Oracle GO Live!The world’s best business

information platform

successfully implemented

in the shortest possible time

The Journey from GOOD to GREAT

CSRPAGE 03

TRAININGSPAGE 11

MEMORY LANEPAGE 18

w w w . m a s g r o u p . o r g

Corporate Office1-A, Danepur Road, GOR-1, Lahore. 54000Tel: +92-42-111-645-942Fax: +92 42 36311884 URL: www.masgroup.og

Karachi Office

Tel: +92-21-111-645-942 Fax: +92-21-35290672

Islamabad OfficeSuite No. 1402, 14th Floor, Green Trust TowerJinnah Avenue, Blue Area, Islamabad.Tel: 92-51-111-645-942 Fax: +92-51-2813057

Group

Following the path to success is quite easy; building

thy self by carving out each rung of the ladder is what

a heart only yearns but few manage to do so. This is

the way to live; to be the creator of your own success.

People can be lucky but creating your own luck

requires patience, stamina and courage. This

inspirational journey towards excellence and this old

fable of the path from good to great is not easy. It

cannot be achieved overnight. It requires consistent

hard work, mutual trust and trademark quality that

can be relied upon. MAS has continued to achieve

that target with insurmountable success and for that

we are thankful to each member of the MAS family for

their collective efforts. But here is the interesting

part, that journey from good to great never ends. Life

goes on! targets are achieved and more are set out

yet to be achieved and so on and so forth. The

inspirational journey continues leaving behind a

legacy in its trail.

EDITOR’S NOTE03 04

05 06

07 08

11 13

15 16

17 18

1st CSR Engagement session 2014

10th Pakistan France Business Alliance Award Ceremony

Vallourec Seminar in Dubaii

Ilmgah Annual Day FunctionConsultative Selling

Skills Training

Finance for

Non Financial Managers

SK visit to Hi Tech

ZIC Lube Shops Opening Dynamic Dashboard

Reporting with Excel

Brazuca Innovative

Pakistan

Memory Lane

Do you Want to KnowWHO YOU ARE?Do not AskACT!Action will Delineate

and Define youThomas Jefferson

TABLE OF CONTENTSPage no Page no

CSR Recognition Ceremony

A WORD FROM OUR LEADERS

FROM THE BOARD OF DIRECTORSMr. Hassan TahirExecutive Director

Mr. Shaukat HassanDirector

Mr. Ali HassanExecutive Director

Mr. Basit HassanExecutive Director

Mr. Tahir AzimDirector

Regular Trainings and Employee Development Programs are part of

great workplaces. Even with all the advancements in technology

occurring around the world, the value of human capital cannot be

denied. Harnessing the innate energy of human capital is an art which

has been given the name of “Talent Management & Acquisition.” It is

up to the top echelon of any company to efficiently harness the pure

efforts of their employees! to create a team oriented output. We urge the

management of MAS to manage and hone in on the competencies and

skills of their teams. This will be the inspirational journey of success,

the journey from good to great for you and your team, both collectively

and individually.

That being said, in 2014, a series of trainings has been conducted and

will continue to do so for similar purposes of competency development

and talent management. Further to the training objectives, it is hoped

that each one of you shall make that extra effort to transfer these

learned skills to your job.

2014 was a year of business remodeling, shaped around the restructur-

ing processes carried out during the end of 2013. We were successful

in initiating and implementing the Oracle Financials system in record

time to continue our smoother business operations. Also, trainings

were given to each tier of employees within all regions. Oracle system

is successfully working live. It is a proud moment for us all to be able

to develop our company to such heights and pavethe way for continued

development.

While we have overcome much business challenges and achieved

major milestones, so have you grown into productive and talented

business entities. It is up to us to make our company, our homes, our

community and our country a better place to live in, to be each other’s

support, to make life easier for each other. Be professional yet polite; be

just yet courteous; live and let live.

01 02

HR and TCF officials imparting CSR Knowledge to MAS Employees

1st CSR Engagement Session 2014 in Partnership with TCFDuring the month of March 2014, MAS Group took the first ever initiative of employee engagement for community service. We took the CSR

Initiative of generating 500 Community Hours in the year 2014. For this humanitarian purpose, we partnered with The Citizen’s Foundation, a

one of a kind not-for-profit organization with nearly 200 schools for the underprivileged throughout Pakistan.

