these great items are now available to order!maplevalefarms.com/taste/pdfs/taste volume 4 issue...

Volume 4 / Issue 5October/November 2015

2063 Allen Street Ext. • Falconer, NY 14733800-632-6328 • www.maplevalefarms.com

New at Maplevale Farms These great items are now available to order!

4096 Hatfield Pork Ribeez, fully cooked

5666 StateFair All Meat Corn Dog, whole grain

6592 Maplevale Sliced Chicken Philly Puck

6664 Brakebush Skinless Chicken Breast Fillet, Ind. Frz.

9176 Trident Sriracha Breaded Cod Bites, .5 oz.

9178 Trident Potato Breaded Cod Bites, .5 oz.

12910 President Creamy Feta Cheese Spread

12912 President Creamy Cheddar Cheese Spread

12914 President Creamy Brie Cheese Spread

14038 Yoplait Smoothie Pro Tropical Yogurt

14040 Yoplait Smoothie Pro Berry Yogurt

15576 Marzetti Elbow Macaroni

15578 Marzetti Tri-Color Rotini

15888 Farmland Pork Shoulder Roast Chunks

19358 Kronos Roasted Red Pepper Hummus

19524 Mex Orig Corn Tortilla Wraps, 4.5 inch

25820 Idahoan Tater Tumbler Appetizer

27682 CapriSun Berry Breeze 100% Juice

27684 CapriSun Fruit Dive, 100% Juice

27782 Rubykist Cranberry Juice Cocktail

27972 Rubykist 100% Lemon Juice

28002 Rubykist 100% Orange Juice

28062 Delsea 100% Pineapple Juice

28078 Rubykist 100% Prune Juice

29610 Pinetr 3/8” Regular Straight Cut Fry

29894 GoldenCr Breaded Cheddar Potato Bites

29896 GoldenCr Breaded Jalapeno Potato Bites

30110 Fred’s Battered White Cheddar Cheese Curd

30656 Fred’s Battered Zucchini Sticks

37524 Krusteaz Gourmet Belgian Waffle, Ind. Wrap.

37600 Pillsbury Mini Bagel w/Cream Cheese, Ind. Wrap.

37732 OrigBagel Plain Bagel Sliced, 4 oz.

37734 OrigBagel Cinnamon Raisin Bagel Sliced, 4 oz.

37738 OrigBagel Everything Bagel Sliced, 4 oz.

37740 OrigBagel Wheat Bagel Sliced, 4 oz.

39092 BakeCraft Split Top Dinner Roll, whole grain

47628 Philadel PC Cream Cheese Cups

48396 Nabisco Whole Grain Saltine Crackers, 2 count

48682 NatValley Chocolate Chip Crisp

49090 BkdRuffle Cheddar & Sour Cream Chips

49758 Hearty Quick Oats

49812 M-O-M Apple Zings Cereal

49814 M-O-M Bran Flakes Cereal

49816 M-O-M Colossal Crunch Cereal

49818 M-O-M Corn Flakes Cereal

49820 M-O-M Frosted Flakes Cereal

49828 M-O-M Marshmallow Mateys Cereal

49832 M-O-M Toasty Os Cereal

49834 Kellogs Granola

50762 ESFood Bfst Break Less Sugar Cinn Toast Cr

50764 ESFood Bfst Break Less Sugar Trix

Continued inside....

Keep The Price Right

A few weeks back my wife Jenny and I traveled to Cape Cod for a long weekend. Our trip consisted of some sight seeing,

some antiquing and of course some meals away from home. As usual we made sure that we only went

to family owned non chain restaurants. As I have stated in the past whenever possible we like to patronize the same type of customer that is very important to Maplevale.

I noticed that most often the portions that were served to us were the size that would feed a family, not one person. On the occasion that spurred me to write this, Jenny said she wasn’t overly hungry so she thought a cup of New England clam chowder and a Caesar salad sounded like what she wanted. This sounded like the right choice to me. The server brought a cup of homemade clam chowder first. Jenny

insisted that I try some because it was so delicious. My thought was that we were in

Cape Cod and it had better be!

A Healthy Customer and

A Healthier Bottom LineKeeping your prices affordable and quality high is very tough when the costs go up or there is a loss of seasonal business. You never want to substitute a lower quality product for an item that you are known for. Your regular

customers will pick up on the switch and red flags will go up, resulting in additional

lost business.

