the union rate card 2013

THEUNION 2013 Media ResouRce Guide

awaRd-winninG

AwArd-winningnewspAper

Photo by John Hart

2011 Swift AwArdS

Newsroom Excellence, first place

2011 NAtioNAl NEwSpApEr ASSociAtioN

General Excellence, third place

Best Business feature Story, first place

Best Education Story, first place

Best investigative or in-depth Story, second place

Best Serious column, third place

Best Breaking News photo, third place

Best original Editorial cartoon, honorable mention

ReadeRship MaRket contact us

population . . . . . . . . . . . . . . . . .98,764 . . .100%age 0-14 . . . . . . . . . . . . . . . . . .15,113 . . . . 15%age 15-29 . . . . . . . . . . . . . . . . .15,369 . . . . 16%age 30-44 . . . . . . . . . . . . . . . . .15,300 . . . . 15%age 45-59 . . . . . . . . . . . . . . . . .24,982 . . . . 25%age 60-74 . . . . . . . . . . . . . . . . .19,424 . . . . 20%age 75+ . . . . . . . . . . . . . . . . . .8,576 . . . . . . 9%average household income . . .$80,000Median income . . . . . . . . . . . . .$57,121households . . . . . . . . . . . . . . . .41,991union households . . . . . . . . . . .14,000high school graduates . . . . . . .94 .1%college graduates . . . . . . . . . .31 .9%

Market information source: nevada county economic Resource council, california department of Finance, nevada county 2010 us

census numbers .

EUREKA

SACRAMENTO

FRESNO

AUBURN

LOS ANGELES

SAN DIEGO

RENOLAKE TAHOE

LAKE WILDWOOD

TRUCKEE

PENN VALLEY ALTA SIERRA

LAKE OF THE PINES

GRASS VALLEY

NEVADA CITY

thE UNioN: 28,000

thEUNioN.com: 8,000 average daily

UNioN dirEct: 18,600

comBiNEd NEt rEAch:

more than 75% of western Nevada

county marketpopulation of western

Nevada county: 58,881

covering zip codes: 95945, 95946, 95949,95924,95959,95960, 95975, 95977 and 95602 .

growing reAdership

our MArket

AdvErtiSiNG SAlES dEpArtmENt (530) 477-4243 | e-mail: [email protected] UNioN 464 Sutton way, Grass valley, cA 95945 | theunion.com | (530) 273-9561 | f: (530) 273-1854

the union pRint Rates coloR Rates FRequency discounts daily FeatuRes

Retail rAtES

Classified rAtES

PRosPeCtoR rAtESLess tHan 29” More tHan 29”

annuaLtotaL

ColoR rAtES

$2,

500

up t

o$4

,999

up t

o$1

9,99

9up

to

$74,

999

$16.07per column inch















$75,

000

and

up $10.15

per column inch





or FuLL CoLor FLat rate: $215







$4.75per column inchnot to exceed $295 for full

color flat rate

$3.90per column inchnot to exceed $295 for full

color flat rateoP

en

ra

te

Frequency Advertising discountsBy advertising every day in the union, your message will reach thousands of potential customers . Repeat any display or commercial classified ad within six calendar days and receive the following discounts: (discounts do not apply to color charge) .Run 2 times . . .save 20% on 2nd adRun 3 times . . .save 25% on 3rd adRun 4 times . . .save 30% on 4th ad

Run 5 times . . .save 35% on 5th adRun 6 times . . .save 40% on 6th ad

froNt pAGE AdS3 col. x 4” or 6 col. x 2” full color ad with guar-anteed placement on the front page, availability limited to one ad per day. All front-page ads require publisher approval. includes online roS medium rectangle of 5,000 impressions. daily $475. No advertorials.

wEAthEr domiNAtor6 col. x 13” full-color, guaranteed placement, limited to one ad per day. includes online roS medium rectangle of 5,000 impressions. daily $795.

