ON THE COVER:

All smiles and grins. The 2014 District 7 NSAC Competition Award Recipients. Presenting the team from...

The University of Alabama

I first became knowledgeable of theactivities of the Seventh District in 1982when for the first time, I attended theirConvention. Prior to this Convention amember of our Nashville AdvertisingFederation, Bill Satterwhite, asked me tohandle some minor duties for the DistrictStudent Advertising Competition, whichwas to be held in Nashville in 1983. Hedescribed these duties as “being incharge of getting some equipment to be

used for this competition, such as projection screens, soundequipment, etc.” I agreed to take care of this assignment, butwas much surprised when at the National Convention in June,Former Governor Mike Gallagher, congratulated me for being INCHARGE of the District Student Competition for ‘83. I told himthat there must be a mistake because I had only been informedof duties related to arranging for some equipment. The aftermathof all of this was that I was the Competition Coordinator in 1983.

This was a significant assignment for me in that whilecarrying it out, I became aware of the uniqueness of this studentcompetition, and became completely enthusiastic about thepurposes served and value received by advertising students fromparticipating in this project. At the same time, I becameenthusiastic about the agenda of the Seventh District and the American Advertising Federation. Now, many years later, I remain enthusiastic about these two organizations and continueto be actively interested in the National Student AdvertisingCompetition.

The leadership of the Seventh District has always beenproud to say that the Student Advertising Competition projectstarted within the Seventh District, but nobody seemed to knowmuch about how and where and the details of the beginning ofthis project. That is the reason I spent much time searchingminutes and interviewing people in the AAF (AmericanAdvertising Federation) District 7 area and thereby wrote andpublished the District 7 Student Advertising Campaign history in1996. Now, some 16 years later I am updating the report withinformation about this most worthwhile activity to include theperiod after 1995, which I continue to feel that it is importantthat we preserve for District history. I enjoyed collecting thematerial, and have enjoyed getting to know the many people I have talked with who have played a part in this historical project.

— Charlie MaloneFormer AAF District 7 Governor

1991-19923

AAF DISTRICT 7’S ROLE IN THE NATIONAL STUDENT ADVERTISING COMPETITION––– A HISTORY

Dear Charlie,

Thank You for sendingme a copy of your bookon the NSAC and theSeventh District. I enjoyed it, and deeplyappreciate your takingthe time to highlightthis important AAFNational program andthe Seventh District’scentral role in starting,developing, andgrowing it.

Many Thanks,

Jim DatriAAF President and CEO

FRED MACVICAR

Born and raised in Canada, Fred

MacVicar was educated at the

University of New Brunswick, St.

Stephen Business College and

Harvard Business School. From 1980

until his death in October, 2002, he

lived in Hilton Head, South Carolina.

MacVicar’s career highlights include

serving as Business and Marketing

Director of the Smithsonian Institution

Press, and Director of Planning and Membership Development

for the American Advertising Federation. Other employers and

clients include the Georgia Department of Industry and Trade,

Cryovac Division of W.R. Grace and Company, Southern

Airways, Sears Roebuck, Bloomingdale’s, Singer, Reuben H.

Donnelley Corporation, Newhouse Newspapers, United States

Peace Corps, Security National Bank, Columbia Nitrogen,

Callaway Mills, Dutch States Mines, 3-M, United States Catholic

Conference and Santee Cooper.

Within District 7, Fred was President of the Augusta Ad Club

and District Governor in 1967. He was a lifetime member of both

the Augusta and Atlanta Ad Clubs. For his efforts in establishing

the Student Advertising Campaign Competition, MacVicar won

the American Advertising Federation’s “Aid to Education” Award

on two occasions, June 1982 and April, 1997. Fred authored

Careers in Advertising, University of Georgia Press, and

co-authored Crossed Pens, Acropolis Books South. The Supreme

Court of South Carolina qualified MacVicar as an expert witness

in the fields of marketing and public opinion research.

4

F O U N D E R S O F A A F D I S T R I C T S E V E N S T U D E N T A D V E R T I S I N G C OM P E T I T I O N

At the AAF Convention in June, 1982

and again in 1997, AAF’s National

Academic Committee awarded

Fred and Jack the prestigious “Aid to

Education Award” for their efforts in

starting the Student Advertising

Campaign Competition that led to the

National Student Advertising

Competition of the AAF. In a letter

accompanying the Award, this

statement was made, “The hard work

and dedication with which you started

the program have paid off in great

rewards for the future advertising

professionals in the United States.”

JACK BOLTON

Jack Bolton was born in Detroit,

Michigan and attended Emory

University where he studied radio

journalism under his favorite teacher,

Professor Richard Joel. Drafted in

1950, Jack became a member of the

PIO staff of the 4th Infantry Division

and produced programs for the

Armed Forces Network.

After returning to the United States,

Bolton earned a BFA in Dramatic Arts from Columbia University

while working as a program service representative for CBS

Television. Next, he joined the Katz Agency in New York

representing radio, television and newspaper firms. Bolton was

promoted to Atlanta Manager for Katz in 1962. Soon after, he

joined the Atlanta Ad Club and became president in 1969. In

addition to founding the Student Advertising Campaign

Competition, Bolton was instrumental in the formation of the

Atlanta Advertising Institute. Bolton has many interests. He is a

longtime member of the Society for The Preservation and

Encouragement of Barbershop Quartet Singing in America, Inc.

He holds the Amateur Radio Call of WA4PNY, has served as

president of the Atlanta PC Users Group and studies genealogy

at the Roswell Family History Center. Bolton participates in the

American Association of Suicidology and The Compassionate

Friends. He published his wife Iris’s book, My Son... My Son... A

Guide to Healing After Death.

5

IN THE BEGINNING

The idea of student competition began with the thoughts of a

Former Governor of the Seventh District, Fred MacVicar. Fred

had been President of the Augusta, GA Ad Club in 1965, later

moving to Atlanta to be with the Harris & Weinstein Agency. At

the same time Fred was becoming an active leader in the Seventh

“Deep South” District of the American Advertising Federation.

Fred talks about his thoughts that led to originating the student

competition project, “At the agency, I had been interviewing

students from colleges looking for jobs and job experience. They

were telling me that they now had a college advertising

education, but companies were looking for applicants who had

actual, practical advertising job experience. So the thought

developed, in my own mind, as to how we could give these

students a realistic look at the whole picture of advertising,

combining all the elements that are involved in servicing the

advertising client. The idea of the competition gradually

developed, but there was one big problem. I realized that it

would be a tremendous task to develop the details of this

competition idea and to actually manage the competition. Jack

Bolton with the Katz Agency in Atlanta and a leader in the Atlanta

Ad Club, was calling on me regularly servicing the Southern

Airways account which I was responsible for. I reviewed the

competition idea with Jack, and immediately we began to

develop ideas that would be a part of this competition project.

Jack volunteered to sell the Atlanta Ad Club on spearheading this

competition. During the same time period I began reviewing

these ideas with the leadership of the Seventh District and received

their enthusiastic support.”

Jack Bolton was an active member of the Atlanta Ad Club,

serving as its President in 1969, and was with the Katz Agency,

representing radio and television stations. Jack, too, had noticed

that college advertising students were lacking in practical

advertising experience. He stated, “Many students came to Katz,

and I enjoyed helping them find jobs, but so many of them were

totally unaware of not only media but of the total concept of what

an advertising campaign really involved. Fred and I talked about

wanting to get these students to know about this through this

campaign competition. The campaign competition idea seemed

to be the perfect vehicle to provide the opportunity to bring6

M ACV I C A R ’ S B I G I D E A

The person in our district academic

world who has participated in or

observed EVERY District 7

Competition, beginning with the very

first one in 1967, is Professor

Ron Lane, formally of the University

of Georgia. He has also observed most

NSAC National competitions since

1986. “Having watched the NSAC

evolve over many years my opinion of

its value hasn’t changed. It is the best

thing going in advertising education. It

is not just another academic exercise.

It gives students the opportunity to

put all the tools of marketing

communication together in one

planand then sell it to others. It gives

students everywhere the chance to see

if they have what it takes to be in the

advertising business. It gives them

something to talk about and show in

job interviews. These have been

part of the equation since day one

which would be 1967. >

students face-to-face with advertising managers who could and

would make decisions regarding their futures. As office manager

of Katz, it also allowed me to have a little influence with the

schools with advertising programs to ask them to look at this area

of student development. Some of our good mentors were Bob

Glafkie at the University of Florida, my longtime friend and

teacher at Emory Professor Dick Joel, Bill Neace at Emory, Ron

Lane and Frazier Moore at University of Georgia, Dean Scroggins

and Lee Wenthe at University of South Carolina, John Tully at

Georgia State and others that helped make this happen.” Fred

and Jack made a good team. They shared the same observations

about college advertising students. They grew to share

enthusiasm for the competition idea. Jack could get the

cooperation of the Atlanta Ad Club while Fred could get the

support of the Seventh District.

IN IT IAL GUIDEL INES FOR THE COMPET IT ION

In mid-1966, the competition began to take shape. Fred was a

graduate of the Harvard School of Business and had case study

experience, so he felt that the competition should be based on a

common case study involving advertising for a product or service

that would be as close as possible to an actual experience. It was

decided that it would be ideal to secure a company sponsor that

had an actual product that we could work with, preferably a

product that was not clearly established, even a product that may

have been withdrawn from the marketplace. It was also decided

that it would be wise to keep the name of the sponsoring

company a secret, creating a fictitious company based on actual

facts of the company. By keeping the name of the company

secret, they were able to get facts and figures from them that they

would not release if the real company name were known. This

would be giving students case study facts and figures that in many

cases agencies would not be able to get from their own accounts.

It was also decided that colleges and universities would develop

teams within their advertising/marketing related departments that

would take this common case study and, acting as actual

agencies, develop a plan of advertising and marketing of this

product or service. They would prepare a campaign with the

details recorded in a “plans book” that would be a part of their

7

Today the quality of the work and

thinking has become much more

sophisticated. Students talk about

much more than simple advertising

plans and examples. Today they talk

about integrated marketing. Strategy

is king. Thinking out-of-the-box is

critical. Using new and alternative

media in creative ways is routine.

The competition has grown from a

handful of ad teams to hundreds

competing for the big prize. As the

business has changed, so has the

NSAC. The result is both better students

and better advertising programs.”

presentation. It was suggested that these college advertising teams

would have a structure much the same as an agency- a media

person, a creative person, an account person, etc., and this team

would make an actual presentation, with a time limit, to a group

of judges in competition with other school teams. It was decided

that portions of the presentation could use video and/or tape and

that storyboards were encouraged.

NAMING THE COMPET IT ION

Giving this competition a correct name seemed very important

to Fred MacVicar. He felt that it was important that the efforts

for this competition come from the students themselves, not

from the colleges or universities, hence, the name should reflect

this. Fred states, “the official name for this project was decided

to be STUDENT ADVERTISING CAMPAIGN COMPETITION to

designate it as coming from the students. Some had suggested

the name “College Advertising Competition,” but we felt that

this did not correctly state what we wanted to accomplish. Jack

Bolton added, “We would encourage the schools to create a

situation that produced classes that worked on their own–

to create an “agency” that would work alone. Certainly the

professors would be available, but it should be the students’

total production.”

