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Theory Building from Cases: Opportunities and Challenges Shruti Satsangi Paper Summary Technology Innovation Management June 8, 2009

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Theory Building from Cases: Opportunities and Challenges

Shruti Satsangi

Paper SummaryTechnology Innovation ManagementJune 8, 2009

The Paper

June 8, [email protected] Slide 2

• Eisenhardt, K. M., Graebner, M. E. 2007. Theory Building From Cases: Opportunities And Challenges. Academy of Management Journal, 50(1):25-32.

June 8, [email protected] Slide 3

Objectives

• Highlight the opportunities that differentiate building theory from cases from other research strategies

• Describe some of its common challenges and suggest possible antidotes

Deliverable:• List of best practices when implementing and

publishing a theory building from cases research strategy

June 8, [email protected] Slide 4

Who cares Why Evidence that managers care about the issues addressed

Research Method Researchers

Provides a definition of what theory building from cases is

Shows differences between this and other research methods

Gephart, 2004

Siggelkow, 2007

Suddaby, 2006

Weick, 2007

Researchers Provides details on what theory building from cases is

Provides guidelines for correctly structuring the presentation of such a theory

Chandler, 1962

Dutton & Dukerich, 1991

Eisenhardt, 1989

Relevance

June 8, [email protected] Slide 5

Stream Key highlights of the stream Key references

Using case studies to develop theory

Theory building from cases can be used in diverse topics (group process, strategy, internal organization)

Papers using theory building from cases are regarded as interesting and novel

Definitions of theory building from cases and case studies

Edmondson et. al. (2001)

Eisenhardt (1989)

Gilbert (2005)

Mintzberg & Waters (1982)

Whyte (1941)

Related alternative research methods topics

Other alternative research methods include: grounded theory building, value of richness, single case study and qualitative research

Gephart (2004)

Siggelkow (2007)

Suddaby (2006)

Weick (2007)

Literature review

June 8, [email protected] Slide 6

Contribution

• Clarity on what are the differences between theory building from cases versus other alternative research methods

• Guidelines for carrying out and presenting a theory building from cases research methodology in a paper

June 8, [email protected] Slide 7

Theory Building from Cases

Source: TTMG 5003 Course Notes

• “Building theory from cases studies is a research method that involves using one or more cases to create theoretical constructs, propositions and/or midrange theory from case-based, empirical evidence”

June 8, [email protected] Slide 8

Lessons Learned

• Theory building from cases is objective since it demands close adherence to the data

• It is a bridge between rich qualitative evidence and deductive research

• There are challenges in writing papers that use this research method

• Multiple case studies yield more parsimonious, robust and generalisable theory than single case studies

June 8, [email protected] Slide 9

Lessons Learned

• Qualitative data and qualitative research are different• Qualitative research also refers to other research

strategies that use qualitative data other than organizing data into cases and using replication logic (theory building from cases)

• Grounded theory is characterised by the concepts of constant comparison and theoretical sampling

• A strict grounded theory strategy can lead to theory with path dependence and limited generalisability

June 8, [email protected] Slide 10

Using Theory Building from Cases

• Eisenhardt and Graebner identify some key things to consider:1. Justify why it is used

2. How to choose a theoretical sampling of cases

3. How to analyse interview data correctly

4. Strategies for presenting the theory and empirical data in a paper

June 8, [email protected] Slide 11

Using Theory Building from Cases

1. Justify why it is used1. Explain why the research question is significant

2. Demonstrate that there is no existing theory that offers an answer

2. How to choose a theoretical sampling of cases1. Choose cases that are suitable for understanding

relationships and logic among constructs

2. Single Cases: unusual, extreme, accessible

3. Multiple Cases: replication, extension of theory, contrary replication, elimination of alternatives, polar types

June 8, [email protected] Slide 12

Using Theory Building from Cases

3. How to analyse interview data correctly1. Interviews can be victim to retrospective sensemaking and

impression management

2. Use numerous, knowledgeable informants with diverse perspectives

3. Combine retrospective and real-time cases

4. Strategies for presenting the theory and empirical data in a paper1. A balance of case narrative and theory presentation

2. Develop a theory by distinct propositions so that each is supported by empirical evidence

3. Use effective visual aids (summary tables, construct tables)

June 8, [email protected] Slide 13

Using Theory Building from Cases

4. Strategies for presenting the theory and empirical data in a paper4. Structure the paper by:

1. Summarising it in the introduction

2. Writing each proposition and linking it to the supporting evidence

3. Providing a visual theory summary (“boxes and arrows” diagram, summary table)