T R E D A M ETTE NORTHWESTERN YALE WASHINGTON UNIVERSITYUcanU
educational excellence supported by
C a t h o l i c . C o l l e g e P r e p .
R e c r u i t i n g C o m m u n i c a t i o n sD o m i n i c a n H i g h S c h o o l
R e c R u i t i n g b R o c h u R e
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Dominican High School
Whitefish bay, Wisconsin
Recruiting communications
the leadership of Dominican high School
and their alumni donors came to thiel
Design for assistance in producing integrated
communications materials. the ethical
leadership brochure, honor Roll of investors
report and advertising campaign now provide
Dominican with the necessary tools for
fundraising and recruiting.
highschool
Sign up now!
SUMMER
Basketball Camps for boys and girls in middle school
are running in June and July.
For information on Basketball and other DHS Athletic camps, call 414-332-1170 ext. 130.
C a t h o l i c . C o l l e g e P r e p .
DominIcan
educational excellence supported by
DominIcan highschool
Dominican students get accepted at the best universities.
Admissions officers know the quality of our
advanced curriculum and want our students.
Dominican graduates receive among the very highest
scholarship dollars per student in Wisconsin.
A G O D U K E N O T R E D A M ETTE NORTHWESTERN YALE WASHINGTON UNIVERSITYUcanU
educational excellence supported by
C a t h o l i c . C o l l e g e P r e p .
i n v e S t o R R e p o R t
p R i n t a D v e R t i S i n g
b u S a D v e R t i S i n g
B r a n d I d e n t i t y P r o g r a mF r a n t z G r o u p , I n c .
c a pa b i l i t i e s b r o c h u r e
p r o p o s a l s y s t e m
T H I E L D E S I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o m
n e w i d e n t i t y
Participate in the survey,
and your name will be entered
in a drawing to win an
Apple iPhone that will make
you the envy of your friends.
www.thefrantzgroup.comwww.qsrmagazine.com2007 Franchisee Technology Adoption Survey is co-sponsored by QSR Magazine and Frantz Group. Participation in this survey is restricted. It is only for QSR franchisees or their designees responsible for selecting, recommending or approving the purchase of technology used to run their franchised restaurant(s). Participants will be validated. Limit: one entry per person and per email address. For detailed information visit: qsrmagazine.com/survey/rules.
calling all franchisees
Participate in the 2007 Franchisee
Technology Adoption Survey™ to
help form a collective opinion that
will inform the industry.
Fill out the survey online:
www.qsrmagazine.com/survey
July 23 to August 22
The goal of the survey is to
understand technology adoption from
the QSR franchisee perspective.
This survey, which can drive change, is
your opportunity to communicate back
to franchisors and technology vendors —
to make it faster, easier and more effi cient to
integrate new technology into your franchise.
W E W A N T Y O U R O P I N I O N
TFG2919 QSR-Adƒ.indd 1 7/9/07 5:05:51 PM
p r i n t a d v e r t i s i n g
w e b s i t e
d i r e c t m a i l
Frantz Group grafton, wisconsin
Brand Identity Program
Strategic objectives reinforce the firm’s market position and emphasize its focus on providing direct marketing services exclusively to technology companies.update the visual identity to begin the firm’s brand story.
Strategic toolsmarket research revealed the positive client perception of the firm’s total focus on technology marketing.the new logomark visually communicates the firm’s element of focus, and includes a strong and meaningful icon.the Focus is Power positioning phrase strongly communicates the firm’s focus, and is illustrated on certain applications with a symbolic depiction.the brochure is designed around the element of focus and describes the firm’s focus in delivering integrated direct marketing services.a direct mail piece represents the firm’s personal attention to clients, and the unique fold allows the cap of the Frantz employee to change to the client’s cap, as “we become you.”
Return on objectivesthe firm has realized immediate success in attracting clients around the Focus is Power positioning, and is differentiated in the market.employees are energized around the new brand identity, and the firm’s interiors and merchandise help to bring the brand alive.
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M a r k e t i n g C o m m u n i c a t i o n sI n l a n d P o w e r G r o u p
d i r e c t m a i l e r
c o m pa n y n e w s l e t t e r
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Inland Power Group
Butler, wisconsin
Marketing communications
evolving from the previous dual name detroit
diesel & allison transmissions, inland
power Group now represents the activities
of the company to repair vehicle fleets and
provide key parts to keep commercial vehicles
running. the positioning phrase “ready
to run” describes the key value of the
company to keep vehicle fleets
and commercial transportation vehicles
operating and on the road. integrated
communications components are designed
to convey power and movement, and the
people behind the company’s critical services.
c o m pa n y B r o c h u r e
a d v e r t i s i n G
B r a n d l a u n c h m a i l e r
C o r p o r a t e C o m m u n i c a t i o n sJ o y G l o b a l
E m p l o y E E D E v E l o p m E n t p r o g r a m
Joy Global Inc.
Employment Value Proposition
Digging DEEPEr.
Reaching FaRtheR.
To identify Employment Attributes that attract and help retain
superior talent, we surveyed over 1,000 people, including
new and tenured employees, employees who have left us, and
candidates who have chosen not to join us.
We also studied the best-in-class results of a landmark
survey by the Corporate Leadership Council to learn what various
companies are doing to attract and retain good people.
joy global survey
1,100 Joy global employees
16 Lost candidates
19 Lost employees
gathering insight
2
To attain our long-term Strategic imperatives, we need to
continuously improve the caliber of our teams.
We must attract and retain high-performing people who
have technical skills, experience, contacts and resources, people-
skills and passion — to step in, step up and succeed.
objectives
joy global strategic imperatives
Growth
Operational Excellence
High Performance
Shareholder Value
10
EVP = Messaging + Delivery
Toward our objectives, we must project a strong Employment
Value Proposition that gives Joy Global a competitive advantage
in the labor market.
how we need to operate
As an organization we will:
Consistently communicate our commitment
to provide Development Opportunities and
Future Career Opportunities.
Facilitate Development Opportunities and
Future Career Opportunities that increase
as our business grows.
messaging
delivery
11
Joy Global
milwaukee, Wisconsin
Corporate Communications
the distinctive Joy global Careers website
is the company’s foremost tool for attracting
prospective employees. the site is designed
to convey that Joy global is “the team to be on” —
highlighting the culture and people, performance
expectations, technology focus and fiscal strength
of the global corporation.
the 24-page Employment value proposition
booklet defines Joy global’s Employee Development
program for the hundreds of managers worldwide
who are responsible for developing and retaining
high-performing talent. this “bible” sets the CEo’s
expectations of management leaders.
the Joy global Inc. annual report is a vital
instrument for conveying the corporation’s financial
performance and strategic direction to the
investment community. Critical sensitivity
is essential in developing the appropriate verbal
and visual messaging that influence decisions
about investing in the company.
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E m p l o y E E r E C r u I t I n g W E b s I t E
a n n u a l r E p o r t s
j o y g l o b a l i n c . 2 0 0 7 a n n u a l r e p o r t
global reach. leading technology.
2008annual report
joy global inc.
october 30, 2009 october 31, 2008 % Change
Net sales 3,598,314 3,418,934 5
Gross profit 1,152,800 990,005 16
Gross Profit Percentage 32.0% 29.0%
operating Income 702,312 551,204 27
Operating Income Percentage 19.5% 16.1%
Net Income 454,650 374,278 21
diluted earnings per share 4.41 3.45 28
Cash dividends per share 0.70 0.63 11
shares outstanding 103,104 108,425 (5)
(in thousands, except per-share information)
f I N a N C I a L H I G H L I G H t s
JoY GLoBaL INC. is a worldwide leader in manufacturing, distributing and servicing
equipment for surface mining, through its p&H Mining equipment business and
underground mining, through its Joy Mining Machinery business.
revenue (in millions) eBit (in millions)
0%
20%
40%
60%
80%
100%
AftermarketOriginal Equipment
Aftermarket Sales %
$0
$1000
$1500
$2000
03 04 05 06 07 08 09
$500
Free cash Flow* (in millions)
*Reconciliation available at www.joyglobal.com
Free Cash Flow
$200
$100
$0
$500
$600
03 04 05 06 07 0908
$400
$300
return on invested capital*
*Reconciliation available at www.joyglobal.com
20%
10%
0%
40%
50%
03 04 05 06 07 0908
30%
$200
$0
$600
$800
03 04 05 06 07 0908
$400
1
to o u r s H a r eH o L d er s
Our fiscal year began with the global economy rapidly
headed into recession and with commodity end-markets
in a virtual freefall from their record levels of 2008. Our
customers reacted quickly by reducing production levels
and deferring mine expansion projects. Despite the pressures
at the time, we addressed resulting contract cancellations
and deferred Letters of Intent in a manner that served
the long term interests of our business and preserved the
goodwill of major customers. I believe we balanced these
two objectives appropriately, and will benefit from our
actions when these projects are re-activated.
