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The Department of Commerce,International Trade Administration

Our Mission: To create prosperity by strengthening the competitiveness of U.S. industry, promoting trade and investment, and ensuring fair trade and compliance with trade laws and agreements.

The International Trade Administration (ITA) is comprised of four units that work together to accomplish its mission:

Trade Promotion and U.S. and Foreign Commercial Service Market Access and Compliance Manufacturing and Services Import Administration

Who We Are

Renewable Energy and Energy Efficiency Export Initiative (RE4I)

Trade Promotion Coordinating Committee Working Group on Renewable Energy and Energy Efficiency

Secretary Locke announced the Renewable Energy and Energy Efficiency Export Initiative December 9, 2010

23 Commitments from Across the U.S. Government for New Programs, Actions, or Deliverables to Boost RE&EE Exports:

Tailored financing for the specific needs of U.S. RE&EE exporters

Enhanced market access for U.S. RE&EE technologies

Increased trade promotion to better link buyers and sellers of U.S. RE&EE technologies

More efficient export promotion services for current and future U.S. RE&EE companies

Responding to the National Export Initiative, the RE4I is the country’s first-ever federally-coordinated effort to increase renewable energy and energy efficiency exports.

Trade Promotion Coordinating Committee Working Group on Renewable Energy and Energy Efficiency

Commitments from the Department of Commerce

Market Prioritization Study

2-3 RE&EE trade policy missions annually

TPCC branded RE&EE trade missions

Renewable Energy and Energy Efficiency Advisory Committee

Online portal for RE&EE exporters

U.S. Government-wide trade booth at key RE&EE trade shows

Expand the Green Embassies / Green Build Program

DOC’s commitments will position the Department as an interagency leader in the green economy – a strategic priority for Secretary Locke

Wind Power

1. United States2. Germany3. Spain4. China5. India

U.S. Department of CommerceInternational Trade Administration

A World Awaits

Solar Power1. Germany2. Spain3. Japan4. United States5. South Korea

Biomass1. United States2. Brazil3. Philippines4. Germany5. Sweden

Geothermal1. United States2. Philippines3. Indonesia4. Mexico5. Italy

Small Hydropower1. China2. Japan3. United States4. Italy5. Brazil

Energy Efficiency1. United States2. China3. Europe4. Japan5. India

$40 billion per year in new exports by 2020 – generating 750,000 new jobs

Global investment in clean energy and energy efficiency reached $155 billion in 2008

Governments around the world have provided over $180 billion more in stimulus funding for renewable energy projects

The top five markets in EU for Green Building represent $959 billion per year.China market will be $500 billion by 2013.

WindWind

U.S. Department of CommerceInternational Trade Administration

Top Installed Capacity: United States, Germany, Spain, China, and India

Renewable Energy: Growth Opportunities in International

Markets

Markets to Watch: Brazil

GeothermalGeothermal

Top Installed Capacity (Geothermal Power): United States, Philippines, Indonesia, Mexico, Italy, Finland

U.S. Department of CommerceInternational Trade Administration

Renewable Energy: Growth Opportunities in International

Markets

Markets to Watch: Chile, Kenya, Ethiopia

Biomass ElectricityBiomass Electricity

U.S. Department of CommerceInternational Trade Administration

Top Installed Capacity: United States, Brazil, Philippines, Germany, Sweden, Finland

Renewable Energy: Growth Opportunities in International

Markets

Markets to Watch: Indonesia, Vietnam, Malaysia, China

Getting to our goals

Modernized Utility Grid

• Expand and upgrade transmission corridors

• Efficient siting and permitting• Consistent interconnection rules• Standardized metering policies• Internet based building control

systems

Action Plan Recommendations

1. Recognize energy efficiency as a high-priority energy resource.

2. Make strong, long-term commitment to implement cost effective energy efficiency as a resource.

3. Broadly communicate the benefits of and opportunities for energy efficiency.

4. Promote sufficient, timely, and stable program funding to deliver energy efficiency where cost-effective.

5. Modify policies to align utility incentives with the delivery of cost-effective energy efficiency and modify ratemaking practices to promote energy efficiency investments.

