trang dunlap marketing porfolio
TRANSCRIPT
INTERO REAL ESTATE SERVICES
Independently Owned and Operated
Presented by
Trang Dunlaphttp://trangdunlap.com & 888.421.9991 & [email protected]
What’s the difference between selling your home or failing to do so? The details. Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents, at Intero Real Estate Services no detail is overlooked.
Who you work with in today’s market matters. With a proven track record, the right skill set and years of experience, Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done.
About Trang DunlapI grew up in San Francisco and bought my first condo when I was 21 years old. Real estate is my passion. With 10 years of experience & sold over 240 homes, I strive to be the best of the best.
Most of my clients would say that I am the right agent for them because I care and look out for their best interests. This is not just a one time experience but I want to build a lifetime of relationship.
I work around the clock. Whether I stay up late to find you your dream home or help you find the buyer to your home, my goal is get the job done. My creativity, problem solving, patience, attention to detail and high level customer service have helped many clients achieve their dream in real estate.
Why INTERO? It’s the company that cares about their agents, employees and the communities. Part of the earned commission is donated to help children and others in needs.
250+ Closed | $250M Sales | Top 5% Agent2014 - President's Circle: Top 5% Intero2014 - Top Producer Units Sold2013 - President's Circle: Top 5% Intero2012 - Chairman's Circle: Top 1% Intero2011 - President's Circle: Top 5% Intero2010 - Executive’s Circle Award: Top 10% Intero 2007 - Top Producer Keller Williams2006 - Rookie of the Year Keller Williams Realty
Table of Contents
The Intero Story
Who is Intero
Our Network
Our Sales Approach
Our Marketing Approach
Marketing & Advertising
The Intero Story
Before Silicon Valley was duly named, its history as the hotbed of innovation was well noted. Our catchy moniker reflects the giants of technology who line the corridors of Cupertino, Mountain View, Menlo Park, Palo Alto, and Sunnyvale, the wave of progressive firms that have shaped electronics, e-commerce and social interaction all call this place home.
In its truest form, innovation knows no boundaries. It isn’t contained by market or economic trends. Silicon Valley is where everyone gathers at the water cooler of progress, questioning why can’t things be better.
It’s from that fountain that the founders of Intero drank.
It was 2002. Silicon Valley was mired in the dot-com bust affecting all corners of the technology sector. As a result the local real estate market grinded to a halt. In true Silicon Valley spirit, that was the exact, perfect moment to launch a startup real estate brokerage.
Intero’s desire wasn’t to be like all other brokerages. Not only were we committed to providing our residents and neighbors a service that heralded the very nature of where we live, we owed it to our new neighbors, recruited from all over the world to come and work for many of the most creative, progressive companies on the planet.
Powered by an entirely new technology platform, backed by a solid investment, lead by a team of real estate veterans who were all born, raised and weaned right here in the Silicon Valley, Intero Real Estate Services was born.
While the dot-com bust remedied, in 2007, the real estate bubble burst and its subsequent effects on the market and economy were well documented. For us, this singled a moment in time to do what we do best - invest in our company and innovate further.
Over the past seven years, against the pressures of a challenging market, we continued to advance our training programs, update all of our technology, grow our brand into other markets and build a luxury sub brand.
We did all this because this is who we are.
In 2014, in the truest spirit of Silicon Valley, we were acquired by HomeServices of America, Inc., a Berkshire Hathaway affiliate and one of the most respected names in the business.
In a way, this is simply part of the unique and wonderful story so many great companies encounter from this area. But more importantly, it is the obvious next chapter that plays to the innovative spirit that birthed us, nurtured us and took us from start-up to established.
True to our nature and intent, through this acquisition, we have retained our Intero name, which has become synonymous with the top agents in the business and our regard for the communities we serve.
For over 12 years, agents have trusted Intero with their career and our clients with the biggest transaction of their lives. We take that seriously. Our founders are still here willingly running our company just as they always have done.
So while nothing changes, everything will continue to transform when it comes to progress, innovation and servicing our clients.
Just as it always has.
Guided by principles of trust, respect and integrity, we empower people to achieve their dreams.