GETT ING SUPPORT FOR THE COMPET IT ION

Once the basic ideas were developed it was important to get

input from people and organizations that would be involved. Fred

and Jack started a campaign to contact colleges and universities,

advertising clubs in the area and industry advertising leaders. Jack

was a friend of Professor Richard Joel, and while Joel was

Professor of Advertising at Florida State University he was also

President of the national advertising fraternity, Alpha Delta Sigma.

While serving this organization as President during the 1957-59

period he had tried to get a similar competition going among the

chapters of ADS; however, when only 6 chapters participated the

project was discontinued. Professor Joel, however, was able to

give advice and support to this new idea of the Seventh District.

More and more the enthusiasm for this new project grew. Due to

the conflicting status of the college quarter/semester systems it

8

was decided that the best time to have the competition was in the

Spring with case studies released to the students around the first

of the year. It was also decided that there would be three judges,

each of whom would be advertising managers for well-known

companies. It was also decided that it would be ideal to have the

competition in conjunction with the Atlanta Ad Institute.

THE ATLANTA AD INST ITUTE

The Atlanta Ad Institute was a yearly event held in the spring

in Atlanta and sponsored by the Atlanta Ad Club with the

cooperation of the Seventh District of AAF. This event was

founded by Professor Joel when he was a member of the faculty

of Emory University in Atlanta in the early 1950’s. During this

event, advertising executives from the Southeastern region could

attend and hear presentations from some of the best and most

notable advertising minds from across the United States. It grew

to be a very popular event, and advertising students from area

schools were invited to attend and participate. The Seventh

District played an important role in the Institute and held a

meeting of its Board of Directors at each of these yearly events.

It seemed wise, at least at first, to hold the Student Advertising

Campaign Competition during or adjacent to the Atlanta Ad

Institute. This would give the students multiple benefits – the

chance to participate in the student competition or to observe a

winning presentation, the opportunity to hear speeches from

advertising leaders and the opportunity to make good corporate

contacts for career decisions. So for the first two years the

competition was held on the day prior to the opening day of the

Institute. The Atlanta Ad Club coordinated the competition the

first two years it was held as an activity of the Seventh District.

Beginning in 1969, other Seventh District Clubs coordinated the

competition and on April 24, 1969, the competition was held at

the Sheraton Peabody Hotel in Memphis with the Memphis Ad

Federation in charge. In addition to being the sponsoring club

for the Institute, the Atlanta Ad Club deserves much credit for

getting the competition off to a good start. Not only did they

handle the details of that first year’s competition, they also lined

up hotel rooms at attractive prices and planned many activities for

the students.

9

THE VERY FIRST STUDENT ADVERTISING CAMPAIGN COMPETITION IN 1967

In 1967, Fred MacVicar was the Governor of the Seventh

District, having succeeded the District’s first female Governor,

Annie Claire Mote of Baton Rouge. Fred and Jack Bolton lined

up a sponsor for the first year - the Scripto Corp. The case study

for the product, a ballpoint pen, was sent to interested schools

in the area. Judges for the first competition were the advertising

managers of Southern Bell Corp., Tupperwear, Inc. and the

North Carolina National Bank. Schools from the Southeastern

area were invited to participate, and the team from the University

of Georgia was the winner. Lee Wenthe, who with her husband,

Jim has been most active in the affairs of the Seventh District,

was, in 1967, a member of the faculty of the University of South

Carolina, and was in charge of the school team’s entry in that first

competition. Lee remembers that the first competition was very

well organized with each team having one hour (this included

time to set up the equipment needed for the presentation,

approximately 30 minutes for the presentation, and time to

answer the judge’s questions and take down their equipment.)

She also remembers that she was told that there were only three

teams that entered Plans Books in advance, and only two teams

that made presentations - University of Georgia and University of

South Carolina. According to Lee, the University of Alabama was

the other school that entered Plans Books but did not make a

presentation. A differing opinion comes from Jack Bolton who

felt that there were 7 schools participating in 1967; however,

some of these schools probably didn’t finish the presentation

stage of the competition. Otto Smith was a member of that first

University of Georgia team that won the competition, and he

remembers there were 6 to 8 teams participating. They included

Georgia State University, University of Florida, Florida State

University, University of Alabama, Mississippi State University or

Memphis State University and either Louisiana State University or

Southwestern Louisiana as well as University of Georgia.

10

T H E H I S T O R Y, 1 9 6 7—1969

INTEREST ING FACTSFROM SEVENTH

DISTR ICT STUDENTCOMPET IT IONS

We have two former governors of

the Seventh District who were

members of their student teams:

Gus Wales, was Captain of the 1972

LSU team that won the District

Competition that year, and

Jim Wenthe, was a member of

the University of South Carolina

team of 1968.

After the first year’s competition was successfully completed,

Fred MacVicar worked to have the University of Georgia team’s

winning presentation on the program at the AAF Convention in

Houston in June. This helped get the word out that Student

Advertising Campaign Competition was unique and served a real

purpose in advertising education for students. Many ad clubs

inside and outside the Seventh District became interested in

getting schools in their areas to become involved in the

competition. Fred and Jack Bolton had many requests to provide

information as to how they did it.

1968 COMPET IT ION

The 7th District’s second competition was again held in the

spring during the Atlanta Advertising Institute with the Atlanta Ad

Club coordinating the event. The sponsor was Texise and the

case study involved an unnamed cleaning product. With ten

teams competing, the team from Georgia State University was the

winner. Again the sponsor’s name was not released, and Jack

Bolton remembers that the sponsor released complete files about

a laundry item that had been launched earlier and failed. They

were able to deliver product samples to the student teams and to

do much product testing as part of their research. Interest in the

Competition continued to grow, especially with other colleges

and with other Districts of AAF. The 3rd and 4th Districts seemed

especially interested in having a competition among schools

within their areas. A report on the competition was made to the

AAF Council of Governors, and for the first time the idea of

developing this into a national competition was mentioned.

1969 COMPET IT ION

The 1969 competition was held in Memphis April 24th at the

Sheraton Peabody Hotel, with Ward Archer of the Memphis

Advertising Federation in charge. The case study, prepared by

Jack Bolton, was about an un-named isotonic-type drink and was

sent to schools on Jan. 22nd. Eleven schools stated they expected

to compete, but only 10 schools actually did: Georgia State

University, University of Alabama, University of Georgia,

University of Florida, Florida State University, Memphis State

University, Mississippi State University, University of Southwestern

11

A LABOR OFLOVE... OF TIMES.

Dr. Bruce Roche states that students

working together on a Student

Competition project have gotten to

know one another quite well... in fact,

two times – in 1978 and in 1992,

members of his University of Alabama

teams have married after meeting

and working together on the team.

This has probably happened on other

occasions. Another good example

would be Jim and Lee Wenthe. In

1968, Jim was a member of the

team from University of South Carolina

and Lee was the Faculty Advisor.

Jim and Lee were married in 1969.

Louisiana, Louisiana State University, and University of Tennessee.

The team from the University of Georgia was the winner,

and received a trophy plus $500.00 in cash. Judges for the

competition were Hank Ross of Delta Airlines, J. O. Jones,

Advertising Manager of South Central Bell Telephone Company

and Howard MacIntyre, Director of Advertising of Plough, Inc. In

a February Seventh District board meeting the question about

financing students’ transportation became an issue. District was

asked to increase its budget to cover some of the student

transportation costs. It was pointed out that local clubs were

giving financial help to schools from their respective areas. In

1969, the 3rd District also started a student advertising

competition, using the same case study as that developed for the

Seventh District Competition. In a publication of AAF, “Exchange”,

it was stated that the isotonic soft drink was the case study

and that the University of Georgia won with the product

called “Herman”. In the 3rd District competition, Virginia

Commonwealth won with a beverage called “Rally.” Other

names used by teams were “Sublime” and “Lift.” Other Districts

of AAF became interested in this project, and at a Council of

Governors meeting during 1969, 7th District Governor Al Dick

made the motion that they recommend to the AAF Board of

Directors that the Student Competition become a national

competition. In 1969, Fred MacVicar joined the staff of AAF as

Director of Membership Development and Long Range Planning.

1970 COMPET IT ION

The Competition was again held in Memphis with Grover

“Buck” Jones of the Memphis Advertising Federation serving as

Chairman. The case study was for a self-tanning lotion, and

Plough, Inc was the unidentified sponsor. Nine schools

competed, and cash prizes were given - $1000 for first place, $500

for second place and $250 for third place with the requirement

that the money be divided equally between the advertising and

marketing departments of the winning schools. The team from

Georgia State University was the winner. Judges were William

Price of Leo Burnett in Chicago, Robert Lidell of The Compton

Agency in New York, and Reginald Testement of Noble Dury

Agency in Nashville. Local ad clubs were encouraged to finance

12

T H E H I S T O R Y, 1 9 6 9—1971

WHERE THERE’S A WILL , THERE’S

A WAY.

In 1969, when the isotonic soft drink

was the case study product, the team

from University of Georgia won the

District competition but not without

a lot of trouble. They planned, as

part of their campaign to use

animated commercials for the product

they named “Herman.” They ran into

an obstacle when the Advertising

Department refused their request to

use the equipment necessary for

animation. Not to be outdone, they

discovered there was some similar

equipment in the Education Building,

so... one evening around midnight

they broke into that building and did

their animated commercials, their

efforts lasting from 1 a.m till 5 a.m.

student teams from their respective areas. In February, 1970, Fred

MacVicar confirmed that the Student Advertising Competition had

been adopted as a national event of American Advertising

Federation with competition to start in 1973. In March of 1970,

Governor Al Dick announced that the Seventh District Board

Meeting would no longer be held during the Atlanta Advertising

Institute and that the Annual District Convention would be moved

from October to Spring each year beginning in 1971. One

significant reason for this was to have the Student Advertising

Campaign Competition at the same time as a part of the

Convention, but it was not until 1982 that the District Student

Competition regularly became a part of the Convention.

1971 COMPET IT ION

The case study was for a disposable tissue and the Competition

was held at the Martinique Hotel in Columbus, GA with Joe

Winsdor of the Advertising Club of Columbus in charge. The team

from the University of Tennessee won the competition and

Professor Dick Joel, in charge of the team, remembers that his

team named the tissue “Mirage” because of its disposable

qualities. The winning team received $1000. Eleven teams from

10 schools entered the competition with LSU entering two teams

-– one from Marketing and one from Journalism. The schools

were: University of Tennessee, Union University, Georgia

Southwestern, University of Georgia, University of Alabama,

Lambuth College, Nichols State University, Southern Missionary

College, Northeast Louisiana State College, and Louisiana State

University. Judges were Nicholas Popely of J. Walter Thompson

in Atlanta, Bernard Schramm, Jr. of William Cook Agency in

Jacksonville, and Peter Soutter of Insights, Inc. in High Point,

North Carolina. The University of Tennessee took their cash

award for winning and started a scholarship fund in their

Department of Advertising. This fund was later named the Richard

Joel Scholarship Fund and exists today awarding scholarship

money to current UT students in advertising.