The sudden decline in incoming order rates caused us to
adjust our own business. Costs have come down by more
conventional volume-based reductions, but we have also
made systemic changes in our cost structure. We moved
I am pleased to report that our fiscal 2009 was a year of record
performance and significant accomplishments despite many challenges
that resulted from unprecedented volatility in our end-markets.
This past year we delivered record revenues, record earnings and record
profitability, and we improved many other areas of performance. Earnings
per share were up 28 percent to $4.41 on a 5 percent increase in revenues
to $3.6 billion. Our operating profit margin increased by 90 basis points
from our prior best to 19.5 percent. Process improvements also helped
working capital velocity, and we reduced both Accounts Receivable and
Inventory on higher sales. We also generated our second highest level of
cash from operations despite a reduction in excess of $200 million in
customer Advanced Payments due to declining backlogs. I am also proud
to report that 2009 was our safest year ever, with a lost time incident rate
below 0.7 per one hundred full time workers. To put this in perspective,
it is less than one-fourth the average rate of all manufacturing.
Michael W. Sutherlin President and
Chief Executive Officer Joy Global Inc.
F o c u s e d o n t h e F u t u r e o F M i n i n g
J o Y G L o B a L I N C . 2 0 0 9 a N N u a L r e p o r t
ART-IST EDI-
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f u l l l i n e c ata l o g s
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Kohler Company
Kohler, Wisconsin
Product Print Communications
both the ‘bodies of Water’ binder and tab
system and the full line catalogs were
developed to capture the emotional appeal
that the Kohler product line elicits. these
materials employ a human lifestyle approach
featuring dramatic photography and a rich
color palette that suggests comfort
and sophistication. the materials offer
a wide-ranging audience of architects,
contractors, retail stores and consumers
a steady stream of innovative Kohler products.
p r o g r a m i d e n t i t y
b i n d e r ta b s
B r a n d I d e n t i t y P r o g r a mK o l b + C o .
m o d u l a r f i r m b r o c h u r e
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Kolb+Co.
milwaukee, Wisconsin
Brand Identity Program
the accounting firm previously known as
Kolb lauwasser added complimentary
businesses to serve its clients beyond
traditional accounting and cPa services. a new
firm name and brand identity signals these
additional capabilities beyond accounting. the
firm is now known as Kolb+co., with a visual
identity that features a distinctive “plus
sign,” representing the firm’s additional,
value-added services, as well as the
mathematics and measurement inherent in
the firm’s services. a nomenclature system
re-named the complementary businesses
under the Kolb+co. name. marketing
materials and advertising are unified, with
the plus sign serving as a meaningful and
rememberable visual element.
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d i r e c t m a i l
“ Pa r t n e r S ” a d c a m P a i g n
o u t d o o r a d v e r t i S i n g
“ l e a d g e n e r at i o n ” a d c a m P a i g n
n e W l o g o
o l d l o g o
MARQUETTE
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a l m c g u i r e c o u r t f l o o r d e ta i l
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Marquette University
milwaukee, Wisconsin
Al McGuire court
to honor marquette’s legendary basketball
coach, al mcguire, the university updated
its basketball floor design, renaming it
“al mcguire court.” the new floor graphics
were designed to appear strong on camera
and serve to project a more dynamic image.
the new floor also effectively combines the
multiple identities of marquette, the Bradley
center and conference uSa. additionally,
sports vending machine fronts were developed
for on-campus locations.
S p o r t S v e n d i n g f r o n t
client d e s c r i p t i o i n o f w o r kB r a n d C o m m u n i c a t i o n sM e q u o n N a t u r e P r e s e r v e
d o n o r r e p o r t
Trinity Creek Restoration
check out our progress
Land Acquisition In 2002, the Greater Milwaukee Foundation, the Ozaukee Washington Land Trust, and the City of Mequon announced a goal to purchase a square mile of land to establish a premier environmental education and recreation facility for the greater Milwaukee community. Today, the partners have purchased 438 acres and protected in perpetuity another 112 adjoining acres. Only 90 acres remain to achieve the original goal.
Land Restoration Another goal is to return the land to hardwood forests and wetlands as it was prior to European settlement in the 1830’s. So, volunteers have planted thousands of trees, and the Wisconsin Waterfowl Association has removed miles of drain tile. With the drain tile gone, wetlands have returned. The result is that a variety of species such as Sandhill Cranes, Leopard Frogs, and Crayfish are now returning to this newly emerging habitat. All of these changes will make for a richer learning experience for students of all ages.
PieperPower Education Center The Ozaukee Washington Land Trust renovated a 12,000 square foot building to create a “sustainable structure” that demonstrates eco-friendly products and practices as well as to house our partners’ educational programs. Many generous gifts were supplemented by the efforts of volunteers and local businesses who donated equipment, supplies, materials, and their expertise. Today this education center has become an “environmental hub” for all to use.
Before
Norma and Gene Hayman Classroom
2
Trails and Observation Tower All visitors are welcome! The five-mile long trail system is nearing completion, and a 40 foot high observation tower has opened. A bridge and boardwalks over several wetlands allow visitors to explore and discover a variety of habitats. Park at 10000 North Swan Road, Mequon, to begin your journey.
Management and Operation The Ozaukee Washington Land Trust manages the land at the Mequon Nature Preserve as well as the PieperPower Education Center and several farmsteads with the assistance of one full-time employee, the Mequon Nature Preserve manager. To support the manager, the Land Trust relies on the dedication of volunteers, school groups, and university students as well as several seasonal college interns.
Endowment The partners established the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation with a bequest and a major gift. The Mequon Nature Preserve Advisory Board is working to raise $2.5 million to provide long-term financial support assuring future sustainability of the Nature Preserve and its mission. Please remember the Mequon Nature Preserve in your estate planning.
Observation Tower given in Marie Kasten’s daughters’ names to honor their inspiring teachers
3
Riveredge Nature Center teacher with MPS students at the Mequon Nature Preserve
Concordia University undergraduate ecology class
mission
Our mission is to be a guiding example of restoration by returning an urban/suburban area
to pre-settlement conditions and establishing an environmental education conservancy
and natural habitat that inspires exploration and cultivates stewardship, encouraging
visitors to get off the path.
founding partners City of Mequon
Greater Milwaukee Foundation
Ozaukee Washington Land Trust
Table of Contents
Brief History 1Progress 2Private/Public Partnership 4Gifts 4Donors 5
8200 W. County Line Rd.Mequon, WI 53097262.242.8055
a brief history....
With a generous gift from the Paddock Fund at the Greater Milwaukee Foundation, Mr. Richard Paddock
set in motion an effort that will save a square mile of land for future generations. As he looked out from his
Alexian Village apartment, he saw woods and fields stretching north outward from Milwaukee’s urban edge.
Dick said with a twinkle in his eye, “It would be good to save ‘a little land’.” The City of Mequon and the Ozaukee
Washington Land Trust took up his challenge, and today the Mequon Nature Preserve and adjoining Milwaukee
County Kohl Park will preserve for future generations a green space that is the size of New York City’s Central Park.
1Swan Road Trail
Restore.
a r eport to our donors
Explore. Discover. Get off the Path
f u n d r a i s i n g b r o c h u r e s
Mequon Nature Preserve and PieperPower Education Center
The Mequon Nature Preserve is a place like no other. Although the Preserve lies in the midst of a metropolitan area with over 1.6 million people, once there you will find yourself far away from the city’s hustle and bustle. You will walk through nearly one square mile of hardwood forests, wetlands, and open fields. This close-in location enables youth groups and students enrolled in K-12 programs, technical colleges, and universities to use this space as their outdoor classroom. While young children are catching grasshoppers, university students are studying water quality. Others come to hike, birdwatch, picnic, or snowshoe.
Mequon Nature Preserve’s PieperPower Education Center is located at 8200 West County Line Road, Mequon WI. To learn more about the Nature Preserve and the Education Center or to print a trail map, please visit our website: http://mequonnaturepreserve.org.
Trailhead Parking Lots
PieperPower Education Center8200 West County Line Road Mequon WI 53097262-242-8055
10000 North Swan Road Mequon WI 53097
8275 West Donges Bay RoadMequon WI 53097
Trails and the observation tower are open to the public sunrise to sunset, 365 days a year.
Designed by THIEL Design.
a place like no other.Mequon Nature Preserve...
Printed on recycled paper.Designed by THIEL Design.
How you can make a differenceYour gifts will help in the following ways:
Education – support efforts to partner with schools and youth groups that bring students of all ages to the Mequon Nature Preserve and to keep the PieperPower Education Center open for everyone.