Our Vision & Values
IntegrityCompassionLoyaltyCommitmentTeamProfessionalismEnthusiasmCompetency
Innovation & EntrepreneurshipOpen CommunicationFriendshipFunFocusSelf ControlConfidence
Get To Know Us Online www.interoreblog.com
Social Media
www.interofoundation.org
We believe in giving back to the communities we serve. The Intero Foundation has collected over $3 million in donations from Intero agents and employees, securely endowing over $775,000 while giving over $2.6 million in grants to nonprofit organizations that support children in need.
Intero Helps the EnvironmentIntero is a Certified Green Business. By providing more space and opportunity to recycle and less space for trash, our offices are able to reduce its trash output by more than 35%.
Our EcoBrokers are equipped with additional energy and environmental information and tools that help them provide added value to all of their real estate transactions. EcoBroker training informs our agents on the newest topics in real estate, such as green home certification programs and provides real solutions for issues that may arise during real estate transactions.
Office LocationsCALIFORNIA
Northern California
Alamo3200 Danville Blvd.
Suite 100925.831.8057
Arbuckle306 5th St.
530.476.3001
Brentwood - Downtown651 First St.
925.516.9090
Brentwood - Garin Ranch8640 Brentwood Blvd.
Suite D925.634.1116
Campbell1865 Winchester Blvd.
Suite 200408.879.7270
Carmel-By-The-SeaLincoln Ave, between 5th and 6th
831.233.5148
Castro Valley3185 Castro Valley Blvd.
510.886.1100
Cupertino10275 N. De Anza Blvd.
408.342.3000
Discovery Bay1540 Discovery Bay Blvd.
Suite B925.634.1111
Dublin7950 Dublin Blvd.
Suite 104 925.230.0960
El Dorado Hills4364 Town Center Blvd.
Suite 120916.358.8631
Folsom Lake1360 E. Natoma Street
Suite 130916.303.4545
Fremont - Mission43225 Mission Blvd.
510.651.6500
Gilroy790 First Street408.848.8400
Grass Valley170 E. Main Street
530.615.0110
Hayward77 Jackson Street
510.690.1700
Hollister800 San Benito Street
Suite C831.637.2112
Livermore187 South J. Street
925.371.6500
Los Altos496 First Street
Suite 200650.947.4700
Los Gatos518 North Santa Cruz Ave.
408.357.5700
Markleeville-Alpine County14831 Hwy 89530.694.2794
Menlo Park807 Santa Cruz Ave.
650.543.7740
Milpitas248 Hillview Drive
408.956.2950
Milpitas - Hillview848 N. Hillview Dr.
408.228.8200
Milpitas - NHA200 Serra Way
Suite 44408.684.5000
Morgan Hill175 E. Main Ave.
Suite 130408.778.7474
Penn Valley11434 Pleasent Valley Rd.
530-432-3353
Placerville990 Marshall Way
Suite B530.303.4044
Pleasanton5960 Stoneridge Dr.
Suite 101925.621.6200
Rocklin3175 Sunset Blvd Suite 103
916.624.0767
Sacramento460 Drake Circle916.204.9493
Sacramento - Central4100 Folsom Blvd.
916.743.7225
Salinas221 Main Street
Suite 201831.594.7897
San Carlos1250 San Carlos Ave.
Suite 102650.622.1000
San Francisco1788 19th Avenue
415.242.8177
San Jose - Almaden5580 Almaden Expressway
408.754.9500
San Jose - Alum Rock2254 Alum Rock Ave.
408.258.1111
San Jose - East Valley2110 Story Rd.
Suite 100408.937.2300
San Jose - Evergreen 2230 Quimby Rd
408.528.7800
San Jose - Silver Creek5609 Silver Creek Valley Rd.
408.574.5000
San Jose Willow Glen - Lincoln Ave.
2061 Lincoln Ave408.445.3600
San Jose - Willow Glen1567 Meridian Ave.
408.979.5900
San Mateo1100 Park Place
Suite 100650.931.8300
Santa Clara499 Aldo Ave.408.844.8440
Santa Cruz2222 East Cliff Drive
Suite 150831.464.5310
Saratoga12900 Saratoga Avenue
408.741.1600
Tracy18 West 11th St.
209.229.8882
Union City32145 Alvarado-Niles Rd.
Suite 101510.489.8989
Vacaville6906 Pleasants Valley Rd.
