Kirsty AldersonPenguin Design Award Level 06OUGD301Design Practice

The briefDesign a new look cover for the children’s book ‘The Wind in the Willows’ in order to reinvent and promote this classic book to a new generation of readers. Create a whole range of promotional material to go alongside this.

Target audienceParents and children aged 11 - 15

Character designThe characters are based on the main characters within the story but with a unique modern twist.

Badger Toad Mole Mouse

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Kirsty AldersonPenguin Design Award Level 06OUGD301Design Practice

Book Cover

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Kirsty AldersonPenguin Design Award Level 06OUGD301Design Practice

ProductsThere would be a range of limited edition products available to buy alongside the book when it initially launches. This limited edition factor is what should encourage consumers to purchase the products.

AestheticsBook cover: matt medium stockBookmarks, postcards, bunting and prints: watercolour cardPromotional poster : medium stock with a gloss finish

Promotional posterThis poster would come in a range of sizes so that it can be placed in bookshops, libraries and busstops. It’s printed on a cheaper stock than the rest of the prod-ucts because muiltiples will be needed and will need to be spread across the country.

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Kirsty AldersonPenguin Design Award Level 06OUGD301Design Practice

ContextThe products would be available to buy from all leading bookshops within the UK. A particular area within the childrens section in the store would be allocated to the launch of this book and the limited edition promotional products would be found here too on shelving. The promotional poster would sit alongside an organised window display of the products in order to encourage consumers to come into the shop and take a look.

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