Overview

• Electric/Hybrid Vehicles

• Waste-to-energy• Nuclear Power• Investments• Green Companies

GREENBUILDINGMajor present conditions & future predictions

• In the US 70% of all electricity is used for building conditioning & equipment• Best building design engineering construction and operational practices

demonstrate the feasibility of operating buildings at 1/10th of the energy required by average US practices with higher IEQ

• Net zero energy buildings for the majority of the building stock, including low to medium size housing and commercial buildings are feasible now, when economic externalities in the cost of energy are included

• Retrofitting existing buildings, it has been demonstrated, will save more than 2/3 thirds of the energy needed for operating them, while increasing thermal comfort, visual, air, and acoustic quality (IEQ)

Source: Turner, C., Frankel, M., 2008, Energy performance of LEED for New Construction buildings, Prepared for USGBC,

In a newly released report by the New Buildings Institute, 30% of LEED buildings perform better than the simulated level, 25% perform worse than expected, and some have serious energy consumption problems during post-occupancy (Turner et al., 2008).

Worldwide US Green Building Export Initiative

The U.S. Departments of State and Commerce joint initiative of League of Green Embassies and Green Build USA under the National Export Initiative.

The League of Green Embassies is a voluntary association of over fifty embassies and consulates that work together to promote energy efficiency at embassy facilities.

Green Build USA is a Department of Commerce program that promotes the export of

U.S.-sourced green building products and promotes the use of these products by hosting embassy commercial events.

The joint program offers an unprecedented opportunity to:

U.S. private sector companies working in the clean energy, green building sectors to expand exports directly or by placing product or services into U.S. embassies.

Embassies are ideal venues to:

Showcase U.S. leadership by highlighting U.S. products, services and technologies that address today’s environmental challenges;

Enable US companies to sell “over the fence” into local markets. page 1 of 2

 

Three key goals of the League of Green Embassies Program are:

1. to advance the presidential mandate to reduce greenhouse gas emissions in USG buildings;

2. demonstrate the capabilities of U.S. products and technologies to the world market

3. increase the exports of U.S. products and services in line with the National Export Initiative.

Replacing electric water heaters with solar heaters to reduce reliance on fossil fuels.

SOL Inc. entered into a partnership with the US Embassy in January 2011 to provide solar lighting systems in an effort to assist the Embassy’s efforts to achieve energy efficiency goals set by President Obama. 

The U.S. Embassy Helsinki gets the first installation of WindStream Technologies’ TurboMill, with personal oversight from company CEO Dan Bates.

LED lights in Panama Windpower at Embassy HelsinkiEmbassy Lusaka Goes Solar

Global Network of Over 50 EmbassiesArmenia, Yerevan Ireland, DublinAustria, Vienna Italy, Rome Austria, UNVIE Jordan, AmmanAustria, USOSCE Kenya, NairobiAzerbaijan, Baku Latvia, RigaBelgium, Brussels Luxembourg, LuxembourgBelgium (USEU), Brussels Malta, VallettaBelgium (USNATO), Brussels Mission Italy, Vatican CityBolivia, La Paz Montenegro, PodgoricaBritish Embassy, Riga Nepal, KathmanduBritish Embassy, Stockholm Netherlands, The HagueBulgaria, Sofia Norway, OsloCroatia, Zagreb Panama, Panama CityCyprus, Nicosia Poland, WarsawCzech Republic, Prague Portugal, LisbonDenmark, Copenhagen Russia, Moscow Egypt, Cairo Rwanda, KigaliFinland, Helsinki Singapore, Singapore France, Paris Slovakia, BratislavaGeorgia, Tbilisi Spain, Madrid Germany, Berlin Sweden, StockholmGreece, Athens Switzerland, BernHong Kong, Hong Kong Switzerland, GenevaHungary, Budapest Tunisia, TunisIceland, Reykjavik Turkey, AnkaraIndia, Chennai Ukraine, Kyiv

India, Kolkata United Arab Emirates, Abu Dhabi

India, Mumbai United Kingdom, London India, New Delhi Uzbekistan, Tashkent

Zambia, Lusaka

Sustainable Embassy Building Program

OBO seeks to minimize the impacts of our overseas facilities by designing, constructing, operating, and demolishing our buildings in an energy-efficient and environmentally sensitive manner

We also strive to create platforms for eco-diplomacy by greening our US embassies and consulates worldwide.

