the way you tell your story - working mother · the way you tell your story . @wmconferences...

@WMconferences #WMMulticultural www.workingmother.com

Become More Sponsorable by

the Way You Tell Your Story

@WMconferences #WMMulticultural www.workingmother.com

Presenter: Mary-Frances Winters

President & CEO, The Winters Group, Inc.

2013 Multicultural Women’s National Conference

July 23, 2013

© The Winters Group, Inc.

www.wintersgroup.com @maryfwinters

The Story of the Sponsorable Me

2013 Multicultural Women's National Conference

The Story of

The Sponsorable Me

Table of Contents

Chapter 1: What is a Sponsor?

Chapter 2: How is Sponsorship

Different from Mentorship?

Chapter 3: The Complexities of

Sponsorship for Multicultural

Women

Chapter 4: Crafting and Living

Your Best Story

Epilogue: Words of

Encouragement

6





Chapter 1

What is a Sponsor?

Advocate

“Powerfully positioned”

champion

“Leans in” with and for

you

Connector

Trusts and believes in

you

“Got your back”

Goes to bat for you 7





Chapter 2

Sponsorship vs.

Mentorship

• Sponsor’s “weaker cousin”

• Advisor

• Sounding board

• Provides guidance

• Mentorship more often one

way relationship;

sponsorship is reciprocal

It is good to have a mentor…better to have a

sponsor

8





1.How many of you are in a formal

mentoring relationship?

2.How many of you know that you have a sponsor?

3.How many of you think you have

a sponsor?

4.How many of you do not know if

you have a sponsor?

5.How many of you know you do not have a sponsor?

9

Do I have a sponsor?

Chapter 2

Sponsorship vs.

Mentorship





“It doesn’t quite take a village, but breaking into the white-boys’ club takes more than individual effort. No matter how fiercely you lean in, you still need someone with power to lean in with you”.

10

Sylvia Ann Hewlett, president and

C.E.O. of the Center for Talent

Innovation in Manhattan and the

author of “Forget a Mentor, Find a Sponsor,” forthcoming

Chapter 2

Sponsorship vs.

Mentorship Summary





Chapter 3

The Complexities It is hard for all women to secure a sponsor It is even harder for multicultural women

11





Less access to powerful

networks

Stereotype threats

Unconscious bias

Lack of organizational

savviness

Lack of social capital

Internalized oppression

Woman to woman

Generational differences

12

Chapter 3

The Complexities





Stereotypes include:

• Aggressive

• Angry

• Defensive

• Conniving

Most Common Barriers for

African- American Women (Great

Extent/Very Great Extent)

Not having influential sponsor/mentor

43%

Lack of informal networks

36%

Lack of company role models of the

same racial/ethnic group

31%

Lack of high-visibility projects

29%

13

Stereotypes: African American

Women

Chapter 3

The Complexities





• “Excessively” competent

• Passive

• Deferential

• “Cold”

• Selfish

• Lacking leadership skills

14

Stereotypes: Asian American

Women

Chapter 3

The Complexities





• Lack drive/content

• “Communication”

Skills…accents

• Too family oriented

• Too expressive/loud

• Not punctual

15

Chapter 3

The Complexities Stereotypes: Latina Women





• “What are you, really?”

• “Where are you from?”...

“No I mean really?”

• Even more uncomfortable

managing because I don’t

know what you are?

• Unpredictable

16

Chapter 3

The Complexities Stereotypes: Mixed Race

Women





Chapter 4

Crafting and Living

My Own Story The good news is

that YOU are not

a stereotype

You can write

your own story!

17





Who am I? Who do others say I

am?

What is unique about me?

What are my distinctive

competencies?

What is my brand?

How much social capital do I

have??

18

Chapter 4

Crafting and Living

My Own Story





Write a marketing statement in

5 words or less that describes

who you are and why someone

would want to sponsor you?

Examples:

• Whiz of a Sales Executive

• Turnaround Ace

• Change Agent in Human

Affairs 19

Chapter 4

Crafting and Living

My Own Story My Tagline





What is a stereotype

threat?

Turning stereotype

threats into assets

20

Stereotype Threats

Chapter 4

Crafting and Living

My Own Story





Synonyms

Antonyms

• Difference

21

Stereotype Threats

Chapter 4

Crafting and Living

My Own Story

• Average

Boilerplate

• Pattern

• Mold

• Perceived idea





Do I understand how I might

be sabotaging my own

career?

Am I aware of “internalized

oppression”?

22

Chapter 4

Crafting and Living

My Own Story





Women do not always

support other women

Millennials have different

concepts of career

advancement than

boomers

23

Woman to Woman

Chapter 4

Crafting and Living

My Own Story





24

Organizational Savviness

Chapter 4

Crafting and Living

My Own Story





• Understand the

organizational culture

• Learn how to effectively

navigate the culture

• Become a cross-

organizational networker

25

Organizational Savviness

Chapter 4

Crafting and Living

My Own Story





Social Capital Defined:

The building of networks, bonding similar people and bridging between diverse people with expectations of reciprocity

How high are

you on the

trust meter?

What kind of

reputation

are you

building?

How much

social capital

do you have?

26

Building Social Capital

Chapter 4

Crafting and Living

My Own Story





Somebody has to know you and think highly of you You have to know somebody Somebody else has to know you and this just as highly of you You have to know somebody else and so on…

27


Chapter 4

Crafting and Living

My Own Story

Consistency of Your Brand!





Reciprocity

• What have you done for

me?

• Did you make me look

good?

• Did you sacrifice?

• Did you do something

above and beyond?

• Who knows about what

you did?

28


Chapter 4

Crafting and Living

My Own Story





• Identify potential sponsors

• Powerful and credible

• Good reputation

• Culturally competent

• Determine how you will

network

• Be patient; continue to be a

superstar

It’s tricky…strategic…subtle

29

Helping A Sponsor Find You

Chapter 4

Crafting and Living

My Own Story





• After you think you have built

social capital

• Can you introduce me to…?

• I would like an exploratory meeting with…?

• Occasionally send links of relevant information… “thought you would be interested in this”

• Optimize social media

30

Helping A Sponsor Find You

Chapter 4

Crafting and Living

My Own Story

It’s tricky…strategic…subtle





Epilogue

Parting Words of

Encouragement

• Sponsorship as a concept gaining in popularity

• Leaders being asked to be explicit about diversifying the pool

• Becoming sponsorable is first

about self-awareness

• Like anything that is worthwhile it is hard work

Are you sponsorable? Do

you now know what you

need to do to become

sponsorable?

31





32

[email protected]

@maryfwinters

/wintersgroup

www.wintersgroup.com

Thank you for

attending today’s session!

the way you tell your story - working mother · the way you tell your story . @wmconferences...

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