SEctioN froNtS6 col. x 2” or 3 col. x 4” full-color ad with guar-anteed placement on the section front, avail-ability limited to one per day. Section front ads appear on the “Sports” and “c” sections of the Union. includes online roS medium rectangle of 5,000 impressions. contract customer: $335 daily/open rate: $390 daily

BAck of mAiN (A-SEctioN)6 col. x 21.5” full-page, full-color ad, guaran-teed placement, availability limited to one ad per day. includes online roS medium rectangle of 5,000 impressions. daily $1440.

fArm to tABlE/flAvor froNt pAGE3 col. x 4” full-color ad, appears under a food-and-wine feature story. Availability limited to one ad per wednesday. includes online roS medium rectangle of 5,000 impressions. contract customer: $335 daily/open rate: $390 daily.

froNt pAGE top corNEr (doG EAr Ad)3.25” x 3.25” triangular ad, appears on A1. daily $195. in conjunction with 30-column-inch ad or larger daily: $150. or get a one-day, front-page ear ad and a peel-back web ad (15,000 impressions to run for 2 weeks) daily: $400

UNioN dirEct SkyBox3” x 2” full-color ad, appears at the top of the flag on page 1. Availability limited to one per publication. weekly: $99

UNioN dirEct froNt pAGE6 col. x 10” full-color ad, appears on the front page. weekly: $450

proSpEctor BAck pAGE5 col. x 11.25” full color ad, availability limited to one ad per thursday. includes online roS me-dium rectangle of 5,000 impressions. weekly:

commUNity SEctioN domiNAtor6 col. x 13” full color, guaranteed placement, limited to one ad per day. daily $635.

commUNity SErvicE rAtE$13.99 per inch, monday-Saturday. Available at publisher’s discretion, should possess a 501c3 and be primarily a volunteer managed and operated organization serving the public good. Not available to any group selling goods or services, except when those goods support the fundraising efforts of the volun-teer organization. frequency discount does not apply.

plAcEmENt poSitioNS & SpEciAl dAyS GUArANtEEd plAcEmENtA 20% fee will be added to your rate to guarantee placement on a specific page. Applies to display ads more than 30 column inches in size only. Some restrictions apply.

diNiNG GUidE rAtESpublishes in prospector, Sunday Express, daily in a wrap delivered to hotel rooms in the area, and includes one 2-week, 5,000 impressions web ad per month.

2x3 full-color ad .... 3.4”x2.38” ...... $1132x6 full-color ad .... 3.4”x4.875” .... $180

dininG Guide pReMiuM positions

Photo by Mary anne Davis

diGital MaRketinG steal the deal MoBile seaRch MaRketinG

Steal the deal has no upfront cost. it is a revenue share opportunity at 50% payback of what we sell for you. we can reach a larger local audience than Groupon and living Social through our online and print/online platforms. And, unlike some other deal companies, we do not require a multi- date commitment. Steal the deal will generate buzz for your business when purchasers use social media and e-mail to rally friends and family to buy into the deal. plus, we run a front-page rail ad promoting Steal the deal.

the Union mobile local smartphone app keeps people in touch with their community, no matter where they go. Be sure they stay in touch with you too when they see your ad supporting their local news source. options available.

steAL tHe deAL

MoBiLe

sociAL MediA MArketing

All-in-one solution that helps businesses generate sales from local customers searching the internet. Gets your business found on all major search engines on the first page of search results. includes a custom microsite that positions your business with your offer more favorably over your competitors, generating more sales. includes setup of search marketing campaigns on Google, Bing and yahoo. tracks all customer response generated from the campaign via a unique trackable phone number – and contact form to determine return on investment.

seArcH MArketing

Share your message with your most loyal customers and create loyalty, retention and reputation management with facebook, twitter and e-mail. Use facebook’s ad platform to increase your customer base. promote special events. offer coupons and other deals. your account manager can set up a free consultation and answer questions on our programs.

Reputation Intelligence

E-Mail

Photo by John Hart

theunion .com is the area’s leading local news site . with more than 220,000 average visits and more than 840,000 page views monthly, you’ll have a difficult time finding more local attention online . Reach more potential customers on theunion .com than all other local media sites combined . Readers of online news sites tend to be higher income individuals with more purchasing power .

seaRch sponsoRsize: 234 x 60 pixelsBuild brand awareness and receive a 100% impression guarantee with a search sponsorship presence .

headline Boxsize: 234 x 60 pixelshighly visible and surrounded by most popular content .

leadeRBoaRdsize: 728 x 90 pixelsBenefit from high impact ad positioning and build positive brand awareness with theunion .com

MediuM-RectanGlesize: 300 x 250 pixelsthe most familiar ad size for consumers .

push-downsize: 970 x 90, expanding to 970 x 415 pixelsad expands upon mouse rollover to reveal a larger ad capable of displaying video, photos and animation .

peel-Back size: 72 x72, expanding to 500 x 500 pixelsthis interactive ad responds to mouse rollovers and clicks .

theunion .coM inteRnet Rates

THEU

NION


HoMepAge And ros (run oF site)

advertisers pay for exposure of their message to an audience on theunion .com using either homepage or Ros placement . Minimum of 15,000 impressions

tArgeted interest sov (sHAre oF voice)

own a share of a particular section of theunion .com based on a targeted niche audience . Based on a flat rate for the month, not impressions .

contact your account manager for section and share of Voice pricing .