Land Restoration – buy trees, plants, and supplies for students and volunteers who contribute thousands of hours to restore the land to the forest and wetlands it once was.
Endowment – make a gift to the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation. The fund’s interest earnings will support the Nature Preserve—a place like no other—forever.
Doing the impossible...
The impossible has happened. Seven years ago, we started a journey to restore almost one square mile of farmland to a rolling landscape covered with maples and oaks and meandering wetlands. The results are in. As you walk the Preserve, you will see a startling transformation:
■ children racing up an observation tower to see a soaring hawk
■ black-eyed susans and cone flowers replacing corn fields
■ students monitoring newly planted trees that will become tomorrow’s forest
■ ducks paddling in a pond where soybeans once grew
While the journey will take another 100 years, a place of unique beauty now exists. This land will never be covered with roof tops and driveways; it will be a peaceful refuge forever.
Please send your gift to: Mequon Nature Preserve Fund c/o the Greater Milwaukee Foundation 101 West Pleasant Street, Suite 210, MIlwaukee, WI 53212
Mequon Nature Preserve and PieperPower Education Center
The Mequon Nature Preserve is a place like no other. Although the Preserve lies in the midst of a metropolitan area with over 1.6 million people, once there you will find yourself far away from the city’s hustle and bustle. You will walk through nearly one square mile of hardwood forests, wetlands, and open fields. This close-in location enables youth groups and students enrolled in K-12 programs, technical colleges, and universities to use this space as their outdoor classroom. While young children are catching grasshoppers, university students are studying water quality. Others come to hike, birdwatch, picnic, or snowshoe.
Mequon Nature Preserve’s PieperPower Education Center is located at 8200 West County Line Road, Mequon WI. To learn more about the Nature Preserve and the Education Center or to print a trail map, please visit our website: http://mequonnaturepreserve.org.
Trailhead Parking Lots
PieperPower Education Center8200 West County Line Road Mequon WI 53097262-242-8055
10000 North Swan Road Mequon WI 53097
8275 West Donges Bay RoadMequon WI 53097
Trails and the observation tower are open to the public sunrise to sunset, 365 days a year.
Designed by THIEL Design.
a place like no other.Mequon Nature Preserve...
Printed on recycled paper.Designed by THIEL Design.
Greater Milwaukee Foundation
1020 North Broadway
Milwaukee, WI 53202
Get off the path…
this quiet refuge is waiting for you!
. Another wetland has emerged, attracting birds
and other wildlife. Sandhill Cranes and Great
Blue Heron have become summer residents. . Oaks and maples are sprouting where corn and
soybeans once grew. . Three miles of trails are now open. Park at 10000
North Swan Road and lose yourself in a field of
asters or enjoy the shade of a sugar maple tree. . An observation tower will let you enjoy this
gentle landscape from a new vantage point.
Elementary school children spent a week studying their environment
Come to the Mequon Nature Preserve
In 2002, the City of Mequon committed $2.5 million
to establish the Mequon Nature Preserve. Since then,
all funding has come through gifts from individuals,
foundations and corporations, and from grants awarded
by the State of Wisconsin. No property tax revenue has
been used since 2002 to support the Nature Preserve.
Because the State limits the amount of money the city can
raise through property taxes, all financial support must
come from other sources. So we continue to ask for your
help to create a legacy for future generations.
Environmental Education Takes a Big Step
The Mequon Nature Preserve is a place where children and
adults learn about their environment and participate in
land restoration and stewardship activities. Volunteers are
removing invasive plants, restoring wetlands, and planting
thousands of trees.
Education Center
The PieperPower Education Center at the Mequon Nature
Preserve welcomes students of all ages. Young children will
be catching grasshoppers while university students are
completing research projects. The Education Center supports
all these efforts and more. Organizations dedicated to
protecting our natural environment are holding educational
workshops, lectures, and meetings.
In addition to housing educational programs, the building
demonstrates its commitment to the environment through
“green” practices, technologies, and products used in all
aspects of the building’s renovation and operation.
PieperPower Education Center
8200 West County Line Road | Mequon WI 53097 | 262-242-8055
Your gift will:
. Education—set up a learning lab for young children,
support educational programs and workshops for
students of all ages.. Trail Development—complete construction of
the trail system and install interpretive signs.. Land Restoration—buy trees and native plants
to restore the land and remove invasive plants.. Endowment—endowment gifts will be deposited
in a fund at the Greater Milwaukee Foundation.
Interest earnings will be used to ensure the future
operation of the Mequon Nature Preserve and its
education center.
Help create the legacy
Save the land and preserve the habitat forever.
Make your gift now and create a legacy for
generations to come.
To support this effort, please send your gift to:
Mequon Nature Preserve Fund
c/o Greater Milwaukee Foundation
1020 North Broadway
Milwaukee WI 53202
A University professor talks with his students
The new observation tower gives you an amazing vantage point
Public & Private Partners are sharing the costs
Greater Milwaukee Foundation
1020 North Broadway
Milwaukee, WI 53202
Get off the path…
this quiet refuge is waiting for you!
. Another wetland has emerged, attracting birds
and other wildlife. Sandhill Cranes and Great
Blue Heron have become summer residents. . Oaks and maples are sprouting where corn and
soybeans once grew. . Three miles of trails are now open. Park at 10000
North Swan Road and lose yourself in a field of
asters or enjoy the shade of a sugar maple tree. . An observation tower will let you enjoy this
gentle landscape from a new vantage point.
Elementary school children spent a week studying their environment
Come to the Mequon Nature Preserve
The Mequon naTure Preserve and PiePerPower educaTion cenTer
Located on the urban edge, the Mequon Nature Preserve is 438 acres of hardwood forests, wetlands, and open fields. Schools and community organizations bring children to this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five miles of the Nature Preserve.
PiePerPower educaTion cenTer8200 West County Line Road Mequon WI 53097262-242-8055
Trailhead Parking loTs10000 North Swan Road 8275 West Donges Bay RoadMequon WI 53097 Mequon WI 53097
Trails and the Observation tower are open to the public sunrise to sunset, 365 days a year.
mequonnaturepreserve.org
Designed by THIEL Design.
how you can Make a difference
Please help so that children will have a place to experience the magic of their natural world and become good stewards of our environment. Your gifts will help in the following ways:
education – support efforts to partner with organizations that bring students of all ages to the Mequon Nature Preserve.
land restoration – buy tree seeds, native plants, and supplies for volunteers and students who contribute thousands of hours to land restoration and stewardship work.
endowment – ensure that our children will always have the outdoor experiences they need and that the Mequon Nature Preserve uniquely provides. Grow our fund at the Greater Milwaukee Foundation. The fund’s interest earnings will forever support our efforts to serve children and visitors at the Mequon Nature Preserve.
sharing our faciliTies Making your gifTs go farTher
We are recruiting schools and community mission-related organizations to make use of the Mequon Nature Preserve to enhance their programs. Listed below are some of the groups that now regularly use this facility:
Riveredge Nature Center with MPS elementary school students
Concordia University Wisconsin and UW Milwaukee Geosciences Department
Milwaukee Area Technical College - North Campus
Boy Scouts and Girl Scouts of America
Tri-County, Rite-Hite, and the John C. Cudahy YMCAs
Area High Schools
Through sharing, we reduce the costs for everyone and stretch your dollars farther.
a year of accoMPlishMenTs
What were farm fields 6 years ago is now a signature facility serving children and visitors from throughout the region. A few of our recent accomplishments are listed below:
hosted over 100 meetings, workshops, and lectures at our PieperPower Education Center for students of all ages.
constructed another two miles of trails, boardwalks and an observation tower that are making access to all parts of the Preserve easier than ever.
restored another wetland. This open water and its native plantings offer a refuge for birds and small mammals.
installed a geothermal heating/cooling system and planted a sedum roof at the education center. These improvements demonstrate best “green” practices.
Please send your gift to:
Mequon Nature Preserve Fund c/o the Greater Milwaukee Foundation1020 North Broadway Milwaukee, WI 53202
The Mequon naTure Preserve and PiePerPower educaTion cenTer
Located on the urban edge, the Mequon Nature Preserve is 438 acres of hardwood forests, wetlands, and open fields. Schools and community organizations bring children to this outdoor classroom to make their indoor studies come alive. Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five miles of the Nature Preserve.
