THE ULTIMATE ROOKIE YEARBECOME A TOP-PRODUCING REALTOR® IN 365 DAYS

Month 1 1 Get a mentor who has what you want, and follow their advice for a month. If they tell you to move

ahead of this schedule, do it. Just make sure that you choose the right mentor, not the most readily available.

2 From there, create professional social media accounts. Facebook is essential. The following 5 articles tell you everything you need to know to leverage the platform to build brand awareness and drive leads.

• Make These Types of Videos on Facebook • How to Generate Leads on Facebook Organically • How to Utilize Facebook Live this Season • 8 Tips to Starting Your Professional Facebook Page

After you create a Facebook profile, choose one other social channel that you’re going be active on daily. It should be something visual, like Instagram or Snapchat, since the product of real estate relies heavily on photography.

Remember to actually be social on social media. Don’t just use it as a soapbox to promote your business, because that’s not what people want to see. Instead, use it as a means of documenting your life and communicating with your sphere of influence.

3 Cover open houses and showings for more experienced agents. This is a great way to expand your sphere, get leads, and cut your teeth interacting with prospects.

4 With all the dues you’ll most likely have to pay as a result of being an agent, you might not have a lot of money to spend on marketing. Luckily, the two action steps listed above are free.

Month 2 1 Get some professional headshots taken. These photos will be the way the world sees you, so make

sure they reflect the way you actually look. More importantly, make sure they highlight the way you actually are. Get a few that are standard professional dress snaps, but also make sure to get some that reflect your personality.

2 Get business cards. Make sure to include your name, number, and email. It also makes sense to include your social media handles and your headshot. This can be a lot to squeeze onto a card, so make sure to choose the layout wisely.

3 Start building a list with everyone in your sphere. If they reside under a roof, they need to be on your list.

Once you have the beginnings of a database, you want to apply qualifiers and segment your list. A simple way to start is to use these four groups.

1. Target – This is the most general group, and it is simply made up of anyone that could become a prospect.

2. Interacted – These are people you’ve recently interacted with. They might not be ready to make a move, but you still want to capture their mindshare.

3. Hot Leads – These are the prospects that are ready to pull the trigger on a transaction, you want to be reaching out to them every day.

4. Past Clients & Advocates – You want to take everyone through your funnel and eventually turn them into an advocate for your business. To do this, you still need to make contact every few months, preferably in the form of a conversation or an item of value.

Month 3 1 Build a plan of outreach. Commit 3-4 hours a day to prospecting. That means cold calling and door

knocking relentlessly. The reason agents don’t make it is because they let their pipelines go dry. They run out of leads, out of clients, and eventually, out of money.

You need cheap methods of cold outreach. Social media, cold calling, and door knocking should be your life.

2 Build a website. Make sure your site is clean, simple, and answers these four questions.

3 Create a press kit—something as simple as a page on your website will do. Distribute this to local media outlets, newspapers, and talk shows. Let them know that you are always available to provide commentary and analysis for free. One appearance or guest spot can establish you as an industry expert.

Months 4 & 5 1 Create a value proposition as the foundation of your brand.

2 Start community-based blogging either on your website or a forum like Active Rain. Pay attention to the SEO value of every post, so that when people in your area search for a real estate agent you are the first person to appear on the results page.

Months 6 & 71 Figure out who your ideal clients are. Create a core farm and start implementing some outreach

tactics. Maybe you want to work with members of the military. Maybe you want to break into the luxury market. Start to scale your sphere of influence, because the size and quality of your network is going to determine your net-worth. The following articles will help you focus and profit from your elbow-rubbing efforts.

• Arrive and Thrive: How to Network Like a Boss

• Toolkit Required to Network Successfully

• Where to Network

Month 81 Film an introductory video. Now that you’re well into your new career, you should have an idea of

your unique brand. A general video gives prospects a much better window in the kind of person you are than a block of copy and a photo.

Months 9 & 101 Create a VIP outreach program. In sales, it’s not uncommon for 20% of your sphere to drive

80% of your revenue. You need to make sure you’re going out of your way to show your gratitude. Start thinking about what you’re going to do to take care of past clients and referral sources. How are you going to keep them engaged and ensure their continued support? Do you give them something of value, not just marketing? How often do you talk with them? How often do you see them face to face?

Months 11 & 121 Scale your Facebook ads. Create these three campaigns.

1. Advertising an open house

2. Giving away a free competitive market analysis

3. Brand awareness – create a campaign that introduces you to your demographic.

2 Use this blog on Boosted Posts to create ads that lead to action. Make sure to A/B test your ads and experiment with different audiences.

3 Start thinking about building out your team. Read this blog if you think hiring an assistant will help you scale your business and earn more.

- cut along edgeKEY FOR MORE MARKETING TIPS, VISIT

www.remindermedia.com/blog.

NEW REAL ESTATE AGENT TIMELINE

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New Real Estate Agent Timeline

MONTH ONE

• Get a mentor• Create social

media accounts• Cover open houses• Pay your dues

MONTHS SIX & SEVEN

• Determine your demographic

MONTH TWO

• Take professional headshots

• Get business cards• Build a contact list

MONTH EIGHT

• Film an introductory video

MONTH THREE

• Develop a plan of outreach

• Build a website • Create a press kit

MONTHS NINE & TEN

• Develop a VIP outreach program

MONTHS FOUR & FIVE

• Create your personal value proposition

• Start blogging

MONTHS ELEVEN & TWELVE

• Create boosted Facebook ads

• Hire an assistant