the water daily · 8x4" red rect vase opening: 3.8" case-18 29 rd 411 11x4" red rect...

* * * Ta k e D e l i v e r y b e f o r e Ja n u a r y 3 1 s t & r e c e i v e a n a d d i t i o n a l 1 0 % O F F Wa t e r Da i l y p r i c e s ! * * *

Valentine's Day Edition 2020

A leading resource for the latest trends and products in the floral and giftware industry.

The Water DailyThe Back Story of Valentine's Day

29 VT 387 K10" ROMANCE HERO

Opening: 6.2"case-6

29 VT 5218.75" ROMANCE VITRO

Opening: 2.4"case-12

29 VT 395 K9.5" ROMANCE DOMINION

Opening: 4.1"case-6

29 VT 371 K7" ROMANCE DOMINION


29 VT 309 K8.75" ROMANCE DOMINION


Added Bonus:Take Delivery before:

January 31st &receive an additional

10% OFF Water Daily prices!

Story Continues on Page 5

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NEW

D e l i v e r y B o x I n c l u d e d





NEW

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Misting cologne into the air, a husband grins in the mirror with satis-faction. Everything has been set: a bundle of roses adorns the dining room table, tea light candles glimmer in the entryway, and tucked inside his pocket is an ivory gift box with a diamond bracelet for his wife. He straightens his tie, confident it will be the perfect Valentine’s Day.

Down the street, a club is packed with partiers guzzling specialty drinks and gyrating to the thud, thud, thud of overcharged bass. At the bar, a muscled male exchanges seductive glances with a green-eyed brunette until they end up on the dance floor together.Ten blocks away, a third-grader sits at home, holding a card given to her by a boy in her class earlier that day. While students had munched on chalky candy hearts and colored pictures of cupid, the teacher told them about the day’s origins.

Across the world, people consider Valentine’s Day a time to celebrate what is called love, in any form. It is a day for grandparents to show affection to grandchildren, husbands to wives, brothers to sisters, boyfriends to girlfriends.

In the Philippines, thousands of couples participate in the world’s larg-est kissing event. In Nigeria, husbands and wives dine at restaurants with family. In Brazil, concerts featuring romantic samba music occur nationwide.

While wearing hearts, being “in love,” and showing a “special some-one” how much you care by gifting a teddy bear, chocolates or flowers may seem perfectly innocent, here is another side to this “Day for Lovers” most fail to consider.

Modern-day Look

Valentine’s Day is a booming multimillion-dollar industry. The Greet-ing Card Association says approximately 190 million Valentine’s Day cards are sent each year, excluding the hundreds of millions that schoolchildren exchange. Also, it is the number one holiday for florists, with more than 198 million roses produced yearly for it.According to the National Retail Survey, the average person spent an estimated $142.31 for Valentine’s Day on candy, flowers, apparel and more in 2015—up from $133.91 the previous year.

29 VT 885 K8" ROMANCE PUDGY


NEW

w w w . w a t e r d a l e . c o m



29 VL 41048" WATTS-DOTS HEART VASE


29 VL 41108" WATTS-DOTS HEART VASE


29 VL 904 P WATTS-DOTS HEART MUG


ValentineVases/Watts Dots

Look inside this Valentine's Day Edition of The Water Daily for great products and specials.

Romance Vases ...........................................1Valentine Vases/Watts-Dots ........................2Ruby Red Vases/Cubes ........................... 3-5Clear Vases ............................................. 6-7Black Vases/Cubes ......................................7Cobalt Blue Vases/Cubes ............................8Valentine Ceramics .....................................9Bushel Baskets ..........................................10Valentine Ribbon .....................................11WaterDale Kritters/Huggers ............... 12-13Valentine Heart Picks ...............................14Balloons ...................................................15FREE STUFF (Posie Points) ....................16

WATTS-CLIP LIGHTS

INCLUDED!

WATTS-CLIP

LIGHTS

INCLUDED!

W2 - The Water Daily

Light It Up!

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w w w . w a t e r d a l e . c o mValentine's Day Edition 2020


29 RD 309 K8.75" RED DOMINION URN


29 RD 395 K9.5" RED DOMINION VASE

Opening: 4.1"case-6

29 RD 371 K7" RED DOMINION VASE


29 RD 501 K10" RED LOCOMOTION


29 RD 805 K11" RED ECONO URN

Opening: 4.5"case-6

29 RD 806 K10.5" RED RING URN

Opening: 4.5"case-6

29 RD 229 K9" RED PORKY ASST


29 RD 520 K8" RED DIAMOND VASE


29 RD 387 K10" RED HERO VASE

Opening: 6.1"case-6

NEW

Ruby Red Glassware

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

The Water Daily - W3

Posie Points|{For every $100.00 spent on pages 1-15 in

this edition of The Water Daily earn 1 Posie Point

Posie Points earned may be redeemed on page 16 only!



