Helping Tennessee

Companies Export

Let the U.S. Commercial Service connect you to a world of opportunity.

Williamson County Chamber of Commerce

July 11, 2014

For Public Release

TN SBDC International Trade Center

• ITC Services:

1. Assessing company readiness to export

2. Identifying potential export markets

3. International business planning

4. Assist with Export & Risk Mitigation

5. Export financing

TN SBDC International Trade Center

John Ordung

jordung@tsbdc.org

(615) 963-7158 Direct

1-877-811-0002 Toll Free

The Trade Promotion Coordinating Committee

The TPCC is an interagency task force that ensures the coordination and

development of a government-wide export promotion plan. It is made up

of 20 agencies with a core of 7 agencies:

• Department of Commerce (DOC)

• Export-Import Bank

• Overseas Private Investment Corporation (OPIC)

• U.S. Trade and Development Agency (USTDA)

• Small Business Administration (SBA)

• Department of State

• Department of Agriculture (USDA)

Where are we?mmercial Service Global Reach

U.S. OFFICES:

• Trade specialists in over 100 U.S. cities

• Nashville, Memphis, and Knoxville

INTERNATIONAL EMBASSIES:

• In 85 Countries around the world

• 1,800 commercial specialists in 140 cities

Why Export?

Why Not?• The world is open for your business

• We have more resources than ever.

• 95% of consumers lie outside the U.S.

• Exports accounted for 25% of U.S. Economic growth

during the past decade.

Plan…

Questions to Ask Yourself:

1. Why does my product sell in the US?

2. What will I have to change to sell abroad?

3. What countries buy want my products?

4. Am I prepared to support demand growth?

5. What are my goals?

Research…

What are the Market Conditions in my

Target Countries?

• What is my competition?

• Who are my potential buyers?

• What laws govern exports?

• What about shipping regulations?

• What are my financing options?

We help companies enter international markets in the most efficient,

targeted way. We assess your export potential, understand your

needs, and provide the right mix of U.S. Commercial Service

capabilities to achieve their exporting goals.

Access Export Readiness

Identify Key Markets

Determine Sales Potential

Implement Export Plan

This is Where We Come In

We Help Companies Connect

with the Right Opportunities Abroad.

Overcome Challenges

U.S. Commercial Service Business Approach

For Public Release

Our Global Network of Trade Professionals

Opens Doors that No One Else Can

The U.S. Commercial Service provides U.S. companies access to

business opportunities around the world.

As a U.S. Government agency, we have relationships with foreign

governments and business leaders in every key global market.

Our trade professionals provide expertise across most major industry

sectors.

Every year, we help thousands of U.S. companies export goods and

services worth billions of dollars.

For Public Release

The Trade Promotion Coordinating Committee

The TPCC is an interagency task force that ensures the coordination and

development of a government-wide export promotion plan. It is made up

of 20 agencies but with a core group of 7 agencies:

• Department of Commerce (DOC)• Export-Import Bank

• Overseas Private Investment Corporation (OPIC)

• U.S. Trade and Development Agency (USTDA)

• Small Business Administration (SBA)

• Department of State

• Department of Agriculture (USDA)

SUPPORTING AGENCIES

U.S. DEPARTMENT OF COMMERCE

U.S. COMMERCIAL SERVICE

Market Research. Maximize market research efforts with our country

and industry reports, customized research, background reports,

and trade data.

Business Matchmaking. Leverage our partner searches and

personalized business matchmaking to connect with potential partners

that are right for that company.

Shows and Missions. Expand companies efforts and reach with our

trade missions, trade shows, and in-country promotions.

Our Services for U.S. Companies

Whether companies are looking to make their first export sale or expand to

additional international markets, we have the expertise to help you tap into

lucrative opportunities and increase the bottom line with:

For Public Release

MARKET RESEARCH

Country Commercial Guides. Leverage reports, prepared annually

by U.S. Embassy staff, containing information on the business and

economic situation of foreign countries and the political climate as it

affects U.S. business and investments.

Trade Data and Analysis. Obtain the latest annual and quarterly trade

data, find industry-specific trade data and analysis, and get country-

specific tariff and trade agreement information.