PiePerPower educaTion cenTer8200 West County Line Road Mequon WI 53097262-242-8055
Trailhead Parking loTs10000 North Swan Road 8275 West Donges Bay RoadMequon WI 53097 Mequon WI 53097
Trails and the Observation tower are open to the public sunrise to sunset, 365 days a year.
mequonnaturepreserve.org
Designed by THIEL Design.
i d e n t i f i c at i o n & t r a i l s i g n a g e
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T H I e L d e s I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o M
w e b s i t e
f u n d r a i s i n g f o l d e r
Mequon Nature Preserve
Mequon, wisconsin
Brand communications
the mission of the Mequon nature preserve
is to be a guiding example of restoration
by returning an urban/suburban area to
pre-settlement conditions and establishing
an environmental education conservancy
and natural habitat that inspires
exploration and cultivates stewardship.
endeavoring to enlighten and educate through
hands-on teaching and free exploration,
the 400-acre nature preserve is supported by
a coordinated system of brand identity,
fundraising and communications materials,
and a comprehensive signage system.
l e t t e r h e a d & b u s i n e s s c a r d
C i t y o f M e q u o n
11333 N. Cedarburg RoadMequon, Wl 53092tel 262.236.2944
G r e a t e r M i l w a u k e e f o u n d a t i o n 1020 North Broadway Milwaukee, WI 53202 tel 414.272.5805
o z a u k e e wa s h i n G t o n l a n d tr u s t
P.O. Box 917West Bend, Wl 53095tel 262.338.1794
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
Christine [email protected]: 262-623-1384
Christine [email protected]: 262-623-1384
Christine [email protected]: 262-623-1384
Christine [email protected]: 262-623-1384
Christine [email protected]: 262-623-1384
Christine [email protected]: 262-623-1384
Christine [email protected]: 262-623-1384
Christine [email protected]: 262-623-1384
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
C h r i s t i n e n u e r n b e r [email protected]: 262-623-1384
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
8200 W. County Line Rd.Mequon, WI 53097tel: 262-242-8055 fax: 262-242-8056
CASE STUDY M e r i t o r R e - B r a n d i n g C o m m u n i c a t i o n s P r o g r a m
AHERITAGE OFINNOVATION
More than 100 years of engineering innovation and technological breakthroughs stand behind the development of Meritor’s industry-leading drivetrain, mobility, braking and aftermarket solutions.
Our name has changed.Our heritage of innovation remains.
meritor.com
THE EVOLUTION OF THE MOST
SUCCESSFUL TANDEM AXLE IN THE
COMMERCIAL TRUCK INDUSTRY, —
THE 14X TANDEM AXLE — TAKES
THE QUALITIES OF ITS PREDECESSOR
AND RISES TO ANOTHER LEVEL.
Advanced, eco-engineered features include:
A 2.47 axle ratio option — the fastest in the industry.
The most complete range of ratios in the industry (2.47-7.17).
A more robust inter-axle differential assembly
Meritor’s proprietary Amboid® design — which reduces vibration and promotes longer life for all powertrain components — now standard .
EVOLUTION IN PROGRESS.
a D v e r T i S i n g
p r o D U c T b r o c h U r e S
THE HIGHWAY IS LONG. OUR HISTORY FOR INNOVATION IS LONGER. For on-highway operations like truckload, less-than-truckload, distribution and leasing, you need
components that can take whatever the road dishes out. Mile after mile, year in and year out.
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users demand. Plus reduced maintenance and operating costs.
BUILT ON A LEGACY OF FORWARD THINKING. Our heritage of over 100 years of “forward thinking” has produced unsurpassed leadership in the design, engineering and manufacturing of axles for the global transportation industry. Today we are recognized as the global axle leader across all markets from light to heavy to severe duty. We offer the broadest range of axles that provide our customers with proven axle technology innovations.
AXLE TECHNOLOGY HERITAGE. Our longevity is based on a rich heritage of product performance, customer service and engineering expertise in axle and gearing technology. Nobody does it better. We’ve mastered the combination of leading-edge engineering, advanced gear-cutting, component durability and lightweight materials to support virtually every on-highway application.
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OUR AXLE AND BRAKING SYSTEM FAMILIES ARE WORLD LEADERS. Meritor is recognized throughout the industry for being a world leader in both the axle and braking system categories. Our company has provided many game-changing axle and braking technology innovations, and we continue to lead the way in product performance, customer service and engineering expertise.
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ALL THE DETAILS YOU NEED. Following are complete specifications and benefits for all of our front, single rear and tandem on-highway axle models.
M E R I T O R O N - H I G H WAY A X L E S
Meritor Heavy Vehicle Systems, LLC2135 West Maple RoadTroy, Michigan 48084-7121 USA
Litho in USA. Revised 03-11SP-09149 (68322/11900)
©2011 Meritor, Inc.
Vehicle models, brands and names depicted herein are the property of their respective owners, and are not in any way associated with Meritor, Inc., or its affiliates.
For more information,
call OnTrac at 866-668-7221
or visit meritor.com.
M E R I T O R ® O N - H I G H WAY A X L E S
M E R I T O R ® P E R M A L U B E ™ R P L S E R I E S D R I V E L I N E S
PERMANENTLY LUBRICATED. SEALED FOR LIFE.
Meritor Heavy Vehicle Systems, LLC2135 West Maple RoadTroy, Michigan 48084-7121 USA
Litho in USA. Revised 03-11SP-1093 (68322/11900)
©2011 Meritor, Inc.
For more information,
call OnTrac at 866-668-7221
or visit meritor.com.
meritor ® oFF -H iGHWAY Dr iVetrA iN cAPAB iL it i eS
XCEPTIONAL INNOVATION
M E R I T O R M P G S P E C 1 4 X ™ TA N D E M A X L E
MERITOR ® F IRE AND RESCUE CAPAB IL IT I ES
ADVANCED BRAKING SOLUTIONS
PREMIUM STOPPING PERFORMANCE.
Meritor understands that premium stopping performance is a must in fire and rescue, which often
requires safe but aggressive driving at maximum payloads. That’s why we’ve developed, in conjunction with
Meritor WABCO, a high-performance stopping package that optimizes performance and life-cycle for fire
and rescue applications.
FOUNDATION BRAKING. As the industry brake leader, you can expect an array of braking options to choose what’s best-suited for your application. Our Q Plus cam brake is an industry standard, offering premium stopping performance and minimal maintenance. For extreme durability, our Cast Plus delivers the added robustness needed for some fire/rescue applica-tions. And for superior resistance to fade, the EX225 offers proven reliability in frequent-stop applications. Whatever brake package best suits your axle and application, trust that Meritor’s heritage of braking performance in the fire and rescue industry ensures that it’s engineered for maximum performance in the most demanding of work environments
SMARTTRAC ANTI-LOCK BRAKING SYSTEMS. Why trust your vehicle’s stability to anything less than the proven performance of Meritor WABCO’s SmartTrac ABS? Available in 4S/4M, 6S/4M and 6S/6M configurations, the complete range of systems ensures you get the right solution based on the extreme needs of the fire/rescue application, number of axles and type of suspension system running under the vehicle. Meritor WABCO ABS systems are available in a range of configurations appropriate for fire and rescue. Their proven performance, simplet diagnostics and minimized parts requirements are certain to appeal to the fire and rescue market.
EX225 Air Disc Brakes.
The EX225 is a twin-piston air disc brake for axle
ratings over 23,000 GAWR. Increased pad volume
delivers longer and more consistent performance
throughout the life cycle of the vehicle while
a high power-to-rate ratio delivers maximum
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Single-Piston Air Disc Brakes.
Meritor WABCO leads the way in single-piston air
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PAN Range.
Designed specifically for trailer applications, the
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braking torque output with low weight, long pad
life and low cost of ownership. The single-piston
design is compact for easy axle adaptation in a
variety of applications.
n Thicker pads offer longer service intervals and
lower maintenance costs
n Encapsulated guiding system is made with
protective metal
n Brake caliper provides an advanced surface
coating
n Spreader plate shields the piston boot from
high thermal stress
RSSplus™ Roll Stability Support.
RSSplus is the next generation of Meritor WABCO’s
roll stability support system. It incorporates industry-
leading ABS performance, key safety features
and improved roll mitigation. RSSplus helps the
driver maintain trailer and overall vehicle stability
while integrating ABS, Power Line Carrier (PLC)
communications for the transfer of data to an in-cab
PLC Display, and telematics capability for transmitting
real-time trailer data to fleet headquarters.
The system simultaneously monitors trailer wheel
speed, lateral acceleration and suspension pressure.
If the vehicle approaches its rollover threshold,
RSSplus automatically applies trailer brakes as
needed in order to reduce the risk of rollover and
to help the driver bring the vehicle under control.
n Compatible for use with spring suspensions as well
as air-ride suspensions
n Premium 2-modulator (2M) roll mitigation system
n ABS and PLC functionality
n Incorporates diagnostics and meets Society of
Automotive Engineers (SAE) recommendations using
TOOLBOX software, PC or simple blink codes and
PLC at the nose of the trailer
n Advanced “intelligent” communications capabilities
through onboard data recording with instant event
broadcasting capability via PLC communications or
telematics devices
n Anti-corrosion treated cast valve
n Integrated filters for both control and supply air
n Available for aftermarket retrofits on trailers already
equipped with Meritor WABCO ABS or a different
ABS brand
n Optional stoplight activation power cable to
illuminate the brake lights during an RSS event
RELIABLE, LOW-MAINTENANCE DRIVELINES
PERMANENTLY LUBRICATED. SEALED FOR LIFE.