707.249.2226
Walnut Creek2085 N. Broadway
Suite 400925.812.3350
Woodside1580 Canada Lane
650.206.6200
Southern California
Camarillo44 Palm Drive805.244.5555
Corona1325 Corona Pointe Court
909.477.7690
Downey8255 Firestone Blvd
Suite 200562.861.7242
Huntington Park3642 E. Florence Ave.
323.786.0826
Rancho Cucamonga10803 Foothill Blvd.
Suite 110909.900.5855
San Diego - Chula Vista900 Lane Ave.
Ste 126619.420.9500
San Diego - El Cajon220 West Main Street
Suite 102619.402.1101 x100
Valencia28225 Newhall Ranch Road
661.702.0188
Yuba City868 Richland Rd.
530.790.7000
7.14
ALABAMA
Huntsville7531 Bailey Cove Rd.
Suite A256.533.8388
ARIZONA
Scottsdale10565 N 114th St
Suite 107480.338.0501
NEVADA
Minden/Gardnerville1362 US HWY 395 South
Suite 112775.783.5330
Reno65 Foothill Road, Suite 2
775.825.1178
COLORADO
Evergreen29029 Upper Bear Creek Road
303.670.3232
Golden14143 Denver West Parkway
Suite 100303.670.3232
TENNESSEE
Murfreesboro3173 S Church St.
615.278.1700
TEXAS
Austin11120 Los Comanchero Rd.
512.784.5111
Houston2800 Kirby Drive B242
713.568.2389
Houston - Cy-Fair9525 Huffmeister Rd.
281.916.1227
INTERNATIONAL
ASIAHong Kong
One IFC 20/F, Central H.K. + 852 39606485
Shanghai300 Huai Hai Zhong Road
+ 86 135 0195 9809
CALIFORNIANorthern California
Alamo3200 Danville Blvd.
Suite 100925.831.8057
Arbuckle306 5th St.
530.476.3001
Brentwood - Downtown651 First St.
925.516.9090
Brentwood - Garin Ranch8640 Brentwood Blvd.
Suite D925.634.1116
Campbell1865 Winchester Blvd.
Suite 200408.879.7270
Carmel-By-The-SeaLincoln Ave, between 5th and 6th
831.233.5148
Castro Valley3185 Castro Valley Blvd.
510.886.1100
Cupertino10275 N. De Anza Blvd.
408.342.3000
Discovery Bay1540 Discovery Bay Blvd.
Suite B925.634.1111
Dublin7950 Dublin Blvd.
Suite 104 925.230.0960
El Dorado Hills4364 Town Center Blvd.
Suite 120916.358.8631
Folsom Lake1360 E. Natoma Street
Suite 130916.303.4545
Fremont - Mission43225 Mission Blvd.
510.651.6500
Gilroy790 First Street408.848.8400
Grass Valley170 E. Main Street
530.615.0110
Hayward77 Jackson Street
510.690.1700
Hollister800 San Benito Street
Suite C831.637.2112
Livermore187 South J. Street
925.371.6500
Los Altos496 First Street
Suite 200650.947.4700
Los Gatos518 North Santa Cruz Ave.
408.357.5700
Markleeville-Alpine County14831 Hwy 89530.694.2794
Menlo Park807 Santa Cruz Ave.
650.543.7740
Milpitas248 Hillview Drive
408.956.2950
Milpitas - Hillview848 N. Hillview Dr.
408.228.8200
Milpitas - NHA200 Serra Way
Suite 44408.684.5000
Morgan Hill175 E. Main Ave.
Suite 130408.778.7474
Penn Valley11434 Pleasent Valley Rd.
530-432-3353
Placerville990 Marshall Way
Suite B530.303.4044
Pleasanton5960 Stoneridge Dr.
Suite 101925.621.6200
Rocklin3175 Sunset Blvd Suite 103
916.624.0767
Sacramento460 Drake Circle916.204.9493
Sacramento - Central4100 Folsom Blvd.
916.743.7225
Salinas221 Main Street
Suite 201831.594.7897
San Carlos1250 San Carlos Ave.
Suite 102650.622.1000
San Francisco1788 19th Avenue
415.242.8177
San Jose - Almaden5580 Almaden Expressway
408.754.9500
San Jose - Alum Rock2254 Alum Rock Ave.
