houston aaf presentation
DESCRIPTION
Get the 411 Presentation to the Houston AAF chapter on September 16, 2009.TRANSCRIPT
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Make a Difference. Do Great Work. Earn a Profit. Have Fun.
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The Audience is Talking
2009© Zehnder Communications
but you’re not listening
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Gro
unds
wel
l Ris
ing
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Gro
unds
wel
l Ris
ing
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Groundswell Rising
Facebook MySpace Twitter LinkedIn
Generation Z 61% 65% 9% 0%
Generation Y 65% 75% 14% 9%
Generation X 76% 57% 18% 13%
Baby Boomers 73% 40% 13% 13%
WWII Generation 90% 23% 17% 4%
Social Networking Sites used by US Social Network UsersMay 2009
Source: eMarketer July 13, 2009
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Groundswell Rising
Facebook MySpace Twitter LinkedIn
Generation Z 61% 65% 9% 0%
Generation Y 65% 75% 14% 9%
Generation X 76% 57% 18% 13%
Baby Boomers 73% 40% 13% 13%
WWII Generation 90% 23% 17% 4%
Social Networking Sites used by US Social Network UsersMay 2009
Source: eMarketer July 13, 2009
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Gen Z Gen Y Gen X Boomers WWII Total
Keeping in touch w/friends 93% 82% 71% 62% 57% 75%
For fun 91% 61% 51% 38% 30% 55%
Keeping in touch w/family 27% 40% 40% 47% 51% 41%
Was invited by someone I know to use site
22% 22% 30% 46% 60% 30%
Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%
Keeping n touch w/biz network - 3% 6% 12% 2% 5%
Job searching - 3% 4% 10% 1% 4%
Biz Dev/Sales - 1% 6% 4% 4% 3%
Recruiting/search for new hires - 1% 1% 0% 0% 1%
Other 6% 3% 5% 3% 5% 4%
Groundswell Rising
Source: eMarketer July 13, 2009
Reasons that US Social Network Users Joined a Social NetworkMay 2009
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Gen Z Gen Y Gen X Boomers WWII Total
Keeping in touch w/friends 93% 82% 71% 62% 57% 75%
For fun 91% 61% 51% 38% 30% 55%
Keeping in touch w/family 27% 40% 40% 47% 51% 41%
Was invited by someone I know to use site
22% 22% 30% 46% 60% 30%
Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%
Keeping n touch w/biz network - 3% 6% 12% 2% 5%
Job searching - 3% 4% 10% 1% 4%
Biz Dev/Sales - 1% 6% 4% 4% 3%
Recruiting/search for new hires - 1% 1% 0% 0% 1%
Other 6% 3% 5% 3% 5% 4%
Groundswell Rising
Source: eMarketer July 13, 2009
Reasons that US Social Network Users Joined a Social NetworkMay 2009
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Reasons that US Executives Use SocMe July 2009
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social network statsMySpace vs Facebook - where’s the love?
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social network stats
Everyone’s all a Twitter
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social network stats
Everyone’s all a Twitter
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social network stats
LinkedIn Reaches 38 Million UsersMarch, 2009
12.5M
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social network technology usage - USA onlySept ’06 - March ‘08
blog readership
podcastingonline video
blog writingsocial network
source: Universal McCann “Next Thing Now” Report, April 2008
subscribe to rss feeds
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78.3 Million videos
412 years
YouTube - the 5th Network
the amount of time it would take to watch every video on YouTube (as of March 17, 2008)
Source: Digital Ethnography Study - Kansas Statehttp://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon
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50% of your competitors wanttheir brands in the conversation
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C o n v e r s a t i o n a l M a r k e t i n g
You monitor conversations
You communicate not sell
You create conversations both online and offline
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Great conversational marketing:
2009© Zehnder Communications
Communicating
Respecting those that allow you to communicate with them.
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Big Companies
feel small again
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It’s like a whole other country...
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If you turn them off...
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Listen
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Listen
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Company or Brand Interest
Consum
er Interest
meaningfulconversation happens
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Company or Brand Interest
Consum
er Interest
meaningfulconversation happens
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authenticity
transparency
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strategy
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strategies
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there are no shortcuts
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and if you fall off the wagon
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and if you fall off the wagon
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how others are using it
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It’s about drinking it• Tasting, tasty, sipping, drinking, enjoying
It’s about the bourbon• release, cask, batch, single, reserve
creative research
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the blogger hotel
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Perception is reality.
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Perception is reality.
Beer
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Perception is reality.
Beer Beads
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Perception is reality.
Beer BeadsB
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Perception is reality.
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Perception is reality.
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Perception is reality in the absence of experience.
0
17.5
35.0
52.5
70.0
Ladders Food Family Tailgating Church Crazy Flashing
Pre-Campaign Post-Campaign
+82%
+23%
+58%
+122%
+0%
-17%
-37%
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so...what’s next?
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Augmented Reality
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Augmented Reality
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Layar Augmented Reality
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Layar Augmented Reality
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love social media
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The difference between art and advertising is discipline.
Coordinates
email: [email protected]: 504-558-7778
blog: HelpMyBrand.com
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