13

1972 COMPET IT ION

1972 marked the last year that the Student Advertising

Competition was a District-only competition.

The Martinique Hotel in Columbus was again the

site, and Joe Winsdor of the Advertising Club of

Columbus was again the Chairman for the

competition. The case study was a very important

National issue at the time, because 1972 was

going to be the first presidential election in U.S.

history in which 18, 19 and 20-year-olds would

legally be eligible to vote. This had been a huge youth culture

issue at the height of the Vietnam war, i.e. “Old enough to fight,

but not old enough to vote, etc.” Our campaign assignment was

twofold: 1 – To convince 18, 19 and 20 year-olds in the test

market state of North Carolina to register to vote, and 2 – To

vote. The assignment was named after a “Get Out to Vote”

campaign in North Carolina. The advertising/journalism team

from Louisiana State University was the winner. There were two

teams participating from LSU – the winning team and a team

representing the Marketing Department. Dr. Elsie Hebert was the

Faculty Adviser for the winning team, and she remembers that

there was a $1000 prize for the winning team. The District made

arrangements for the winning team to make its presentation at

the Annual District Convention in Savannah, GA. After the

competition the Board of Directors of the Seventh District began

consideration for the elimination of the cash awards and in its

stead paying the teams expenses for their participation in the

District and National competitions.

1973 COMPET IT ION

This year marked the beginning of the National Student

Advertising Competition by American Advertising Federation

with an un-named wine as the product for the case study. A small

California vintner was the sponsor. The Seventh District

Competition was held in Chattanooga. The team from the

University of Tennessee won and went on to compete in the

National Competition. Professor Richard Joel remembers that his

team named the new wine, “Napiere.” Chattanooga’s Glen Miller,

District Competition Coordinator, suggested and got approved

14

T H E H I S T O R Y, 1 9 7 2—1975

Same i.d’s for both pictures. L to R:

E.L. “Rusty” Galle, Dan Baldwin, Jane Foreman,

Gus Wales; Former 7th District Governor

In April of 2012, nearly forty

years to the day since the 1972

LSU team won the Seventh District

Student Campaign Competition, team

members held a weekend-long

reunion in Baton Rouge. Reunited

were Dan Baldwin (now of Mesa,

Arizona), Jane Foreman (now of

Knoxville, Tennessee) E.L. “Rusty”

Galle (now back in New Orleans after

stints in Mobile, Detroit and Houston)

and Gus Wales (who never left Baton

Rouge and hosted the reunion).

The group ‘found’ one another just

over two years ago on Facebook and

immediately started planning the forty

year reunion. Wales wanted to add,

“It is with deep regret that our team’s

faculty advisor, Dr. Elsie Hebert,

passed away one month prior

to the reunion.

from the District Board of Directors the payment of the winning

University of Tennessee team registration fees to the District and

National Conventions. Funds were raised from 11 district clubs

and from corporations in Chattanooga to fund the expenses of

the team and faculty to the District and National conventions.

A plaque was given to each student on the winning, 2nd and 3rd

place teams and scholarships were awarded to the winning

schools: 1st-$300, 2nd-$200, and 3rd-$100. At the National Student

Advertising Competition, teams from six districts competed in the

finals in New Orleans. During this first year’s competition

graduate students were allowed to participate, and the winning

team from Michigan State University, three women and two men,

all were graduate assistants.

1974 COMPET IT ION

The case study was for American Motors Buyer Protection Plan,

and the team from Mercer University in Macon, GA won the

District Competition which was again held in Chattanooga. The

number of schools competing in the National Competition finals

doubled with winning teams from 12 Districts competing in

Washington, D.C. The University of South Carolina won first place.

1975 COMPET IT ION

The sponsor was Warner Lambert for its product, Sinutab. The

District Competition was held in Birmingham. Five schools

competed, and the University of Tennessee was the winner. The

Board voted to raise mileage allotments from 25 cents to 35 cents

per mile for students attending the competition in Washington,

D.C. The University of Tennessee team finished second in the

National Competition, and according to Professor Richard Joel,

the Faculty Adviser for the winning team, it was a very close

second-place finish: just one-half of one point behind the first

place team.

15

Football may be the narcotic of choice

for the orangenecks of Tennessee,

but Dick Joel’s kids shine where

it’s headlines vs goal lines.

Dick, remembers that in 1975, the

University of Tennessee team won

the District Competition, and

barely missed winning the National

Competition. The team placed

second - only five-tenths of a point

behind the winning team. During

his 13 years at the University of

Tennessee, Professor Joel was faculty

advisor to six teams that won first

place in the District, four teams that

won 2nd place, and one team that

won 3rd place. Only two of his teams

failed to place in the top three.

1976 COMPET IT ION

Toyota was the national sponsor. District Competition was held

in Birmingham. Eight entries were expected, but one dropped

out. The team from the University of Tennessee was the winner.

AAF’s Jonah Gitlitz stated that the sponsors for the next 2 years

had been signed, and that 80 schools competed in NSAC across

the country.

1977 COMPET IT ION

Frito-Lay was the sponsor using their Rold Gold pretzels as the

product. The competition was held in Nashville on April 15th.

Ralph Langreck of the Nashville Advertising Federation was

Chairman, and the team from the University of Tennessee was

the winner. Nationally the NSAC continued to grow as evidenced

by the one hundred schools who participated. The Seventh

District provided Nashville with $1800 seed money that was to be

returned to District. Nashville was to raise all money with the

agreement that they would cover any losses and retain any profits

from the mission. At a District board meeting in January, Jim

Ward cited board action specifying 25 cents per mile

transportation allowance for each team PLUS the expenses of the

winning team’s trip to Washington to participate in the National

Competition. There was a joint 7th and 3rd District Convention

held in Atlanta in April, and the decision was made to engage

two presentation rooms so that each District could hold

presentations simultaneously.

1978 COMPET IT ION

Coca Cola Co. was the sponsor, and Sprite was the product.

The District Competition was again held in Nashville, and Ralph

Langreck again served as District Coordinator for the competition.

The team from the University of Georgia was the winner.

16

T H E H I S T O R Y, 1 9 7 6—1979

“ We spent hours conducting

research to sell our product, Wella

Balsam shampoo. I learned that every

good campaign starts with research

and, today, my public relations

and market communications

company uses what we learned”

– Nancy Mills,

University of Alabama, 1978-79

1979 COMPET IT ION

Wella Balsam was the sponsor, and the Seventh District

Competition was held in Atlanta. Teams from Louisiana State

University, Memphis State, University of Georgia, University of

Alabama, Middle Tennessee State University, and Southeast

Louisiana University participated with the University of Tennessee

being the winner. The big news from this year was that the

Seventh District had their very first National Competition winner

and it was the team from Tennessee.

1979 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

UNIVERSITY OF TENNESSEE

17

YOU’VE COME ALONG WAY, BABY

A 1979 grad of University of Alabama’s

NSAC team, Kathy Geiger-Schwab,

found many good things that turned

out to be all-important in her career.

It started as a part of the first-ever

marketing team within the Phone

Book operations of South Central Bell.

A subsidiary, The Berry Company

came calling, and in 1992, she was

promoted to run all their marketing

and business development. She later

became a President of Berry Network,

after holding over 20 positions in 30

plus years with the same company.

“Over the years I have used much

of what I gleaned from the Alabama

NSAC ad team: It was my first real

world experience working as a

business team; It was my first

experience to make a formal

presentation in front of a large

group; It was my first time to

experience the “Soup to Nuts”

of putting the disciplines to work –

research, client discovery, creative,

building a case, writing copy, and

building a media plan. It was the

first time to compete against other

teams. “I could not endorse this

NSAC program more and I thank all

who put it in place and have suppored

it over the years.”

L to R, Standing:

Rhonda Petrovsky, Elaine Buhls, Richard Joel; Professor, Carol Beene.

L to R, Seated:

Ricki McDaniels, Tamara Witt, Patti DeMarzo

1980 COMPET IT ION

Nabisco was the sponsor, and the Seventh District Competition

was held in Birmingham with the University of Georgia being the

District winner. Dwight Scantland of the Atlanta Ad Club was the

District Coordinator for the competition.

1981 COMPET IT ION

Coors Beer was the sponsor, and the Seventh District

Competition was held in New Orleans with Ron Thompson of

the New Orleans Ad Club serving as District Coordinator. The

winning team was Southeast Louisiana University. This team also

did well in the National Competition finishing in fourth place.

1982 COMPET IT ION

Corning Glass was the sponsor, and the Seventh District

Competition was held in Knoxville as a part of the Annual Spring

Convention with Ron Thompson from the Advertising Club of

New Orleans again serving as District Coordinator. The University

of Georgia won the District Competition and finished in third

place in the National Competition.

18

T H E H I S T O R Y, 1 9 8 0—1983

1983 COMPET IT ION

Maxwell House Coffee was the sponsor, and the Seventh

District Competition was held as a part of the Annual District

Spring Convention at Opryland Hotel in Nashville, and Charlie

Malone of the Nashville Advertising Federation was the

Coordinator. Teams from Middle Tennessee State University,

Memphis State University, University of Georgia, University of

Tennessee, and Louisiana State University competed with the

University of Georgia being the District winner. This team was

also the winner of the National Competition in Washington, D. C.

- this being the second National winner from the Seventh District.

Judges for the District Competition were Gordon Fenton, Vice

President of Wells, Rich and Greene, New York, Jim Black,

Executive Vice President of Dawson, Johns and Black in Chicago,

and Pete Rozzell, Vice President of Gardner Advertising in St. Louis.

1983 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

UNIVERSITY OF GEORGIA

19

The 1983 team from University ofGeorgia won first place in the NSACNational competition, and the casestudy was for Maxwell House Coffee.All have given credit to their work onthis winning team as a big assist intheir pursuit of a career.

As an example, team-member TracyDorsey says, “Being a part of this winning experience was, first and foremost, a lot of fun. Creating anidea from scratch, working as a teamto bring it to life, then traveling to Atlanta and DC and winning was theinkling of what was really possible inmy career. The success We achievedhelped me to find the courage tomove to New York after graduation.Over the past decade I’ve been involvedas executive producer of CNN’s AC360with Anderson Cooper and the 8 p.m.hour. I’ve learned that team work anda winning presentation, as in our NSACwin, can make big things happen.”