Webinars. Learn about your sector in a market of interest and take

advantage of other exporting secrets without leaving your desk.

Customized Market Research. Get specific answers to your specific

international business questions.

Our overseas Embassy industry specialists generate reports on various sectors of

target markets around the world.

For Public Release

MARKET RESEARCH

Country Commercial Guide

Includes Chapters on:

Political and Economic Environment

Leading sectors for US Exports

Trade Regulations and Standards

Investment climate

Business Travel

Contacts, Market Research and Trade Events

MARKET RESEARCH

Gold Key Service

Customized market and industry briefings with our trade

specialists

Timely and relevant market research

Appointments with prospective trade partners in key

industry sectors

Post-meeting debriefing with our trade specialists and

assistance in developing appropriate follow-up strategies

Help with travel, accommodations, interpreter service, and

clerical support

For Public Release

BUSINESS MATCHMAKING

International Partner Search.

High-quality market information on the marketability and sales potential for your products and services.

Complete contact information on key officers at each potential partner which is interested in your company along with information on their size, sales, years in business, number of employees, and a statement from the each potential partner on the marketability of your product.

Get all this information in approximately 30 business days or as negotiated with your overseas’ office.

Connect with the right partners and prospects

For Public Release

BUSINESS MATCHMAKING

Personalized Business Matchmaking.

In-country meetings with possible buyers, identify qualified

business partners, such as sales representatives or

distributors, and/or connect you with the appropriate

government agencies.

In other words, “What Would like for us to do for you?”

Connect with the right partners and prospects

For Public Release

SHOWS AND MISSIONS

Trade Missions. Business development missions led by

senior U.S. government officials.

Individual Gold Key Service for all U.S. companies

Meetings with foreign government and industry officials.

Introductions to prospective customers, and U.S.

Embassy officials.

Reception with everyone above at Ambassador’s or high

level official’s residence.

Connect with the right partners and prospects

For Public Release

SHOWS AND MISSIONS

Trade Shows. Use our International Buyer Program to

meet with pre-screened buyers at major U.S. trade shows.

You can also exhibit in the U.S. Pavilion at our Certified

Trade Fairs.

Foreign Buyers are directed to your booth.

One-on-one counseling with our Embassy sector experts.

International Reception

International Lounge for private meetings.

Billion dollars in new business are generated yearly for U.S.

companies.

For Public Release

SHOWS AND MISSIONS

Catalogue Shows. Let us distribute your

marketing literature at global trade shows.

Extremely low cost.

Put your catalogues in front of potential clients.

Receive Business Cards from booth visitors.

For Public Release

FOREIGN COMPANY VERIFICATION

INTERNATIONAL COMPANY PROFILE

Detailed credit report on a prospective overseas

sales representative or partner in approximately

15 days or by the negotiated date.

Listing of the company's key officers and senior

management.

Banking and other financial information.

Market information, including sales and profit

figures, and potential liabilities

For Public Release

EU & China—Product Standards and

Conformity Assessment Workshop

EU: CE marks, self-certification, General Product Safety

Directive, CE mark directives, the significance of the recent

New Approach Regulations, EU Environmental Directives –

RoHS (Restriction of Hazardous Substances), WEEE (Waste

of Electrical and Electronic Equipment), ErP (Energy Related

Products), and REACH

Concentration on three key EU environmental directives –

Electrical Waste Directive, Restriction of Hazardous

Substances Directive, Energy Related Products Directive.

China: CCC Mark: Explanation, Determining the Need,

Process to Obtain, Renewal Process, Can I use the CCC

mark in countries outside of China?

For Public Release

Free Trade Agreements

A Free Trade Agreement is a formal agreement between two or more countries where they agree on certain behaviors that affect trade in goods and services, and protections for investors and intellectual property rights, among other topics. For the U.S., the main goal of trade agreements is to reduce barriers to U.S. exports, and protect U.S. interests and enhance the rule of law in the FTA partner country.

Free Trade Agreements – Benefits the U.S.A.

(billions $ USD)

Free Trade Agreements – Benefits You!

