the untapped opportunity for travel agents
TRANSCRIPT
The Untapped Opportunity for Travel Agents in Medical Tourism
Samer MazahrehManager – Business DevelopmentSalamatak Healthcare Management ‐ DubaiComing from a family of doctors, Samer is one of fivefounders of Salamatak and is responsible for creatingfounders of Salamatak, and is responsible for creatingstrategic partnerships with entities in the field ofmedical tourism around the globe. Samer is a frequentspeaker in medical tourism, the latest taking place inM ’ L i hibiti S i ti tMoscow’s Leisure exhibition. Samer is presenting twopanels during the Congress in Orlando; giving insighton Medical Tourism in the GCC, and sharing successfulmodels with tour operators on Medical Tourism.Samer has more than 10 years’ experience in wealth &relationship management across Jordan and the UAE.
Why Medical TourismNon Cyclical LuxuryNon‐Cyclical Luxury
Financial Reward
Differentiation
H t $25k $1900
What will be your Revenue from Medical TourismHeartBones/ Joints
A i t d P
$25k
$9.5k
$8 7k
$1900$700
$650
C i
Weight LossAssisted Preg.
$4k
$8.2k
$8.7k
$300
$600$650
Eyes
Cosmetic$3.5k
$4k
$260
$300
$Dental
Health Chkup.
$1.3k
$300
$97
$22
l f l h l d h dl !Plus revenue from long hotel stays & ground handling!
Why People Travel for Medical Treatment
Direct Access
Distrustof System
Availability Price Better CareAccess of System
Deloitte & Touche
How Patients Benefit from Medical FacilitatorsPre Travel During Stay Post TreatmentPre‐Travel During Stay Post‐Treatment
Save Time2 days
Save MoneyFree Transportation
Peace of MindTranslation
1. 4 – 5 medical opinions in 2 days with all inclusive prices from pre‐screened facilities.2 Pre travel medical consultation before leaving home country with the Dr direct
vs. 2 months 10‐20% off logistics10% off treatment*
Help LineFollow‐up
2. Pre‐travel medical consultation before leaving home country with the Dr. direct.3. Assistance in travel arrangements & visas.4. Free transportation from & to the medical center, and airport pickup & drop‐off.5. Discounted hotel & hotel apartment rates.6. Priority access to medical providers.7. Free companion & translation during medical visits.8. Full concierge support for patients requests during their stay in Dubai.9 Continued medical assistance after return to home country9. Continued medical assistance after return to home country.
With ZERO cost to the Patient!
Patients Feedback on Medical FacilitatorsHow Helpful Did You Find the Medical Tourism FacilitatorHow Helpful Did You Find the Medical Tourism Facilitator
80% found Facilitators ExtremelyExtremely Helpful
Medical Tourism Association
How to Start in Medical Tourism1 P t ith f ilit t1. Partner with a facilitator .2. Present all inclusive medical tourism packages. 3. Prepare a medical tourism brochure.4. Add Medical Tourism services & packages to your website.5. Start marketing.
How to Work with a FacilitatorWhite labeling is the Fastest & Easiest Way to Start
Sameday Wellness Excursions* Wellness excursions for your existing tourists/ MICE executives
White‐labeling is the Fastest & Easiest Way to Start
Wellness excursions for your existing tourists/ MICE executives.
Full White Labeling Solution by your Facilitator* hi l b li di l i b h f* White labeling a medical tourism brochure for your partners.* White labeling an email address and telephone number.* Incubation of a dedicated relationship manager from your team. p g y
Facilitator Support: Sameday Wellness Excursions
Non‐surgical
llwellness excursions
Facilitator Support: Medical Tourism Packages
Your logo here Price +
No. of Days
Facilitator Support: Medical Tourism Packages
DetailedDetailed itinerary & full processprocess incl. post‐treatment
Facilitator Support: Medical Tourism PackagesAdded‐Added‐Value services
Accommodation options
Facilitator Support: Medical Tourism PackagesTerms &Terms & conditions
Your contacts herehere
How to Market Medical TourismBusiness to Customer Business to Business1. Online marketing: Google, Yandex, Social Media.2 Wellness excursions