Employee Engagement Sessions were held by HR @ MAS within our Lahore Offices. Ms. Javeria Tariq educated the workforce on the meaning,

values and what their objectives shall be for the completion of MAS Agenda 2014. Ms. Nazish Rizvi (Assistant Manager Volunteers) and Mr.

Ahsan Raza Kazmi (Manager Resource Mobilization) of the The Citizen’s Foundation (TCF) team shared the enlightening experience of the TCF

Rahbar Cycle with our employees. And how they can take part in the future building and ‘tarbiyat’ of their Young Generation. Employees showed

a mutual interest in the beautiful concept of inculcating positive changes within the minds of youth and make them a product of their own

decisions instead of a victim of their conditions. The widely held employee feedback was to conduct more of such knowledge sharing sessions

consistently.

Mr. Ashraf proudly sitting with his TCF Group

Mr. Danish Hameed Mirza with his Group During the TCF sessions

CSR Recognition CeremonyAfter the successful initiation of the 1st MAS-TCF Partnership, screening sessions were held within MAS for selection of Rahbar

cycle volunteers. Seven working Saturdays, from morning 9 to 2, our selected volunteers went to their assigned TCF schools in the

summer heat for the pure purpose of bringing a positive change within the society. To recognize their efforts, a Recognition

Ceremony was later held where these volunteers shared their inspiring stories and achievements with us. Mr. Kashif Javaid (Sr.

Sales Coordination Executive), Ms. Shumaila Hameed (Manager HR), Mr. Danish Hameed Mirza (CP Engineer), and Mr.

Muhammad Ashraf (Manager IT) shared their volunteer stories in the meeting attended by Mr. Shaukat Hassan (Director), Mr. Tahir

Azam (Director) and the Management Team of MAS. The volunteers were honoured with Dinner Vouchers as a token of appreciation.

The Directors showed their further interest in such activities and motivated the team leaders to recruit more of their team members

towards the noble cause.

MAS' TCF Volunteers standing with the DirectorsMr. Ashraf (Manager IT) sharing his inspiringTCF Rahbar experience

Mr. Danish Hameed Mirza (CP Engineer)receiving recognition certificate fromMr. Shaukat Hassan

Mr. Kashif Javaid (Sr. Sales CoordinationExecutive) receiving recognition certificatefrom Mr. Shaukat Hassan

Mr. Muhammad Ashraf (Manager IT) receivingrecognition certificate from Mr. Shaukat Hassan

Mr. Shaukat Hassan (Director) sharing his thoughts and appreciating the volunteer efforts at the ceremony

Become a Volunteer

Do you want to make a positive change within the community?Our volunteering program is an ongoing process. Please send your details (Name, Your Team/Initiative) to csr@masgroup.org for your valuable involvementin MAS Aspire Team.

03 04

The Management of 10th PFBA Trade Performance Awards Ceremony

From L-R: Ms. Yasmin Haider (Event Organizer), Ms. Saba Hussain (Director Comm.), Mr. Jamil Hamdani (President PFBA),Mr. Shaukat Hassan (Vice President PFBA Northern Chapter) and Ms. Javeria Tariq (PFBA Coordinator)

Pakistan France Business Alliance

10th Trade Performance Awards CeremonyPakistan France Business Alliance is a platform to encourage and promote business, mutual understanding and friendly relations

between the business communities of Pakistan and France. In recognition of their efforts, the Northern Chapter of PFBA organized the

10th Pakistan France Trade Performance Awards in Falettis Hotel Lahore on 25th April 2014 and was led by Mr. Jamil Hamdani

(President PFBA) & Mr. Shaukat Hassan (Vice President Northern Chapter and Managing Director of MAS associates). Mr. Muhammad

Sarwar, Governor Punjab in the presence of His Excellency Philippe Thiébaud, Ambassador of France in Pakistan honored us with his

presence as the chief guest. The ceremony was made memorable by the awards handed over to the Pakistani companies that stood out

in their trade relations with France. In the Oil and Gas Category, Mr. Ali Hassan (Executive Director) proudly received the Best Trade

Performance Awards for MAS associates (Pvt.) Ltd.