408.258.1111
San Jose - East Valley2110 Story Rd.
Suite 100408.937.2300
San Jose - Evergreen 2230 Quimby Rd
408.528.7800
San Jose - Silver Creek5609 Silver Creek Valley Rd.
408.574.5000
San Jose Willow Glen - Lincoln Ave.
2061 Lincoln Ave408.445.3600
San Jose - Willow Glen1567 Meridian Ave.
408.979.5900
San Mateo1100 Park Place
Suite 100650.931.8300
Santa Clara499 Aldo Ave.408.844.8440
Santa Cruz2222 East Cliff Drive
Suite 150831.464.5310
Saratoga12900 Saratoga Avenue
408.741.1600
Tracy18 West 11th St.
209.229.8882
Union City32145 Alvarado-Niles Rd.
Suite 101510.489.8989
Vacaville6906 Pleasants Valley Rd.
707.249.2226
Walnut Creek2085 N. Broadway
Suite 400925.812.3350
Woodside1580 Canada Lane
650.206.6200
Southern California
Camarillo44 Palm Drive805.244.5555
Corona1325 Corona Pointe Court
909.477.7690
Downey8255 Firestone Blvd
Suite 200562.861.7242
Huntington Park3642 E. Florence Ave.
323.786.0826
Rancho Cucamonga10803 Foothill Blvd.
Suite 110909.900.5855
San Diego - Chula Vista900 Lane Ave.
Ste 126619.420.9500
San Diego - El Cajon220 West Main Street
Suite 102619.402.1101 x100
Valencia28225 Newhall Ranch Road
661.702.0188
Yuba City868 Richland Rd.
530.790.7000
7.14
ALABAMA
Huntsville7531 Bailey Cove Rd.
Suite A256.533.8388
ARIZONA
Scottsdale10565 N 114th St
Suite 107480.338.0501
NEVADA
Minden/Gardnerville1362 US HWY 395 South
Suite 112775.783.5330
Reno65 Foothill Road, Suite 2
775.825.1178
COLORADO
Evergreen29029 Upper Bear Creek Road
303.670.3232
Golden14143 Denver West Parkway
Suite 100303.670.3232
TENNESSEE
Murfreesboro3173 S Church St.
615.278.1700
TEXAS
Austin11120 Los Comanchero Rd.
512.784.5111
Houston2800 Kirby Drive B242
713.568.2389
Houston - Cy-Fair9525 Huffmeister Rd.
281.916.1227
INTERNATIONAL
ASIAHong Kong
One IFC 20/F, Central H.K. + 852 39606485
Shanghai300 Huai Hai Zhong Road
+ 86 135 0195 9809
Global Connection
As an affiliate of Leading Real Estate Companies of the World®, we are connected to the very best real estate brokers. Our worldwide network dominates in more markets across the U.S., with #1 market rankings in 39% of the top markets — significantly more than our closest national franchise competitor. Once again proving the power of connecting local brands with a pervasive national and global network.
®
®
Intero and Leading Real Estate Companies of the World ®
PERCENTAGE OF TOP 108 U.S. MARKETS IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME, TRANSACTION SIDES OR BOTH IN 2013
0 5 10 15 20 25 30 35 40
Source: REAL Trends Market Leaders for 2013.
39%
24% Coldwell Banker
9% Keller Williams
8% Unaf�liated Firms
5% RE/MAX
4% Berkshire Hathaway Home Services
3% Prudential
2% Sotheby’s
2% ERA
2% Century 21
1% Realty Executives
As an affiliate of Leading Real Estate Companies of the World® our company is a global — not just local real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2013 than any national real estate network, $314 billion, representing over one million transactions.
MORE U.S. HOME SALES VOLUME IN 2013
THAN ANY NATIONAL REAL ESTATE BRAND Volume shown in billions of dollars
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for �rms in each respective network from published sources for 2013 production.