Sold out

hoMepaGe cpM* leaderboard . . . . . . . $19headline box . . . . . . . $16Medium rectangle . . . $12push-down . . . . . . . . . $149/day

Ros cpMleaderboard . . . . . . . $16Medium rectangle . . . $12*cost peR thousand

pRepRint inseRts post-it notes polyBaGs toppeRs

$5,0

00 u

p t

o $

29,9

99up

to

$7

9,99

9$8

0,00

0

and

up

union diRect pRepRint inseRt pRicinG

open rate: $55 per thousand single sheet; each 6 page jump add $6 per thousand

Circulation less than full run add $2 CPM to the below rates. 5,000 minimum.

Maximum Insert size: 11” x 12.5”Below rates are based on sign agreements

prices per 1,000 inserts:single sheet . . . . . . . . . . . . . . . . $36.00

standard tab priceup to 6 . . . . . . . up to 12 . . . . . $53.00up to 12 . . . . . . up to 24 . . . . . $59.00up to 18 . . . . . . up to 36 . . . . . $65.00up to 24 . . . . . . up to 48 . . . . . $71.00


standard. . . . . . tab. . . . . . . . . . priceup to 6 . . . . . . . up to 12 . . . . . $51.00up to 12 . . . . . . up to 24 . . . . . $57.00up to 18 . . . . . . up to 36 . . . . . $63.00up to 24 . . . . . . up to 48 . . . . . $69.00


standard. . . . . . tab. . . . . . . . . . priceup to 6 . . . . . . . up to 12 . . . . . $49.00up to 12 . . . . . . up to 24 . . . . . $55.00up to 18 . . . . . . up to 36 . . . . . $61.00up to 24 . . . . . . up to 48 . . . . . $67.00

the union pRepRint inseRt pRicinG

By combining the union and union direct, you expand your

coverage to nearly all of western nevada county .

piece weight $5,000 - $25,000 $26,000 - $75,000 $76,000 - $150,000

0.1 $34.00 $33.00 $32.00

0.2 $34.00 $33.00 $32.00

0.3 $48.00 $46.00 $44.00

0.4 $50.00 $48.00 $46.00

0.5 $51.00 $49.00 $47.00

0.6 $52.00 $50.00 $48.00

0.7 $53.00 $51.00 $49.00

0.8 $54.00 $52.00 $50.00

0.9 $55.00 $53.00 $51.00

1.0 $58.00 $56.00 $54.00

1.1 $63.00 $61.00 $59.00

1.2 $65.00 $63.00 $61.00

1.3 $67.00 $65.00 $63.00

1.4 $70.00 $67.00 $65.00

1.5 $71.00 $69.00 $67.00

1.6 $73.00 $71.00 $69.00

1.7 $75.00 $73.00 $71.00 1.8 $77.00 $75.00 $73.00 1.9 $80.00 $78.00 $76.00 2.0 $83.00 $81.00 $79.00 2.1 $86.00 $83.00 $82.00 2.2 $89.00 $87.00 $85.00 2.3 $92.00 $90.00 $88.00 2.4 $95.00 $93.00 $91.00 2.5 $98.00 $96.00 $94.00 2.6 $101.00 $99.00 $97.00 2.7 $104.00 $102.00 $100.00 2.8 $107.00 $105.00 $103.00 2.9 $111.00 $108.00 $106.00 3.0 $113.00 $111.00 $109.00 3.1 $116.00 $114.00 $112.00

3.2 $119.00 $117.00 $112.00

3.3 $122.00 $120.00 $118.00

3.4 $125.00 $123.00 $122.00

3.5 $128.00 $126.00 $124.00

3.6 $131.00 $129.00 $127.00

This is delivered to more than 18,500 non-subscriber households midweek. Maximum insert size is 11”x12.5.” Minimum insert size 4”x6.”

