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Supplier Innovation

Trust-Based Partnerships

Win-Win Strategic Alliances

Performance-Based Contracting

Outcome-Based Outsourcing

Supply Chain Collaboration

Relational Contracting

Strategic Account Development

Radical Stakeholder Alignment

KATE VITASEKWorld’s Authority on

How to Create Highly

Collaborative Relationships

that Drive Innovation

Kate Vitasek is a faculty member at the

University of Tennessee whose work

won the Supply Chain Council’s Academic

Advancement award for its impact in

advancing the business.

Prior to joining the University of Tennessee,

Vitasek’s storied career includes positions

with P&G, Microsoft, Accenture, Stream

International and founding Supply Chain

Visions, a boutique-consulting firm

recognized by ARC Advisory Group as one

of the “10 Coolest” Boutique Consulting firms.

MORE ABOUT KATE VITASEK

Contact Kate Vitasek about speaking and workshops at:

kvitasek@utk.edu 206-414-8378

World’s Authority on How to Create Highly Collaborative Relationships that Drive Innovation

Lauded by World Trade Magazine as one

of the “Fabulous 50+1” most influential

people impacting global commerce, author,

educator and business consultant Kate

Vitasek is an international authority for

her award-winning research and Vested®

business model for highly collaborative

relationships. Her practical and research-

based advice for driving transformation and

innovation through highly collaborative

and strategic partnerships launched a book

series that includes: Vested Outsourcing:

Five Rules That Will Transform Outsourcing;

Vested: How P&G, McDonald’s and

Microsoft Are Redefining Winning in

Business Relationships; Getting to

We: Negotiating Agreements for Highly

Collaborative Relationships; and The

Vested Way: How a “What’s in it for

We” Mindset Revolutionizes Business

Relationships.

Passionate in her quest to help companies

transform their business relationships,

Vitasek inspires and motivates audiences

with five proven “rules” for achieving

transformational results. Following the

Vested mindset and methodology shifts

a relationships from a “What’s in it for

Me” to a “What’s in it for We” foundation

and outcome-based business model.

Skeptics walk away believers when Vitasek

SPEECH TOPICS INCLUDE:

• The Vested Way: How a “What’s in

it for We” Mindset Revolutionizes

Business Relationships.

• Vested: How P&G, McDonald’s and

Microsoft Are Redefining Winning

in Business Relationships.

• Vested Outsourcing: Five Rules

That Will Transform Outsourcing

and Buyer-Supplier Relationships.

• Getting to We: Negotiating Agreements

for Highly Collaborative Relationships.

• The New Economics of Commerce:

Evocative Insights That Will Change

the Way You Think About Business.

KATE VITASEK

2

shares powerful, real-world examples

of companies (big and small) that have

achieved transformational results by

adopting a Vested mindset and business

model for highly collaborative, win-win

relationships.

She has appeared on Bloomberg radio,

CNN, NPR and on Fox Business News. Her

work has been featured in over 300 articles

in publications like Forbes, Chief Executive

Magazine, CIO Magazine, The Wall Street

Journal, Journal of Commerce, World Trade

Magazine and Outsource Magazine.

“…enlightening and provocative…”

Chyai Mulberg, Conference Producer, Richmond Events

THE NEW ECONOMICS OF COMMERCE

Evocative Insights That Will Change the Way You Think About Business

The 21st century demands businesses

rethink their approach to commerce.

Kate Vitasek provides what may seem

paradoxical — a lighthearted yet evocative

overview of some of the best academic

research into how companies should be

approaching the economics of commerce

in the new millennium.

Audiences will leave this presentation

with insights including:

• John Nash’s equilibrium theory proving

businesses can turn 1+1 into 2 (or more) by

working collaboratively to optimize results

and solve tough business problems.

• Solow’s Law explaining why brains

are better than brawn when trying to

improve your business’s balance sheet.

• Coase’s Law reminding business how

to avoid the ever-fatal “Priceberg.”