Valentine's Day Edition 2020W4 - The Water Daily

29 RD 4148" RED ECONOVASE


29 RD 11010" RED BUNDY


29 RD 5028.5" RED ANDREA VASE


29 RD 30727" RED DOMINION VASE


29 RD 8188.5" RED ABIGALE


29 RR 1076" RED PUMPY ROPE VASE


29 RD 31014.8" ECONO CYLINDER


29 RD 207 X7" RED ROSEBOWL


29 RD 3305" RED POSIE


Ruby Red Glassware




29 V 20108" HARVEST VASE ASST


29 RD 22811" RED AURORA


29 RD 4088x4" RED RECT VASE


29 RD 41111x4" RED RECT VASE





29 RD 2279" RED TRIP Opening: 2.0"

case-18

29 RD 40144" RED BLOCK

case-24


case-12


case-12

29 RD 4364x3x6" RED RECT


29 RD 5856.5x3.5x5" RED OVAL


29 RD 72259" RED DYNASTY


29 RD 52259" RED BUDVASE


29 RD 7628.5" RED EUROPA


Ruby Red Glassware

T h e B a c k S t o r y o f Va l e n t i n e ' s D a y

Total spending approached $19 bil-lion—the highest yet for the holiday.But where did Valentine’s Day originate—and how did cards, the heart symbol, and cupid become associated with it?

One legend purports Valentine was a Roman priest: “It is believed that the young priest rose to distinction after betraying Emperor Claudius in 270 AD by conducting illegitimate wedding ceremonies in the capital,” BBC reported. “Emperor Claudius claimed that married men made poor soldiers and consequently decreed that all marriages of younger citizens would be outlawed. Bishop Valentine, however, maintained that marriage was part of God’s plan and purpose for the world. He continued to conduct mar-riages in secret between young people, sometimes as young as twelve, in the name of love.

“His success gained him unwelcome notoriety, which became Bishop Val-entine’s downfall. He was jailed and ultimately beheaded, but not before he fell in love with the jailer’s daughter. It is thought that on the evening of his execution the bishop passed her a note which read ‘from your Valentine’. This story has blossomed into the defining tradition of Valentine’s Day” (ibid.).The customs related to this day, however, began much earlier than AD 270. Since ancient times, mid-February has always been linked to sex and fertility. Ancient Athenians celebrated February as the month of Gamelion to commemorate the marriage of the Greek god Zeus to Hera—the goddess of women, marriage and childbirth.“More than a Hallmark holiday, Valen-tine’s Day, like Halloween, is rooted in pagan partying,” National Geographic reported.

“The lovers’ holiday traces its roots to raucous annual Roman festivals where men stripped naked, grabbed goat- or dog-skin whips, and spanked young maidens in hopes of increasing their fertility, said classics professor Noel Lenski of the University of Colorado at Boulder.

“The annual pagan celebration, called Lupercalia, was held every year on February 15 and remained wildly pop-ular well into the fifth century A.D.—at least 150 years after Constantine made Christianity the official religion of the Roman Empire.”

On the eve of Lupercalia, February 14, a holiday in honor of Juno, queen of the gods and patroness of marriage, was held. As part of the celebration, a “love lottery” took place, in which the city’s bachelors drew a young maiden’s name from a jar and became paired with her for the duration of the festival. The new couples were then often sexual partners for the rest of the year.According to Encyclopaedia Britan-nica, Pope Gelasius I incorporated a form of the festival as the Feast of the Purification in AD 494. Yet it was not until 1415 that the custom started to

become widespread—when Charles, the Duke of Orleans, sent the oldest-known recorded Valentine message to his wife while imprisoned in the Tower of London.

As the Catholic Church gained influ-ence throughout Rome, the pagan cus-tom of finding a sexual companion by lottery was abrogated. Despite the ban, the mid-February holiday in honor of St. Valentine was still used by Roman men to seek the affection of women. A tradition for the men to give loved ones handwritten messages of affection containing Valentine’s name was born.The church attempted to “Christianize” Lupercalia even further. Instead of putting the names of girls into a box, the names of “saints” were drawn by both boys and girls. It was then each person’s duty to emulate the life of the saint whose name he or she had drawn.