Mr. Ali Hassan receiving the Best Trade Performance

Awards 2014 in Oil & Gas category for MAS associates.

From L-R: Mr. Hamid Zaman, Mr. Abid Askari,Mr. Tahir

Azam, Mr. Almas Haider, Mr. Dawood Barry and

Mr. Ahsan Butt stand in honor of the national anthem.From L-R: Mr. Shaukat Hassan (VP PFBA Northern Chapter,

Mr. Philippe Thiebaud (Ambassador of France), Mr. M Sarwar

(Governor Punjab), Mr. Jamil Hamdani (President PFBA),

Mr. Eric Noitakis (French Commercial Counselor),

Mr. Ashiq Qureshi (Honorary Consul of France in Lahore)

and Mr. Saeed Allawala (Vice Chairman)

The MAS team enjoying the auspicious ceremonyThe winning team of MAS associates (Pvt) Ltd at the ceremony

Vallourec Training Seminar 2014 in Dubai

M/s Vallourec Oil & Gas, France, a leading manufacturer of Oil Well Casing Tubing, organized a two days’ Technical Training

Seminar on 8th & 9th April, 2014 in Dubai. The training was focused on the basic principles associated with Oil Well Casing/Tub-

ing; Manufacturing Process, Metallurgy, Specifications & Standards relevant to OCTG, Corrosion, Sour Service, High Collapse etc.

The objective of the seminar was to impart latest technical information & development taking place in the OCTG (Oil Country

Tubular Goods) and Oil & Gas industries which has direct impact on the well design and eventually provides guidelines for select-

ing the optimum casing and tubing required for a specific application.

(From left) Mr. Ameen Zarkhan (MOL), Mr. Umair

Javaid (PPL) & Mr. Saad Wajih (PPL)

(From Left) Mr. Faisal Saeed (PPL), Mr. Shaukat

Hassan (MAS), Mr. Sohail Mallah (PPL) &

Mr. Usman Hashmat (MOL)

(From Left) Mr. Javed Abbas, Mr. Muhammad Yunus,

Mr. Muhammad Akram & Mr. Ahrar Hussain of OGDCL

(From Left) Mr. Nadeem Ashraf & Mr. Muhammad Ayub of MPCL

and Mr. Shahjahan Khan & Mr. Osama Ikram of MOL

(From Left) Mr. Sajjad Ashraf, Mr. Ahmed

Ghaffar, Mr. Umair Javed, Mr. Sohail

Mallah of PPL

(From Left) Mr. Shahid Hussain, Mr. Hamid Ali Riaz,

Mr. Siraj Ali Avesi & Mr. Khizir Khakwani from OPL

05 06

Representatives from major E&P players in Pakistan like, OGDCL, PPL, MOL, MPCL & OPL enthusiastically attended the seminar. Their

interactive participation was very encouraging and helped Vallourec to understand their requirements more clearly.

We wish to extend our thanks & appreciation to all the participants and the Vallourec Team who came all the way from France & UAE and

conducted a very well organized seminar.

(L-R) Ms. Sounia Hakkou, Mr. Antoine De Chaumont, Mr. Azeredo Leonardo, Mr. Shaukat Hassan, Mr. Nadeem Baig, Mr. Ali Hassan,Mr. Antoine Caillard, Mr. Kamal Elbachiri & Mr. Usman

Participants having dinner at BBQ Delight Group Photo at the Vallourec Training in France

Mr. Azeredo Leonardo conducting the presentation

Mr. Owais Naseem, Mr. Sajjad Ashraf, Mr. Ahmed Ghaffar

& Mr. Muhammad Ahsen from PPL

B2B TRAINING SESSION ON CONSULTATIVE SELLING SKILLS

As a sales person who is a problem solver, you must begin the sales process

by asking questions about your prospect’s business, seeking to understand

how sales and revenues are generated, how costs and expenses are incurred

and how profits are made. In consultative selling, you must put yourself in the

position of the business owner or executive and try to see yourself as being

personally involved in achieving the financial results for which he or she is

responsible. This is what Mr. Amir Qureshi imparted to MAS employees during

his session “B2B Sales - Consultative Selling Skills” on 21st of June 2014 at

our Lahore Office.