Also on the winning Georgia team in’83 was Brad Taylor, who has workedas Global Director, Alliance Marketing,Coca-Cola Co. He had this to say abouthis NSAC University of Georgia winningexperience: The Student AdvertisingCompetition was undoubtedly themost practical experience of my collegecareer. It allowed me to not onlyapply everything I had learned, it prepared me for life in the real, highlycompetitive world of advertising. I can’t say enough positive about myexperience with the competition.” >

L to R, Front Row:

Tracy Dorsey, Deborah Rickett, David Raines, Len Reid: Faculty Adviser

Back Row:

Ron Lane; Faculty Adviser, Brad Taylor, Luke Mansour, Charlie Malone; 7th District Coordinator

1984 COMPET IT ION

Radio Shack was the sponsor with the case study being for their

TRS 80 computer, and the Seventh District Competition was held

during the Spring Convention in Baton Rouge with Alan Watts of

the Advertising Club of New Orleans being the Competition

Coordinator. The University of Georgia was the winner.

1985 COMPET IT ION

Burger King was the sponsor and the Seventh District

Competition was held in Birmingham, and Lu Cruce representing

the Birmingham Ad Club was the District Coordinator. The

University of Georgia team was the winner and finished in 2nd

place in the National Competition.

1986 COMPET IT ION

Levi Strauss was the sponsor, and the District Competition was

held in Macon, GA with Lu Cruce of the Birmingham Ad Club

again serving as District Coordinator. The assignment was to

develop an introductory campaign for Levi’s new Blue Shadow

Jeans. The team from the University of Southern Mississippi was

the winner even though this was their first year to field a team in

the competition. Lee Gipson was a member of that team, and he

remembers that the school was so excited about winning on their

first attempt that the entire campaigns class - 30 of them - attended

the competition.

1987 COMPET IT ION

Chevrolet was the sponsor with the case study being for their

Cavalier automobile, and the District Competition was held in

Atlanta, and Janice Knapp from the Memphis Advertising

Federation was the Coordinator. Eight teams paticipated in the

competition: University of Tennessee, University of Southern

Mississippi, Louisiana State University, University of Alabama,

Middle Tennessee State University, Memphis State University,

University of Georgia, and Southeast Louisiana University. The

University of Tennessee won the District Competition. Judges for

the competition were: Jim Anderson of Anderson Advertising in

San Antonio (Past Governor of District 10), Barbara Detschky of

Doe Anderson Advertising in Louisville, and Marti King of Visual

Graphics Design in Tampa (Past Governor of District 4).

20

T H E H I S T O R Y, 1 9 8 4—1989

During the presentation period we seethe presenters, yet, behind the entirepresentation effort could be the real

important creative person. Such wasthe case of the University of Georgiain their national championship efforts

when Ron Huey was the Creative Director for this winning presentation.

Where is he now? He is President andCreative Director of Huey + Partners,

Atlanta. His work on the Lexus account put his creative on the mapnationally. The Martin Agency hired

him to work on Mercedes-Benz, Wrangler Jeans, just to name some.In 1997, Ron Huey opened his own

agency in Atlanta.

Another look at the winning Georgiateam shows Luke Mansour who hasthis to say: The experience I had at

UGA working on the “National Championship” Maxwell House ad

campaign is one of the highlights ofmy academic and business career.

In 1996, David Raines stated, “I’ll always remember when they

announced us as the winning team. Itwas like we became super-famous

instantly—cameras were flashing—trophies presented—journalists wereasking for comments. It was one ofthe highlights of my career. Manytimes I have met with people in

advertising and the subject will comearound to where you went to schooland, so often the question is asked,

“did you compete in NSAC.”

1988 COMPET IT ION

Nestle Co. was the sponsor, and the District Competition was

held in Memphis with Janice Knapp of the Memphis Advertising

Federation again being the District Competition Coordinator.

Fourteen teams participated in the competition. Southeast

Louisiana University was the winner.

1989 COMPET IT ION

The Kellog Co. was the sponsor, and the District Competition

was held during the Spring Convention in New Orleans with

Carolyn Salay from the Montgomery Advertising Federation

serving as District Competition Coordinator, having replaced

Jimmie Phillips from the Advertising Club of New Orleans

approximately 4 months prior to the competition in April. The

student teams were asked to develop a campaign for “Project

Alpha” - a new cereal. Ten teams competed; Auburn University

of Montgomery, Austin Peay State University, Louisiana State

University, Loyola University, Memphis State University, Spring

Hill College, University of Alabama, University of Georgia,

University of Southern Mississippi, and University of Tennessee.

The University of Alabama was the winner.

21

DR. BRUCE ROCHE

A retired professor from the Universityof Alabama, Dr. Roche has been thefaculty representative for 10 teamsfrom his school beginning in 1974.Qualifications like this make him a good person to look at NSAC objectively both then and now. Hiscomments reflect that AAF has donea very good job of refining the NSACactivities. He believes that the competition is now much more organized and consistent on rules.Dr. Roche also believes that over regulation is sometimes a thoughtbut in no way does it take away fromthe improvement in and effectivenessof NSAC. “This is an extremely richexperience for advertising studentsboth educationally and practically.”He has stayed in touch with many ofhis students and their feelings of theCompetition are consistently verygood as it relates to preparation fortheir professional lives.

1990 COMPET IT ION

The Hearst Corporation was the sponsor and provided a case

study for a new magazine. Many teams found this assignment

to be more difficult than usual in that they asked for not only

a marketing plan but for each team to prepare a prototype

magazine along with a financial plan. The District Competition

was held in Chattanooga with Carolyn Salay of the Montgomery

Advertising Federation serving as Coordinator. Eight

teams competed; Loyola University, Auburn University of

Montgomery, University of Tennessee, Spring Hill College,

University of Southern Mississippi, Memphis State University,

University of Alabama, and Louisiana State University. The

University of Tennessee was the District winner. Judges for

the competition were; Harry Blomgren, Senior V P or Cramer-

Krasselt in Milwaukee (former Chairman of the Council of

Governors of American Advertising Federation), Mort

Goldstrom of the Miami Herald Publishing Co. and Ray Lane of

Lane Mazzone & Assoc. of Paducah, Ky. For the first time a

District award was given to the student team member who gave

the best presentation, the award called Best Presenter Award.

In addition, the judges did something unique - they gave each

school recognition for something it did the best, and it helped

participants walk away with a positive feeling about the

experience. Loyola was recognized for the best TV spot,

Auburn University in Montgomery was recognized for the best

research, Spring Hill College for the best editorial and target

market, University of Southern Mississippi for the most

innovative publication, Memphis State University for the best

consumer advertising creative, University of Alabama for the

best magazine prototype, and Louisiana State University for

the best advertiser promotion.

22

T H E H I S T O R Y, 1 9 9 0—1992

1991 COMPET IT ION

American Airlines was the sponsor, and District Competition

was held in Knoxville with Chuck Wilkins of the Chattanooga

Advertising Federation being the Coordinator.

Student teams were asked to target business

travelers. Teams from eleven schools participated -

they were University of Tennessee, Louisiana State

University, University of Alabama, University of

Georgia, Auburn University at Montgomery,

Memphis State University, Samford University,

Loyola University, Spring Hill College, and Clark

Atlanta University. Judges were David Hall of

Bozell, Inc in New York, Kenny Sink, a freelance art director of

Bethesda, Md., and Mary Weber of Fallon-McElligott in

Minneapolis. The University of Alabama was the District winner.

1992 COMPET IT ION

Visa was the sponsor, and the District Student Competition was

held in Baton Rouge with Gerald Bower of the Advertising

Federation of Greater Baton Rouge serving as Coordinator. Nine

teams competed; University of Southern Mississippi, Loyola

University, Samford University, Spring Hill College, University of

Georgia, University of Alabama, Memphis State University,

Louisiana State University, and University of Tennessee. The team

from the University of Alabama was the winner. Judges were

Nancy Perry Johnson of Just the Facts, Inc in Raleigh, Bob Stone

of William Cook Agency in Jacksonville, Tom Breedlove of The

Richards Group in Dallas and Marilyn Jeppeson of First Bank Card

Center in New Orleans.

For the first time the Best Presenter Award was given in

honor of Professor Richard Joel, who for thirteen years at

University of Tennessee was faculty adviser for their student

teams in the competition.

23

Dr. Bruce Roche was the University

of Alabama’s Faculty Adviser for ten

NSAC teams, and one of those teams

was in 1991. Doug Black was a

team member and now works in

advertising at a major agency.

He recalls that it was one of the best

things he did while in college. Doug

also states internal disagreements

and other obstacles the team had

to overcome have paralleled the

experiences he’s had in the “real

world” of ad business pitches.

1993 COMPET IT ION

The Saturn Corporation was the sponsor, and the District

Competition was held in Jackson, Mississippi during the Spring

Convention with Dot Walker of the Jackson Advertising

Federation serving as Coordinator. Nine schools competed. They

were: University of Georgia, Louisiana State University, Loyola

University, University of Tennessee, University of Alabama,

Memphis State University, Samford University, University of

Southern Mississippi, and Spring Hill College. The University of

Georgia was the winner. Judges were Alex Gellen of Alex Gellen

Designs, Kristin Cara Willis of Morris & Young, Mary Collette of

Collette Studios, and Collette MacNeil of Saturn Corp.

1994 COMPET IT ION

Kodak was the sponsor, and the District Competition was held

in Chattanooga with Vickey Race of the Chattanooga Advertising

Federation serving as Coordinator. Teams from twelve schools

participated in the competition - University of Alabama, Spring

Hill College, Loyola University, University of Southern Mississippi,

East Tennessee State University, Auburn University, University of

Tennessee, University of Memphis, University of Georgia,

Louisiana State University, University of South Alabama, and

University of Tennessee at Chattanooga. Loyola University was

the winner. Judges for the competition were; Bill Perkins of

Perkins Nichols Media in Indianapolis, George Graham of The

Graham Group in Lafayette, LA, Liza Orchard of Head Bank in

Dallas, and Roger Morrison of Eastman Kodak Company.

24

T H E H I S T O R Y, 1 9 9 3—1995

1995 COMPET IT ION

Chrysler Corporation’s Neon was the sponsor, and the District

Competition was held in Lafayette, Louisiana with Nancy

Marcotte of the Acadiana Advertising Federation serving as

Coordinator. For the third time the winning Seventh District team

also won the National Competition, that team being from Loyola

University with Ms. Teri Henley serving as Faculty Adviser. In

addition to Loyola, other teams competing in the District

Competition were: Spring Hill College, University of Alabama,

University of North Alabama, University of Georgia, University of

South Alabama, University of Memphis, University of Southern

Mississippi, University of Tennessee, Louisiana State University

and University of Southwestern Louisiana. Judges were Kathy

Culley of Martin Williams Advertising in Minneapolis, Lloyd

Wolfe of TBWA Wolfe Freeman in St Louis, James Hunter

Williams of Corporate Image Consulting in Tampa, and Karen

Wildman of Ogilvy & Mather in Houston. Following the National

Competition, students from the top four teams were invited to

present their campaigns at Chrysler headquarters in Detroit to

the company’s agencies and marketing department.

1995 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

LOYOLA UNIVERSITY NEW ORLEANS

25

The 1995 Loyola University

New Orleans team, was nothing

if not determined. Dodge Neon

announced as the competition client

at the AAF National Conference in

Several returning students, who had

worked on the Kodak campaign,

decided they really wanted to win

so they began researching the

company the day they got home

from Houston. Their research even

involved bringing a Dodge Neon to

campus to get feedback on the then,

new car design. As a result of that

on-campus research, the New Orleans

Dodge dealer they were working

with reported actually selling the Neon

during the event. Needless to say

the judges were impressed.