Innocence Lost

Today, the holiday continues as a time to promote manufactured love—filled with trite greeting cards and ubiquitous heart-shaped candies. Many people feel obligated by societal expectations to buy gifts and send Valentine cards to loved ones. Others mark the day by indulging in casual sex.Condom sales skyrocket before the “day for lovers,” which is also known as National Condom Day. One condom producer reported that retail sales increase by 25 to 30 percent around this time.

The effects linger during the following months. In the second, third and fourth weeks of March, spending on at-home pregnancy and infertility tests is higher than usual.

The sexual side of Valentine’s Day shows its face even in the seemingly harmless parts of the day.

A common symbol of this day is Cu-pid, often pictured as a chubby, winged baby that shoots arrows to make people fall in love. This Roman god’s name derives from the Latin word cupido, meaning “desire.”

Today, Cupid’s arrow has become an accepted symbol of love. His name and image are frequently associated with Valentine’s Day cards, romantic gifts, and dating services, as well as is the heart symbol, which is said to be the seat of emotion.

But is this really the case?Of cupid’s arrow piercing the heart symbol, Jack Santino wrote in the book All Around the Year: Holidays and Cel-ebrations in American Life, “It can also be seen as a symbolic representation of the male and female principles, the round and open heart shape indicating the female, the arrow through it a phal-lic male symbol. The heart and arrow would then represent the union of these two forces in sexual coition.”

The Real Truth rgc.org

Story Continued from Cover Page




19 61210" MONTE VASE

Opening: 4.3"case-6

19 611-128" MONTE VASE


19 22811" AURORA Opening: 4.8"

case-12

19 6106" MONTE VASE


13 V 12513" BIG MAMMA

Opening: 8.5"case-4

13 V 12011" CANNON VASE


19 67111" PEDESTAL

Opening: 6.0"case-6

15 V 16614" TROPHY Opening: 6.0"

case-6

15 6254x4x10" HI-RIZE


13 C 41111x4" RECTANGLE VASE


15 V 2084x4x8" TWINS ASST


13 C 408- P8x4" RECTANGLE VASE


19 42279" TRIP ASSORTMENT


19 52259" BUDVASE Opening: 3.0"

case-24

19 7628.5" EUROPA Opening: 1.2"

case-24

19 72259" DIGNITY Opening: 3.0"

case-24


Clear Glassware



19 520 K8" DIAMOND VASE


19 387 K10" HERO VASE

Opening: 6.1"case-6

11 M 4394x3x9" COLLAR VASE


11 MC 4394x3x9" COLLAR CRACKLE


11 M 44104x10" COLLAR


11 M 4484x8" COLLAR


15 C 99411x4" LIP CYLINDER


19 3316" POSIE


19 1066" PUMPY VASE


19 8188.5" ABIGALE


19 27028" HURRICANE


19 27016" HURRICANE


29 BK 4044" BLACK ECONOCUBE

case-24

29 BK 4055" BLACK ECONOCUBE

case-12

29 BK 4998" BLACK JASMIN


09 116 BKX6-3/8" BLACK GROOVY


09 117 BK6-3/8" FUSION


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NEW


Black & Clear Glassware






29 CB 229 K9" COBALT PORKY ASST


29 CB 520 K8" COBALT DIAMOND


29 CB 387 K10" COBALT HERO VASE

Opening: 6.1"case-6

29 CB 11212" COBALT BUNDY

Opening: 6.5"case-6

29 CB 11010" COBALT BUNDY


29 CB 4088x4" COBALT RECT VASE


29 CB 41111x4" COBALT RECT VASE


29 CB 51108" COBALT OPTIC


29 CB 5998" COBALT JASMIN


29 CB 40155" COBALT BLOCK

case-12

29 CB 40166" COBALT BLOCK

case-12

DeliveryBox

Included

DeliveryBox

Included

DeliveryBox

Included

NEW


Cobalt Blue Glassware

Although no one really knows the exact origins of Valentine’s Day, there are a few fitting stories to help explain why February 14th is a celebration of love and romance. There were three patrons named St. Valentine who were martyred in ancient Rome. One was put to death by Claudius in the 3rd century for performing marriage ceremonies against the decree of the Emperor. Another was executed for attempting to help Christians escape from Roman jails. And in another tale, St. Valentine penned the first Valentine Day card while imprisoned, signing it “From Your Valentine” – a phrase widely adopted today.

In lieu of historical accuracy, here are some interesting Valentine’s Day facts for the here and now:

They’re Spoken For – There are over 15 million Canadians living together as a couple; this figure includes common-law partners and same and opposite sex rela-tionships.