In order to celebrate the achievements of Ilmgah School as a whole and to commemorate the fantastic result scored by the students of class

V in the Punjab Education Commission Examinations, an Annual Day was arranged on April 19, 2014 at Hi Tech Lubricants Warehouse

office in Lahore. The honorable MNA, Mr. Waheed Alam Khan, graced the auspicious occasion with his presence along with the

management, Mr. Shaukat Hassan (Chairman Sabra Hamida Trust), Mr. Tahir Azam (Trustee), Mr. Azhar Nawaz (Administrator), Ms. Qaisar

Noreen (Principal) and faculty members of Ilmgah School. The children of Ilmgah were present in their colorful dresses, looking beautiful

alongside their parents. The Hi Tech team was also invited at the event.

After the recitation of Holy Quran, and display of children’s remarkable talent in form of short plays, the prize distribution ceremony was

inaugurated by the Chief Guest. Mr. Ahmad Hanif secured the highest marks in the Green Town area in 5th grade examination. The happy

and motivated faces of everyone present were proof of the success of this function. Later on, the invited guests were entertained with a

lavish dinner and the function concluded with sweet memories embedded in everyone’s heart.

Ilmgah Annual Day & Prize Distribution Ceremony

Mr. Tahir Azam (Trustee) sharing an anecdote with the kids at Annual Day

Mr. Shaukat Hassan (Chairman) addressing the audience at Annual Day

From L-R: Mr. Azhar Nawaz (Administrator), Mr. Durrani (Trustee), Mr. Waheed Alam Khan (MNA) and Mr. Shaukat Hassan (Chairman) presenting first prizeto Ahmad Hanif.

Beautiful Children of Ilmgah standing in honor

of the National Anthem

A bright student of Ilmgah presenting her speech while Ms. Qaisar Noreen (Principal) hosts the evening

The kids of Ilmgah showing their nationalism at the event

07 08

Children of Ilmgah enjoying the parade at Wahga borderFrom L-R Mr. Amir Hameed (Account Assistant), Mr. Azhar Nawaz (Ilmgah Administrator) and Mr. Kamran Saleem(Warehouse Incharge) at Wahga Border Trip

The smiling faces of children of Ilmgah at zoo

Annual trips of the students of Ilmgah were arranged by Ilmgah management with a view to acquaint them with the historical background

of our nation. One trip, comprising of the students of ECE classes, visited Lahore Zoo/Bagh-e-Jinnah on 21st February 2014 and the

primary classes visited Jallo Park/Wahga border on 22nd February 2014. Transport for the students along with their lunch was arranged

by the school for their enjoyment. The students enjoyed these trips and gained much knowledge about their city and country through

these beautiful yet historical places.

Fun With Learning - Ilmgah Annual Trips

The management of Ilmgah standing with the children at their memorable zoo trip

During the first half of year 2014, a major milestone was achieved through implementation of Oracle Financials as core business

information platform for Hi-Tech Lubricants Limited. The financials department from Hi-Tech and A.F. Ferguson (a member firm

of PWC) have achieved the objective in a minimal time frame. A four prone strategy was adopted for the implementation: a) A

gap analysis was done and overlapping and redundant functions were removed for efficiency improvements. b) A major

objective of business process standardization was achieved through restructuring. c) Business processes reengineering was

done to create coherence among business functions; and d) User trainings were carried out as per revised job responsibilities.

To mark the completion of these major tasks, an Oracle Go Live! Ceremony took place at our Corporate Office along with the

BOD and management of Hi Tech. The Board of Directors highly appreciated the efforts of both teams for the successful

implementation.

Oracle-Go live

From L-R Mr. Imran (CFO), Mr. Muhammad Ashraf (Manager IT) and Shahzad

Sohail (GM Supply Chain) celebrating Oracle Go Live! The Ferguson team at the cake cutting ceremony of Oracle Go Live!

