2012 rate card
DESCRIPTION
2012 Rate Card for The Daily Star NewspaperTRANSCRIPT
Effective January 1, 2012
The Daily Star
The Cooperstown Crier
The O-Town Scene
Upstate Life Magazine
www.thedailystar.com
Serving The Communities of Central New York State Since 1890
2012 Media Kit
Mechanical Specifications
Retail Advertising
Size Picas Inches 1 column 9.5 1.583
2 columns 19.8 3.300
3 columns 30.1 5.017
4 columns 40.4 6.733
5 columns 50.7 8.450
6 columns 61.0 10.167
Classified Advertising
Size Picas Inches 1 column 6.3 1.050
2 columns 13.1 2.183
3 columns 20.0 3.333
4 columns 26.8 4.467
5 columns 33.6 5.600
6 columns 40.5 6.750
7 columns 47.3 7.883
8 columns 54.1 9.017
9 columns 61.0 10.167
Maximum full page height = 21.5” for both
retail and classified placements
Maximum full page height = 10” for all tabloid placements
Full page classified = 193 ci. Full page retail = 129 ci. Full page tabloid = 60 ci.
Electronic ads can be submitted via email to:
[email protected] (PDF format with all fonts imbedded)
FTP transfers available. Contact Composition at
607-432-1000 for more information Policies and Guidelines
Advertising & Composition Staff Contact Information Retail Advertising
Sean Lewis, Advertising Director 607-441-7235 [email protected]
Kelly Ray Barr, Advertising Consultant 607-441-7256 [email protected]
Michele Clapperton, Advertising Consultant 607-441-7202 [email protected]
Robert Evans, Major Accounts Consultant 607-441-7262 [email protected]
Adam Stoutenburg, Advertising Consultant 607-441-7222 [email protected]
Whitney Davidson, Advertising Consultant 607-441-7234 [email protected]
Composition / Graphic Arts Department
David Fredette, Creative Services Manager 607-441-7235 [email protected]
Tracy Bender, Graphic Artist 607-441-7232 [email protected]
Peter Skoglund, Graphic Artist 607-441-7224 [email protected]
The Daily Star 102 Chestnut Street ■ PO Box 250
Oneonta, NY 13820 607-432-1000
Armand Nardi, Publisher
A. All advertising is subject to the approval of the Advertising Director and/or the Publisher. B. All political advertising is cash with copy and must include “Paid Political Advertising” at the top and “Paid for By” at the bottom clearly
identifying who paid for the ad. C. All advertisements resembling editorial content must carry the words “Paid Advertisement” at the top of the ad. D. All advertising exceeding 18.5” in depth will be billed at full page depth. E. The publisher shall have no liability whatsoever, by reason of any error within any advertisement including, (without limitation) failures
to publish advertising on desired dates, omissions or additions to advertisements, failures of equipment or systems of publisher or sup-pliers, or causes not within the control of the publisher. The publisher will not be responsible for and shall incur no liability for errors or misprints beyond cancellation of the charges or publishing a correction in a space equal to that occupied by the error. The publisher cannot be held liable for errors that occur when copy is received by phone. Written requests for adjustments must be made within five (5) days of the publication of the erroneous advertisement. The Daily Star will not be responsible for errors after the first publication of a repeat ad.
F. Advertising position is not guaranteed but requests will be taken. Guaranteed adverting position is available at the following premium rates: Daily=50%; Saturday= 60%. Subject to color capability.
G. Accounts are due and payable upon receipt. A 1.5% service charge per month will be added to past due accounts. H. The Advertiser assumes full and complete responsibility for advertising content that is published. The Advertiser shall indemnify and
save the publisher harmless against demands, claims or liability arising from the publication of said advertising copy. The Advertiser shall reimburse the publisher in settlement of claims or in satisfaction of judgments obtained by reason of the publication of such adver-tising copy together with all expenses incurred in connection therewith, including, but not limited to attorney’s fees and cost of litigation.
I. Tobacco and alcoholic beverage advertising accepted. J. The Daily Star and all associated publications do not accept brokered advertising. K. Any contract agreement that is not reached will be short-rated back to achieved discount levels. L. Local retail rates are non-commissionable. M. National rates are commissionable and are calculated at 1.20 times the open rate. Call for details. N. Composition services are rendered at no charge to customers.