L to R:

Teri Kline Henley; Faculty Advisor, Eric Morgan, Jeff Pederson, Riza Ayson, Gwin Hammond, Paul Chen, Mary Mathews

1996 COMPET IT ION

The 1996 competition was staged in Mobile, Alabama, at the

Arthur Outlaw Mobile Convention Center under the direction of

District Coordinator Kimble Walsh. Sponsor: American Red Cross.

Loyola University won the competition and went on to finish

second in the NSAC in San Diego.

1997 COMPET IT ION

The competition for 1997 was held in Huntsville, Alabama with

Alice Manning Lanier serving as District Coordinator. Pizza Hut

was the sponsor. The University of Memphis won the competition

and represented Seventh District in Kansas City, Missouri.

At the same meeting in Huntsville,

the District honored the founders,

Fred MacVicar and Jack Bolton

who attended in person and had

the chance to witness the NSAC in

action. For the second time, AAF

presented them with the AAF Aid

to Education Award. Another

highlight at this meeting was the

introduction of the first edition of

this book, The Seventh District Student Advertising Campaign

Competition History.

26

T H E H I S T O R Y, 1 9 9 6—1999

Dr. Sandra Utt, of the University

of Memphis, has served as faculty

representative for the school NSAC

participation since 1985. The highlight

of her 20 NSAC years was in 1997

when The University of Memphis team

won the district competition and

participated in the “nationals”

in Kansas City, MO.

When asked why this team was so

good, she responded, “We used

creative that made sense and our

media plan was very good according

to the judges.” In looking at the

progress of NSAC through the years,

Sandra felt there have been changes.

Some are good and some we

sometimes question. Rules have

increased out of necessity and change

of technology. Her students know and

say that NSAC requires much work;

however, it is the best real work

experience they could get.

1998 COMPET IT ION

“If your care enough to send the very best!” You guessed it;

Hallmark Greeting Cards sponsored the 1998 student

competition in Memphis down in Dixie, birthplace of the blues

and where the river meets the road. And what a challenge for

student admakers. With a motto like the line above, our student

contenders had to be not just good but very, very good. The rest

is history. The creators from Loyola University picked up the

gauntlet bestest and emerged from the competition with first

place and packed their backpacks for the big national show in

Minneapolis.

1999 COMPET IT ION

One of the perhaps under-estimated rewards for every

student who burns the midnight oil in these competitions is the

exposure to the real thing, the labor of creative advertising for

a known product with a successful advertising/marketing

history. The product this year: Toyota. The battleground:

Birmingham. The league: Big, baby, Big. Twelve teams came to

town for the contest, operated by coordinator Laura Doumont

of the Birmingham Ad Fed, and displayed their wares to

five judges, two of them from Toyota. The winner and

representative from the 7th of the NSAC: University of Alabama.

The Richard Joel Best Presenter Award went to Sharmaine

Bucknor, University of Georgia.

27

2000 COMPET IT ION

This was a significant year for the 7th District Student

Advertising Competition in that the district winner, The

University of Alabama, also won the NSAC championship in

Las Vegas in June. This was the fourth time a school from the

7th District area won the National NSAC Championship. The

sponsor was The NEW YORK TIMES with a stated campaign

purpose to build circulation and brand loyalty among college

students and graduates. In the district competition there were

10 teams competing at the Chattanooga Marriott. Ramona

Nicholson of the Chattanooga Ad Fed was the coordinator and

Tonya Nelson was the faculty representative for the Alabama

team who developed a campaign, “You Want More.”

2000 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

UNIVERSITY OF ALABAMA

28

T H E H I S T O R Y, 2 0 0 9—2010

L to R, Last Row:

Melissa Loftin, Clint Smith, Christian Rodgers

Middle Row:

Justin mcVay, Christine Beittel, Ambry Worsham, Julie Blodgett, Tonya Adams Nelson; Adviror

Front Row:

Christine Campanaro, Jacqueline Godby, Elizabeth Beauchamp, Michael Margolies

2001 COMPET IT ION

The 2001 competition was held at the Baton Rouge Hilton

and 9 teams participated. Francelle Theriot was the district

coordinator. Diamler Chrysler was the sponsor and the team from

the University of Tennessee won the competition. According to

Francelle, their team was well prepared. Their presentation was

very professional and covered every aspect of a full-fledged

professional campaign – from concept to media strategy to the

level of practice and knowledge of their own ideas. The winning

team from UT went on to compete in the NSAC in Cleveland.

2002 COMPET IT ION

Bank of America was the national sponsor and the District

Competition was held in Atlanta. Jack Bolton, one of the two

founders of the Seventh District Student Campaign Competition

and being a resident of Atlanta, was named Coordinator of the

2002 District Competition. Jack recruited Atlanta’s Mandi Block

to be in charge of all details, as he would act as an advisor.

Mandi was praised by students, faculty members, judges and

AAF officials for running a smooth event with all details

handled most effectively. The team from Loyola University was

the district winner and competed in the national competition in

Bal Harbour, Florida.

2003 COMPET IT ION

Dr. Bruce Roche, a veteran participant in NSAC, was in charge

of the district competition for 2003 with the national sponsor

being Toyota Motor Sales. The competition was held during the

7th District Spring Convention in Gulf Shores, Alabama. The

convention was planned and managed by the Former Governors

of the 7th District. Dr. Roche had planned well for this NSAC

assignment. He participated and closely observed the efforts of

Mandi Block in 2002. He organized a four-person team to run the

competition. According to Roche, the case study was extremely

well written and was on an appropriate level for college students.

At the same time, it was very challenging. There were plans for

four judges but during the week of the competition, we had a

surprise. The sponsor advised that they were sending an

additional judge from their ranks. It turned out to be a blessing

29

In our District 7 NSAC competitionswe have some dedicated coordinatorswho see to it that everything isdone right. Two of these membershave interesting stories about howit started for them. At the 2002Spring Conference two board members of AAF Mississippi GulfCoast wanted to learn how to starta student AAF chapters. Their clubhad never had a chapter and theywanted that to change, so theyhad a conversation with their District Coordinator. These twoboard members, Trudi Mullins andAmber Goodwin promised to havea student chapter that year. Infact, Gulf Coast went on to charterthree chapters that year; Gulf CoastCommunity College, William CareyCollege and Tulane University, Biloxi.

30

since the company representative was well received and a great

judge. The team from the University of Tennessee won the

district competition and competed in the national competition

held in Los Angeles.

2004 COMPET IT ION

The sponsor for this year was VISIT FLORIDA and the district

competition was held in Biloxi at the beautiful Beau Rivage Hotel,

Trudi Mullins was the Coordinator. She served as an assistant

under Dr. Bruce Roche in 2003. She had a team of 4 professionals

and six students to manage the competition. Something extra for

the students attending: The pre-competition reception included a

career-building workshop led by a professional career coach, Ben

Graham. The workshop included such subjects as how to make

contacts, set goals, write resumes and participate in interviews.

Eleven teams competed before six judges, four of whom were

professionals at tourist promotion for the state of Florida—lending

a aura of credibility and reality to the entire enterprise. The

University of Tennessee “won the account,” “took home the

marbles,” and commenced making all preparations for “bagging

the big one,” the national crown, in Dallas

2005 COMPET IT ION

Yahoo! was the sponsor of the 2005 competition. Vicki Mills

served as the coordinator for the NSAC District Competition while

she was also serving as the Lt. Governor of Education. Alana

Stephenson served as the co-coordinator and Stephanie Hooper,

a student from Samford University assisted with the competition.

The 7th district competition was held in Knoxville, TN. The team

from The University of Tennessee helped the other students who

were participating by providing suggestions to local restaurants

and area attractions. Loyola University’s team won at the district

level with their “Ready, Set, Yahoo!” campaign and returned to

Tennessee for the national competition in Nashville a few months

later where they placed 3rd overall. Loyola’s team travelled farther

for the district competition than the National competition!

T H E H I S T O R Y, 2 0 0 4—2008

Alabama graduate, Matt Williams, is

one of the few students to be on a

NSAC team for four consecutive years.

His hard work paid off. During his

tenure on the UA team. His teams

“placed” every year in 7th District

competition; 2nd place in 2007 for

Coca Cola, 3rd place in ‘08 for AOL,

2nd place in the National Finals for

The Century Council in ‘09, and

4th place in ‘10 for State Farm.

31

2006 COMPET IT ION

The 2006 sponsor was Postal Vault. The 7th district competition

was held in Macon, GA and there was a guest speaker for

students on the Friday night before the competition. The winning

team was University of Tennessee. Tennessee placed 10th at the

National competition in San Francisco.

The 2006 Spring Convention was very emotional being the first

meeting since Hurricane Katrina ripped through much of our

district. Teams from Louisiana and Mississippi missed their fall

semester and the initial stages of team selection and bonding.

Despite the missed semester, Loyola University still managed

fourth place in the District competition.

2007 COMPET IT ION

Coca Cola was the sponsor in 1978 with Sprite as the focus and

returned as the sponsor in 2007 with their Coca Cola Classic

product as the focus. This was the first sponsor to ask students to

sign a non-disclosure form in order to receive the case study. For

some of the 7th district schools this was a problem and among

them, two schools from the 7th district did not compete.

The district competition was held in Tuscaloosa, AL. Tonya

Nelson, faculty advisor for the 2000 national winning NSAC team,

served as the coordinator along with Alana Stephenson. Savannah

College of Art and Design won the 7th district competition during

their competition debut. SCAD represented the 7th district at the

National NSAC competition in Louisville, KY.

2008 COMPET IT ION

Chattanooga was the host of the 2008 district competition.

Students enjoyed having AOL as the sponsor for this

competition. Alana Stephenson and Keith Griffith served as the

district coordinators. Louisiana State University (LSU), won the

7th District competition and represented the 7th district at the

National competition.

My classmates and I missed

competing and working together so

much that five of us decided to start

our own advertising agency just weeks

after graduation. We’re called Red Six

Media, and we’re still going strong

after one year. I can speak for my

business partners when I say that

the experience we gained from

participating in the NSAC gave us the

confidence to start our own company.

Without that confidence, I don’t

believe we’d be where we are today.

For motivated and ambitious students,

the NSAC helps them realize their

potential and provides the perfect

outlet to test their creativity.

Matt Dardenne, LSU 09’ Co-Owner, Red Six Media, L.L.C.

32

2009 COMPET IT ION

The 2009 competition was held in Baton Rouge, LA. The

sponsor was the Century Council focusing on Anti Binge

Drinking. Amber Goodwin served as the district

coordinator. The University of Alabama was the 7th

district winner. Teri Henley, formerly of Loyola

University and Auburn University at Montgomery

served as the advisor for the Alabama team.