Zip code distribution available. No partial zip code distribution permitted. Maximum Insert size: 11” x 12.5”

post-it notes, poLyBAgs & topperspost-it notes 3”x4” . . . . . . . $108 per 1,000Route zoning add . . . . . . . . $8 .00Maximum polybag size . . . . 9” x 23”polybag without sample . . . $59 per 1,000polybag with sample* . . . . . $70 per 1,000(samples must be pre-approved .)

polybags and toppers available upon request

Penn Valley

Grass Valley

Nevada City

North San Juan

Alta Sierra

Cedar Ridge

Lake Wildwood

Lake of the Pines

20

80

Rough and Ready

NEVADA COUNTY

95959

95960

95949

95945

95946

9597595977

95602

95924

Nevada city: 3,955

Grass valley (95945): 6,569

Grass valley (95949): 5,455

penn valley: 2,521

total distribution: 18,500


suBMission paRaMeteRs pRint ad sizes weekly sections

WeekLyproSpEctorpublished every thursday. Nevada county residents will spend millions of dollars on entertainment this year and prospector reaches more Nevada county residents than any other pub-lication. Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment. the prospector is also inserted in single-copy the Union weekender issues and has more than 19,000 in distribution.

Bi-MontHLyrEAl EStAtE ShowcASE

published on the second and fourth thursdays of every month in the Union and in racks around town. Also distributed with the second and fourth the Union weekender editions every month in single-copy only.

AUto mArkEtplAcEpublished the second and fourth thursday of each month, Auto marketplace is full of area dealers and auto repair and other auto associ-ated businesses. this publication is distributed free in racks throughout Nevada county.

MontHLylAkE of thE piNES NEwS

published monthly and direct mailed to every resident in the lake of the pines community.

20 oN thE 20th coUpoN Book

on the 20th of each month, the Union publishes a 36-44 page coupon book in print and online. this little book fits easily in purses and pockets, and coupons are easy to tear out. $125 each ad.

SpEciAl pUBlicAtioNSAsk your account manager for a special section calendar of all our sup-plemental publications.

seAsonALfoothill dirEctpublished weekly during spring, summer and fall and bi-monthly in the winter (subject to change).

GettinG it to usall ads must be submitted within deadline via e-mail (preferred), flash drives, disc. ads submitted late cannot be guaranteed. We do not have an ftp site, however, our e-mail is capable of handling files up to 30MB. anything larger may be sent through an online host ftp site, such as Yousendit.com. ads may be sent directly to your sales representative or [email protected].

iMaGes

all images should be at least 300dpi and submitted no smaller than print size. images can be: jpgs, tifs and epses.

Line art (LoGos, etC.)Line art must be 300dpi and no smaller than intended print size. Vector art is preferred and will print the best. it is best to use: eps, illus-

trator files and pdfs, are preferred. Jpgs and tifs are acceptable, but will not print as clear as a vector image.

BuiLDinG Your aDsWe recommend ads be built in inDesign or illustrator in CMYK for-mats. ads built using other software such as Publisher, Word, excel, will result in less than optimal printing clarity. Black-and-white ads are acceptable from Photoshop. export ad files as pdfs at 300 dpi or higher quality and embed all fonts.

CoLors anD textBlacks using more than one color, (i.e. rich black, 4-color black) will result in hard-to-read text. White, small, thin text placed on color backgrounds or 4-color blacks will be difficult to read when printed. We recommend white text on colored backgrounds be no smaller

than 12 pt and in a bold font face. avoid using colors that require all four inks (cyan, magenta, yellow and black). note that colors and brightness on computer screens will not match when printed. Because newsprint is light grey, colors will appear a shade or two darker. Very rich, deep colors may print looking very black.

Failure to comply to the above ad-building parameters may result in poor print quality, blurry images and hard-to-read text. The Union is not responsible for files that do not meet the above specifications. Ads built camera ready should have all corrections made before submis-sion. We are happy to build your ads for you or answer any questions on ad building. There is no charge for The Union to build your ad, up to one hour of design, additional ser-vices are available at $50 per hour.