• Oliver Williamson’s advice on why being

nice to suppliers can help reduce costs

better than a “Pit Bull of Procurement.”

7

How a “What’s in it for We” Mindset Revolutionizes Business Relationships

As the world marches towards reinvention,

Vested partnerships aren’t just the best

way to achieve business success; they’re

the only way to work together to create

success for a future we can no longer

prepare for or envision.

In this evocative speech, Kate Vitasek

reveals why a “What’s in it for We” mindset

has the power to revolutionize business

relationships. Audiences will leave inspired

to seek out the business equivalent of a

Sherpa to help them climb their own “Mt.

Everest” — achieving success with business

relationships many thought were impossible.

Audiences will leave this presentation

with insights including:

• How everyone can go home a winner

in a world of “winner takes all.”

• How cooperation, not competition,

guarantees the best results for

everyone involved.

• How to apply John Nash’s Nobel Prize-

winning equilibrium theory.

THE VESTED WAY

3

“When I need content that will that will impress and inspire, I know who to call.”

Katharine O’Reilly, Executive Director, eyefortransport

GETTING TO WE

Negotiating Agreements for Highly Collaborative Relationships

For years, businesses have worked under

the assumption that the goal of negotiation

is simply to get the deal. Hundreds of books

have been written on “getting to yes”,

“getting past no” and “getting more” — the

prevalent assumption being that once you

get a signature, you’re done,

Yet these strategies and tactics focus

merely on getting the deal, not making

sure the deal provides sustained value in

the future. In today’s ever-dynamic and

interconnected world, business success

depends on strategic relationships built

to endure long after the deal is done.

Audiences will leave this presentation

with insights including:

• Why “getting to yes” is no longer enough.

• Why they must challenge the way

they’ve traditionally played the “game”

of negotiations.

• The proven five-step approach to

negotiating a relationship, not just

specific deal points.

6

KA

TE

VIT

AS

EK

“It’s rare in any industry that you find a speaker as passionate, thought- provoking and engaging as Kate Vitasek.”

Supply Chain Forum Executive Conference Organizer

VESTED

How P&G, McDonald’s and Microsoft Are RedefiningWinning in Business Relationships

The 21st century demands businesses

innovate, create value and get sustainable

results. Kate Vitasek shares the real stories

and real results of organizations using

a Vested approach to redefine how they

“win” in their business relationships.

Whether it’s a relationship with suppliers,

employees or a foreign government, Vitasek

shows how the Vested concept has helped

organizations develop award-winning and

sustainable results.

Audiences will leave this presentation

with insights including:

• How giants like P&G and Microsoft are

redefining winning.

• How McDonald’s inspires their suppliers

to invest millions and create innovations

that keep them on the top of the

business rankings.

• How the Department of Energy turned

a highly toxic weapons sites into a

wildlife refuge.

• How a small business with big ideas is

helping their clients increase productivity

by 300%.

VESTED OUTSOURCING

Five Rules That Will Transform Outsourcing

Many outsourcing deals are structured

with fundamental flaws in the business

model that prevent transformational

results. The University of Tennessee’s

research into leading companies that are

challenging conventional outsourcing

proves outsourcing is not a dirty word.

Rather, it can help organizations transform

their business — if they create highly

strategic and Vested supplier relationships.

Kate Vitasek shares the game-changing

rules for outsourcing from her research

and book Vested Outsourcing: Five Rules

That Will Transform Outsourcing. Audiences will leave this presentation

with insights including:

• What Vested Outsourcing is.

• 10 critical flaws inherent in most

outsourced business relationships.

• The Five Rules of Vested Outsourcing

that transform how companies

outsource.

4 5

KA

TE

VIT

AS

EK

“Great content — great presenter! Expert advice from someone with expe-rience at all sides of the purchasing relationship.”

Aberdeen Supply Chain Management Summit

“The supply chain & 3PL management we work with are sold on Vested. The book of the same name has become a kind of Bible for best-of-breed companies, and this movement is truly taking the industry by storm.”

Katherine O’Reilly, Executive Director, Eye for Transport