The University of Alabama’s “Less Than You

Think” campaign for the Century Council was

designed to counteract binge drinking among

college students. The team came in second place at

the National finals, losing only by one-tenth of a point out of 100

possible points. Several months after the competition, the Century

Council awarded UA a $75,000 grant to conduct a test launch of

the campaign on their campus. Alabama was the highest ranking

team in the national finals to receive the grant.

T H E H I S T O R Y, 2 0 0 9—2011

During the planning period in 1997 for the celebration of our30th anniversary of the 7th DistrictStudent Advertising Competitionheld in Huntsville, we had manydiscussions with Fred MacVicarabout how we could do it in a waythat the attendees and especiallythe students would enjoy it andfeel the pride of the celebration.We also discussed how we mightinterest students from more areacolleges to participate in districtcompetition Among the schools we talked about was one from Savannah – the Savannah Schoolof Art and Design. Fred mentionedthat he had been impressed withthe quality of skills that the graduates seem to have. We informed Fred that we hadtalked to them about having anAAF College Chapter on campuswhich was a requirement. This happened and we now find thatstudents from SCAD have finishedin first place three of the six timesthey have participated.

33

2010 COMPET IT ION

The 2010 sponsor was State Farm Insurance and the

7th district competition was held in Mobile, AL. Amber

Goodwin served as the coordinator again. Savannah

College of Art and Design won first place at the district

competition. SCAD represented the 7th district at the

national competition in Orlando, FL. This school also

finished first in 2007 and this made them winners in

two of the last four year’s competitions. This was considered to

be an outstanding achievement for a school that had only recently

started participating in NSAC. The Richard Joel Best Presenter

Award was won by David Jacks from University of Memphis.

2011 COMPET IT ION

Students from eight schools participated in the competition

held in April during the annual Spring convention of the AAF

Seventh District at the Bell of Baton Rouge. The NSAC case study

was for J.C. Penny, the national sponsor. The five judges were

all from the management staff of J.C. Penny. The District

Coordinators were Trudi Mullins and Stephanie Ferguson. The

first place team was from the Savannah College of Art and Design

from Savannah Georgia, and this school. was also the winner in

the 2007 district competition when they participated for the first

time. The win earned them the right to represent the Seventh

District in the AAF NSAC finals, held in San Diego at the National

Convention – America. The schools that had teams competing in

the Seventh District Competition were: University of Alabama,

Loyola University, Savannah College of Art and Design, Louisiana

State University, University of Memphis, University of Louisiana at

Lafayette, East Tennessee State University and University of South

Alabama. The winning team Faculty Adviser was Dr. Art Novak.

34

2012 COMPET IT ION

The NSAC Seventh District Competition for this year was held

in Nashville at the Hilton Hotel with teams from 9 schools

participating. Stephanie Ferguson and Karen Johnson served as

District Coordinators. The case study was for the national

sponsor, Nissan. The five judges were from Nissan and the

winning team was from University of Alabama and they

participated in the National finals in June in Austin, Texas. Other

winners were 2nd place – University of Memphis and 3rd place

– SCAD from Savannah, Georgia. The Faculty Advisor for the

winning team was Teri Henley who also served on the AAF

National Academic Board. She had been the Faculty Advisor at

Auburn University of Montgomery, and at Loyola University in

New Orleans where she was Advisor of the National winning

team from Loyola in 1995. The Richard Joel Best Presenter Award

was won by Walter Smith from University of Memphis.

2013 COMPET IT ION

Students from eight schools traveled to Jackson, Mississippi

to participate in the 2013 competition which coincided

annual AAF District 7 Spring Convention. The national

sponsor and case study was Glidden Paint. The challenge

presented to all NSAC teams was to help build awareness

and consideration for the Glidden brand within the US

Walmart stores by developing an integrated and

multi-platform marketing effort for three different customer

segments. Karen Johnson once again served as the District

Coordinator. The results of the competition saw LSU coming out

on top with 1st place. Their concept was a primarily digital and

social campaign geared around Walmart shoppers using social

media to share their moments with do-it-yourself projects that

didn’t quite work out. 2nd place went to SCAD who once again

finished in the top three. 3rd place went to the University of

Alabama, who finished 1st last year.

Faculty Advisors for the LSU winning team was Dr. Lance

Porter and Dr. Anne Osborne. The Richard Joel Best Presenter

Award went to Jonathan Sciortinio, also from LSU.

T H E H I S T O R Y, 2 0 1 2—2014

Unique to this year’s competition,

and possibly a District 7 and National

NSAC Competition first, the winning

LSU team delivered a real-world

account pitch, sitting around a

conference table with the judges

and presenting their campaign

without learning a script.

35

NEW NSAC RULES

At the beginning of the 2014 NSAC

competition season, AAF National

initiated a rules change in how the

competition was to be judged.

Essentially, they added 2nd. level of

judging that followed the District

(1st.) level. By doing this, the judging

that takes place at the Annual National

Conference would become the finals.

The new judging procedures will

work in this manner: After all of the

in-person and virtual Districts have

completed their competitions, all

District winners from the 1st. level will

compete to be one of the eight finalists

positions. The number of schools in

the semi-finals will range from 16-19

teams, depending on the number of

completing Districts.

The plans book from each winning

team will be forwarded to a judging

panel. While judges are reviewing the

plans books, the AAF headquarters

will contact the faculty advisers from

each team with a date and time for a

15-minute conference telephone call.

During the call, judges will ask the

competing team questions about their

advertising campaign as presented by

the plans book. From these interviews,

the top eight teams will be selected

and then proceed to compete at the

Annual Conference where the National

NSAC winner will be selected.

2014 COMPET IT ION

In 2014, Birmingham, Alabama played host to the District

Seven Spring Convention and the NSAC Competition. Students

from eight schools participated in the competition which was

nationally sponsored by Mary Kay. The challenge presented to

all NSAC teams was to develop a $10 million proposal for

a national, fully-integrated marketing campaign targeting

women 18-25 years old and potential Gen Y Independent

Beauty Consultants. The winning team was from University of

Alabama, led by Faculty Advisor, Teri Henley. The team from

LSU were the 2nd place winners, followed by the University of

Memphis finishing 3rd.

The University of Alabama advanced the “new” second round

of competition, which was the telephone interview, but

unfortunately did not go on to compete at the Nationals.

The Richard Joel Best Presenter Award was won by Jason Jones

from University of Memphis.

Dr. Bruce Roche, formerly of the University of Alabama, received the DistinguishedAdvertising Educator Award for 2014 atADMERICA, the National AAF Conference, In Boca Raton, FL.

Dr. Roche is seen here with Sandy Utt, facultyat University of Memphis, Tennessee.

36

1967 Jack Bolton/Fred MacVicar

1968 Jack Bolton/Fred MacVicar

1969 Ward Archer

1970 Grover Jones

1971 Joe Windsor

1972 Joe Windsor

1973 Glen Miller

1974 Glen Miller

1975 ?

1976 ?

1977 Ralph Langreck

1978 Ralph Langreck

1979 Dwight Scantland

1980 Dwight Scantland

1981 Ron Thompson

1982 Ron Thompson

1983 Charlie Malone

1984 Alan Watts

1985 Lu Cruce

1986 Lu Cruce

1987 Janice Knapp

1988 Janice Knapp

1989 Jimmie Phillips/Carolyn Salay

1990 Carolyn Salay

1991 Chuck Wilkins

1992 Gerald Bower

1993 Dot Walker

1994 Vickey Race

1995 Nancy Marcotte

1996 Kimble Walsh

1997 Alice Manning Lanier

1998 Laura Doumont

1999 Laura Doumont

2000 Ramona Nicholson

2001 Francelle Theriot

2002 Jack Bolton/Mandi Block

2003 Dr. Bruce Roche

2004 Trudi Mullins

2005 Vicki Mills/Alana Stephenson

2006 Alana Stephenson

2007 Tonya Nelson/Alana Stephenson

2008 Alana Stephenson/Keith Griffith

2009 Amber Goodwin

2010 Amber Goodwin

2011 Trudi Mullins/Stephanie Ferguson

2012 Stephanie Ferguson/Karen Johnson

2013 Karen Johnson

2014 Michelle Anderson Arena

2015 Susie Norris/Drew Beamer

PAST DISTRICT 7 STUDENT ADVERTISING CAMPAIGNCOMPETITION COORDINATORS

PA S T C O O R D I N AT O R S

2011, San Diego, California.

The first AAF D7 Bolton–MacVicar

National Best Presenter Award

L to R: D7 2011-12 Governor, Laura Burton;

Recipient, Monica Almeida;

D7 Lt. Governor, A.J. Buse�

2014, Boca Raton, Florida. AAF D7 Bolton–MacVicar National Best Presenter Award recipient.

L to R: D7 2014-15 Governor, Amanda Fontaine; Recipient, Katie Vreeland; AAF President & CEO, Jim Datri

37

A A F D I S T R I C T 7 B O L T O N -M A CV I C A R N AT I O N A L B E S T P R E S E N T E R AWA R D

Beginning in 2011 at the National Student Advertising

Competition, which is held at the AAF National Convention,

AAF District 7 began a new NSAC related award and tradition!

The award is called the AAF District 7 Bolton – MacVicar

National Best Presenter Award. The award is

presented to one student who is judged to be the

most outstanding presenter among all university/

college teams participating in that year’s competition.

The award is named to honor NSAC co-founders

Former District 7 Governor Fred MacVicar and Former

President of the Atlanta Advertising Club Jack Bolton

who started the competition in 1967. Each year’s

winner, chosen by the NSAC judges, receives a $500

prize from AAF District 7. The winning presenter is

announced and recognized during the ceremony

announcing the winning teams in the National Student

Advertising Competition.

PAST NATIONAL BEST PRESENTER AWARD RECIPIENTS

YEAR RECIPIENT COLLEGE / SCHOOL CITY, STATE

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

2011 Monica I. Almeida University of Texas El Paso El Paso, Texas

2012 Gabriel Carter Grand Valley State University Township, Michigan

2013 Robert Freeman Smith Michigan State University East Lansing, Michigan

2014 Katie Vreeland Johnson & Wales University Providence, Rhode Island

38

NAT I O N A L S T U D E N T A D V E R T I S I N G C OM P E T I T I O N D I S T R I C T 7 & N AT I O N A L W I N N E R S

American Advertising Federation’s NSAC –National Student Advertising Competition,

promotes and sponsors two levels of competition – District and National. Our Seventh

District NSAC competition is held each Spring as a part of the annual Seventh District

Spring Convention. Schools within our district area form teams and compete against one

another to determine the District winner. By finishing first this winning team from our

District is then designated to participate in the National NSAC competition held each year

during the AAF Conference. Our 7th District winner competes against the winning teams

from all of AAF’s districts. In this outline we list under the NSAC column only those

District schools that finished in one of the top four places in the National Competition.