They’re Eligible – There are more than 11 million Canadi-ans who are single, a good

size dating pool for those looking for love!

Who’s Celebrating?– 81% of Canadians plan on celebrating Valentine’s Day in some shape or form with their significant others, and 52% will include their children and other family members in on the fun.

A Token of Love – The most popular Valentine’s Day gifts remain the classics: cards, candy, and flowers. Although the emphasis is usually on those in romantic relationships, 38% of single Canadians plan on giving gifts to loved ones.

A Frugal Trend? – In 2007, Canadians anticipated spend-ing an average of $92.30 on gifts for Valentine’s Day. By 2012, that number had dropped to $37 per person.

Geographic Gifting – Albertans and Quebeck-ers spend most of their Valentine’s Day gift budget on flowers, Ontarians on jewellery, while British Co-lumbians earmark the most money for candy.

Battle of the Sexes – Women polled were asked

who should pay for the Val-entine’s Day date; 33% said the man, 31% said it should be split, 31% said it should alternate back and forth, and 5% said the woman should ante up. When men were polled with the same question, 58% said the man should pay, 21% said it should alternate, 17% opted to go Dutch, and 4% said the woman should pay.

Looking for Love – 54% of men and 50% of women who are single are hoping to find someone special for Valentine’s Day.

Good to Know – 80% of Canadian women between the ages of 24 and 54 preferred to receive their Valentine’s day message in person, while 2% of those polled preferred a phone call or text message.

Awwww! – 44% of women and 45% of men said that their ideal Valentine’s Day gift was simply “spending time together” over and above receiving a gift. Now that’s amore! By Femme Frugal

9 I n t e r e s t i n g F a c t s a b o u t Va l e n t i n e ' s D a y i n C a n a d a



ECR 4506.5" REDVELVET ORCHID

case-12

ECX 450 RD6.5" FESTIVE RED LEAF

case-12

ECR 255.5" REDVELVET ORCHID

case-12

ECW 255.5" WHITE ORCHID

case-12

ECW 251010x4x4" WHITE RIDGE

case-12

ECW 2224.25" WHITE SUCCULENT

case-40

EMW 444" MATTE WHITE RECT

case-12

EMW 555" MATTE WHITE RECT

case-12

EMW 15106x4x4" MATTE WHITE RECT

case-12

EV 24815.5x4.5" ROMANCE CYLINDER

case-24

EV 24835.5x4.5" ROMANCE CYLINDER

case-24


Valentine’s Day Ceramics




HW 844 NA8x4x4" NATURAL WOOD

bag-6 HW 1055 NA10x5x5" NATURAL WOOD

bag-6

HW 65 NA6.5" NATURAL POTCOVER

bag-6

HW 45 NA4.5" NATURAL POTCOVER

bag-6

HEH 6146-14" HONEY BUSHEL BOWL

3 sets-7

HEN 6676-7" HONEY BUSHEL ASST

case-12

HEW 4077" WHITEWASH BUSHEL BOWL

case-18

HEW 4066" WHITEWASH BUSHEL BOWL

case-18

HAW 6676-7 " WHITEWASH BUSHEL

case-12

HEW 6146-14" WHITEWASH BUSHEL BOWL

3 set-7

All Include HardlinersW10 - The Water Daily

Bushel Baskets & Pot Covers






RY 625 12-10yds 1.5" VALENTINES ASSTRY 617 24-10yds 1/2" VALENTINES ASST

RY 2510 box-12 2.5" WIRED VALENTINE ASSTRY 1510 box-12 1.5" WIRED VALENTINE ASST

RV 11862.5" WIRED ROMANCE

10 yds


10 yds

RV 13672.5" WIRED HEARTS

10 yds


10 yds

RV 12662.5" WIRED I LOVE YOU

10 yds


10 yds


10 yds

RW 11934" WIRED LOVE SCRIPT

10yds

RW 11964" WIRED LOVE SCRIPT

10yds

RW 11952.5" WIRED LOVE SCRIPT

10yds

NEW

Basket

Not

Included!

Not

WiredNot

Wired


Valentine Ribbon

Random

Patterns!




BH 486 BE6" CUTIE HUGGER

bag-4

BH 486 WH6" CUTIE HUGGER

bag-4

BH 488 WH8" CUTIE HUGGER

bag-4

BH 488 BE8" CUTIE HUGGER

bag-4

BE 4588" GRIZZLY HUGGERS

pkg-2

BH 186 WH6" VALENTINE HUGGER

bag-4

BH 18066" PRAIRE HUGGERS

bag-4

BH 7066" FUZZY HUGGERS

bag-6

NEW NEW NEW NEW

Just ADD a Vase!