300
250
200
150
100
50
0
$314
$221
$80
$131
$122$114
$44
$28 $22$19
$12
$267
Intero and Leading Real Estate Companies of the World ®
Coldwell Banker RE/MAX Keller Williams Century 21 Prudential Berkshire Hathaway Home Services Real Living Sotheby’s International Realty ERA Realty Executives Better Homes & Gardens
Intero and Lead
ing Real E
state Com
panies of the W
orld
Global Connection®
®
We bring you the power of our worldwide invitation-only network, Leading Real Estate Companies of the World®. As a global organization, we connect tens of thousands of buyers and sellers every year. Our network dominates in home sales units among the top 500 U.S. real estate firms, and overall was responsible for nearly 1.1 million sales units in 2013.
WE DOMINATE IN HOMES SALES UNITS FOR THE TOP 500 U.S. REAL ESTATE FIRMS
Source: REAL Trends Top 500 for 2013 production.
19.8% COLDWELL BANKER
510,831 UNITS
Intero and Leading Real Estate Companies of the World
Coldwell Banker Keller Williams RE/MAX Unaffiliated Firms Berkshire Hathaway
Home Services Century 21 Prudential Sotheby’s International Realty ERA Better Homes & Gardens Realty Executives Real Living The Corcoran Group
26.7% LEADING REAL ESTATE COMPANIES OF THE WORLD ®
686,947 UNITS
12% RE/MAX
309,577UNITS
8.4%UNAFFILIATED FIRMS217,402 UNITS
14.6% KELLER WILLIAMS
377,341 UNITS
Global Connection®
®
Luxury ConnectionLuxury Portfolio, a luxury division of Leading Real Estate Companies of the World®, represents more $1 million+ properties than any other luxury real estate network.
LuxuryPortfolio.com Website Demographic: Annual Household Income: $1.32 millionOwn a primary home valued greater than $3.8 million Own a secondary home valued greater than $5.2 million. The properties marketed on the site are translated to nine languages and more than 60 currencies. The site consistently ranks in the top three in Google search results.
With submission to Luxury Portfolio, your home has the chance to be featured on their homepage and blog.
12000
10500
9000
7500
6000
4500
3000
1500
0
Intero & LuxuryPortfolio.com
SothebysRealty.com
ChristiesGreatEstates.com
ColdwellBankerPreviews.com
KWLuxuryHomes.com
Source:Mintel InternationalWebsite Survey Q4 ‘13
Most US $1M+ ListingsTotal U.S. Properties
As a member of Luxury Real Estate all Intero listings more than $1 million are automatically syndicated to LuxuryRealEstate.com.
LuxuryRealEstate.comWebsite Demographic Annual House-Hold Income: $500,000 or more – 22.6%Average HHI - $368,571
Education: College Grad – 66.3% Masters – 19.1% PHD – 13.9%
Average Value of Primary Home: $1,202,428Average Percentage of Users Owning 2nd, 3rd, or 4th home: 57%
Luxury Connection
WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | [email protected]
LUXURYREALESTATE.COM ONLINE REACHReach the most people in your target demographic.
- Access to the world’s largest database of for-sale luxury properties from around the world
- “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years.
- Ranked #1 luxury real estate site by The Luxury Institute LLC
- Webby Award Honoree
- #1 organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, luxury developments”, and many more
*Actual numbers provided by Google Analytics.
MAY WEBSITE STATISTICS*
PAGE VIEWS VISITOR SESSIONS
Daily 137,314 6,935
Monthly 4,130,129 199,225
OTHER STATISTICS
Active Listings on LuxuryRealEstate.com .................56,309
Average Residential Listing Price ......................$2,221,711
Number of Countries with Active Listings .......................62
Total Dollars on LuxuryRealEstate.com ....$124,275,820,925
Total Visiting Countries 208
TOP 10 VISITING COUNTRIES
United States
Canada
United Kingdom
Australia
Sweden
Germany
Italy
France
Spain
Mexico
34,975
15 ,83814,413
12,349
6,395
P r o P e r t i e s o v e r $ 1 M i l l i o n
luxuryrealestate.comchristie ’scb previews sotheby'sluxuryportfolio
WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | [email protected]
LUXURYREALESTATE.COM ONLINE REACHReach the most people in your target demographic.
- Access to the world’s largest database of for-sale luxury properties from around the world
- “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years.
- Ranked #1 luxury real estate site by The Luxury Institute LLC
- Webby Award Honoree
- #1 organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, luxury developments”, and many more
*Actual numbers provided by Google Analytics.