Meritor Permalube RPL Series Drivelines are the first in the North American heavy-duty commercial
vehicle industry to be permanently lubricated and sealed for life. The advantage? Reduced operating
and maintenance costs, industry-leading warranties, easy serviceability and extended U-joint life.
PERMALUBE RPL SERIES DRIVELINES. Permalube RPL Series Drivelines are the only drivelines available for fire and rescue vehicles in North America that are permanently lubricated and sealed for life. This feature results in reduced operating and maintenance costs, the longest warranties in the industry, easy serviceability and extended U-joint life. RPL Series Drivelines deliver significatnly higher torque capacities than competitors’ products, and their advanced sealing features include an E-coated, protective steel guard that shields against contaminants and debris.
PERMALUBE RPL SERIES DRIVELINES SPECIFICATIONSSERIES
RPL25SD*
RPL25
RPL20
RPL20
SD* = Severe Duty
REPLACES
18N
176N/18N
17N/176N
17N
U-JOINT RATING
25,000 N-m
25,000 N-m
20,000 N-m
20,000 N-m
APPLICATION
Main Driveline
Main Driveline
Main Driveline
Inter-axle Driveline
TUBE SIZE
4.69” x .230” wall
4.59” x .180” wall
4.095” x .180” wall
4.095” x .180” wall
VOCATION
Linehaul
Linehaul
Linehaul
Linehaul
A CULTURE OF GIVING
VO
LUN
TEER
ISM
EDU
CAT
ION
HEA
LTH
& H
UM
AN
SER
VIC
ES
DIV
ERS
ITY
SU
STA
INA
BILIT
Y
As a leading global supplier to the motor vehicle industry, Meritor understands the value of building better axles, brakes and the many other innovations we create. We also understand the value of building better places for our employees to live and raise their families. Thank you for providing us the opportunity to contribute to the success of this community and support a worthy cause.
meritor.com
WE’RE BULLISH ABOUT OUR COMMUNITY
C I V I C I N V O LV E M E N T
V O L U N T E E R I S M
E D U C AT I O N
D I V E R S I T Y
S U S TA I N A B I L I T Y
COMMUNITY SERVICE IS IN OUR DNA
H E A LT H &H U M A N S E R V I C E S
A R T S & C U LT U R E
As a leading global supplier to the motor vehicle industry, Meritor understands the value of building better axles, brakes and the many other innovations we create. We also understand the value of building better places for our employees to live and raise their families. Thank you for providing us the opportunity to contribute to the success of this community and support a worthy cause.
meritor.com
MERITOR RIDESENTRY™ TRAILER SUSPENSIONS
EASY RIDES
What if...your truck could see?your truck could see?
MERITOR 14X™ TANDEM DRIVE AXLE
AXLES EVOLVED
SCIENCEFRICTION
MERITOR Q PLUS™ CAM BRAKES
c o m m U n i T Y b r o c h U r e a n D a D v e r T i S i n g
D i S p l aY b a n n e r S
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T H I E L d E S I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | T h i e l . c o m
b r a n D S Ta n D a r D S
S TaT i o n e r Y
m e r c h a n D i S e S T o r e w e b p o r Ta l
Meritor Corporation
Troy, michigan
Re-branding Communications Program
The previous arvinmeritor name and brand
identity was diluted and misunderstood,
with no unified and cohesive global brand
standards. global research determined the
strength of the stand-alone meritor brand
name and the strength of the bull icon.
a comprehensive brand standards manual
was developed and implemented globally,
outlining and detailing the new logomark
usage standards. Format standards and
templates were developed for stationery,
print literature, advertising, signage,
electronic communications and merchandise,
as well as internal and external launch
components. in addition, usage stan-
dards were created and confirmed for all
meritor subsidiaries.
research, design and implementation
activities were accomplished over a period
of nine months, and were implemented by
a global brand team, responsible for
implementing the new program in their
global region.
n e w l o g o m a r k
Ad / Brochure / Sell Sheet Ads, brochures and sell sheets (8.5 x 11”) use a logomark with the word MERITOR at 2.125” wide.
s 8.5 x 11” brochure, ad and sell sheet logomarks at actual size
Size Consistency To achieve consistency, use a common logomark size on materials of a similar nature. For example, a shirt, jacket and cap should use the same size logomark. Another way to create consistency is to use a logomark that is sized to the nearest inch or half inch across similar materials.
Logomark Sizes On materials such as business cards and letterhead, standard sizes are specified. However, many items require minimum size limitations and judgement to decide which size logomark will reproduce the best and appear the most consistent.
Minimum Size To maintain visual clarity, especially in the bull symbol, a vertical or horizontal logomark, with the word MERITOR at 1.125” wide, is the minimum size the logomark should be printed. In situations where the logomark is to be used at a small size and the readability or reproduction quality of the ® would be compromised, the ® may be omitted.
s Minimum size and business card logomark at actual size
Business Card Business cards use the horizontal logomark with the word MERITOR at 1.125” wide.
Letterhead / Envelope Letterheads and envelopes use a horizontal logomark with the word MERITOR at 1.5” wide.
s Letterhead / Envelope logomark at actual size
MERITOR LOGOMARK 5
2.125”1.125”
1.5”
s Do not crop the logomark or bleed it off the edge of a page
s Do not outline the logomark
s Do not place the logomark on photographic imagery that compromises legibility or impact
s Do not use the logomark as part of a sentence
s Do not place graphics or busy patterns around the logomark that obscure it
s Do not use colors other than the official Meritor colors for the logomark
s Do not place type or other elements within the logomark’s clear space
s Do not alter letter spacing or placements of the bull and trademark ®
Incorrect Logomark Usage The Meritor logomark must not be changed, distorted or violated in any way. The following examples represent common logomark violations.
s Do not stretch or skew the logomark
s Do not condense or compress the logomark
s Do not combine the logomark with other elements or shapes to make a new logo
MERITOR LOGOMARK 6
At we work for youS FTBALL TEAM/
/ //
///
/
///
C O R PO R AT E B R A N D I D E N T I T Y
ShopMeritor.com
S E A R C H S H O P M E R I T O R . C O M
W O R K W E A R | C O R P O R AT E W E A R | C A P S | E V E N T S | C U S T O M O R D E R S | G I F T C E R T I F I C AT E S
Caps
Sweatshirts
http://www.shopmeritor.com
Legal Business NameAddress Line OneAddress Line TwoCity, State 00000 Country
meritor.comDateline
First M. LastnameCompanyAddressCity, State 00000
Dear Firstname:
Together, the best work of these two icons of typography results in a cohesively designed typeface suited to a broad spectrum of typographic needs. But the Bulmer types did more than imitate the stark-ness of the modern-style Didot-Bodoni types. By condensing the letterforms, giving the strokes higher contrast, and bracketing the serifs slightly, Martin made his typefaces both beautiful and practical.
You’ll often see Bulmer in use as a display face because of its high contrast and distinctive letter shapes. As a text face, it adds elegance to any page, and in combination with its expert set, you can use Bulmer for text settings of virtually any subject, from novels to mathematical treatises.
Designed in 1993 by Chong Wah of Monotype, Ocean Sans is a two-axis multiple master typeface that ranges from normal to extended in width, and light to extra bold in weight. It has a large x-height with resulting short ascenders and descenders. It’s unusual for a sans serif because of its relatively high contrast between thick and thin strokes, which makes it useful for display purposes. As a multiple master typeface, it performs well in innumerable typesetting situations. Since the normal width of Ocean Sans is quite narrow, it’s ideal for magazines and other text settings rife with copyfitting issues. Eccentric was designed in 1881 by Gustav F. Schroeder for the T.J. Lyons type foundry. It’s an all-cap-ital, narrow-bodies, monoline display face that could be described as high waisted. With crossbars and main junctures more than halfway up the letterforms, every letter—except the W—has a long-legged appearance. Eccentric has a wide range of display uses, from playbills to fashion advertisements. Isabella was designed in 1892 for MacKellar, Smiths and Jordan, one of many type houses that were later amalgamated into American Type Founders. As testimony to its long-lived appeal, Isabella was one of the first PostScript language typeface releases of Agfa Compugraphic. With its unmistakable 19th-century characteristics—swirls, loops and surprising letter shapes—Isabella is a natural for display situa-tions that demand high drama or, dare we say, melodrama. Originally drawn in the style of 19th-century woodcut types with interior shading and ornate English swashes, Raphael was updated in 1974, and the interior shading was removed. It now exhibits modern design elements—very wide letter strokes offset by hairlines—and is easily identified by the swashes that curve over the tops of the capitals, turning into crossbars on the A, E, F and R. Used sparingly, Raphael adds flash to advertisements, announcements, stationery, notices and business cards.
