the whole nine yards - launching mobile games with a bam! - philipp stelzer
TRANSCRIPT
THE WHOLE NINE YARDS LAUNCHING GAMES WITH A BAM!
Philipp Stelzer AMSTERDAM, 5th OF FEBRUARY, 2015
GLOBAL LAUNCH
February 26
Optimised for iPhone and iPad
More space, more art.
80% FEMALE 24 – 59 YEARS
20% ARE 55+ YEARS
TOP 10 GROSSING, iOS (December 26, USA)
2013 2014
Source: AppAnnie
8+ Apps
5-‐7 Apps
4 Apps
3 Apps
2 Apps
1 App
MOST USERS DOWNLOAD ZERO NEW APPS PER MONTH
64.5%
Zero Apps
35.5%
1+ Apps
Source: comScore
COST PER LOYAL USER INCREASING
Source: Fiksu, PocketGamer.biz
Trend
$2.50
$2.00
$1.50
$1.00
$0.50
$-
1/12 10/14 4/12 4/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14 7/14
d
TIME
EXCI
TEM
ENT
LAUNCH
PACKAGING
Soap Opera
Mystery
Crime
✓
BEHIND THE SCENES
VIDEO
PRODUCTION
TRAILERS
BRAND IDENTITY
PACKAGING
TEASING
REVEALING THE GAME PIECE BY PIECE
AN ENGAGED COMMUNITY
PACKAGING
TEASING
BUZZ
ORGANIC
100%
1M 500k
THREE WEEKS TO GO AND ALREADY
FANS VIEWS
PACKAGING
TEASING
BUZZ
LAUNCH
21 DAYS
February 26
SUSTAIN
Trailers
Behind the scenes videos
Exclusive Events
Cross-Linking Interviews
Public Talks
Excitement
BAM!
INSTALLS
NUMBERS CREATIVITY
OUT 26th FEBRUARY 2015
Philipp Stelzer @lookinginsight