The view from here.Web Presence Priorities 2013

As giants, our height gives us a unique vantage point. As part of our planning for 2013, we stood around and looked as far

as we could see.

We came up with what we call giantisms, small amount of words that have a large impact. These are some of the things we are going to focus on this year and we wanted to share them

with you.

CONTENTContent isn’t king. Quality content is. Focus on quality over quantity to demonstrate your authority online.

OPTIMIZATION

Optimize for search, sure, but don’t stop there. Optimize for consumption, conversation, connection and

conversion.

CONSUMPTIONHow we consume content is changing. Think tablets and smartphones. Think smaller articulation. Say more with less,

say more with images.

PLAN TO GROWAn optimized content marketing plan is a proven way to achieve ________(insert goal here - raise awareness, increase leads, increase conversions, sell more.)

Ready?

CONNECTIONS

In case you missed it: LinkedIn has morphed from “That resume site” into

“The B2B LeadGen Network”.

LISTENINGIn B2B, It’s not just about

leadgen. “Voice of the customer” has never been so readily available,

embrace it.

DISCOVERYCan someone looking for your services and expertise find you or your company

on LinkedIn?

STAKE YOUR CLAIM

Claim your authorship. Demonstrate your authority and prove your

expertise. Build your web presence with an optimized content strategy.

TO BE GREATIntegrate: Tomorrow’s greatest brands are already driving loyalty through

wholly integrated social organizations.

BROADEN YOUR REACHExplore more social networks (for your organization) because your customers might be spending time on Google+, Tumblr, Instagram, Pinterest and

SlideShare.

USABILITY

Can I find you and interact with your content using any device? Consumers use a variety of connected devices to access social media and the web.

ECONOMIZEDo more with less. Analyze what you’re measuring to gain further insight and

drive your strategy.