As a key initiative, since start of the year, the Planning & Audit department had envisioned to conduct organization-wide education and

training sessions. To begin with, in Jan-14, the Hi-Tech senior management was taken through a comprehensive knowledge session of

Internal Audit and Sales Audit including a brief insight into the concepts of Risk and Control. Another education session encompassing

the concepts, need, importance and key requirements of the ISO 9001:2008 quality certification was conducted.

Adding to their objectives, the Sales Audit sub-division introduced the Sales management with a beta design of the Claims Management

module, which aimed at automating the process of input and verification of distributor claims. In Apr-14, a series of cross-functional and

dedicated trainings were conducted to ensure the overall success of their company-wide Budgeting and Forecasting initiative. Over all,

the Planning and Audit department has been successful in dissemination of useful knowledge to ensure success based on mutual

consensus and appreciation.

Audit, ISO & Budgeting Education Sessions (by P & A)

09 10

A salesman’s product and field knowledge is a part of his essential competency; likewise, training is an important part of a salesman’s

job to enhance it. Any active salesman will face burnout over the course of time. The trick is never to forget the basic sales principals

i.e. Prospecting, Engaging, Acquiring & Keeping (P.E.A.K.)

Keeping the above aspect in view Human Resources and Sales Analysis teams, jointly, organized a sales refresher for our sales teams

in Central Region in June 2014, as a follow up to the Business Communication & Sales training in 2013 by Mr. Furqan. Mr. Amjad

Shahzad (Manager Sales Analysis) planned and facilitated the training and assessment of both ZIC and ZIC-M teams on four different

areas like Product and Company Knowledge, Pricing and Competition, Selling and Technical Knowledge. The assessments were done

with the aim of imitating appropriate action for sales people in future as well.

The mid of 2014 consisted of a wide assortment of training and engagement

sessions outsourced and arranged in-house for the talent management of our

employees. The first was a subject training on “Finance for Non-Financials”

held at Corporate Office Lahore, dated 4th and 5th of April 2014. Dr. Safdar

Butt, the training facilitator, provided non-financial managers with an

understanding of essential financial terminology, concepts and applications.

FINANCE FOR NON FINANCIAL MANAGERS

Mr. Amjad Shahzad (Training Facilitator) with Sales Teams (ZIC & ZIC M) at Sales Refresher Trainings 2014

Mr Javaid Akhtar joined the sessions as a

motivational guest speakerMr. Amjad Shahzad (Training Facilitator)

educating the sales teams on selling skills

Mr. Tahir Azam (Director) awarded training certificates

to all attendees ater the session

Some of your most productive employees—people who are organized, good at solving problems, thoughtful, focused, and efficient—may

need a little extra support from leaders. That’s because they’re introverted, which makes it challenging for them to work well with others.

Here are five strategies you can use to encourage introverts to step out of the shadows and become dynamic participants.

SEE THEIR STRENGTHS, NOT THEIR LIMITATIONS.

Introverts are often persistent, thoughtful, and hardworking. They are less apt to be distracted, and they frequently amass a great deal of

expertise in their field. They make great researchers, for example, or may be good at IT security and problem solving and analysis. But in

job interviews, they may seem shy and uncomfortable. When hiring, look at work history and talk to references before making a judgment.

On the job, look at actual performance before discounting the wallflower as a poor team player.

Let them shine in the right position.

Assign the right tasks and know what positions your introverts will be best at. To use a baseball metaphor, you would never make a first

baseman a pitcher, so it’s important to place your introverts in positions that take full advantage of their personality, work style, and special

skills and knowledge. For example, planning the office holiday party would be a poor choice; on the other hand, creating a list of inefficient

practices and processes at your company might be a good choice.

Don’t let your extroverts dominate.

Because extroverts are naturally more outspoken and become energized in groups, they can easily take over in staff meetings. Structure

your meetings so that extroverts don’t dominate discussions. Make sure everyone gets heard by specifically calling on introverts, or even

asking them to deliver a presentation on their topic of expertise.