Just ADD a Vase!

Just ADD a Vase!

Just ADD a Vase!

Just ADD a Vase!

Just ADD a Vase!

Just ADD a Vase!


WaterDale Kritters - Valentine Huggers






BR 710 BE10" CUTIE BEAR

bag-4


bag-4


bag-4

BR 710 WH10" CUTIE BEAR

bag-4


bag-4


bag-4

BRB 8088" BROWN ARCTIC BEAR

each

BRB 8066" BROWN ARCTIC BEAR

each

BRC 8066" CARAMEL ARCTIC BEAR

each

BRW 8088" WHITE ARCTIC BEAR

each

BRW 8066" WHITE ARCTIC BEAR

each

BRA 706 bag-3 6" MANITOBA BEAR ASSTBRA 708 bag-3 8" MANITOBA BEAR ASSTBRA 710 bag-3 10" MANITOBA BEAR ASST

BE 106 bag-5 6" FARMYARD FRIENDS

NEWNEWNEW

NEWNEWNEW

BRC 8088" CARAMEL ARCTIC BEAR

each


WaterDale Kritters



9V 12062.8" HEART PICK

bag-729V 1309

2.8" HEART PICKbag-72


bag-729V 1119



bag-729V 1291


9V 404 X3x15" FELT HEART PICK ASST

bag-24

9V 31015x2" HOLLOW PURPLE

box-489V 102

15x2" HOLLOW REDbox-48

9V 11162" HEART PICK

bag-729V 206

15x2" HOLLOW PINKbox-48

AX 9241 RD13" RED HEART

pkg-8

9V 30915x1.5" SOLID PURPLE

box-489V 205

15x1.5" SOLID PINKbox-48


bag-1209V 101

15x1.5" SOLID REDbox-48


bag-120

AX 9241 NA13" NATURAL HEART

pkg-8

9V 31115x3" HOLLOW PURPLE

box-48 9V 31215x3" SOLID PURPLE

box-48

9V 20715x3" HOLLOW PINK

box-48 9V 20815x3" SOLID PINK

box-48

9V 10315x3" HOLLOW RED

box-48 9V 10415x3" SOLID RED

box-48

All on 12-15" Stems

Midollino13" Heart

Picks

W14 - The Water Daily w w w . w a t e r d a l e . c o m

Valentine’s Day Heart Picks


LZB 401718" BIRTHDAY MYLAR

bag-25

LZM 448218" SMILEY MYLAR

bag-25

LZG 419918" GET WELL MYLAR

bag-25

LZB 469518" BULK LOVE YOU

pkg-25

LZB 469618" VALENTINES MYLAR

pkg-25


pkg-25

LZV 458218" BULK VALENTINES DAY

bag-25


pkg-25


pkg-25


pkg-25


pkg-25

LZR 438418" ROMANCE MYLAR

bag-25

LZR 512318" ROMANCE MYLAR

bag-25

LF 6229 case-24 9" VALENTINE ASSTLF 6417 case-48 4" VALENTINE ASST

Pre- Inflated

Assortment

with sticks/cupsASSORTMENTS

MAY VARY!

The Water Daily - W15w w w . w a t e r d a l e . c o mValentine's Day Edition 2020

Valentine’s Day Mylar





bag-25


bag-25



W16 - The Water Daily w w w . w a t e r d a l e . c o m

Posie Points |{|{

WaterDale Inc.1303 Aerowood Drive, Mississauga, Ontario L4W 2P6

• (905) 624-2600 • 1-800-565-1600 • fax: (905) [email protected] • [email protected]

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For every $100.00 spent on pages 1-15 in this edition ofThe Water Daily earn 1 Posie Point.

Posie Points earned may be redeemed on page 16 only.(Quantities limited.)

7P 100 BK10x6" PAIL

case-6

7P 100 WH10x6" PAIL

case-6

KV 6056x5" TWIN HEART VOTIVE

case-12

LZ 408843" SMILEY MYLAR

bag-5

7P 130 BK13x7" PAIL

case-6

7P 130 WH13x7" PAIL

case-6

7P 160 BK16x7.5" PAIL

case-6

7P 160 WH16x7.5" PAIL

case-6

LZ 437334" ROMANCE MYLAR

bag-5

LZ 401436" ROMANCE MYLAR

bag-5

KV 6356x3.5" TWIN HEART VOTIVE

case-24

1 1

2 1

12

3 2

1/2

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the water daily · 8x4" red rect vase opening: 3.8" case-18 29 rd 411 11x4" red rect...

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