Closing
First LastnameTitle
Legal Business NameAddress Line OneAddress Line TwoCity, State 00000 Country
First LastnameTitle Line One, Group or DivisionOptional Title Line Two, Department
Legal Business NameAddress Line OneAddress Line TwoCity, State 00000 Country
tel: 000.000.0000 fax: 000.000.0000mobile: 000.000.0000 email: [email protected]
P r o d u c t B r a n d i n gM e r i t o r D e f e n s e
p r o d u c t b r o c h u r e p r o d u c t b r a n d a d
PAYLOAD.PERFORMANCE.PROTECTION.
ProTec SerieS of HMiS & AWD SYSTeMS
The ProTec SerieS of high MobiliTy indePendenT SuSPenSionS (hMiS) for tactical wheeled military vehicles and armoured personnel carriers, as well as specialty and off-highway applications. Building a foundation of strength under every corner of the iron triangle — protection, performance and payload.
The ProTec Series 30 HMIS for applications requiring GAWRs up to 14,000 lbs., the ProTec Series 40 for GAWRs up to 22,000 lbs., and the ProTec Series 50 for GAWRs up to 29,000 lbs.
SUPERIORMISSIONSUPPORT.
Meritor Defense
troy, Michigan
Product Branding & Communications
We were challenged by Meritor defense
to develop an integrated communications
program for a new line of high Mobility
Independent Suspensions systems for
tactical wheeled military vehicles and
armored personnel carriers. Statistics
showed that this new product line
dramatically reduced critical injuries to
combat personnel in vehicles.
With the first challenge to name the new
product, protec uniquely differentiates
this line from other products. this protection
strategy and the “protection space”
is currently not occupied by competitor
products. all communications in the
integrated campaign were designed to
reinforce this positioning, explaining how
the protec products lead with protection.
campaign components include print ads,
product literature, product video,
regional radio ads and trade show
touchscreen display.
the positioning strategy sets the products
apart from competitors that primarily stress
product performance and maximum payload,
not protection. the new name has prov-
en to be evocative, compelling and direct.
the new product is achieving “stickiness”
in the market.
T H I E L D E S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h I e l . c o M
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n e W l o g o M a r k S
p r o d u c t S e l l S h e e t S
d e f e n S e v I d e o
I n t e r a c t I v e t o u c h S c r e e n
HigH-Mobility independentSuSpenSion for Severe off-road applicationS
The iron triangle of Payload, Performance and Protection, representing the three absolute
must-haves for a high-mobility independent suspension series for the military market. s
Only one product family builds a foundation of strength under every corner of the Iron Triangle – the protec SerieS
of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles and armored personnel
carriers, as well as specialty and off-highway applications. s Customers demanded superior force protection,
unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s Meritor liStened.
s The results? The protec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs., the protec
HMiS SerieS 30 for GAWRs up to 23,000 lbs., and the protec HMiS SerieS 50 GAWRs up to 29,000 lbs.
DELIVERING PERFORMANCE TO THE WARFIGHTER
SERIES 30SerieS 30
HigH-Mobility independentSuSpenSion for Severe off-road applicationS
The iron triangle of Payload, Performance and Protection, representing
the three absolute must-haves for a high-mobility independent suspension series for the military market. s
Only one product family builds a foundation of strength under every corner of the Iron Triangle – the protec SerieS
of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles and armored personnel
carriers, as well as specialty and off-highway applications. s Customers demanded superior force protection,
unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s Meritor liStened.
s The results? The protec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs., the protec
HMiS SerieS 40 for GAWRs up to 23,000 lbs., and the protec HMiS SerieS 50 GAWRs up to 29,000 lbs.
SUPERIORMISSION SUPPORT
SERIES 40SerieS 40
HigH-Mobility independentSuSpenSion for Severe off-road applicationS
The iron triangle of Payload, Performance and
Protection, representing the three absolute must-haves for a high-mobility independent suspension series for the
military market. s Only one product family builds a foundation of strength under every corner of the Iron Triangle –
the protec SerieS of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles
and armored personnel carriers, as well as specialty and off-highway applications. s Customers demanded
superior force protection, unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s
Meritor liStened. s The results? The protec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs.,
the protec HMiS SerieS 40 for GAWRs up to 23,000 lbs., and the protec HMiS SerieS 50 GAWRs up to 29,000 lbs.
SUPPORTING THE WARFIGHTER FROM
THE GROUND UP
SERIES 50SerieS 50
The Pr inter y Advantage
E-ser vices
Customer Resources
Connect with us
Capabilities
File Transfer
Employment
History
O P A L
C O I N
B r a n d I d e n t i t y P r o g r a mT h e P r i n t e r y
w e b s i t e
c u s t o m e r b r a n d i d e n t i t y a n n o u n c e m e n t
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T H I e L d e s I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o m
The Printery
new berlin, wisconsin
Brand Identity Program
making a statement” is at the heart of
this printer’s desired result for its printed
products, as well as the end benefit for
its customers. by turning the “i” into an
exclamation point and using bold colors in
the new logo, it makes a statement in every
application. the new brand identity was
introduced to employees through a simple
spiral bound book that expresses “the
pride, the power, the passion, the Printery.”
customers were informed of the new identity
through a three-dimensional exclamation
point brought to life with a transparent tube
containing a simple folded brochure and
yellow ball.
e v e n t a n n o u n c e m e n t & s tat i o n e r y
P r o m o t i o n a l m at e r i a l s
v e h i c l e g r a P h i c s
e m P l o y e e b r a n d l a u n c h a n n o u n c e m e n t
C o r p o r a t e C o m m u n i c a t i o n sS e n s i e n t T e c h n o l o g i e s
1 2 5 t h A n n i v e r s A r y b o o k
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Sensient Technologies corporation
Milwaukee, Wisconsin
corporate communications
A commemorative hard cover book with
leather slipcase describes the growth of
sensient technologies—a global manufacturer
and marketer of colors, flavors and
fragrances—from 1882 to present. it features
dynamic photography, a simplicity of format
and succinct copy. the intention was to
create a “coffee table” style book which
helps to position the company as a global
industrial leader with a long history of
innovative products in various markets.
its annual report and trade publication
ads are sensient’s key tools for building
awareness among its market and investors.
the annual report does double-duty
communicating the company’s unique
capabilities and value to both the investment
community and prospective customers.
T H I e L d e S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o M
p r i n t A d v e r t i s i n g
2 0 0 4 A n n u A l r e p o r t
2 0 0 2 A n n u A l r e p o r t
B r a n d I d e n t i t y P r o g r a mS n a p - o n I n c o r p o r a t e d
i n n o v at i o n w o r k s l o g o
i n n o v at i o n s w o r k s c e n t e r
p o c k e t f o l d e r
a n n u a l r e p o r t s
i n n o v at i o n w o r k s o p e n i n g a n n o u n c e m e n t
T H I E L D E S I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o m
Snap-on Incorporatedkenosha, wisconsin
Brand Identity Program
Strategic objectivesstrengthen the identity of one of the country’s best known brand names. reflect the reorganization as a single global company with four related business units—snap-on tools, the heritage of the company—along with snap-on industrial, snap-on diagnostic and snap-on financial services. update the identity while reflecting the heritage of the company, and appear bolder and more dynamic in all applications. Strategic tools the logomark update respects the heritage of the company, and adds impact in all applications—product identification, packaging, sponsorships, environments and worldwide racing venues. the spirit of the snap-on identity is expressed in multiple applications that support the essence of the company, and unifies all customer and investor touch points. the innovation works identity extends the snap-on Brand and identifies the center for research and development at snap-on headquarters. the environmental graphics surrounding the innovation works adds dimension to the identity and depicts the worldwide reach of snap-on products. Return on objectives a flexible system of brand identity standards guides all media applications and maintains the strength of the brand identity. a nomenclature system guides new business unit and subsidiary activities and acquisitions. the updated brand identity assumes a more dynamic presence in all worldwide applications.
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o l d l o g o
n e w l o g o
B r a n d I n d e n t i t y , A d v e r t s i n g & C o l l a t e r a lS o m m e r ’ s B u i c k P o n t i a c S u b a r u
T e l e v i s i o n a d v e r T i s i n g
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Sommer’s Buick Pontiac Subaru
Mequon, Wisconsin
Brand Identity, Advertising & collateral
To help position and differentiate itself in
the automotive marketplace, sommer’s Buick
Pontiac subaru updated its brand identity.
along with an updated visual identity and
positioning phrase, the branding program
includes television advertising, direct mail,
newspaper advertising, outdoor and other
customer communications. The 15 second Tv
ad is the most “arresting” the dealership has
ever done, and the entire communications
program has been very successful in building
awareness and driving sales.