1. Medical facilitators.2. Tour operators.3 Large corporations
Business to Customer Business to Business
2. Wellness excursions.3. Email/ Whatsapp contacts.4. Adverts in local newspapers of source countries.
3. Large corporations.4. Insurance companies.5. Embassies.6. Government agencies; royal forces ...source countries.
5. Medical road‐shows in source countries.6. Referring clinics in source
6. Government agencies; royal forces ...7. Exhibitions.8. Agencies for wealthy clients9. Partner with clinics & doctors.
countries. 10.Familiarization trips for doctors/ agents/ partners in your destination11.Medical road‐shows for doctors in source countries.
How to Market Medical TourismEffectiveness vs Start of PaybackEffectiveness vs. Start of Payback
Effect. Google/ Yandex
Medical Facilitator
Doctors/ Medical Rdsh./ Fam. Med. Trips
InsuranceInfluencersWhatsapp Travel/Tour
Govt. Agencies
Insurance
CorporationsNewspaperE il
Ref. Clinics
EmbassiesExhibitions
Luxury AgenciesEmail
St t P b
Social Media
Strt. Pyb.
How to Reach Medical Tourism PatientsHow Did You Find Out About Medical TourismHow Did You Find Out About Medical Tourism
Google Ad words
Word of MouthWord of Mouth
Medical Tourism Association
How to Choose a Medical Tourism Destination1 Quality Healthcare: doctors technology facilities accreditations1. Quality Healthcare: doctors, technology, facilities, accreditations.2. Patient Protection: liability, insurance, patient protection unit.3. Comprehensive medical specialties. 4. Existing medical tourism industry.5. Easy visas.6. Direct connectivity.6. Direct connectivity.7. Safety.8. Language support.9 Family friendly9. Family friendly.11. Strong government backing12. Price. 13. Luxury & privacy is a plus.
Dubai as a Medical Tourism Destination
Dubai as a Medical Tourism Destination1 Million Patients in 2013; 150 000 International Patients; 20% YOY
20132013
20142014
1 Million Patients in 2013; 150,000 International Patients; 20% YOY
20132013
20122012
20112011
20082008
20092009
20102010
20072007
20062006 = 20,000 people
= 20,000 people
20052005
Dubai as a Medical Tourism Destination
Dubai as a Medical Tourism Destination
What Patients Travel For
CardiacCBAGStents
Neurosurg.SpinalPediatric
OrthopedicsKnee/ Hip Rep.Hip Resurfac
Sports Med.ACLRehabilitation
EyesDiabetes rel.PediatricStents
Open HeartPediatricHip Resurfac.
Rheumatoid Rehabilitation Pediatric
Cataract
Bariatric Stem CellsMale Surg. General Surg.FertilitySleeveBandBalloon
Hair LossAnti AgingBreast Aug.
Penile Enhanc.Penile Impl.
HerniaVaricose VeinsHysterectomy
IVFGender Selec.
CosmeticLiposuctionTummy Tuck
DentalDental Impl.Smile Make
PadiatricsAutismEye Rel.
Derma.Mole RemovalsDark Patches
WellnessHealth CheckupsIndian AyurvedaTummy Tuck
Hair LossSmile Make. Eye Rel.
NeurosurgeryDark Patches Indian Ayurveda
Chinese Med.
For Cancer South Korea Remains our Preferred DestinationInternational Comparison on Cancer; 5 year relative survival rateInternational Comparison on Cancer; 5‐year relative survival rate
l fUS National Library of Medicine www.ncbi.nlm.nih.gov/pmc
National Cancer Information Center www.cancer.go.kr
Questions & Answers
Samer MazahrehSamer MazahrehManager ‐ Business Development Mobile +971 ‐ 55 121 7462Email [email protected]
[email protected] l kWeb www.Salamatak.com