MAY WEBSITE STATISTICS*
PAGE VIEWS VISITOR SESSIONS
Daily 137,314 6,935
Monthly 4,130,129 199,225
OTHER STATISTICS
Active Listings on LuxuryRealEstate.com .................56,309
Average Residential Listing Price ......................$2,221,711
Number of Countries with Active Listings .......................62
Total Dollars on LuxuryRealEstate.com ....$124,275,820,925
Total Visiting Countries 208
TOP 10 VISITING COUNTRIES
United States
Canada
United Kingdom
Australia
Sweden
Germany
Italy
France
Spain
Mexico
34,975
15 ,83814,413
12,349
6,395
P r o P e r t i e s o v e r $ 1 M i l l i o n
luxuryrealestate.comchristie ’scb previews sotheby'sluxuryportfolio
Total Visiting Countries:
208
Top Visiting Countries
The Selling ProcessInitial Consultation Establish Time Frames• Agency services• Market conditions• Determine market price• Agency relationship
Open Escrow• Coordinate opening of escrow with title agent• Order preliminary title report
Home Reports / Inspections• Natural hazard Disclosure• Envirocheck• Applicable inspections (home/pest/pool/etc.)
Disclosures• Supplemental seller checklist• Earthquake hazards report• Insurance disclosure• Statewide advisory
1
The Selling ProcessMarketing • Enter on MLS• Send out office email notice• Schedule open house• Put property on broker tour• Order property flyers• Initiate internet marketing plan
Report/disclosure review• Read and review all reports and disclosures to
prepare for review with client• Review reports and disclosures with client
Review offers• Review offers with seller• Prepare counter offers• Verify contingency periods• Verify loan rates with lender
2
The Selling Process3Initial Escrow Period • Submit contract to escrow officer• Report pending sale to MLS• Confirm that buyer has received
all disclosures• Place sale pending sign on
property• Record contingency dates• Coordinate buyer inspections Transaction Review• Ensure all disclosures docs are
signed properly• Ensure buyer has received all
pertinent document/reports• Confirm loan approval conditions
and document delivery timelines
Contingency Removal• Review repair requests• Negotiate/confirm repairs• Remove contingencies• Confirm move in date with
buyer’s agent• Schedule final walkthrough• Change MLS status to DNS
Record/transfer Title & Close Escrow• Review docs with seller• Confirm sign off date• Key exchange• Sign off• Escrow closed
Intero’s professional real estate agents will help you evaluate your home’s most marketable features in relation to current real estate market trends in surrounding areas and your specific neighborhood. Then, they’ll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that you’ll receive an acceptable offer as quickly as possible.
Pricing StrategiesOur integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible.
Maximize Activity and Interest
Interested Buyer Showings
Weeks On Market1 2 3 4 5 6 7 8 9 10 11 12 13 14
Peak Interest
Interest in your home peaks when it first goes on the market.
Pricing your property realistically from the beginning, can generate the greatest interest among buyers and brokers.
We’re on your side. Our real estate professionals are very knowledgeable about standard contract forms and the kinds of issues involved in negotiating the best price and terms. In fact, our agents are trained and coached by some of real estates most well known negotiators. A wide range of experience and high standards of professionalism are essential elements in negotiating a favorable sale.
Intero agents are well versed in local, state and federal requirements that affect the sale of property in your community. Our agents pride themselves in being able to provide expertise from start to finish – from qualifying buyers and advising about financing alternatives – to assembling a comprehensive and binding contract.
Negotiating
The Art of StagingCreating Great First Impressions.We want your home to be on the market for as short a time as possible. For that to happen, it needs to look its best - so it will appeal to the broadest range of people.
Practical Advice.We can provide specific recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffic patterns that may help potential buyers get the most from their viewing.
Know The Buyers
of Millenials (18-34) say that homeownership is part of their personal American Dream.
of homebuyers plan to buy now to take advantage of low interest rates.
of renters plan to buy a home within the next 2 years. Up from 22% in 2011.
72%
57%
31%
ConsumerProfi le
Top Reasons Buyers Want To Move:45%44%
42%
30%
Live in a larger space.Live in a home suited to their life phase.