T H I e L d e S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | T h i e l . c o M
c a r c l i n i c i n v i TaT i o n
d i r e c T M a i l
c u s T o M e r M a i l e r
B i l l B o a r d a d v e r T i s i n g
I n t e g r a t e d C o m m u n i c a t i o n sT h e r m a l T r a n s f e r P r o d u c t s
c a pa b i l i t i e s b r o c h u r e
T H I E L D E S I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o M
We
CO
OL
what you P
OW
ER
20
07 Product C
atalog
Industrial Hydraulics
Mobile Hydraulics
A global leader in manufacturing highly engineered heat transfer products
2007Product Catalog
Industrial Compressed Air
Process Industries
5215 21st StreetRacine, Wisconsin 53406-5096
TEL: (262) 554-8330FAX: (262) 554-8536
E-MAIL:[email protected] COOL what you POWER
AO
HM
45
Dimensions Fan Rotating Clockwise/Facing Motor Shaft
AO
HM
46
Performance CurvesAOHM Series
AOVHM Series
AO
HM
47
Selection ProcedureDesired Reservoir Temperature
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Oil Temperature
Hydraulic Motor M
We COOL what you POPOWERWER
Wewhat you
Thermal Transfer Productsracine, Wisconsin
Integrated Communications
Strategic objectivesestablish differentiating messaging and an integrated campaign to market the company’s highly engineered air, water and oil-cooled products to customers and oeMs.update the product literature to reflect a higher level of excellence.
Strategic toolsthe positioning theme of Cool Power describes in two words what the company does, and is used with “We Cool what you Power” to more fully describe the company’s ability to provide thermal management products that cool a wide variety of engines in multiple industries. it is the lynch pin in all communications.integrated communications components are all centered around the cool power theme, and include a new system of product literature, a product catalog, print advertising and a newly developed customer partner award.the cool power theme has developed into a corporate mantra for employees, appearing as a key element on employee merchandise and performance awards, and igniting a new level of employee pride around a cool idea.
Return on objectivesafter the introduction of the cool power theme and its initial communications components, the company experienced a double-digit increase in brand awareness, as opposed to the virtually unchanged brand awareness of competitors.sales of many products experienced an increase and the catalog went into a second printing within six months to meet demand.internal pride is at an all-time high and employees are motivated around the cool power theme.
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c o M pa n y t- s h i r t
p r o d u c t l i t e r at u r e
p r o d u c t c ata l o g
a d v e r t i s i n g
5215 21st Street, Racine, Wisconsin 53406-5096 www.thermasys.com [email protected]
Standard Brazed Aluminum Plate & Bar Oil Coolers
DUAL FAN MA MODELS with optional internal bypass
P-BAR
NEW
MA BOL AOL
SERIESStandard Brazed Aluminum Plate & Bar Oil Coolers
TTP3907 FluidPwrJrnl M-J09.indd 1 4/1/09 4:41:54 PM
We what you COOL
Thermal Transfer Products is at the core of cool, clean solutions. We manufacture custom engine cooling packages to keep your engines Tier compliant, cooling for lower combustion temperatures and cleaner emissions.
5215 21st Street Racine, Wisconsin 53406-5096 EMAIL: [email protected] PHONE: (262) 554-8330
www.thermaltransfer.com
COOL POWER
See us at booth #10327
May 4-7
TTP3825 H&P Mag AD 3-09.indd 1 2/11/09 2:47:06 PM
IN HEAT TRANSFER
visit www.icuee.com for more information
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ICUEE 2007 OCTOBER 16-18 VISIT US IN BOOTH #3109
Oil Coolers • Radiators • Charge Air Coolers • OE Modules
SETTING THE
M a r k e t i n g C a m p a i g nU M B F u n d s S e r v i c e sAs a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.
Contact us at 1.888.844.3350 | umbfs.com
The perfect fit.
Fund Accounting & Administration / Transfer Agency / Distribution* / Alternative Investments / Custody* / Cash Management* *Ser v ices prov ided by UMB Bank, n .a . , and UMB Dis t r ibut ion Ser v ices , LLC
UMB4082 MutualFundGuideFullPgƒ.indd 1 8/26/09 11:33:32 AM
D i r e c t m a i l e r c a m pa i g n
UMB Funds Services
milwaukee, Wisconsin
Marketing Campaign
copy
T H I E L D E S I G N | m i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o m
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D i r e c t m a i l
As a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.
Contact us at 1.888.844.3350 | umbfs.com
The perfect fit.
Fund Accounting & Administration / Transfer Agency / Distribution* / Alternative Investments / Custody* / Cash Management* *Ser v ices prov ided by UMB Bank, n .a . , and UMB Dis t r ibut ion Ser v ices , LLC
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The perfect fit.
As a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.
Contact us at 1.888.844.3350.
p r i n t & W e b a D v e r t i s i n g
E n v i r o n m e n t a l B r a n d i n g P r o g r a mU n i v e r s i t y o f W i s c o n s i n – M i l w a u k e e
e x t e r i o r d i r e c t i o n a l s i g n
c h a n c e l l o r ’ s h o u s e a d d r e s s p l at e
i n t e r i o r d i r e c t i o n a l s i g n
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T H I e L d e s I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o M
M a i n c a M p u s p e r i M e t e r i d e n t i f i c at i o n
c a M p u s b u i l d i n g i d e n t i f i c at i o n
University of Wisconsin – Milwaukee
Milwaukee, Wisconsin
environmental Branding Program
the environmental signage system is a major
component of the uWM brand, as well as
the built environment, helping to shape
perceptions, communicate differentiating
qualities and set expectations. as part of a
new university brand identity, a comprehensive
exterior and interior campus wayfinding and
signage system serves to not only identify
and direct, providing a sense of place, but
also provide a highly visible “face” for the
university brand. it distinctively “announces”
the university within its surrounding urban and
residential environment, “branding” the uWM
campus. the interior sign system brings the
exterior design components inside, serving to
direct, identify and maintain consistency with
the brand identity in all campus buildings.
h a l lWay d i r e c t i o n a l
We Find ways to resolve virtually any legal issue
affecting businesses & their owners.Answersways to resolve virtually any legal issue
affecting businesses & their owners.
We apply our broad-based legal knowledge
to efficient, responsive & straightforward
problem solving in:
L I T IG AT I NG disputes
N EG OT I AT ING contracts
ST RUC T UR ING business transactions
PL A NNING for business succession
M INI M I Z ING taxes
DE A L ING with government agencies
R EPR ESEN T ING our clients’ interests
We’re very appreciative
of the opportunity
to serve you.
Please think of us
whenever you need
assistance, or know of
someone who needs...
I n t e g r a t e d B r a n d M a r k e t i n g W e i s s B e r z o w s k i B r a d y
OUR BUSINESS LAW
ATTORNEYS HAVE EXTENSIVE
EXPERIENCE NEGOTIATING
AND STRUCTURING ALL TYPES
OF TRANSACTIONS.
Weiss Berzowski Brady LLP’s business law
attorneys work with clients on a wide variety of
business transactions. We handle acquisitions and
mergers; management and leveraged buyouts;
business organizations; lending transactions;
commercial agreements; the formation and
operation of corporations, partnerships, and
limited liability entities; joint ventures; sales and
distribution arrangements; and other commercial
transactions. Our attorneys have extensive
experience negotiating and structuring all types
of transactions. We take pride in developing the
best alternative for the specific situation.
The firm’s corporate and business practice
clients range from single owner businesses to
large mutli-state and multi-national operations.
Our attorneys also actively represent financial
institutions that provide capital to businesses.
This representation includes the documentation
of various loan transactions and the securing of
the borrower’s obligations.
Weiss Berzowski Brady LLP’s business attorneys
use their financial expertise and legal and tax
knowledge to represent clients in all aspects of
business transactions. Our attorneys develop
a close relationship with clients to learn the
needs of the clients and their businesses. This
close relationship enables us to provide the
best possible advice to our clients.
BUSINESS LAW
inding the best, most practical
legal solutions. Taking the time our
clients need—without wasting time. Offering
counsel and experience, not unnecessary extras.
That’s professional efficiency. And it is what
distinguishes Weiss Berzowski Brady LLP.
We have based our law practice on a simple
principle — top-quality, efficient problem
solving, with personal concern. In our role
as facilita tors, we negotiate contracts. Aid in
business transactions. Plan for estates and
business succession. Identify, analyze and resolve
issues affecting businesses and their owners.
We can help you minimize taxes, and aid you
in dealing with government agencies. We have
the experience and skill to understand, interpret
and solve complex legal problems, whether they
arise in a single transaction, or an on-going
client situation. We work efficiently. Consistently.