display column sizes are:1 column . . . . . . . . . . . 1 .53”2 columns . . . . . . . . . . 3 .22”3 columns . . . . . . . . . . 4 .92”4 columns . . . . . . . . . . 6 .61”5 columns . . . . . . . . . . 8 .303”6 columns . . . . . . . . . . 10”

classified column sizes are:1 column . . . . . . . . . . . 1 .139”2 columns . . . . . . . . . . 2 .403”3 columns . . . . . . . . . . 3 .667”4 columns . . . . . . . . . . 4 .931”5 columns . . . . . . . . . . 6 .194”6 columns . . . . . . . . . . 7 .458”7 columns . . . . . . . . . . 8 .722”8 columns . . . . . . . . . . 9 .986”

coLuMn WidtHs

suBMission pArAMeters

November 8, 2012 • Volume 17 No. 21GRASS VALLEY • NEVADA CITY • PENN VALLEY • SOUTH COUNTY • SURROUNDING AREAS

theunion.com/realestate

REAL ESTATEShowcaseTHE UNION’S

For details on cover property, see page 4

Offered byMimi SimmonsBroker/RealtorDRE# 00871435

ERA Cornerstone Realty Group530-265-7940 www.mimisimmons.com

AUTOPUBLISHED BY:

CARS TRUCKS MOTORCYCLES BOATS AIRPLANES & MOREMARKETPLACE

theunion.com NOVEMBER 8 - 21, 2012

OVER 200 NEW & USED VEHICLES

IN STOCK AND ON THE WAY.

ATTENTION!COLFAX, NEVADA CITY, GRASS VALLEY & SURROUNDING CITIES

GOLD RUSH CHEVROLET IS OPENgoldrushchevy.com / 800-995-CHEV

570 GRASS VALLEY HWY 49 • AUBURN (800) 995-CHEVY

GOLDRUSHCHEVY.COM

FAMILY OWNED OVER 25 YEARS

GOLD RUSH CHEVY

ENDS OCT. 31, 2012

REBATES AS HIGH AS

$6500ON 2012 SILVERADO EXTENDED CABS(MUST TRADE IN A ‘99 OR

NEWER GM PRODUCT)

0%UP TO

60 MONTHS

60 mos at 0%: on approval of credit with Wells Fargo Dealer Services. No down payment required. $16.67 per thousand

borrowed. In lieu of rebate.

STK 0473C VIN 267864

1 atthis

savings

2012 CHEVY SILVERADO 1500 EXT CAB • LTZ PKG • Z71 PKG

*You must trade in a ‘99 or newer GM product in order to get this rebate.

MSRP ....................................................................................$41,820GR Discount .........................................................................-$2,821SALE PRICE .....................................................................$38,999GM Rebate ...........................................................................-$3,500GM Bonus Cash ......................................................................-$750GM Trade-In Bonus Cash .....................................................-$1,000

NET PRICE .........................$33,749*

2012 CHEVY IMPALA LT

1 atthis

savings

MSRP .................................$28,995GM Rebate ........................ -$5,500NET PRICE ....................$23,495

STK 0280C VIN 130830

2012 CHEVY CRUZE LTMSRP ......................................................$21,725GR Discount ...........................................-$1,226SALE PRICE ........................................ $20,499GM Bonus Cash ........................................-$500GM Rebate ................................................-$500NET PRICE .......................................... $19,499

STK 0504C VIN 346889

1 atthis

savings

1 atthis

savings

MSRP .........................................$23,370GR Discount ..............................-$2,500SALE PRICE ............................$20,870GM Rebate ................................-$3,000NET PRICE ............................ $17,870

STK 0412C VIN 266434

2012 CHEVY MALIBU LS

*On selected models. Prices plus government fees and taxes, any finance charges, and other document processing charge, any electronic filing charge, and any emissions testing charge. All prices, specifications and availability to subject to change without notice. Tax, title and license are extra. Contact deader for most current information. EPA Estimates Only. Not available with some special finance and lease programs, and some other offers. Must take delivery by 11/10/12. Ad expires date of ad. 60 mos at 0% on approval of credit with Wells Fargo Dealer Services. No down payment required. $16.67 per thousand borrowed.

PRSRT STDU.S. POSTAGE

PAIDGrass Valley, CAPermit No. 79

THE UNIONGRASS VALLEY CA 95945

WEDNESDAY, OCTOBER 24, 2012 COMPLIMENTARYSERVING: MEADOW VISTA, APPLEGATE, WEIMAR, COLFAX, GOLD RUN, DUTCH FLAT AND ALTA

FOOTHILL DIRECTGreat People Connecting Communities

ECRWSS **POSTAL CUSTOMER

THINGS TO DO

See THINGS TO DO, page 2

Mental health program

A Journey of Wellness and Recovery, a program is designed to inspire people living with schizophrenia, schizoaffective and bipolar disorder to take ownership of their mental health recovery journey so they can live meaningful lives. Guest speaker will be Dr. Michael Fuller of University of Texas Medical Branch. The 45-minute program will begin at 5 p.m., Thursday, Oct. 25 at Unity Church, 1212 High St., Auburn. For free registration, call Loretta Benge at (530) 305-6038. Sponsored by Placer County National Alliance for Mentally.

