educating entrepreneurs. who? what? why?

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Educating Entrepreneurs Who? What? Why? Steve Blank Stanford Technology Ventures Program

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Page 1: Educating Entrepreneurs. Who?  What? Why?

Educating EntrepreneursWho? What? Why?

Steve BlankStanford Technology Ventures Program

Page 2: Educating Entrepreneurs. Who?  What? Why?

News From Silicon Valley

Small VC Funds ($50-250M)

Union Square VenturesFirst Round Capital

Traditional VC Funds (>$250M)

BenchmarkSequoia

Angels & Incubators($0-10M)

Y-CombinatorTechStars

Seed Funds ($10-50M)

SoftTech (Clavier)Maples Investments

Felicis (Senkut)SV Angel (Conway)

Source: Dave McClure 500hats.com

Page 3: Educating Entrepreneurs. Who?  What? Why?

News From Silicon Valley

Small VC Funds ($50-250M)

Traditional VC Funds (>$250M)

Angels & Incubators($0-10M)

Seed Funds ($10-50M)

Source: Dave McClure 500hats.com

Innovation is happening here

Page 4: Educating Entrepreneurs. Who?  What? Why?

News From Silicon Valley

• Internet startups - $500K is the new $5M– Driven by the top of the pyramid

• Seed Funds providing entrepreneurial education– Ycombinator, TechStars, SeedCamp, LaunchBox, etc

• Customer Development/Lean Startup adoption– Methodology to test hypothesis and business model

Page 5: Educating Entrepreneurs. Who?  What? Why?

Some Definitions

Page 6: Educating Entrepreneurs. Who?  What? Why?

Small BusinessSmall BusinessStartupStartup

Small Business Startups

Page 7: Educating Entrepreneurs. Who?  What? Why?

Small BusinessSmall BusinessStartupStartup

- Business Model found- Profitable business- Existing team< $10M in revenue

Small Business Startups

Page 8: Educating Entrepreneurs. Who?  What? Why?

Small BusinessSmall BusinessStartupStartup

- Business Model found- Profitable business- Existing team< $10M in revenue

Small Business Startups

• 5.7 million small businesses in the U.S. <500 employees• They employ 99.5% of our workforce

Page 9: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

>$100M/year

Large Company

>$100M/year

Scalable Startup

Page 10: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

>$100M/year

Large Company

>$100M/year

- Total Available Market > $500m- Company can grow to $100m/year- Known business model- Focused on execution and process

Scalable Startup

Page 11: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

>$100M/year

Large Company

>$100M/year

- Total Available Market > $500m- Company can grow to $100m/year- Known business model- Focused on execution and process

Scalable Startup

• In contrast a scalable startup is designed to grow big• It typically needs risk capital• These are what Silicon Valley means when they say “Startup”

Page 12: Educating Entrepreneurs. Who?  What? Why?

Small BusinessSmall BusinessStartupStartup

- Business Model found- Profitable business- Existing team< $10M

ScalableStartupScalableStartup

Large Company

>$100M/year

Large Company

>$100M/year

- Total Available Market > $500m- Company can grow to $100m/year- Known business model- Focused on execution and process

Very Different Startup Curriculums

Page 13: Educating Entrepreneurs. Who?  What? Why?

Small BusinessSmall BusinessStartupStartup

- Business Model found- Profitable business- Existing team< $10M

ScalableStartupScalableStartup

Large Company

>$100M/year

Large Company

>$100M/year

- Total Available Market > $500m- Company can grow to $100m/year- Known business model- Focused on execution and process

Silicon Valley Startup Curriculum

X XX

Page 14: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

- Founders depart- Professional Mgmt- Process- Beginning of scale

The Transition

Page 15: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

- Business Model found- Product/Market fit- Repeatable sales model- Managers hired

- Cash-flow breakeven- Profitable- Rapid scale- New Senior Mgmt~ 150 people

The Search for the Business Model The Execution of the Business Model

Startups Search, Companies Execute

Page 16: Educating Entrepreneurs. Who?  What? Why?

E-School instead of B-School

Page 17: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

- Business Model found- Product/Market fit- Repeatable sales model- Managers hired

What’s A Startup?

A Startup is the organization used to search for a scalable business model

Page 18: Educating Entrepreneurs. Who?  What? Why?

Teach the Business Model Not the Plan

• No Business Plan survives first contact with customers

• A Business Model diagrams how a company creates, delivers and captures value

• Or in English: How a company makes money

Page 19: Educating Entrepreneurs. Who?  What? Why?

Emphasis On Hypotheses Testing

Page 20: Educating Entrepreneurs. Who?  What? Why?

How Do Startups Search For A Business Model?

• The Search is called Customer Development• The Implementation is called Agile Development

Page 21: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

- Business Model found- Product/Market fit- Repeatable sales model- Managers hired

- Cash-flow breakeven- Profitable- Rapid scale- New Senior Mgmt~ 150 people

Startups Don’t Last Forever

You fail if you remain a startup!

Page 22: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

Durant Versus Sloan

Page 23: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

Entrepreneurship School

Entrepreneurship School

- Hypothesis testing- Business Model testing- Customer Development- Agile Development- Metrics- Venture Finance- Hands-on

Page 24: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

- Hypothesis testing- Business Model testing- Customer Development- Agile Development- Metrics- Venture Finance- Hands-on

- Execution- Accounting- Products- Engineering- Management- Administrative

Business School

Business School Versus Entrepreneurship School

Entrepreneurship School

Page 25: Educating Entrepreneurs. Who?  What? Why?

ScalableStartupScalableStartup

Large Company

Large CompanyTransitionTransition

Courses- Entrepreneurial Management- Creativity and Innovation- Technology Entrepreneurship- Patent Law for Entrepreneurs- Global Entrepreneurial Marketing- Entrepreneurial Finance

Business School

Business School Versus Entrepreneurship School

Entrepreneurship School

Courses- Managerial Finance/Accounting- Managing Groups and Teams- Financial Accounting- Operations- Modeling for Optimization- Global Value Chain Strategies