And with an eye on bottom-line results.
STRAIGHTFORWARD PROBLEM SOLVING
OUTSIDE
Weiss Berzowski Brady LLP
Straightforward. Practical. Efficient.
And focused on our clients.
Milwaukee
700 North Water Street
Milwaukee, WI 53202
T E L 4 1 4 . 2 7 6 . 5 8 0 0
F A X 4 1 4 . 2 7 6 . 0 4 5 8
www.wbb-law.com
Delafield
400-D Genesee Street
Delafield, WI 53018
T E L 262.646.5812
FA X 262.646.3340
We Find Answers
F
GLUE FLAP
GLU
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LAP
GLUE FLAP
inding the best, most practical
legal solutions. Taking the time our
clients need—without wasting time. Offering
counsel and experience, not unnecessary extras.
That’s professional efficiency. And it is what
distinguishes Weiss Berzowski Brady LLP.
We have based our law practice on a simple
principle — top-quality, efficient problem
solving, with personal concern. In our role
as facilita tors, we negotiate contracts. Aid in
business transactions. Plan for estates and
business succession. Identify, analyze and resolve
issues affecting businesses and their owners.
We can help you minimize taxes, and aid you
in dealing with government agencies. We have
the experience and skill to understand, interpret
and solve complex legal problems, whether they
arise in a single transaction, or an on-going
client situation. We work efficiently. Consistently.
And with an eye on bottom-line results.
STRAIGHTFORWARD PROBLEM SOLVING
OUTSIDE
Weiss Berzowski Brady LLP
Straightforward. Practical. Efficient.
And focused on our clients.
Milwaukee
700 North Water Street
Milwaukee, WI 53202
T E L 4 1 4 . 2 7 6 . 5 8 0 0
F A X 4 1 4 . 2 7 6 . 0 4 5 8
www.wbb-law.com
Delafield
400-D Genesee Street
Delafield, WI 53018
T E L 262.646.5812
FA X 262.646.3340
We Find Answers
F
GLUE FLAP
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GLUE FLAP
B r o c h u r e & p o c k e t f o l d e r
fo
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T H I e L d e s I G N | M i l w a u k e e | 4 1 4 . 2 7 1 . 0 7 7 5 | t h i e l . c o M
Weiss Berzowski Brady
Milwaukee, Wisconsin
Integrated Brand Marketing
the integrated system of marketing
materials for this middle-size law firm
projects the firm’s multiple practice areas
and the personal attention they give
to each client situation. the brand promise
of “We find Answers” unifies print
communications and advertising, and helps
to promote the firm’s diverse capabilities.
the integrated marketing materials include:
capabilities brochure with modular inserts
direct mail
Seminar invitations and programs
print advertising
TAX & BUSINESS SEMINAR
700
Nor
th W
ater
Str
eet
Milw
auke
e, W
isco
nsin
532
02
ADVE
RTIS
EMEN
T
$120 per individual; $100 for each additional individual from the same
company/firm. Please submit a separate form for each individual.
Name
Company
Title
Street Address
City
State Zip
Telephone
Fax
E-mail @
Amount enclosed: $
Make check payable to Weiss Berzowski Brady LLP
Please mail to:
Weiss Berzowski Brady LLP
Attn: Sherri Sment700 North Water StreetSuite 1500Milwaukee, WI 53202
PRECEDENCEPRECEDENTS
Weiss Berzowski Brady LLP
24th Annual
TAX & BUSINESS SEMINAR
September 18 & 19, 2006
W i s c o n s i n C l u bG r a n d B a l l r o o mM i l w a u k e e , W i s c o n s i n
Phone 414-276-5800Fax 414-276-0458
On-line Registration Available at
www.wbb-law.com/tax
RE
GIS
TR
AT
ION
FO
RM
We Find Answers
• Business Organization• Commercial and Residential Real Estate• Contract Preparation & Negotiation • Employee Benefi ts • Environmental • Estate & Business Succession Planning• Labor & Employment • Land Use & Zoning• Litigation/Dispute Resolution • Tax
MI LWAU K E E700 North Water StreetMilwaukee, WI 53202
TEL 414.276.5800FAX 414.276.0458
DEL A FIEL D400-D Genesee StreetDelafield, WI 53018
TEL 262.646.5812FAX 262.646.3340
www.wbb-law.com
WBB3047 4x5 Color Ad.indd 1 10/2/07 4:07:38 PM
EnvirFINANCING
TAXESland use/zoning restricTATA
Municipal HearingsGG Estate Planll
INSEMPLOYMENT LAW
REAL ESTATE
We Find Answers.D E L A F I E L D T E A M
Nancy M. BonniwellJohn P. Brady Ann K. ChandlerSusan J. Marguet
Anna M. Pepelnjak Dean B. Richards Brian C. Sajdak John A. Sikora
M I L W A U K E E
700 North Water StreetMilwaukee, WI 53202T E L 4 1 4 . 2 7 6 . 5 8 0 0F A X 4 1 4 . 2 7 6 . 0 4 5 8
www.wbb-law.com
D E L A F I E L D
400-D Genesee StreetDelafield, WI 53018T E L 262 .646 .5812FA X 262 .646 .3340
WBB1370 PewaukeeChamb4c.indd 1 3/12/04 8:53:08 AM
We Find ways to resolve virtually any legal issue
affecting businesses & their owners. Answersways to resolve virtually any legal issue
affecting businesses & their owners.
We apply our broad-based legal knowledge
to efficient, responsive & straightforward
problem solving in:
L I T IG AT I NG disputes
N EG OT I AT ING contracts
ST RUC T UR ING business transactions
PL A NNING for business succession
M INI M I Z ING taxes
DE A L I NG with government agencies
R EPR ESEN T ING our clients’ interests
We’re very appreciative
of the opportunity
to serve you.
Please think of us
whenever you need
assistance, or know of
someone who needs...
We Find ways to resolve virtually any legal issue
affecting businesses & their owners.Answersways to resolve virtually any legal issue
affecting businesses & their owners.
We apply our broad-based legal knowledge
to efficient, responsive & straightforward
problem solving in:
L I T IG AT ING disputes
N EG OT I AT ING contracts
ST RUC T UR ING business transactions
PL A NNING for business succession
M INI M I Z ING taxes
DE A L ING with government agencies
R EPR ESEN T ING our clients’ interests
We’re very appreciative
of the opportunity
to serve you.
Please think of us
whenever you need
assistance, or know of
someone who needs...
TAX & BUSINESS SEMINAR
700
Nor
th W
ater
Str
eet
Milw
auke
e, W
isco
nsin
532
02
ADVE
RTIS
EMEN
T
$115 per individual; $95 for each additional individual from the same
company/firm. Please submit a separate form for each individual.
Name
Company
Title
Street Address
City
State Zip
Telephone
Fax
E-mail @
Number of Attendees
Amount enclosed: $
Make check payable to Weiss Berzowski Brady LLP
Please mail to:
Weiss Berzowski Brady LLP
Attn: Sherri Sment700 North Water StreetSuite 1500Milwaukee, WI 53202
PRINCIPALPRINCIPLES
Weiss Berzowski Brady LLP
23rd Annual
TAX & BUSINESS SEMINAR
September 19 & 20, 2005
W i s c o n s i n C l u bG r a n d B a l l r o o mM i l w a u k e e , W i s c o n s i n
Phone 414-276-5800Fax 414-276-0458
On-line Registration Available at
www.wbb-law.com/tax
RE
GIS
TR
AT
ION
FO
RM
Silver Jubilee
700
Nor
th W
ater
Str
eet
Milw
auke
e, W
isco
nsin
532
02
ADVE
RTIS
EMEN
T
$70 per individual; $60 for each additional individual from the same
company/firm. Registration fees are waived for any CPA holding his/
her CPA license for less than two years. Please submit a separate form
for each individual.
Name
Company
Title
Street Address
City
State Zip
Telephone
Fax
E-mail @
Amount enclosed: $
Make check payable to Weiss Berzowski Brady LLP
Please mail to:
Weiss Berzowski Brady LLP
Attn: Sherri Sment700 North Water StreetSuite 1500Milwaukee, WI 53202
COMPOUNDED I N T E R E S T
Weiss Berzowski Brady LLP
25th Annual
TAX & BUSINESS SEMINAR
September 26, 2007
W i s c o n s i n C l u b G r a n d B a l l r o o m M i l w a u k e e , W i s c o n s i n
Phone 414-276-5800Fax 414-276-0458
On-line Registration Available at
www.wbb-law.com/tax
RE
GIS
TR
AT
ION
FO
RM
p r i n t A d v e r t i S i n g
tA x S e M i n A r A d & i n v i t e
c A pA B i l i t i e S M A i l e r