Building  Your  Brand  as  a  Writer  

Jane2e  Toral  h2p://digitalfilipino.com  

Wri<ng  since  1995:  • PC  World  Philippines  • The  Web  • Link  • Philippine  Daily  Inquirer  • Manila  Bulle<n  • Philippine  Star  • Philippine  IT  Update  • World  Execu<ve  Digest  • E-­‐Business  Asia  • Internet.com  • Manila  Times  • Sunstar  Cebu  • Interaksyon  

My  first  ar<cle  –  September  1995  

Published  4  (PRINTED  Edi<on)  books:  • DigitalFilipino:  An  E-­‐Commerce  Guide  for  the  eFilipino  (2000)  • DigitalFilipino  E-­‐Commerce  Workshop  E-­‐Book  (2004)  • Philippine  Internet  Review:  10  years  of  Internet  History  (2004)  • Blogging  from  Home  (2008)  

(To  be  released  -­‐  2013):  • 2  to  4  books  

People  fall  in  love  with  the  story.  

Honest  conversa<on  creates  advocates.  

Advocates  are  be2er  marketers.  

"Don't  focus  on  trying  to  fix  your  flaws.  Embrace  your  flaws.  Understand  them.  Respect  their  liabili@es,  yet  realize  that  they're  entwined  with  your  most  vivid  quali@es.  Your  flaws  make  your  most  fascina@ng  strengths  possible."  -­‐  Sally  Hogshead  

Well-­‐thought  of  topics  /  conversa<ons  rank  in  search  engine  results.  

It  can  help  generate  more  clients.  

Be  a  trusted  solu,on.  Build  a  community.  Get  “100”  fans.  

Make  advocates  feel  like  rockstars.  (even  if  you  are  the  rockstar.)  

SPOTLIGHT!  

Transform  yourself  to  become  a  digital  influencer.  

Your  network  is  your  net  worth.  

From  social  media  to  social  business  -­‐  educate.  

Embraced  E-­‐Learning  as  a  Marke,ng  tool  since  2003.  

Focus  on  the  people  who  believe  what  you  believe.  Be  outrageous!  

You  can’t  buy  “true”  brand  advocacy.  

The  best  way  to  predict  the  future  is  to  invent  it.  

-­‐  Abraham  Lincoln  

(New  inspira<on  found  last  August  to  September  2011.)  

Keep  innova,ng.  

Result  of  IVLP  trip.  

Join:  E-­‐Commerce  Boot  Camp  h2p://digitalfilipino.com/

ecom/  

Join:  Digital  Influencer  Boot  Camp  

h2p://influencerbootcamp.digitalfilipino.com  

h2p://slideshare.net/jane2etoral   Let’s  chat  at  h2p://twi2er.com/digitalfilipino