You can sell your product for more competitively with local producers

You have an Advantage over country producers without an FTA

You have the ability to bid on government procurement

As a U.S. investor, you will receive Fair Treatment

You can participate in the development of product standards

You will have improved protection for intellectual property

Free Trade Agreements in Effect

Israel (1985)

NAFTA (1994)

Jordan (2001)

Singapore (2004)

Chile (2004)

Australia (2005)

CAFTA-DR (2005):

• Guatemala

• Honduras

• Nicaragua

• El Salvador

• Dominican Republic

• Costa Rica

Bahrain (2006)

Morocco (2006)

Oman (2006)

Peru (2009)

South Korea (2012)

Colombia (2012)

Panama (2012)

Trade Agreements on the Horizon

Trans-Pacific Partnership (TPP) – Potential members include

Australia, Brunei Darussalam, Canada, Chile, Japan, Korea,

Malaysia, Mexico, New Zealand, Peru, Singapore, Vietnam,

and the United States.

Transatlantic Trade and Investment Partnership (TTIP) –

Potential members include the EU-28 and the United States.

As of 02Dec2013

September 9-10, 2014 in Detroit.

Private Consultations with International Trade Diplomats from U.S. Embassies Australia , Canada , Chile , Colombia , Costa Rica , Dominican Republic , El Salvador , Guatemala , Honduras, Israel , Jordan , Mexico, Morocco, Nicaragua , Panama , Peru , Singapore and South Korea

Excellent networking opportunities throughout the conference.

Sessions to Include: • Industry panels featuring companies and individuals sharing their experiences in these 15 markets • Market entry and risk mitigation strategies. • Basic and advanced sessions on qualifying for FTAs and creating an FTA compliance program. • High-profile keynote speaker(s), including

Compete. Win. Grow.

Participate in Discover Global Markets: Leveraging the Free Trade Agreements and: • Identify and gain access to emerging markets and opportunities. • Obtain the tools necessary to succeed in foreign markets. • Leverage government contacts and resources to compete successfully. • Dynamic market exploration sessions.

Michael S. Sheridan was appointed Director of

Global Trade Strategy and Policy for Ford Motor

Company (Washington, DC)

In his role, working within International

Governmental Affairs, Mr. Sheridan leads Ford's

global trade strategy activities as well as the

Governmental Affairs Offices for Ford in Canada,

Mexico and South America. Mr. Sheridan is on the

Board of Directors of the National Foreign Trade

Council, the Canadian American Business Council

and an active member of the American Automotive

Policy Council and the Council of the Americas.

USEFUL WEBSITES AND RESOURCES

U.S. Commercial Service http://export.gov/ http://trade.gov

Tennessee Export Assistance Centers http://www.export.gov/tennessee/

Market Research Library. http://export.gov/mrktresearch/index.asp

Trade Finance Guide http://www.export.gov/tradefinanceguide/

U.S. Commercial Service

For Public Release

USEFUL WEBSITES AND RESOURCES

U.S. Department of State

– http://www.state.gov

Export Import Bank

– http://www.exim.gov/

Small Business Administration

– http://www.sba.gov

CIA World Factbook.

– https://www.cia.gov/library/publications/the-world-factbook

Other Excellent Sites

For Public Release

USEFUL WEBSITES AND RESOURCES

U.S. Department of State

– http://www.state.gov

Export Import Bank

– http://www.exim.gov/

Small Business Administration

– http://www.sba.gov

CIA World Factbook.

– https://www.cia.gov/library/publications/the-world-factbook

Other Excellent Sites

For Public Release

DISTRICT EXPORT COUNCIL

The Tennessee District Export Council is an

organization of business leaders from Central and Eastern

Tennessee, appointed by the U.S. Secretary of

Commerce. They have shown knowledge of and

expertise in international business and provide a source of

professional advice for their region's local firms. It is

closely affiliated with the U.S. Commerce Department’s

Nashville and Knoxville Export Assistance Centers and the

U.S. and Foreign Commercial Service. The 59 DECs that

exist throughout the country support the U.S.

Government’s export promotion efforts.

For Public Release

U.S. COMMERCIAL SERVICE

I am from the government and I am here to help…

you export!!

Andy Collier

Nashville Export Assistance Center

Nashville, TN

615-736-2224

Andrew.Collier@Trade.Gov

For Public Release