Encourage introverts to take on leadership.

Despite their natural inclination to shun the spotlight, introverted people can be thoughtful, humble, well-respected leaders. Help introverts

get comfortable managing others by letting them run one-on-one meetings or small group meetings, as opposed to large staff meetings.

Be sure to provide them with specific, constructive feedback on their effectiveness.

Help introverts handle confrontations.

Since introverted managers may avoid conflict, it’s important to teach them that when they address a problem, they are merely addressing

issues, not judging a person. Before they meet to address the problem, ask them to provide a written analysis of the issues on both sides.

This, in essence, gives them notes for the meeting, and enables them to deal with the facts, rather than get tripped up by intimidation or fear

of confrontation.

Shared by Mr. Junaidullah Minhas (Assistant Manager HR)

Five Ways to Manage Introverts at Workplace

11 12

During the month of June, the brainstorming sessions of

mid-annual meetings for ZIC and ZIC-M were conducted

within Lahore offices in which our sales people joined us

from all regions to share their inputs for sales growth and

further development. The Board of Directors sat through

the sessions for overview of the sales development

procedures and for sharing their valuable input with the

sales officials. New plans for the next spell of 2014 were

chalked out and set out for the sales teams. The successful

sessions were ended on a high note with gifts

announcement for “Best Sales Performance” of the year.

Mid-Annual Meetings 2014

Mr. Ikhtiar Ahmed receiving the award of Mr. Imran Ulah of Best SE (N) from Mr. Tahir Azam

Salesmen sharing their input at the meetings

For review of our business and sales operations and to provide their

gracious input towards our successful growth into the future, the SK

Team visited Hi Tech during mid-annual. They sat with our honorable

BOD with the core objective of enhancing our expanding business

operations for an efficient increase in our management productivity and

business growth.

SK Team Visit to Hi-Tech

Senior Management of Hi Tech with Mr. Ji Won Park (Team Leader – SK Lubricants) and Mr. Hyuk Jin Kwon (Senior Manager – SK Lubricants)

To rejuvenate and synergize the MAS team spirit and motivation for achievement of the set targets of Mid-Annual 2014, a ‘Learning &

Activity Based – Away Day’ was conducted on June 18th, 2014 at Green Fields with the Hi Tech team.

The session consisted of engagement activities for all team members to walk down our inspirational road from ‘Good to Great’. Mr. Omer

Saeed Khan (Training Facilitator) graced the occasion with his learning session to enhance the competency of the audience and to realize

their true potential. An inspirational journey also contains joyous moments, thus, the day ended on a festive note, with an interesting

cricket match between the teams of ZIC and ZIC-M.

Away Day Learning - Post Mid Annual Sales Meetings 2014

Mr. Omer Saeed Khan (Trainer) conductinga powerful session at the event

Employees carrying out an activity session during the training Employees gathered on a jubilant note

Participants showing the success of teamwork throughtraining activity

A memorable moment with Mr. Tahir Azam duringthe cricket match

Mr. Tahir Azam (Director) motivating the employees with his speech

Participants performing enthusiastically during training activity

13 14

Promoting Occupational Safety Through Fire Safety Sessions @ MAS

To manage today's dynamic business situations, business users need the ability to control the

visualization and analysis of their data in real-time. MAS outsourced its employees for

dynamic dashboard reporting in Excel. Mr. Asim Shahzad (Market Audit Officer), Mr. Umer

Farooq (Sr. Accounts Officer), Mr. Nadeem Inayat (Internal Audit Officer) and Mr. Hamza Iqbal

(Sr. Budgeting & Planning Officer) attended the training. The trainer trained them on how to

visualize business data in a way that enables them to effectively monitor business performance

without adding to IT overhead. The experience was quite a successful one for all attendees.

A memorable visit by the British High Commissioner to AJKCCI was made

in June. This productive meeting took place due to the special effort of our

Mirpur Distributor, that such an honorable personality graced AJKCCI with

his presence. MAS recognizes his efforts in this regard and is proud to know

that our distributors are active in their respective areas to hold such

meetings.

