The Wealth of Networks: How Social Production Transforms Markets and Freedom

Focuses on public sphere; “The virtual space where the citizens of a country exchange ideas and discuss issues, in order to reach agreement about 'matters of general interest' (Habermas1997)

Mass media interferes on the structure of these practices as it limits citizens’ feedback

Communication in the public sphere is influenced by economic models of production, culture, modes of organization and institutions

USA -1841 -diverse amount of newspapers publishers on a large-circulation scale

Small-circulation newspapers pressured by technological innovations

Invention of the Radio - Universities, churches, and unions, as well as local shops hoping to attract business with their broadcasts

From 1992 radio stations owned by equipment manufacturers

Public sphere was dominated by mass media- print, radio and television

Twentieth century - mass-media model of communication was dominant in both democratic and authoritarian regimes

Media -independent from the government

Critiques;- Intake is limited- High Power from newspapers, radio and

television owners- Advertising-supported media needs to

attract large audiences

Advance of technology, starting from newspaper, telegraph, magazine, radio,

television and now the internet

Media influence grown

Society’s beliefs are based on what they see and hear

People rely and depend on media

Lost feeling

http://www.youtube.com/watch?v=iYhCn0jf46U

Have you ever felt influenced by beauty magazines?

Decisions are based on what people read, listen and watch

The power of the media over the society still a big concern for authoritarian regimes

Authoritarian governments manage what people read, watch and control the way they interact

How do you feel about talking about politics in your country?

Do you agree with Prime Minister David Cameron?

Brazil 1964 to 1985 - Military dictatorship; the media was censured and public demonstrations of opposition were violently repressed

Food advertising influences on people’s behaviour

http://www.youtube.com/watch?v=Qv4_YMl9k0w&feature=related