Fashion show

The Gold Country Lioness presents Autumn Elegance Fashion Show and Luncheon. This is the 10th annual show, themed “A Passion For Frugal Fashions,” will feature local thrift store’s fashions. Noon-2:30 p.m. Saturday, Oct. 27 at Sierra Vista Community Center, 55 School St., Colfax.

Editor’s note: Don Zoccoli is the gen-eral manager of Max’s Cafe in Auburn.

What goods or services do you offer?(Our slogan is) “Everything You’ve

Always wanted to Eat!” We have steaks, seafood, pastas, salads, sand-wiches, wraps and special desserts.

What makes you different from simi-lar companies?

We have great food, great qual-ity, great presentation, big portions, great service and we have a large menu to choose from. We also have a New York style deli section including corned beef and pastrami.

What’s new? We now have fish specials every

week and seven different fish entrees served daily.

What do you love about your work?

The food, the atmosphere, the chal-lenge and the interaction with guests — making people happy.

What do you find most challenging? Making sure everything runs smooth all the time. There is always some type of problem with the employees, service, food, guests it is a constant battle every day

What is your background? I grew up in San Jose. I have done catering all my life.

I went to Arch Bishop Mitty High School and San Jose City College. I owned two businesses in the Bay Area.

I have worked for Max’s since 1998. I moved out here in 2000 to open the Max’s in the Roseville Galleria Mall. I have worked at the San Jose Max’s, Palo Alto Max’s, Roseville Max’s,

MEET YOUR MERCHANT

All the way to the Max’s

Submitted photo

Max’s Cafe is located by Holiday Inn in Auburn.

See MAX’S, page 2

Diagnostic $49with coupon. Regularly $69.00 $20.00 SavingsCannot be used in conjunction with any other offers or coupons. Expires 9-30-12.

1 year parts warranty & 30-day labor on all repairs.

Serving the foothills and greater Sacramento

Over 25 years experience

530 888-1555 530 346-2004www.edwardsheatingcooling.com

Licensed & Insured • Financing Available

CA Lic #903411

RESIDENTIAL AND COMMERCIALSALES / SERVICE / INSTALLATION

FREE ESTIMATES ON NEW EQUIPMENT

Air Conditioning • Furnaces • Heat PumpsHydronics • Boilers • Evaporative Cooling

Gas Fired StovesCommercial Chillers and Refrigeration

Licensed & InsuredFinancing Available







CA Lic #903411





RESIDENTIAL AND COMMERCIAL SALES / SERVICE / INSTALLATIONFREE ESTIMATES ON NEW EQUIPMENTAir Conditioning • Furnaces • Heat Pumps Hydronics • Boilers • Evaporative Cooling Gas Fired Stoves • Commercial Chillers and Refrigeration







CA Lic #903411







Expires 10-31-12

• Rental Equipment• Equipment Hauling• New & Used

Equipment Sales• Propane Sales

• Topsoil & Amendments• Boulders & Bark• Masonry Products• Outdoor BBQ Kitchens

• Ready Mix Concrete• Road Rock• Driveway Grading• Ditches Cleaned

Customer Appreciation Sale

Masonry Sale

10%offor moreon Customer Favorites

ARTISAN SLATE PAVERS SAN FRANCISCO COBBLE PAVERS ITALIAN RENAISSANCE PAVERS

CLASSIC COBBLE PAVERS QUARRY STONE PAVERS THRU MIX PAVERS

Save 10% or more on favorite Retaining Wall Block

EUROPA COLLECTION

COUNTRY MANOR

MALLARD CREEK

Wood Pellets$5.89

per bag One coupon per customer. While supplies last. Offer expires Oct. 20, 2012.

Rental Yard SavingsFor your next masonry jobThe right tools make the job easier for professionals and do-it-yourselfers

10%offCONCRETE & MORTAR MIXERS

VIBRATORY PLATE COMPACTORS & DIRT RAMMERS

MASONRY & CUTOFF SAWS

GRADING TRACTORS & BACKHOES

ALL CONCRETE HAND TOOLS

SALE IS GOOD WHILE SUPPLIES LAST OR UNTIL OCTOBER 20, 2012.

