the untapped community
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TRANSCRIPT
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The Untapped CommunityHow to Benefit from Digital, Social, and Emerging Media
SWIRE
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Hi :)
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This is me.
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STATE OF ONLINE MEDIA!
The Facts and Stats
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http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
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http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
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23%
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38 YearsRadio
13 YearsTV
4 YearsInternet
3 YearsiPod
2 YearsFacebook
Google+ took 1 month to reach 20mm users
50,000,000 UsersThe World is changing and we are approaching a global community
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http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
800 Million Active Facebook Users
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http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
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http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
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http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
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121,150,408
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101,168,171
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so what we are trying to say...
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Social Media is not a fad.
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YOUR UNTAPPED COMMUNITY
What you are missing out on?
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1 [ trans. ] occupy, attract, or involve (someone's interest or attention)
• ( engage someone in) cause someone to become involved in (a conversation or discussion).
ENGAGE|enˈgāj|verb
2 [ intrans. ] ( engage in) participate or become involved in
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Sermons
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Skits
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Donuts
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Coffee
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Work`
Work
WorkWorkSleepSleep
SleepSleep
Family
FamilyFamily
Church
ChurchChurch
ChurchChurch
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WorkWork
Work
WorkWork
SleepSleepSleepSleep
FamilyFamily
Family
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WHAT’S MISSING?
the connection is
MisconceptionsTechnological BoundariesTimeResources
Why have so many of us failed to get involved?Online Presence, Website, Social Media
WHAT’S STOPPING US?
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good example
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good example
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Justin Wise bedeviant.com, 2011.
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it can be worse
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worse
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Establishing Credibility and Communicating your Message
CREATING AN ONLINE PRESENCE
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HELVETICA
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GILL SANS LIGHT LIGHT LIGHT
ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALI
ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALI
ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALI
ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALI
ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALI
ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALIC ITALICBO
LD
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O u r m i s s i o n : to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
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Glenkirk ChurchGlenkirk exists to lead uncommitted people to become fully devoted followers of Jesus.
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what’s your mission?
x
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Strategy, Goals, and Leverage Assets
INTEGRATING SOCIAL MEDIA
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Find your voice
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CONVERSATIONCreate
CreateCreate
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ToolsUse Multimedia
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SHARE STORIES AND SUCCESSES
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Where do you start?
NEW MEDIA CHECKLIST
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http://mashable.com/guidebook/facebook/
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http://mashable.com/guidebook/twitter/
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Why?
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“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.” MLK
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33% OF AMERICANS SAID THEY WERE WILLING TO GET
“EXTREMELY INVOLVED” OR “GIVE GENEROUSLY”
*philanthropist.com
People WANT to help,it’s a part of (most)ALL of us.
48% said they are willing to give at least a small
contribution of either time or money
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*http://nonprofit.about.com/od/fundraising/a/whydonorsdontgive.htm
FUTILITY
A cause feels TOO BIG to make a real difference. When researchers told study participants that several thousand people in a Rwandan refugee camp were at risk and asked them to send aid that would save 1,500 lives, their willingness to
give was related to the proportion of people they could save. The smaller the proportion, the less willing people were to help.
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PAROCHIALISM
HURRICANE KATRINA SOUTHEAST ASIA TSUNAMI
6.5 Billion Dollars Raised
1,600 KATRINA DEATHS
220,000 TSUNAMI DEATHS
1.54 Billion Dollars Raised
We have evolved to care for those closest and we are not nearly as moved by a tragedy far away than by one that involves people we feel close to.
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For a typical event fundraiser, how much money actually goes towards your charity?
53% of all Americans believe corporate cause marketing should be regulated
61% of consumers think companies are not giving them enough details about their (social
good) efforts including the amounts donated and the length of the promotions.
If a company does not offer consumers enough information about how their purchase will affect the cause, 34 percent will either choose another
brand or walk away entirely
Cone Cause Evolution Study, 2010
MISTRUSTTRANSPARENCY
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83% of American’s wish more products, services, and retailers
they use would support a cause
71% of Global Consumers believe that brands and consumers can do more to support a good cause by working together
Cone Cause Evolution Study, 2010
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Communities, Companies & Causes
3 IS THE MAGIC NUMBER
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CommunityGiving back should be a part of everyday life. We shouldn't have to change our behavior. Instead, we should be able to choose the companies that give towards Good.
CompaniesWe're challenging all companies to give back 3%. These companies gain truly loyal customers.
CausesProviding awareness and dollars to creating sustainable change. Sharing the change in a transparent manner.
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Online: Web/MobileBefore you shop, check eGood to geolocate Good companies around you, so you can choose to shop for Good.
Offline: Wallet CardShow your card when you shop and 3% is given to Causes. You can use your offline card interchangeably with online.
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We're asking all companies to take a commitment to give back 3% of sales. It's a Pay-Per-Purchase model.
We're giving a deeper look into the change that occurs from the support given. Real time analytics and heartfelt stories of change.
We create a circle of true loyalty for companies and consumers.
3%
WE
ALL WIN
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FUNDRAISERSComing in the near future, we'll give causes the ability to open Projects and hold fundraisers. Creating a platform where an individual consumer can challenge their favorite or local companies to donate to a cause that's important to them.
• Cause sets up a project.• Cause invites it's supporters.• Supporters go to that fundraising event.• Company gives back 10, 20 or 30% of sales for that specific
event to the project being supported.
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We make a living by what we get, but we
make a life by what we give.winston churchill
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eGood challenges all companies to
give back 3% tocauses