the who what and why of your online business

With: Maryalice Goldsmith

The Who, What, & WhyOf your online businessMaryalice Goldsmith Presents ~

www.facebook.com/policies/adsWhat business do you have

being here?

Pay-To-Play

www.facebook.com/policies/ads


From a 1-10 (10 being high) how frustrated are you feeling with building

your online business?


There are 3-key foundational aspects to your business:

A. The WhoB. The WhatC. The Why


• Who are you and what’s brings you here?

• Core values• Mission statement• Character Attributes• Who do you serve?


Yes or no…

I have done these exercises and I know exactly who I serve and how I want to serve them?


“The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers.”

-Ray Ayers


• What problem do you solve?

• What service do you want to provide?

• What is unique about your service?


• The passion behind your work

• What is your big why?


“Passion is energy. Feel the power that

comes from focusing on what

excites you.” ~Oprah Winfrey


How passionate are you about your current business?

A. Very passionateB. Somewhat passionateC. Frustration has stolen a lot of my passion, looking to get it back.


Ready to get laser focused in your business?


Business Overview:• 1-2 sentences about your

business mission:• Why are you in

business?• What kind of lifestyle

do you want to create?• How do you want to

run your business?


Business Overview Continued:• 1-2 sentences describing

how you will make money.

• What are your top 2-5 goals?

• What strategies will you use to achieve these goals?




business• What kind of lifestyle


run your business?


“Any fool can know. The point is to understand.”

~Albert Einstein


Your Ideal Client (Market Analysis):• Write out the pain, struggle,

or issue you solve.• What is your solution to each

problem? Write this out in detail.

• Write a brief synopsis of your ideal client. Include their demographics.

• Record who your top competitors are?




business• What kind of lifestyle


run your business?


“Eventually everything connects – people, ideas, objects. The quality of the connections is the key to

quality per se.”~Charles Eames


Product or Service Description:• Define your product. Leave

nothing out. Get as detailed as possible:• Cost to produce• Retail price for product or

service• Forecast the amount sold or

number of clients desired.• Create a plan of action to market

and launch your business (coming in more detail in webinar 2)


“He profits most who serves best.”

~Arthur F. Sheldon


What is the one thing you have learned today that will make the biggest

difference in your business?


If you have a dream to build a thriving online

business, don’t let anything get in your way. Make your

dream a reality.


You deserve it and so do the people who need your service and your special something – something!


How would your business be different a year from now if you knew exactly

what you needed to do and when?

www.facebook.com/policies/adsIf you could accelerate

your success by 2-3 years, would you?

www.facebook.com/policies/adsOf course you would!


Then you need to believe in yourself and your business.

Make the investment to ensure long-term success.


There comes a time in your business, when you will hit a crossroad. You will ether

go all in or all out. It all depends on how bad you

want it.

www.facebook.com/policies/adsHow bad do you want it?

www.facebook.com/policies/adsHiring a coach has the

potential to accelerate your business by 2-3 years.


Just like every client is not for us and we are not for every client – a coach is a

serious investment and you should be definite they will get you the results you are

looking for.


Rules to hiring a coach:• Hire a coach you believe

in• Never hire a coach

without speaking to them 1:1

• Invest in coaching that will guarantee you will level up

• Look for high access and availability.


“I'm a success today because I had a friend who believed in me and I didn't have the heart to let him

down.”~Abraham Lincoln


Having that one person who has been there and

knows firsthand what you need and how you need to

do it… it’s priceless!

www.facebook.com/policies/adsThis is exactly why I

created…

www.facebook.com/policies/adsMy WHY?


• Accessible coaching• Accountability• Service• Education• Support• Entrepreneurial

Sisterhood• Success!!


• Monthly Syllabus

• Monthly Q&A Calls

• One on one Calls

• Challenge• Open office

hours• Suggested

books• Extra’s


Go Getter’s Online starts on January 15th, 2016

• 7-months• 2-levels• Retreat• Mastermind weekend

(photo-shoot)• VIP-day• Lots of 1:1 – this is a hand

holding coaching program – no shame!

www.facebook.com/policies/adsAPPLICATION

www.facebook.com/policies/adsIF NOT NOW WHEN?

?QUESTIONS!