You can be proactive by reviewing your menu and scaling it down to top sellers and items that are relevant to the upcoming

season. This is a perfect time to evaluate your menu for Fall. Eliminate items that you rarely sell and items that aren’t profitable. If one of those items is a customer favorite, run it as a feature and adjust the price and portion size according. This way you will be able to control the cost and the day you want to sell it. Once you have done a Menu Mix

to identify which items sell, base your daily specials around items that are similar in price to create and add another dollar. You can add something that costs you pennies to a plate like a different sauce, garnish or side that will make your customer want to pay that little bit extra.

Carefully watch your competitors and try to be close in price with them. You don’t need to overhaul your entire menu, just

revamp it and keep up with current trends. Allow the big hitter chain restaurants to do the advertisement for you and offer similar items with your own twist. Try offering coupons on items that you make money on, and feature them. Promote a good seller at a discounted price on slow days to draw in customers.

Another way to maintain the right price is to watch what you spend on labor, utilities and equipment. Have your managers cut out the extra help during slow times and utilize the existing staff. Cross train your staff, so they are able to do other assigned tasks. Turn on ovens, heat lamps, and other high voltage and gas using equipment only when needed or before the shift. If you are spending more money to maintain your existing equipment than what it is worth, get rid of it. Keep Maplevale Farms in mind for your new equipment needs. Maplevale offers a full line of kitchen equipment at very competitive pricing. If you have nice clean equipment and know how to use it properly, your quality will be consistent and you can charge the right price.

Aaron Barnes Maplevale Farms Corporate Chef

Cheese Plank Chicken Parmesan

Continued from cover....

She, as usual was correct. Then when she was finished with that the server started up the fork lift and brought out the Caesar salad on a plate that looked like it could be used to slide down a hill on in the winter time. There was more produce on this salad than the entire Salinas Valley can put out in a season! The dressing had to have been put on with a fire hose... OK, I think I have exaggerated enough so I have your attention. Long story long, there was no way that my “not so hungry” wife was ever going to finish this salad. She ate what she wanted and made a comment that she felt bad and hoped it didn’t offend the server or the chef. I told her not to worry about it and that if she was full that was good enough for me. When the server came back over she asked “was everything OK?” and Jenny felt she had to explain herself and responded yes, I wasn’t very hungry. Then the server said can I get you a to-go box? We were traveling so we declined.

Individuals & Minis32900 Dulce De Leche Cheesecake Individual thaw and serve dessert. 12/6.2 oz.

32902 Chocolate Madness Individual thaw and serve dessert. 12/4.5 oz.

33084 Assorted Mini Cheesecakes Bite sized NY Style Cheesecakes. 7 flavors: chocolate cappuccino, silk tuxedo, vanilla, chocolate chip, lemon, raspberry, amaretto almond. 105/1.3 oz.

Bath Tissue68672 80/550 sheet Soft, quick absorbent, durable thickness. 4”x4” sheets individually wrapped rolls.

Broccoli Cheddar Bites30074 6/2.5 lb. per caseDeep fry only.

Breaded Four Cheese Planks30100 4/4 lb. per case Blend of mozzarella, parmesan, romano and asiago cheeses.

Jalapeno Poppers 4/4 lb. per case30520 Cheddar Filled30540 Cream Cheese Filled

Per PortionFood Cost 3.02Menu Price 6.99Gross Profit 3.97Food Cost 43%

7926 Pierce Italian Breaded Chicken Breast 1 ea. /1.33 13153 Cucina Shredded Asiago Cheese 1 oz. /.28 26234 Stanislaus Pizzaiolo Sauce 1 oz. /.05 30100 Anchor Breaded Four Cheese Planks 3 ea. /.8739304 Costanzo Large Brioche Roll 1 ea. /.49

1. Cook Italian breaded chicken and fry cheese planks until golden.

2. Place sauce on chicken breast and top with crisp fried cheese planks. Garnish with Asiago Cheese.

3. Toast roll on flat top and assemble sandwich. Garnish plate with lettuce and tomato.

Gluten Free Dessert32552 Raspberry Almond Shortbread Unsliced shortbread crust baked with raspberry fruit and a layer of almond frangipane finished with glazed, toasted almond slices. 2/55.4 oz.

Cheesecake 14-cut

Napkins67272 Jr. Mornap Napkin 12/600 count White 1-ply, 6.5”x5” folded, economical napkin.