ECRWSS**POSTAL CUSTOMER

INSIDEBlood Drive ...........................................23 Calendar ...............................................28Clubs ...............................................18-21County Government ..............................31 Committee News ..................................26Food & Beverage Dept. .........................2,7Lost & Found. ........................................27Pool Calendar .......................................13 Rule Change ...........................................5Recreation ..................................... 6, 8-14 Safety ...................................................27Treasurer’s Report ............................30-31

Brush Day

Treasurer’s Report

Activities &Recreation

Daylight Savings Time Ends

Sunday, November 4

4

NOVEMBER 2012 • VOL. 40, NO. 11 • OFFICIAL PUBLICATION OF THE LAKE OF THE PINES ASSOCIATION

Lake of The Pines news

30-31

6

Meeting Schedule

Special Board MeetingWednesday, November 7

1:00 p.m. Sports Lounge Meeting Room

Final 2013 Budget and Fee Schedule Approval

Regular Board MeetingWednesday, November 14

1:00 p.m. Sports Lounge Meeting Room

LAKE LOWERINGLowering of the lake will begin November 5 and continue until approximately

November 18 with an expected overall lowering of the lake of 30 inches. Lakefront homeowners, please take this opportunity to complete seawall maintenance,

shoreline restoration, and dock maintenance.Public Works – 268-3982

Triple Carving Station featuring Roasted Turkey, Glazed Pit Ham and Roast Beef with Traditional Fixins of Turkey Gravy, Au Jus, Horseradish and Cranberry Sauce,

House-Made Stuffing, Country-Style Mashed Potatoes, Roasted Sweet Potatoes, Fresh Seasonal Vegetables, Bread Rolls with Whipped Butter,

Fresh Garden Salad with Assorted Dressings, House-Made Pasta Salad, Fruit Salad, Pumpkin Pie, Pecan Pie, Apple Pie with Fresh Vanilla Whipped Cream.

Reservations are required – 268-1141 ext. 1004. We cannot accommodate parties larger than twelve per reservation.

Adults – $23Children 6-11 – $13

Children under 5 – $5

California sales tax and 18% gratuity are not

included in this price.

Thursday,November 22

Reservations Start at Noon and 2 p.m.

BuffetTh anksgiving

THE UNION’SFALL

COUPON BOOK

Join us and shop local! Spend $20 on the 20th of the month with these coupon savings.

Did you know for every $100 spent local owned independent business, $68 returns to the community

through taxes, payrolll an other expenditures?

TheChillbillies

Elvis’ 78th birthday party

Sierra Foothill’s entertainment guide | Week of January 3, 2013 | www. TheUnion.com/prospector

PlusMoonalice, Achilles Wheel

‘Les Troyens’ at Del Oro

MArketing servicesin today’s competitive media landscape, your message needs to stand out. the Union will make that happen. with more than 144 years in the community, there is no other media outlet in the area that knows the pulse of the western Nevada county market more than the Union. Allow the Union’s marketing experts to customize your marketing needs today.

commErciAl priNtQuality counts. with our own printing plant on the premise and long-standing relationships with trade presses, we are equipped to provide top-notch printing of your pieces with quick turn-around. Ask about our booklets, weeklies, glossy covers, and more.

dESiGN & lAyoUtfrom print advertisements and fliers to online banners. we house a fully-staffed creative services department of qualified and professional designers who will fully listen to what you want.

dirEct mAilGet your message directly to your audience, without the timetables created by other media. the Union will design and deliver your targeted message.

liStSlet us do the hard work for you. from purchasing commercial data to accessing our robust in-house database, we can help you expand your customer database or help you capture customer data to build, maintain and market to your customer database.

printing servicesthe Union’s pressworks offers competitive pricing for your printing needs. we can do single and double-sided fliers, as well as, multiple-page catalogs, newsletters and more.

chocolAtE iNfUSioNAn afternoon of chocolate, wine and jazz January 20, 2013 at miner’s foundry, Nevada city

thE UNioN’S 28th ANNUAl SpriNG homE & GArdEN Show April 27 and 28, 2013 at the Nevada county fairgrounds

pAiNt thE towN piNk A women’s Expo celebrating Breast cancer Awareness and the women of Nevada county october 24, 2013 at the Nevada county fairgrounds

flAvor of NEvAdA coUNty — A cookiNG School September 10, 2013call the Union for details.