Live in a home suited to their life style.
Live in a better neighborhood.
A Buyer’s Dilemma
Finding the Dream Home
Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Quality of school district.
40%
46%
78%
31%
32%
38%
42%of sellers did not reduce their asking price.
expanded their home search to include new areas because of low inventory.
of all buyers see their home as a good fi nancial investment
of homes only lasted 1-4 weeks on the market before being sold.
cut spending on luxury items to own a home.
waited until more listings came on the market.
fi rst saw the home they purchased on the internet.
92%of buyers used the internet to help fi nd a home.
Typical homebuyers searched for 12 weeks and viewed 10 homes
More than half of buyers said fi nding the right home was the most diffi cult step in the process
14% of buyers look online for information about the home buying process
Sources: National Association of REALTORS
of Millenials (18-34) say that homeownership is part of their personal American Dream.
of homebuyers plan to buy now to take advantage of low interest rates.
of renters plan to buy a home within the next 2 years. Up from 22% in 2011.
72%
57%
31%
ConsumerProfi le
Top Reasons Buyers Want To Move:45%44%
42%
30%
Live in a larger space.Live in a home suited to their life phase.
Live in a home suited to their life style.
Live in a better neighborhood.
A Buyer’s Dilemma
Finding the Dream Home
Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Quality of school district.
40%
46%
78%
31%
32%
38%
42%of sellers did not reduce their asking price.
expanded their home search to include new areas because of low inventory.
of all buyers see their home as a good fi nancial investment
of homes only lasted 1-4 weeks on the market before being sold.
cut spending on luxury items to own a home.
waited until more listings came on the market.
fi rst saw the home they purchased on the internet.
92%of buyers used the internet to help fi nd a home.
Typical homebuyers searched for 12 weeks and viewed 10 homes
More than half of buyers said fi nding the right home was the most diffi cult step in the process
14% of buyers look online for information about the home buying process
Sources: National Association of REALTORS
of Millenials (18-34) say that homeownership is part of their personal American Dream.
of homebuyers plan to buy now to take advantage of low interest rates.
of renters plan to buy a home within the next 2 years. Up from 22% in 2011.
72%
57%
31%
ConsumerProfi le
Top Reasons Buyers Want To Move:45%44%
42%
30%
Live in a larger space.Live in a home suited to their life phase.
Live in a home suited to their life style.
Live in a better neighborhood.
A Buyer’s Dilemma
Finding the Dream Home
Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Quality of school district.
40%
46%
78%
31%
32%
38%
42%of sellers did not reduce their asking price.
expanded their home search to include new areas because of low inventory.
of all buyers see their home as a good fi nancial investment
of homes only lasted 1-4 weeks on the market before being sold.
cut spending on luxury items to own a home.
waited until more listings came on the market.
fi rst saw the home they purchased on the internet.
92%of buyers used the internet to help fi nd a home.
Typical homebuyers searched for 12 weeks and viewed 10 homes
More than half of buyers said fi nding the right home was the most diffi cult step in the process
14% of buyers look online for information about the home buying process
Sources: National Association of REALTORS
of Millenials (18-34) say that homeownership is part of their personal American Dream.
of homebuyers plan to buy now to take advantage of low interest rates.
of renters plan to buy a home within the next 2 years. Up from 22% in 2011.
72%
57%
31%
ConsumerProfi le
Top Reasons Buyers Want To Move:45%44%
42%
30%
Live in a larger space.Live in a home suited to their life phase.
Live in a home suited to their life style.
Live in a better neighborhood.
A Buyer’s Dilemma
Finding the Dream Home
Top Factors That Infl uence Neighborhood Choice:1. Quality of neighborhood.2. Convenience to job.3. Overall affordability of homes.4. Convenience to friends and family.5. Quality of school district.
40%
46%
78%
31%
32%
38%
42%of sellers did not reduce their asking price.
expanded their home search to include new areas because of low inventory.
of all buyers see their home as a good fi nancial investment
of homes only lasted 1-4 weeks on the market before being sold.
cut spending on luxury items to own a home.
waited until more listings came on the market.
fi rst saw the home they purchased on the internet.
92%of buyers used the internet to help fi nd a home.