1967

SPONSOR/CASE STUDY: Scripto Ball Point PensDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Atlanta, Georgia

1968

SPONSOR/CASE STUDY: Texise Cleaning ProductsDISTRICT 7 WINNER: Georgia State

DISTRICT EVENT LOCATION: Atlanta, Georgia

1969

SPONSOR/CASE STUDY: Isotonic Drink (R.C.Cola)DISTRICT 7 WINNER: Universityersity Of Georgia

DISTRICT EVENT LOCATION: Memphis, Tennessee

1970

SPONSOR/CASE STUDY: Self Tan Lotion (Plough)DISTRICT 7 WINNER: Georgia State

DISTRICT EVENT LOCATION: Memphis, Tennessee

1971

SPONSOR/CASE STUDY: Disposable TissueDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Columbus, Georgia

1972

SPONSOR/CASE STUDY: Get Out To Vote CampaignDISTRICT 7 WINNER: LSU (Advertising Dept.)

DISTRICT EVENT LOCATION: Columbus, Georgia

1973 (FIRST YEAR OF NATIONAL COMPETITION)

SPONSOR/CASE STUDY: California VintnerDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Michigan State University

NATIONAL EVENT LOCATION: New Orleans, Louisiana

1974

SPONSOR/CASE STUDY: Buyer Protection Plan (American Motors)

DISTRICT 7 WINNER: Mercer UniversityDISTRICT EVENT LOCATION: Chattanooga, Tennessee

NATIONAL WINNER: University of South CarolinaNATIONAL EVENT LOCATION: Washington, DC

1975

SPONSOR/CASE STUDY: Sinutab (Warner Lambert)DISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Birmingham, AlabamaFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: University of Texas-AustinNATIONAL EVENT LOCATION: Washington, DC

1976

SPONSOR/CASE STUDY: Toyota Motor Sales USADISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: University of Texas-Austin

NATIONAL EVENT LOCATION: Washington, DC

1977

SPONSOR/CASE STUDY: Frito LayDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Nashville, TennesseeNATIONAL WINNER: San Jose State University

NATIONAL EVENT LOCATION: Washington, DC

1978

SPONSOR/CASE STUDY: Coca Cola USA (Sprite)DISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Nashville, TennesseeNATIONAL WINNER: Virginia Commonwealth

UniversityNATIONAL EVENT LOCATION: San Francisco, California

39

1979

SPONSOR/CASE STUDY: Wella BalsamDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Atlanta, GeorgiaFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: University of TennesseeNATIONAL EVENT LOCATION: Washington, DC

1980

SPONSOR/CASE STUDY: Nabisco, Inc.DISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: San Antonio College

NATIONAL EVENT LOCATION: Dallas, Texas

1981

SPONSOR/CASE STUDY: Adolf CoorsDISTRICT 7 WINNER: Southeast Louisiana

DISTRICT EVENT LOCATION: New Orleans, LouisianaNATIONAL WINNER: Michigan State University

NATIONAL EVENT LOCATION: Washington, DC

1982

SPONSOR/CASE STUDY: Corning Glass WorksDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Knoxville, TennesseeFINISHED AT NATIONAL: 3rd Place

NATIONAL WINNER: University of VirginiaNATIONAL EVENT LOCATION: Atlanta, Georgia

1983

SPONSOR/CASE STUDY: Maxwell House CoffeeDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Nashville, TennesseeFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: University of GeorgiaNATIONAL EVENT LOCATION: Washington, DC

1984

SPONSOR/CASE STUDY: Radio ShackDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: Texas Tech University

NATIONAL EVENT LOCATION: Denver, Colorado

1985

SPONSOR/CASE STUDY: Burger King CorporationDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Birmingham, AlabamaFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: San Jose State UniversityNATIONAL EVENT LOCATION: Washington, DC

1986

SPONSOR/CASE STUDY: Levi Strauss & CompanyDISTRICT 7 WINNER: Southern Mississippi

DISTRICT EVENT LOCATION: Macon, GeorgiaNATIONAL WINNER: Iowa State University

NATIONAL EVENT LOCATION: Chicago, Illinois

1987

SPONSOR/CASE STUDY: Chevrolet Motor DivisionDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Atlanta, GeorgiaNATIONAL WINNER: Brigham Young University

NATIONAL EVENT LOCATION: Orlando, Florida

1988

SPONSOR/CASE STUDY: Nestle FoodsDISTRICT 7 WINNER: Southeast Louisiana

DISTRICT EVENT LOCATION: Memphis, TennesseeNATIONAL WINNER: University of Oregon

NATIONAL EVENT LOCATION: Los Angeles, California

1989

SPONSOR/CASE STUDY: Kellogg CorporationDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: New Orleans, LouisianaNATIONAL WINNER: University of West Florida

NATIONAL EVENT LOCATION: Washington, DC

1990

SPONSOR/CASE STUDY: The Hearst CorporationDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Southwest Texas State University

NATIONAL EVENT LOCATION: St. Louis, Missouri

1991

SPONSOR/CASE STUDY: American AirlinesDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Knoxville, TennesseeNATIONAL WINNER: University of Wisconsin

NATIONAL EVENT LOCATION: Nashville, Tennessee

40

1992

SPONSOR/CASE STUDY: Visa USADISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: University of Montana

NATIONAL EVENT LOCATION: Portland, Oregon

1993

SPONSOR/CASE STUDY: Saturn CorporationDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Jackson, MississippiNATIONAL WINNER: Ithaca College

NATIONAL EVENT LOCATION: Washington, DC

1994

SPONSOR/CASE STUDY: Eastman Kodak CompanyDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: University of Houston

NATIONAL EVENT LOCATION: Houston, Texas

1995

SPONSOR/CASE STUDY: Chrysler (Dodge Neon)DISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Lafayette, LouisianaFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: Loyola UniversityNATIONAL EVENT LOCATION: Tampa, Florida

1996

SPONSOR/CASE STUDY: American Red CrossDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Mobile, AlabamaFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: University of West FloridaNATIONAL EVENT LOCATION: San Diego, California

1997

SPONSOR/CASE STUDY: Pizza HutDISTRICT 7 WINNER: University of Memphis

DISTRICT EVENT LOCATION: Huntsville, AlabamaNATIONAL WINNER: University of West Florida

NATIONAL EVENT LOCATION: Kansas City, Missouri

1998

SPONSOR/CASE STUDY: Hallmark CardsDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Memphis, TennesseeNATIONAL WINNER: George Washington University

NATIONAL EVENT LOCATION: Minneapolis, Minnesota

1999

SPONSOR/CASE STUDY: Toyota Motor Sales USA / EchoDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: UCLA

NATIONAL EVENT LOCATION: Washington, DC

2000

SPONSOR/CASE STUDY: New York TimesDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Chattanooga, TennesseeFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: University of AlabamaNATIONAL EVENT LOCATION: Las Vegas, Nevada

2001

SPONSOR/CASE STUDY: Daimler ChryslerDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: University of Wisconsin

NATIONAL EVENT LOCATION: Cleveland, Ohio

2002

SPONSOR/CASE STUDY: Bank Of AmericaDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Atlanta, GeorgiaNATIONAL WINNER: Southern Methodist University

NATIONAL EVENT LOCATION: Miami, Florida

2003

SPONSOR/CASE STUDY: Toyota Motor Sales USA / MatrixDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Gulf Shores, AlabamaNATIONAL WINNER: University of Nevada

NATIONAL EVENT LOCATION: Los Angeles, California

2004

SPONSOR/CASE STUDY: Visit FloridaDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Biloxi/Gulfport, MississippiNATIONAL WINNER: Southern Methodist University

NATIONAL EVENT LOCATION: Dallas, Texas

NAT I O N A L S T U D E N T A D V E R T I S I N G C OM P E T I T I O N D I S T R I C T 7 & N AT I O N A L W I N N E R S ( C ON T I N U E D )

41

2005

SPONSOR/CASE STUDY: Yahoo!DISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Knoxville, TennesseeFINISHED AT NATIONAL: 3rd Place

NATIONAL WINNER: Texas State University San Marcos

NATIONAL EVENT LOCATION: Nashville, Tennessee

2006

SPONSOR/CASE STUDY: Postal Vault, Inc.DISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Macon, GeorgiaNATIONAL WINNER: University of Virginia

NATIONAL EVENT LOCATION: San Francisco, California

2007

SPONSOR/CASE STUDY: Coca Cola ClassicDISTRICT 7 WINNER: Savannah (SCAD,

College of Art & Design)DISTRICT EVENT LOCATION: Tuscaloosa, Alabama

NATIONAL WINNER: University of MinnesotaNATIONAL EVENT LOCATION: Louisville, Kentucky

2008

SPONSOR/CASE STUDY: AOL (America On Line)DISTRICT 7 WINNER: LSU

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Ohio University

NATIONAL EVENT LOCATION: Atlanta, Georgia

2009

SPONSOR/CASE STUDY: The Century Council (Anti Binge Drinking)

DISTRICT 7 WINNER: University of AlabamaDISTRICT EVENT LOCATION: Baton Rouge, Louisiana

FINISHED AT NATIONAL: 2nd PlaceNATIONAL WINNER: Syracuse University

NATIONAL EVENT LOCATION: Washington, DC

2010

SPONSOR/CASE STUDY: State Farm InsuranceDISTRICT 7 WINNER: Savannah (SCAD,

College of Art & Design)DISTRICT EVENT LOCATION: Mobile, Alabama

NATIONAL WINNER: Chapman UniversityNATIONAL EVENT LOCATION: Orlando, Florida

2011

SPONSOR/CASE STUDY: JC PenneyDISTRICT 7 WINNER: Savannah (SCAD,

College of Art & Design)DISTRICT EVENT LOCATION: Baton Rouge, Louisiana

NATIONAL WINNER: University of Miami NATIONAL BEST PRESENTER: Monica I. AlmeidaBEST PRESENTER’S COLLEGE: University of Texas El Paso NATIONAL EVENT LOCATION: San Diego, California

2012

SPONSOR/CASE STUDY: NissanDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Nashville, TennesseeFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: University of Nebraska - Lincoln NATIONAL BEST PRESENTER: Gabriel CarterBEST PRESENTER’S COLLEGE: Grand Valley State University NATIONAL EVENT LOCATION: Austin, Texas

2013

SPONSOR/CASE STUDY: Glidden PaintDISTRICT 7 WINNER: LSU

DISTRICT EVENT LOCATION: Jackson, MississippiNATIONAL WINNER: University of Miami

NATIONAL BEST PRESENTER: Robert Freeman SmithBEST PRESENTER’S COLLEGE: Michigan State University NATIONAL EVENT LOCATION: Phoenix, Arizona

2014

SPONSOR/CASE STUDY: Mary KayDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: Purdue University Calumet

NATIONAL BEST PRESENTER: Katie VreelandBEST PRESENTER’S COLLEGE: Johnson & Wales University NATIONAL EVENT LOCATION: Boca Raton, Florida

42

Long time faculty advisor,

Teri Henley said, “In 1996,

discussions beganat the National level

to consider student category

of ADDYS. Several local clubs were

including it as a category, the 7th

District had a student awards

competition called Star Awards and it

was going well. So, once again, the

District was a leader in a program that

would ultimately become a National

opportunity for students when

AAF rolled out the National Student

ADDYS in 2005”.