Classified / Employment Advertising
Terry Lapointe, Sr. Classified Consultant 607-441-7201 [email protected]
Christine Benson, Classified Consultant 607-441-7238 [email protected]
Retail and Classified Display Advertising Rates
Frequency Discounts
Open Rate 6 Weeks 13 Weeks 26 Weeks 52 Weeks
$12.50 $11.50 $10.50 $9.50 $8.50
Annual Spending Discounts
Open Rate $1,000+ $3,000+ $5,000+ $8,000+ $12.000+ $20,000+ $50,000 $100,000+
$12.50 $11.50 $10.50 $9.50 $8.50 $7.50 $6.60 $5.80 $4.90
Retail and Classified Display Advertising Rates
Frequency Discounts
Open Rate 6 Weeks 13 Weeks 26 Weeks 52 Weeks
$8.50 $8.00 $7.00 $6.00 $5.00
Annual Spending Discounts
Open Rate $1,000+ $3,000+ $5,000+ $8,000+ $12.000+ $20,000+ $50,000 $100,000+
$8.50 $8.00 $7.00 $6.00 $5.00 $4.50 $4.00 $3.60 $3.20
Retail and Classified Display Advertising Rates
Monday through Saturday publication dates (paid circulation 13,999)
Thursday publication date (circulation 3,500)
Monthly publication (circulation 5,350)
Frequency Discounts
Open Rate 2 Months 6 Months 8 Months 12 Months
$6.50 $5.50 $4.75 $4.00 $3.50
Annual Spending Discounts
Open Rate $1,000+ $3,000+ $5,000+ $8,000+
$6.50 $5.50 $4.75 $4.00 $3.50
Repeat Rates Run the same ad multiple times within
six days and SAVE!
2nd Ad 3rd Ad 4th Ad 5th Ad 25% off 50% off 50% off 50% off
Display Advertising Rates
Publishes in March, July, and November (8,00 copies per issue)
Frequency Discounts
Advertisement
Back Cover
Page 2 or 3
Full Page
Half Page
Quarter Page
Sixth Page (Vertical)
Sixth Page (Horizontal)
Business Card
1 Issue
$ 1,399
$ 939
$ 799
$ 499
$ 329
$ 199
$ 199
$ 129
2 Issues
$ 1,189
$ 849
$ 719
$ 449
$ 299
$ 179
$ 179
$119
3 Issues
$ 1,099
$ 749
$ 639
$ 399
$ 269
$ 159
$ 159
$ 99
Daily & Weekly and Monthly Newsprint Publications
National Rates: A 20% premium applies to all national agency buys. Non-profit rates equal to $20,000 agreement level. For Classified liner and Employment Rates, contact one of our Classified Specialists.
Pre-Print Insert Advertising Rates
For all publications listed at left
Tabloid Pages
Broadsheet Pages
CPM Insert Rate
Single Sheet
4
8
12
16
20
24
28
32
40
44
48+
Single Sheet
4
6
8
10
12
14
16
20
22
24+
$ 60.00
$ 63.50
$ 63.50
$ 64.00
$ 64.50
$ 65.50
$ 66.50
$ 68.50
$ 69.50
$ 71.50
$ 72.50
$ 74.00
Zoned Inserts carry a 25% premium. Zoned is defined as any number less than full run for any publication.
Space Deadline: 10 days prior to publication. Inserts must be received 7 days prior to publication.
Online Advertising Rates
www.thedailystar.com
www.theotownscene.com
www.cooperstowncrier.com
Online Advertising Positions
Top Banner (728x90)
Cube (300x250)Video
Cube (300x250) Static
Skyscraper (160x600)
Sponsorships
CPM Rates
10k 25k 40k 55k 80k
$14 $12 $9 $7 $6
$14 $14 $9 $7 $6
$12 $10 $8 $6 $5
$11 $10 $7 $6 $4
See your representative for details
Over
1.3M
pageviews
monthly*
* Google Analytics
Upstate Life Magazine
All Annual Spending Discount levels encompass all spending with The Daily Star publications. Minimum ad size of (2 columns x 2”) applies for all Frequency Discounts
Color Rates Spot Color: $7.00 pci. ($140.00 max) Full Process Color: $350.00
Color Rates Spot Color: $2.00 pci. ($60.00 max) Full Process Color: $180.00
Color Rates Spot Color: $2.50 pci. ($60.00 max) Full Process Color: $170.00