The Value of Blogging

@fighto #BlogValue

“Give a man Twitter and he may or may not Tweet, but give a man a hashtag and he

shall tweet about thy topic”#BlogValue

@fighto #BlogValue

Why I Blog

• Job milestones & time spend learning goes unrecognized by the outside world.

Blogging is a way of getting our thoughts out of the silo of our mind and into the world.

…Developing Authority

Blogging is a way of getting our thoughts out of the silo of our mind and into the world.

@fighto #BlogValue

Starting a Blog

Establish a goal!

My goal is to build authority, not collect money from Google AdSense.

@fighto #BlogValue

Authority

• Makes your ideas accessible to others, not just yourself• Content ideas come from being involved in your industry

and knowing what might interest people.• Forcing you to put your thoughts on paper helps flesh out

your own ideas and improves them.• It opens discourse through blog comments, social media,

or through other mediums like Triberr.– Discourse as a learning experience.

Think of a blog as a tool to DEVELOP authority, not something to start once you have authority.

Think of a blog as a tool to DEVELOP authority, not something to start once you have authority.

@fighto #BlogValue

Blogging to Build Authority and for Your Career

“Blogging is good for your career. A well-executed blog sets you apart as an expert in

your field.”-Penelope Trunk

@fighto #BlogValue

Career (Hiring):– Demonstrated you are up to date on trends– You can write and articulate a point– Gives you a place to showcase your ideas outside of

a 30 minute interview or an elevator speech

Remember: Authority a perceived characteristic that can be developed• The people that are successful in their industries are

those who get their name out there– Blogging is one of the EASIEST ways to get your

name out there• Blogging helps you meet interesting people…

bringing us to…

Blogging is one of the EASIEST ways to get your name out there

@fighto #BlogValue

Building Relationships

• Blogging is not a one-way medium– To excel at blogging,

you must enable conversation and build relationships

– Blogging works better within tribes

• Build relationships to boost your traffic and to get the most out of the experience IRL

You

Family & Friends

Online

Connects

Co-Bloggers

@fighto #BlogValue

Blogging Relationship Tips

1. Bring your blog offline, into the real world– Talk to people– Meet people

2. Use social media to enhance and create more relationships

3. Participate in the blogging community– Triberr– Guest Blogging

@fighto #BlogValue

“I believe the term “blog” means more than an online journal. I believe a blog is a

conversation. People go to blogs to read

AND write, not just consume.”

-Michael Arrington, Co-Founder &

Editor of TechCrunch

@fighto #BlogValue

Triberr

• Meeting people and developing relationships.

• Gain exposure to other awesome, high quality, relevant content for your field. You learn from reading others.

• Amplify your blog and gain exposure from like-minded people

@fighto #BlogValue

An Impactful Medium

• Although social media is a great way to communicate and get your message out there, social media can be noisy.– Because of blogging requires more effort and

is a better medium for fleshed out ideas, it can be used to cut through the noise for more

IMPACT.

@fighto #BlogValue

Some More Stories

• Boloco—CEO communication

• John Doherty & Distilled

@fighto #BlogValue

@fighto #BlogValue

Contact Information

Paul Shapiro

Organic Search Manager @ Catalyst (a GroupM/WPP company)

Email: paulnshapiro@gmail.com

Blog: blog.paulnshapiro.com

*Twitter: @fighto

LinkedIn: linkedinin.com/in/paulnshapiro

Email: paulnshapiro@gmail.comBlog: blog.paulnshapiro.com*Twitter: @fightoLinkedIn: linkedinin.com/in/paulnshapiro

@fighto #BlogValue