8/13/2019 The XFactor as a Brand

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8/13/2019 The XFactor as a Brand

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The show is also looking for candidates who can stand out from the crowd and have

someting special to deliver to the audience. This can be anything from a specific

personal singing style, distinct look , likeable personality or just beauty.

X Factor Romania

X Factor Romania is broadcast on Antena 1 channel.The competition is open for both solo

artists and groups with no upper age limit. The original judging panel of series 1 condisted of

Adrian Sana, Paula Seling, and Mihai Morar. On May 2013 it was announced that the original

judging panel was changed with a more appealing to public personalities: Dan Bitman, Delia

Matache and Cheloo.

The hosts in all the series has been Razvan Simion and Dani Otil.

The main sponsors of the program are Orange and Orbit Profesional.

Simon Phillip Cowell ( born 7 October 1959)

The founder of X factor, an English television music and talent competition judge and a very

successful entrepreneur. He is well known as a talent judge on TV shows such as Pop Idol,

The X Factor, Britain`s Got Talent and American Idol. He also owns the television production

and music publishing house Syco.

Personally, I like the way he judges the contestants. As a judge he is known for controversial

criticisms and insults addressed to contestants` singing abilities, i would rather say a realistic

judge.

In 2004 and 2010 The American magazine Time named Cowell one of the 100 most

influential people in the world; plus in 2010 Britis magazine New Statesman listed Cowell at

number 41 in a list of The word`s 50 most influencial Figures 2010. However, TV Guide

named him on top 10 of The 60 Nastiest Villains of All Times