ChoColateinfusion

the union’s

events

eVents MaRketinG seRVices pRintinG seRVices

2 7 T H A N N U A LT H E U N I O N ’ S

~ a cooking school ~

flavorof nevada county


teRMs & policies

GENErAl policy

contract advertisers are guaranteed their rate for the term of the contract. contract advertisers who fail to fulfill their contract agreements are subject to a rate adjustment charge based on actual expenditures plus penalty if necessary. publisher reserves the right to edit, reject or cancel any advertisement at any time. contracts are not available for periods exceeding one year. Advertiser must be in compliance with the terms of the contract and have balances current to maintain the guaranteed rate.

a) dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

b) Every effort will be made to meet reasonable position requests. failure to meet these requests will not constitute cause for adjustment, refund or rerun.

c) credit for errors will not be given after the first insertion on multiple insertions. claims for adjustment must be made within seven days of publication.

tEAr ShEEtS

the Union provides electronic tear sheets to quickly and conveniently deliver your newspaper tear sheets to you. there is no cost for the e-tears service; all you need is access to a computer with an internet connection. if you prefer to receive paper tear sheets, they are available for a $5 per copy fee, billed to your account the month following the publication.

dESiGN SErvicES

we will be happy to make one proof of each ad available, if requested, when your order is placed. Graphic design services are included in the price of your advertisement up to one hour per advertisement. Additional design services are available at $50 per hour.

photoS

real Estate photos submitted to the Union in any form then become property of the Union and therefore we will not be held liable for loss or damage of photos. the Union’s current photo database is subject to the limitations of electronic data storage and no warranty is made to keep real estate photos on file.

it is required by the Union that each photo being submitted must have the advertiser name, agent’s name, address of photo (street number and street name), and phone number of the agent.

it is required by the Union that if a photo is submitted to replace an existing photo in our system it must be indicated and must be submitted by ad copy deadline. if multiple views of photos exist the Union will not be responsible beyond publishing a photo with the correct address.

tErmS/prompt-pAy diScoUNt

payment is due and payable for each month’s advertising on the 10th of the following month. A prompt pay discount of 4% is allowed on eligible advertising for our billed customers, if full payment is received by the 10th and no prior balances exist. Until credit is approved, payment is due when ad or copy is placed and is not eligible for the 4% prompt pay discount. the following do not qualify for prompt pay discount: National advertising, classified advertising, inserts, internet advertising, political advertising, community, nonprofit and donated rates, special auto and Business Builder rates, special publications, including but not limited to, home & Garden publication and visitor’s Guide, booth or vendor fees for special events, we print & deliver and additional printing charges. Agency discounts do not apply to retail rates, all pricing quoted is net. A finance charge of 1.5% (18% per annum) will be added to accounts 30 days past due.

ErrorS ANd omiSSioNS

the publisher’s liability, if any, for errors shall not exceed the space occupied by the error. if the advertiser is provided with a proof and errors are not clearly marked by the advertiser for correction, the publisher will have no responsibility. the publisher will not be liable for any omission of an advertisement or portion of an advertisement ordered to be published. in no case will the publisher be responsible for any general, special or consequential damages.

dEpth rEQUirEmENtS

our full page rop depth is 21.5”

Advertisements measuring more than 19” high will be charged the full depth of the page.

tabloid size is 5 retail columns by 11.25”

cANcEllAtioN

A 50% cancellation fee will be charged on advertisements cancelled after the ad placement deadline. dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

AdvErtiSiNG dEAdliNES

publication date: deadline:

monday thursday, 5 p.m.

tuesday friday, 5 p.m.

wednesday friday, 5 p.m.

thursday monday, 5 p.m.

friday tuesday, 5 p.m.

Saturday wednesday, 5 p.m.

Showcase friday, 4 p.m., 6 days prior

prospector friday, 5 p.m., 6 days prior

Union direct thursday, 5 p.m., 6 days prior

foothill direct tuesday, 5 p.m., 8 days prior

poSitioN rEQUEStS

Although any page is not guaranteed, the newspaper will make every effort to meet requests. when a special page is a condition of the order an extra charge of 20% will be made. this placement is for page only, no position on a particular page can be guaranteed. the minimum guaranteed ad size is 30 column display inches. classified commercial advertisements will be grouped as closely as possible to desired classifications, subject to mechanical requirements. All page requests are on a first come, first served basis.

Ad BrokEriNG

Brokered advertising, which is solicited and sold by a third party rather than directly by the Union’s retail or classified advertising department, is not accepted.

the union rate card 2013

Documents