British High Commissioner’s Visitto Our Mirpur Distributor

Zic /Lube Shop Openings-Reaching Our CustomersZIC marked the first half of 2014 with some major achievements. Reaching out to our external stakeholders

and providing quality services has been the mission of ZIC. Therefore, we successfully opened ZIC Lube

shops within 4 cities in North region of Pakistan.

British High Commissioner during his

visit to our Mirpur distributor

Zic Lube Shop Batkhela openning (11th March 2014) ZSC Chakwal Opening (2nd June 2014)ZSC Mingora Swat

Openning (10th March 2014)

ZSC Rwp. B Openning (3rd Jan.2014)

As part of MAS’ CSR efforts, Fire safety training was conducted at Corporate Office and Lahore Warehouse on 11th & 12th of April

respectively. The objective was to promote a health & safety culture at MAS while simultaneously training staff in first response for

various forms of fires. The training workshop was conducted with practical exposure to fire extinguishers. Health and Safety Drills are an

essential part of developing a safety culture within the organization.

Promoting Occupational Safety Through Fire Safety Sessions @ MAS

MAS Employees taking part in the Fire Safety sessionMr. Hassan Zahid (Trainer) sharing hisknowledge through practical orientation

Mr. Kamran Saleem (Warehouse Incharge) executing the fire drill instructions

Mr. Khalil Ahmed (Admin Executive)putting his fire safety skills to the test

The attendees of fire safety training sessions with Mr. Hassan Zahid (Trainer)

Warehouse Fire Safety Team withMr. Hassan Zahid (Trainer) and Mr. Durrani (GM Warehouse)

15 16

Pakistan may not have the privilege of playing in the FIFA World Cup 2014, or even think of getting into an international football

tournament due to gloomy reasons, yet the business oriented individuals beg to differ. The hands of illiterate but skilled women of a

small town of Sialkot are more capable to make Brazuca i.e. the most tested and advanced ball Adidas has ever produced (CNN, 2014)

and in abundance, rather than using expensive automated machinery of China that was unable to fulfill the demand of “ The event of

the year”. According to FIFA ranking, the people of 164th ranked country with the imposed association of terrorism and general misery

are more passionate about football and other sports than what is actually portrayed. Reviews of Brazuca suggest that the performance

of the ball is superb and Argentine Lionel Messi has called the ball “great,” as has Spanish goalkeeper Iker Casillas (Washingtonpost,

2014). In addition, as surprising as it may sound, there was an efficient yet cost cutting technique employed by football manufacturers

to produce these balls just by changing the pattern of rexine (artificial leather) panel cutting – the most costly input in football

production. Skilled cutters were able to increase the number of pentagon panels per rexine sheet by around 10-24. This lead to about

a one per cent reduction in total production costs which is quite a significant amount of saving in an industry with profit margins of

about ten percent only. One of the researchers at Lahore School of Economics who was part of the Brazuca Innovation team added that,

“Just one innovation in one sector can have incredible ripple effects. People’s salaries improve, education levels can go up and the

quality of living can go up. Workers can be excited by new technology, if you can create a situation where they feel they won’t lose out.”

Written by Mr. Hamza Iqbal (Sr. B & P Officer)

Brazuca-Innovation,Cost Reduction, Belief

Editor’s Pick

Brazuca (Official ball of FIFA World Cup 2014) Made in Pakistan

In 1980, Mr. Shaukat Hassan, currently Director at MAS Group, went to Portugal with an influential Pakistani business delegation. Seen in the photograph are (From Left to Right)

Mr. Amanullah, Mr. Periera (Trade Representative of Portugal in Pakistan), Mr. Yousaf Mandviwala and Mr. Shaukat Hassan.

Memory Lane

17 18

Five Facts About Pakistan To Be Proud ofIn the last five years, Pakistan’s literacy rate has grown by 250%, the largest

increase in any country to date.

Pakistan is the first Islamic country to attain nuclear power.

Edhi is running the World’s largest Ambulance network.

World’s youngest certified Microsoft Experts Arfa Kareem (Late) and Babar Iqbal are

from Pakistan.

Pakistan has the sixth largest military force in the world.

(www.unitedsuccess.com)

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