the wandoujia story
TRANSCRIPT
The Wandoujia Story
A Mobile Disruptor
Wandoujia’s pioneering technologies have set the direction for China’s mobile market. !The vision has remained the same since the company’s founding in April 2010: “The gateway for mobile users to discover, download, enjoy, and manage their content anytime, anywhere.” !But Wandoujia has always taken its own path. Where everyone else zigged, it zagged: from desktop manager to app search engine to gateway for mobile content. !
A Desktop ManagerWandoujia’s first product for Android users was a desktop manager, not a mobile app.
The desktop manager is an easy way for users to manage their phone’s personal information and download apps, videos, music, and ebooks. Think “iTunes for Android.”
App Search Engine
Next, when everyone else built an app store, Wandoujia built an app search engine.
A search for “Angry Birds”
Gateway for Mobile Content
Wandoujia’s search index provides over one million choices for each: apps, videos, and ebooks. One search yields results across each of these verticals.
Now, Wandoujia is the first in China to integrate content across multiple verticals: apps, games, videos, and ebooks.
“Over the last four years, Wandoujia has battled the competition as an upstart among giants and led the industry with its foresight and first-rate execution.” ! -Hua WANG Innovation Works’ Co-Founder & Managing Partner
Silicon Valley Culture
Founded by former Googlers, Wandoujia brings the best of Silicon Valley culture to China. !At weekly all-hands meetings, employees see key metrics for the entire company like user retention and can ask any question of the CEO. Transparency is key internally and externally: all ads are clearly labeled as such for users. !This open culture has fostered bold innovation in design and partnerships across the globe.
Designed in China
At Wandoujia products are “Made Simple, Made With Love.” Unique for a Chinese startup, the company was born with design in its DNA: CEO Junyu WANG was formerly a UX engineer at Google. !Wandoujia’s simple and elegant product design appeals to a Chinese user base that is growing more sophisticated. Its weekly design award recognizes apps with a superior user experience.
Design Award Week 116
International Partnerships
Wandoujia has a track record of successful international partnerships with those that share its commitment to mobile user experience. It has helped many foreign developers release their products in China.
Evernote Path Flipboard Pocket LINE
“Our China launch with Wandoujia was a big success… Wandoujia has delivered hundreds-of-thousands of downloads, including some of our highest-quality users in China.” -Alvin Tse Former Product Director at Flipboard China
SnapPea
Desktop manager for Android
Windows
Photos and messages from the web
Web
snappea.com snappea.com/windows.html
SnapPea is the international version of Wandoujia. The product is built to address the needs of users outside of China, and SoftBank’s resources will accelerate its expansion.
Next: Reinventing Search for the Mobile Era
“This successful round of funding represents the market’s affirmation of Wandoujia’s competitiveness, and we will use these resources to accelerate our growth and more openly serve developers and the entire ecosystem by developing technology and innovation in mobile search.” -Junyu WANG Wandoujia CEO
An Upstart among Giants
• 300,000,000+ total users • 30,000,000+ daily app downloads • 1,000,000+ of each:
• unique apps & games • movies, tv shows, & videos • ebooks
iResearch data for China, July 2013 360 is Qihoo 360, 91 was acquired by Baidu
Ranked by Monthly Launches (mn)
Wandoujia ranks as the second largest app distribution channel in China, and it’s the only startup among the leaders of the market.
The China App Index
Wandoujia's monthly report on app trends in China: http://appindex.wandoujia.com
The Team
• Located in Beijing • 210 employees and 3 cats • SoftBank, DCM, and Innovation Works are investors • Launched in April 2010, with co-founders from Google
China and Nokia-Siemens