During her term as Governor in 1989-90, Trena Packer-Street introduced an idea to develop a competition for individual students of advertising. So the new program wascalled the 7th District “Student Creative Competition.” For years the National Student Advertising Competition (NSAC) was the only creative outlet for students in the District. Butthe NSAC was a team-type competition and did not really recognize creative advertisingefforts for the individual student like the ADDY® Awards do for the professionals. Dr. Gerald Bower of LSU was the first coordinator or this competition. He remembers thatthere were 52 entries that year – 1990-91.

In 1991-92 Dr. Jim Wenthe of Georgia College State University

became the second coordinator of this competition. He felt that

the awards needed a brand name like the ADDYs but it could not

be called an ADDY. So the Student Creative Competition became

known as the “Star Awards” and the first three places in each

category were a Gold, Silver, and Bronze “Star” respectively. In

addition, Dr. Wenthe felt that the Star Awards were an excellent

opportunity for students from universities in District 7 to enter an

advertising competition who were not from an NSAC competing

school but had a student AAF Chapter. Thus, any student of an

AAF Student Chapter in District 7 could enter the Star Awards

even if their school did not have a team competing in the NSAC

District competition.

The Star Awards were patterned after the AAF professional

ADDY Awards with categories similar to the national ADDYs.

There were awards in both print and media categories. They

also recognized the best overall graphics and copy writing with

special awards.

In 1991-92 the Star Awards were promoted to all AAF student

chapters in the District and as a result the number of schools

entering more than doubled and the total number of entries more

than tripled. In addition, the winning entries were displayed at the

DISTR ICT 7 STAR AWARDS & STUDENT ADDY COMPET IT ION

43

The AAF Student ADDY® Competition

which has also been very helpful

to students at the schools in our

7th District. It has provided for

them a national platform for their

work. The 2014 competition

produced over 5,500 entries.

Schools from the 7th District

represented 20% of those entries.

Spring Convention in Baton Rouge and were recognized

individually at the student breakfast. Best of Show cash prizes

were also awarded at the breakfast.

Since its humble beginnings, the AAF District 7 Student Star

Awards has continued to grow each year in popularity and

recognition. From less than 30 entries from only four schools it

grew to well over 100 entries from over a dozen schools including

several of which did not even enter a team in the NSAC but did

enter the Star Awards.

In the 2005-2006 ADDY® Award period, AAF instituted a National

Student ADDY competition. Since 2005-2006 advertising

students throughout the country could enter the AAF Student

ADDY® Awards and win National Student ADDYs. This

competition replaced the District 7 Star Awards which was its

precursor at the District level, and continues to thrive today.

AAF DISTRICT 7 STAR AWARDS COORDINATORS:

1990-91 Gerald Bower – Baton Rouge1991-92 Jim Wenthe – Central Georgia (Macon)1992-93 Carolyn Leath – Birmingham1993-94 Carey Golden – Birmingham1994-95 Nina Street Denton – Montgomery1995-96 Bill Seratt – Mississippi Delta (Greenville)1996-97 Cathy Baker – Tennessee Valley (Huntsville)1997-98 Susan Tucker – Tuscaloosa1998-99 Kendra Kimmons – Mississippi Gulf Coast (Biloxi)1999-00 Elizabeth Perry – Baton Rouge2000-01 Charlene Patterson – Mobile2001-02 Angela Bailey Henderson – Shoals Ad Fed (Florence)2002-03 A.J. Buse – Nashville2003-04 Sam Goff – Memphis2004-05 Kathy Hoskins – Central Georgia (Macon)

AAF DISTRICT STUDENT ADDY AWARDS COORDINATORS:

2005-06 Elizabeth Perry – Baton Rouge2006-07 Donovan Grettner – Acadiana Ad Fed2007-08 Donovan Gretner – Acadiana Ad Fed2008-09 Angela Wires – Knoxville 2009-10 Trudi Mullins – Mobile Bay2010-11 Sarah Jones – Mobile Bay2011-12 David Jacobs – Knoxville

2013 District 7 Student ADDY competition becomes part of the District Professional ADDY competition and is managed accordingly.

44

RECRUIT ING NSAC ADVERT IS ING STUDENTS

Both corporate recruiters and advertising students have

learned that those participating in AAF’s National Student

Advertising Competition are great candidates for jobs in the

advertising industry. Both district and national competitions

offer an impressive showcase of student talent. More and more

recruiters are learning that these competitions offer them a first-

hand look at some of the best advertising juniors and seniors

in the country presenting their campaigns. One agency VP –

Human Resources said, “You’re not going to find a better

vehicle to locate qualified students in advertising.”

In a continuing effort to provide its students with jobs in the

advertising industry, AAF invites top agencies and corporate

recruiters from across the country to attend both district and

national competitions to see the industry’s best and brightest

in action.

As Fred MacVicar and Jack Bolton envisioned back in 1966

and as AAF leadership has continuously made even better, the

NSAC competition has greatly addressed and helped solve the

advertising students dilemma, “you can’t get a job without

experience and you can’t get can’t get experience without a

job.” Through the NSAC program, students are now getting

“real-world” experience that makes them a great source of

talent for recruiters.

R E C R U I T I N G / E N D I N G O V E RV I EW

45

ENDING OVERVIEW

When the Student Advertising Campaign Competition idea

started in the Seventh District in 1967, it quickly gained

recognition by practitioners, students and educators alike. The

concept became a major part of AAF’s educational activities in

1973, and provided a vehicle for growth and development when

Alpha Delta Sigma, a professional advertising fraternity/sorority

merged with AAF in ’73, and formed the AAF Academic Division

of member college chapters. Today there are chapters at our

leading colleges and universities, across the country, participating

in the AAF education programs. The NSAC continues to grow

and prosper each year, providing even more benefits not only to

students participating in the competition, but also to educators,

professionals and clients.

Today, the National Student Advertising Competition is

considered to be the premier college advertising competition.

It provides more than 2000 college students with real-world

experience by requiring a strategic advertising / marketing /

media campaign for a corporate sponsor. Schools from each

district present their strategic campaigns to a panel of industry

executives at the AAF National Conference.

The many successes that have resulted from the National

Student Advertising Competitions are proof that AAF has done

an outstanding job in accomplishing this strategic goal. A

professor once stated: “There is little question that the NSAC is the

premier event for undergraduate advertising students. This

program has raised the overall level of advertising education

across the U.S. and now, around the world.”

AAF is the unifying voice of advertising. The mission statement

for AAF is, “The American Advertising Federation advances the

business of advertising as a vital and essential part of the American

economy and culture.” To accomplish this mission one of AAF’s

strategic goals in the area of promoting professional development

and recognition is “AAF will be the leader/bridge between

Advertising Education and the Industury.”

46

There are men defined by their extraordinary means. And then, there are men defined bytheir extraordinary lives. I would count Charlie Malone among the latter. He is an extraordinaryman who has lead a life equivalent and done so to the betterment of others.In all the years I have known Charlie, I’ve never once heard him talk of worldly possessions.

Every story he shares is about someone he knows or just met, a recent conversation he hador something he is looking forward to. He is constantly working on a project to help AAFDistrict 7 and calls regularly to check on people in his local organization in Nashville as wellas friends beyond Tennessee borders spanning the four other states within our extended,professional family. Charlie is the reflection of a true, Southern gentleman.Because he invests so much of himself in others, Charlie’s story has become the opening

chapter in the book of so many other lives. One can only assume a vast number of nowprofessionals, once students, attribute Charlie and his assistance with making a positive impacton their lives. He is kind and gracious at all times, placing the needs of so many others beforehis own. He delights in telling the stories of Fred MacVicar and Jack Bolton. He beams at thesight of students sharing their research and preparing to take the stage in the prestigiousNational Student Advertising Competition each spring. Charlie’s work, with advertising studentsand the industry as a whole, challenges us all to rise to the occasion and help those who longto walk in the footsteps of leaders before their time.His accomplishments and dedication to advertising are far too many to mention in entirety.

It is, however, important to note that many have taken notice of his fine work. In addition to being awarded the Silver Medal by Nashville, Charlie is also a former AAF

District 7 Governor. From the summer of 1991 through the spring of 1992, Charlie led thedistrict to greater heights and in 1993, received the Harry Hoile Former Governor’s Award.Never working for the accolades but continually being recognized for his diligence withstudents in advertising, Charlie received the Bolton-MacVicar Award in 1997, as a tribute to hisefforts and dedication to his work in this arena. A short yet prominent list of members, youwill also find Charlie’s name on the AAF District 7 Hall of Fame roster. In 2002, Charlie was recognized by the American Advertising Federation as the recipient of

the Barton A. Cummings Gold Medal Award. The award was established by the AAF Boardof Directors in 1994, to recognize outstanding individuals for their volunteer service inadvertising and in partnership with the AAF. To this day Charlie remains active with AAF. He helped write the district history that incoming

officers familiarize themselves with each year. Add to the list, this latest installment of thehistory of the student competition and there is no denying the genuine love and passion CharlieMalone feels for students in advertising.An extraordinary soul, Charlie has dedicated decades of service to his local AAF Nashville

Chapter, AAF District 7 and AAF. His passion for the students is felt, admired and greatlyappreciated by all. For these reasons and many more, the AAF District 7 Executive Committeeestablished the Charlie Malone NSAC Assistance Fund in 2007. It is a classic moment at eachdistrict conference as club presidents throw their hands in the air pledging funds to helpwinning students with their journey to the national competition through a fund named afterthe man who travels with them in heart.A benevolent man, dear friend and top contender for every belle’s dance card in District 7,

Charlie Malone is truly the toast of the town. If there were ever truth in the ability to findtreasure, we have justly found a chest full of gold in Charlie Malone.

– Dawn Reeves, 2014-15 District 7 Governor, AAF Birmingham

A T R I B U T E T O C H A R L I E M A L ON E

A C K NOW L E D G EM E N T S

AUTHOR

Charlie Malone

SPECIAL THANKS

Alana Stephenson Phillips

DESIGNER

Timothy Neal TempletonTNT Advertising & Design

CONTRIBUTING WRITERS & RESEARCH

EDITORS

Chris ChamberlainGene Washer

1-800-999-2231 • www.aaf.org

www.7thaaf.com

Doug BlackJack BoltonGerald BowerLaura BurtonA.J. Busé

Matt DardenneTracy Dorsey

Amber GoodwinTeri HenleyLori Hollaway

Dr. Richard JoelKaren Johnson

Ron LaneLuke MansourNancy MillsTrudi MullinsArt Novak

Elizabeth PerryAlana Stephenson

Phillips

Dawn ReevesDr. Bruce Roche

Erika SteinBrad TaylorDr. Sandra UttCurtis VannGus Wales

Dr. Jim WentheDr. Lee WentheMelissa Wong

produced by: AAF Nashville • P.O. Box 293327 • Nashville, TN 37229phone: 615-469-4040 • fax: 931-695-5441 • www.aafnashville.com