Typical homebuyers searched for 12 weeks and viewed 10 homes
More than half of buyers said fi nding the right home was the most diffi cult step in the process
14% of buyers look online for information about the home buying process
Sources: National Association of REALTORS
First Time Home Buyers Are Important
• 82% see their home as a good financial investment.• 75% believe that owning a home is a key indicator of success.• 39% of home buyers were first-time buyers.• 75% used their savings for a down payment.• 71% consider homeownership something they have to earn rather than
believing it is something they deserved.• 60% desire to own a home as a primary reason buying one.
sources: Brian Buffini Market Report, National Association of REALTORS®
How Do Buyers Find Homes?
76%
68%
29%
27%
16%
5%
10 30 50 706020 40 80
Internet
Real Estate Agent
Mobile or Tablet Site or App
Mobile or Table Search Engine
Yard Sign
Print Newspaper Ad
Source: 2013 National Association of REALTORS® pro�le of home buyers and sellers.
National Association of REALTORS® research tells us that people frequently use a website or an agent during their home search.
www.InteroRealEstate.com A national real estate website accessible from your computer, phone or other mobile device where buyers can find homes fast using the latest technology. Draw your search area, view the properties how you like to, save your searches and be immediately notified of a home selling or going on the marketing that fits your criteria.
Connecting to Buyers.
We have taken steps to make it easier for international buyers to find and view your home by offering hand translations into 19 languages and conversions to 55 different currencies on our website.
We’re Easy To Find.In 2013, 92% of consumers used the Internet during the home buying process and 42% first looked online for properties to purchase*. Intero markets your property to a worldwide audience at some of the top internet sites.
*2013 National Association of REALTORS® Profile of Home Buyers and Sellers
®
®
openhouse
Open House Promotion. We promote your open house online to showcase your property to as many interested consumers as possible. This is just one of the marketing vehicles that we use in the complete marketing of your home. For more information on where your open house will be listed, check out these sites.
www.InteroPrestigio.com
Introducing Prestigio by Intero Real Estate Services, purveyor of fine and prestigious homes around the World.
A Luxury Collection.
A Prestigio home is given an elevated level of exposure through its carefully crafted marketing portfolio set
up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique
style of each luxury property, Prestigio will expose your home through the most influential mediums
reaching the greatest number of qualified buyers wherever they may be in the world.
Newspaper Advertising
• 3 Large Bedrooms• 2.5 Bathrooms• Approx. 2022 Sq. Ft.
SAT. & SUN
1:00 - 4:00 P.M.
HOMES IN YOUR AREA SELLING FAST, DON’T MISS
OUT. CALL ME TODAY!
2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
OPEN HOUSE THIS WEEKEND1234 MAIN STREET, ANYTOWN
Virtual Tour: www.1234MainStreet.com LIST PRICE $0,000,000
This elegant, custom-built estate built with top quality materials found in very few homes. Constructed with comfort in mind, this home exudes warmth and charm.
• Approx. 8712 Sq. Ft. lot.• Large Family Room• Spacious Yard
HOMES IN YOUR AREA SELLING FAST, DON’T MISS
OUT. CALL ME TODAY!
2014 Intero Real Estate Services, Inc. All rights reserved. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
1234 MAIN STREET, ANYTOWN
Virtual Tour: www.1234MainStreet.com
HOME FEATURES
LIST PRICE $0,000,000
This elegant, custom-built estate built with top quality materials found in very few homes. Constructed with comfort in mind, this home exudes warmth and charm.
Direct Mail MarketingProperty Features:• 3 Large bedrooms• 2.5 Remodeled baths• Separate Family Room• Remodeled kitchen• Approx. 2022 sq. ft.• Approx. 8712 sq. ft. lot.
Visit www.1234MainStreet.com for more information
JUST LISTED! 1234 Main Street - Anytown, US
OPEN HOUSE Sunday 1:00-4:00Priced at $0,000,000
Property Features:• 3 Large bedrooms• 2.5 Remodeled baths• Separate Family Room• Remodeled kitchen• Approx. 2022 sq. ft.• Approx. 8712 sq. ft. lot.
Visit www.1234MainStreet.com for more information
OPEN HOUSE! 1234 Main Street - Anytown, US
CALL TODAY FOR A PRIVATE HOME TOURPriced at $0,000,000