the web, social media & your business strategy
DESCRIPTION
This presentation was made by Sean Clark at the Diss Business Forum on 29th March 2012.http://soaksocial.co.ukWhether you're looking to rebuild your website, build one for the first time or your looking to integrate social media into your business, take a step back. Think about your business objectives and ensure that the website you have built or the way social media is implemented aligns with your business strategy.TRANSCRIPT
- The Web, Social Media & Your Business Strategy Sean Clark, Director, Soak Social Ltd. - 29th March 2012 Sean Clark Director Soak Social T: +44 (0)1603 630631 E: [email protected] Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark Soak Social Ltd 2012
- The Web
- Is It Worth It?
- UK Population Online 62,698,362 52,731,209 30,470,400 84% 48% Population Online Facebook Source: internetworldstats.com Dec 2011 Soak Social Ltd 2012
- A Website? No Longer An Option Soak Social Ltd 2012
- Where to Start?(or start again...)
- Soak Social Ltd 2012 http://www.flickr.com/photos/jaybock/
- 8 Reasons for Having a Website o Increase Reach o Product Demos o Lead Generation o Brand Awareness o Customer Service o Contact Details o Bookings o Sales Soak Social Ltd 2012
- Be Realistic
- Soak Social Ltd 2012 http://www.flickr.com/photos/martintaylor/
- Budgets, Resource & Expectations o How Much? o Whos Running the Show? o What Do You Want Back? Soak Social Ltd 2012
- Going Local
- Google: 92% Searches in UK Directories, Microsites & Tablemats AdsDirectories Google Places Soak Social Ltd 2012
- Google Adwords Tool Soak Social Ltd 2012
- Whats SEO?
- Text Points to note: o Bullet 1 o Bullet 2 o Bullet 3 o Bullet 4 Soak Social Ltd 2012 http://www.flickr.com/photos/x1brett/
- Content & Links Yes thats all! Soak Social Ltd 2012
- Social Footprint Soak Social Ltd 2012
- Social Media
- Soak Social Ltd 2012
- Where To Start?
- Recommended 5 to Choose From o Twitter - 9 million unique visits* o Facebook - 30 million unique visits* o YouTube - 29 million unique visits** o Google+ - 4 million unique visits* o LinkedIn - 7 million unique visits* Soak Social Ltd 2012 UK Based Data - Source: *comScore, Feb 2012 - **comScore, Jan 2012
- Fun but too early? - 200k users Soak Social Ltd 2012 UK Based Data - Source: Google Doubleclick Ad Planner Dec 2011
- Whats Your Objective?
- Pick a One o Traffic o Reach o Leads o Sales Soak Social Ltd 2012
- Lets Start Blogging
- Blogging Increases Traffic Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses
- Blogging Increases Leads Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses
- More Blog Posts = More Traffic Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses
- A Real Life Test
- Effect of Daily Blogging 4000 3000 Visits 2000 1000 0 Jan Feb Mar Apr May Jun Jul Aug Soak Social Ltd 2012
- Share Everything
- How To Tweet All Day & Still Do Your Job http://seanclark.com/TweetAllDay Soak Social Ltd 2012 Source: http://danzarrella.com/new-data-tweet-lots-of-links-to-get-followers.html
- Putting It Into Action
- Implementation Strategy o Content plan o Curation plan o Internal champion(s), think passion o Make time o Practise o Ask for feedback Soak Social Ltd 2012
- My Tool Kit o Hootsuite o BufferApp o Raven Tools & Google Analytics o Video: Kodak PlayTouch + Ext. Mic o Audio: Edirol R-09 o Editing: iMovie & Audacity Soak Social Ltd 2012
- Your Business Strategy
- Deal With The Issues o What are you key business problems? o Whats your budget? o Whats your resource? o What parts can the web & social media deliver more cost effectively? Soak Social Ltd 2012
- The ROI
- Adnams Case Study Results: 1st 6 months 2011 vs 2010 o +240% overall traffic o +284% search traffic o +48% total online sales o +84% sales from Adnams.co.uk o +75% natural backlinks o 3.64 pages per visit (1.93) o 2.45 minutes per visit (1.3) o 38% bounce rate (68%) Soak Social Ltd 2012
- Sign Now! http://www.suffolk.gov.uk/broadband http://sayyestobroadband.co.uk @TheFlyingChef1 Soak Social Ltd 2012
- Thank You For further information please contact: Sean Clark Director Soak Social T: +44 (0)1603 630631 E: [email protected] Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark Soak Social Ltd 2012