Program Goals

US Embassy Kampala, Uganda

Sustainable Embassy Building Program

• Flagship Program: US-UN Mission - Geneva, Switzerland

• This solar project started as a façade repair

• Initial construction cost was $1.7 M. with payback in 10 years.

• Solar Designs Associates was the contractor, who designed a similar system for the White House.

• The first MagLev Chiller in Europe was installed here on Earth Day 2009.

Water Reclamation• Rain Water Harvesting

• Storm Water Management

• Vegetated Roofs

• Reforestation

Berlin, NOB

Berlin – Vegetated Roof

Istanbul – Storm water

Sustainable Embassy Building Program

NEC Sofia, Bulgaria7 Preqs & 26 Pts:• 37% > ASHRAE • Brownfield Redevel.• Ozone Protection • No Chemical Water

Treatment• Enhanced IAQ• Tree Preservation• Building as Ed. Tool

NEC Panama City7 Preqs & 26 Pts:• 35% > ASHRAE • Ozone Protection• Water Efficient Land.• Regional Materials• Low-Emitting Materials• Enhanced IAQ• Building as Ed. Tool

NCC Johannesburg7 Preqs & 29 Pts:• 22% > ASHRAE • 31% Building Water

Use < than baseline• Ozone Protection• Regional Materials• Low-Emitting Materials• Enhanced IAQ

NEC Brazzaville 7 Perqs & 39 Pts:GOLD!• 32% > ASHRAE • 31% Building Water

Use < than baseline• Water Efficient

Landscaping• 87% of Construction

Waste Diverted• Regional Materials• Enhanced IAQ

Sustainable Embassy Building Program

Energy Savings Performance Contracts (ESPC)• Three Step Process (1-Rank 2-Audit 3-Implement)• NREL supports audit process

• DOE/FEMP supports ESPC solicitation• ESCO selected thru open competition

Berlin, NOB

Energy Conservation Investment Program

Preliminary Assessment Audit

Special Maintenance & Repair Projects

Capital Improvement Projects

Energy Savings Performance Contracts

Energy Conservation Measures Report

Post Ranking

Site Data Package

Utility DataPortal

(Green Website)

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Sustainable Embassy Building Program

ESPCs and Green Embassies

Issues:– US Embassy (LOGE)

• Ambassador• Management Officer,• Senior Commercial Officer

State Department- Overseas Building Offices (OBO) Interagency- ICASS\ Bundling; (Mexico pilot)

Kickoff Event: EE Global, Brussels April 12-14

League of Green Embassies

United States Transmission constraints Long interconnection queues Siting and permitting issues Slow implementation of the American Recovery and

Reinvestment Act

International Intellectual property rights Local content requirements Preferences for local ownership Lack of financing for large and small projects Regulatory uncertainty Burdensome certification requirements

U.S. Department of CommerceInternational Trade Administration

Industry BarriersIndustry Barriers

Renewable Energy: Growth Opportunities in International

Markets

Commercial Service Green Programs

Paris, France, Oct 10,11 Green Building SBA Conference

Hong Kong, Oct. 26-29, Ecoexpo Asia

New Delhi, Hyderabad, Ahmedabad, India Nov 7-11

Ankara, Istanbul and Izmir, Turkey Dec 5-9

EE Sweep, 10 Cities in Europe, Nov 2 – Dec 10

http://www.export.gov/reee

Amount of Water on Earth

Illustration by Jack Cook Woods Hole Oceanographic Institution

U.S. Department of CommerceInternational Trade Administration

Questions?Questions?

Renewable Energy: Growth Opportunities in International

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