67302 Tall Fold Dispenser Napkin 40/250 count White 1-ply, 3.5”x6.5” folded.

67464 Lunch Napkin 12/500 count White 1-ply, convenient, protective, poly-packaging.

67470 Dinner Napkin 30/100 count White 2-ply, 8 fold with scroll pattern and classic coin edge emboss.

Battered Mushrooms30230 6/2 lb. per case For oven or fryer.

Beer Battered Onion Rings6/2.5 lb. per case30312 Thick Cut30398 Thin Cut

Spinach Artichoke Dip 22056 36/6 oz. per casePre-portioned pucks.

Battered Zucchini Sticks 30640 6/2 lb. per caseFor oven or fryer.

Beer Battered Spicy Pub Pickles30432 6/2.5 lb. per caseRobust, crisp dill pickles in premium beer batter and spicy seasoning.

Facial Tissue68832 30/100 sheet White 2-ply in individual flat boxes.

Crisps, Cakes & Tarts32546 Apple Crisp Crunchy apples spiced with cinnamon and topped with crisp oat crumb topping, pre-sliced 24 per tray. 3/160 oz.

33026 Mountain Berry Tart Blackberries, blueberries and raspberries atop custard filled crust, dusted with powdered sugar. 2/56 oz.

33012 Pumpkin Swirl Cake Three layers of pumpkin cake swirled with pumpkin cheesecake and finished with cinnamon maple mousse and candied hazelnuts, 14-cut. 2/80 oz.

33076 Layered Brownie Fudge brownie layered between vanilla cheesecake on a chocolate cookie crumb crust, garnished with chocolate mousse. 2/86 oz.

33082 Layered Carrot Cake Carrot cake layered between two layers of vanilla cheesecake on a graham cracker crust, garnished with cream cheese icing and orange curls. 2/86 oz.

33110 Red Velvet Layer of traditional red velvet cake baked into vanilla cheesecake and garnished with whipped cream and red velvet crumbs. 2/90 oz.

Tomatoes 6/#1025918 Whole Peeled Pear Tomatoes valoroso Robusta style.

25940 Filetto di Pomodoro saporito California fresh pack Italian style peeled tomato strips in juice with basil.

25990 Whole Peeled Tomatoes alta cucina Vine ripened whole peeled plum tomatoes in “naturale” style sauce.

26138 Ground Tomatoes tomato magic Made from chunky fresh ground peeled tomatoes. Sweet, fresh flavor.

Sauces 6/#1026234 Pizza Sauce pizzaiolo Authentic chunky pizza sauce made with a traditional blend of fresh-ripened tomatoes, extra virgin olive oil, garlic and herbs.

26248 Signature Sauce Base pomarola From summer’s fresh vine-ripened tomatoes, and fresh onions, carrots, garlic & basil.

26320 Ultra Premium Pasta Sauce al dente Creamy texture without seeds or skins.

26326 Spaghetti Sauce ala Rustica trattoria Fresh tomatoes with basil, sauteed onion, roasted garlic and olive oil.

This scenario got me thinking - How often do Maplevale’s Customers look at their portion sizes and “right size” them? Some things to ask yourself and look for are;

How much are you bussing back to the kitchen to throw away?

How are your dessert sales or your coffee/after dinner drink sales? All of these are profitable items.

Have you actually had your portions as a sit down meal? Are you the right barometer?

Once you look into some of this, you may find that you are able to adjust your portion sizes down on a few things here or there and have an affect on your food cost and thus your profits. Another option is to offer a smaller version of some of the key items on your menu. When you do this make sure that you price them so that they are still profitable for you.

By right sizing your menu offerings you will be doing your part to keep your customers healthy so they will continue to contribute to your now healthier bottom line!

Chris Loomis Executive Vice President

Towels68326 Perforated Roll Towel 30/85 count White 2-ply, lasting strength and absorbency. 11”x9”

68354 Hardwound Roll Towel 3/800 foot Natural color towel, 7” wide by 800 linear feet long. Fits Companions automatic dispenser #68520.

68364 Hardwound Roll Towel 3/800 foot White towel, 7” wide by 800 linear feet long. Fits Companions automatic dispenser #68520.

30520 30540

Cheesecake 14-cut

30520 30540

Cheesecake 14-cut

30520 30540

lost business.

these great items are now available to order!maplevalefarms.com/taste/pdfs/taste volume 4 issue...

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