Nourishing lives around the world.

GENERAL MILLS OVERVIEW

Snacks $1.8 billionGrain snacks, fruit snacks and salty snacks. We’ve got them all, with well-loved brands such as Nature Valley, Fiber One, Chex Mix and Betty Crocker.

Meals $1.4 billionOur convenient dinners provide choices for everyone, including Hamburger Helper and Old El Paso dinner kits; Betty Crocker side dishes; and Progresso soups.

Yoplait USA $1.3 billionYoplait provides consumers with many ways to enjoy yogurt, from Yoplait Original to Light, from Greek 100 to Go-Gurt. All provide convenience and taste.

Big G Cereals $2.3 billionOur breakfast lineup features several iconic brands, including Cheerios, Wheaties, Cinnamon Toast Crunch, Lucky Charms and Fiber One.

Small Planet Foods $348 millionWe’re a leader in natural and organic foods. Our Small Planet Foods brands include Cascadian Farm, Muir Glen, Lärabar and Food Should Taste Good.

Baking Products $1.8 billionOur baking products – including Betty Crocker, Pillsbury, Immaculate Bakery, Bisquick and Gold Medal flour – help make every day special.

Frozen Foods $1.5 billionWe make meal times special with frozen products such as Green Giant vegetables, Totino’s Party Pizzas, Wanchai Ferry dinners and Pillsbury Toaster Strudel. Through Old El Paso, Mexican flavors have a home in the freezer case, too.

U.S. RetailRepresenting the largest part of our net sales – $10.6 billion in fiscal 2014 – we divided U.S. Retail into seven business segments.

U.S. RETAIL Net Sales: $10.6 billion – Fiscal 2014

Baking Products 17%

Snacks 17%

Big G Cereals 22%Meals 14%

Frozen Foods 15%

Yoplait USA 12%

Small Planet Foods 3%

Häagen-Dazs, Yoplait, Old El Paso, Nature Valley, Cheerios, Green Giant, Pillsbury, Betty Crocker and Wanchai Ferry. These global brands increasingly are found in homes around the world, reflecting our dedication to quality and great taste.

In addition to global brands, we also market several local brands, such as Latina pasta in Australia, La Salteña pastas and tapas in Argentina, and Jus-Rol pastry in the U.K.

Europe continues to be our largest market, followed by our long-established operations in Canada. Today, Latin America is our fastest-growing region.

Reflecting the rapid growth of recent years, our International

group posted record sales in 2014. The heightened revenue has been fueled by existing businesses as well as acquisitions.

In fiscal 2012, we acquired a controlling interest in French-based Yoplait, setting the stage for expansion of the popular yogurt brand around the world. A year later, we completed the purchase of Brazilian food maker Yoki in a move that more than doubled General Mills’ annual sales in Latin America. Established in 1960, Yoki holds leading market positions in several food categories, including snacks, convenient meals, basic foods and seasonings.

The General Mills Convenience & Foodservice group provides a wide array of products to convenience stores and foodservice operators, including health care facilities, schools, restaurants, and colleges and universities.

The division’s six key platforms are cereal, yogurt, frozen breakfast, snacks, biscuits and baking mixes.

Joint Ventures $1.3 billion

*Not consolidated, proportionate share

JOINT VENTURES Net Sales: $1.3 billion* – Fiscal 2014

Häagen-Dazs Japan 16%Cereal Partners Worldwide 84%

We participate in two international joint ventures: Cereal Partners Worldwide and Häagen-Dazs Japan. Our proportionate share of these sales was $1.3 billion in fiscal 2014.

Cereal Partners Worldwide: CPW is a 50-50 partnership with Nestlé that markets breakfast cereals in 140 countries. It accounts for 84 percent of our joint venture sales.

Häagen-Dazs Japan: This partnership operates our ice cream business in Japan and represents 16 percent of our joint venture sales.

InternationalOur sales from wholly owned businesses outside the U.S. represented more than 30 percent of sales in fiscal 2014.

INTERNATIONAL Net Sales: $5.4 billion – Fiscal 2014

Europe 41%Asia/Pacific 18%

Canada 22%

Latin America 19%

Convenience & FoodserviceConvenience & Foodservice is a $2 billion business that reaches millions of consumers each day through multiple channels.

**As reported

CONVENIENCE & FOODSERVICE** Net Sales by brand type

Branded to consumers 31%

Unbranded 14%Branded to foodservice operators 55%

Our brands are known around the world for quality, starting with Gold Medal flour, which was launched in 1880 and to this day remains the No. 1 selling branded flour in the United States. Several of our other brands also occupy the No. 1 or No. 2 market positions – from Pillsbury refrigerated dough to Green Giant frozen vegetables, and from Cheerios cereal to Betty Crocker dessert mixes.

We’re one of the largest food companies in the world, marketing in more than 100 countries on six continents. About half of our 43,000 employees work outside the United States.

In fiscal 2014, our global net sales were $17.9 billion. We categorize sales into three core business segments: U.S. Retail, International, and Convenience & Foodservice.

GLOBAL NET SALES: $17.9 billion* Fiscal 2014

*Consolidated net sales, excludes joint ventures.

U.S. Retail $10.6 billion

International $5.4 billion

Bakeries & Foodservice $1.9 billion

Today, General Mills will provide:n 60 million servings of whole grain cereal

n 27 million servings of Yoplait dairy products

n 12 million Nature Valley bars

n 5 million Pillsbury cookies

n 5 million servings of Yoki popcorn

n 2 million Wanchai Ferry dumplings

n 2 million pounds of Green Giant vegetables

n 1 million servings of Häagen-Dazs ice cream

A box of Cheerios sits on the kitchen table. A cup of Yoplait yogurt rests on the refrigerator shelf, and the sweet aroma of Pillsbury Cinnamon Rolls fills the room. It’s breakfast time in the U.S.

Throughout the day – and throughout the world – consumers turn to General Mills products.

The day may start with frozen pancakes in Mexico, Nature Valley granola bars

in India or a bowl of Fibre One cereal in Canada.

What’s for lunch? In China it’s a quick meal of Wanchai Ferry dumplings, while in the U.S., it’s a hot bowl of Progresso soup and an afternoon snack of Food Should Taste Good chips.

The dinner hour presents many choices. It’s lasagna made with Muir Glen organic tomatoes, served with a side of Green Giant green beans and a loaf of Pillsbury bread in homes

throughout America. It’s an Old El Paso Mexican meal in France and a Brazilian barbecue served with Yoki’s farofa on the side.

An after-dinner or special occasion treat is the perfect way to end the day. It’s a scoop of Häagen-Dazs ice cream in dozens of countries, including Japan, Indonesia and Spain. And it’s a Betty Crocker cake in Australia, Saudi Arabia and Taiwan.

A broad portfolio satisfies consumers around the world.

General MillsNumber One General Mills BoulevardMinneapolis, MN 55426-1347

©2014 General Mills

Trusted brands the world over