®

w w w . v e r s o n i x . c o m

Know Your Customer

Maximize Yield and Revenue

Adjust Business Policy Instantly

Connect to Distribution Channels

THE ULTIMATE RESERVATION SYSTEM

FOR CRUISE LINES

Seaware Main Functions

Reservation • • mix and match various products in one booking or make

a separate booking for each component (on board dining, transfers, hotels, land programs, etc.)

• �exible group booking functionality (build-up and build-down process)

• various payment options: multiple deposits, payments • multiple currencies support •

e-mail, SMS or fax

Product Management• no limitation on the number and types of products

supported in Seaware• support for simple or complex voyages • ability to sell tailor-made trips • on board dining, conference room, workshop, spa treatment

with detailed schedule and capacity control• hotels as room allotments or on-request basis• transportation support (transfers, bus connections, etc.)• add-ons (miscellaneous items and services) with capacity

control• packaging capability (optional or mandatory components)

Pricing Management• �exible business rules-based pricing (based on product,

market, guest pro�le, seasons, etc.)• ability to price per cabin, person, day, etc• easy way to create promotions with eligibility and capacity

control • support for promotions combinability (can be at reservation

or guest level)• support for percent discount or �at amount (can be applied

to speci�c price component)• support for dynamic pricing model based on ship utilization,

days before departure, etc

Inventory Management• daily cabin inventory to accommodate custom segments and

overlapping packages.• “Nested” categories setup (combine categories for availability

requests)•

market-applicable products and services• �exible rules-based inventory management with yield

maximization, which utilizes probabilities and projections• ability to monitor inventory yield and attrition using

probability• allotment support for cabins• easy way to switch cabins between categories on recurrent

basis• • support for custom segments• waitlist support

Ship Public Facilities Management• extensive conference room support • • scheduling and reservation capabilities for sauna, spa, etc…• -

ing additional products)•

items •

Financials• extensive reservation accounting functionality; most accounting

• payments

• online credit/debit card payment processing• apply any combination of payments (CC, Check, discount coupon)• • online credit/debit card refund processing • check printing facility• bank reconciliation facility• facility to hold and manage client and agency funds• batch payment facility (one payment to multiple reservations)• • ability to move funds between any entity in the system • coupons subsystem• GL accounting: ability to generate GL entries, summarize, and inter-

• interface to insurance company• support for credit agencies (terms billing)• ability to store cost• multiple currencies support• ability to set up pre-paid coupons which can be used once pay-

(partially or fully) coupons•

control• invoicing support•

unbalanced bookings•

Guest Management• • support for loyalty programs (levels, points earned/used)• complete sailing/booking history• on-board spending history• customer contact history• duplicate control/merge

Agency Management• • rule-based commission management (% can vary by product,

agency performance, etc.)• agencies hierarchy support (ownership, consortium)• performance monitoring/history

• -

• support for loyalty programs (levels, points earned/used)• support for individual travel agent recognition• duplicate control/merge

CRM• comprehensive customer and agency CRM functionality• • travel agency/agent performance tracking, component-based commis-

sion support• • loyalty program functionality (various levels, membership)• -

tory• marketing campaign management • • • sales force support (sales people, sales regions)• contact management functionality

Yield and Revenue Management• integrated yield and revenue management functionality• automated price control:

» ability to open/close promotions based on ship utilization level (milestone functionality)

» ability to target and limit promotions (Selling Limits) » ability to create tiered promotions

» support for dynamic pricing model based on ship utilization, days before departure, etc.

• inventory control: » oversell management (patented “reservation probability fea-

ture”) » » target and set limits for inventory (Selling Limits) » open/close categories based on ship utilization level (Selling

Limits) » rule-based optimized cabin assignment (Rule Based)

• demand forecasting based on voyage patterns and dynamics

Interfaces• travel insurance provider interface •

• on-board system interface• ability to create custom interfaces using XML API

Reports• integration with Crystal Report Server• standard management and operational reports

Distribution/Service Channels• Complete Reservation XML API via Web Services• GDS (Amadeus, Sabre)• Internet (B2B, B2C) • Mobile platform support

�e system makes use of several concepts to automate and facilitate many processes that normally re -quire manual entry or user intervention. �e concepts at the core of the system are the following:Daily InventorySeaware’s concept of ship inventory is always based on daily/time, rather than voyage inventory. In essence, the system views the vessel as a hotel, making all of its cabins available for each day/time in the sailing calendar. A sailing or voyage is simply a label placed on a speci�ed date/time range. �is system enables users to create an unlimited number of voyages with common sailing days without the need to allocate speci�c cabins for each voyage. When Seaware receives a request for inventory, it simply searches the days/time associated with the voyage to see if the request can be satis�ed, thus making the best use of available inventory. Sell-ing limits can also be placed on any voyage.

Probability Proper inventory management o�en requires cruise/ferry lines to “oversell” their inventory in order to compensate for expected cancellations in both groups and individual reservations. �e amount of oversell is calculated by Seaware using several milestones or criteria in each booking to determine the probability of the booking maturing to revenue. �e criteria used can be as simple or complex as required. Versonix obtained a patent for this technology (Patent number 7,487,103 issued on February 3, 2009).

Business RulesBusiness Rules in Seaware is a mechanism that provides users with �exibility in establishing rules for calculating pricing, taxes, cancellation penalty, payment schedule, commission, insurance, etc. Instead of having static tables with a limited number of parameters, users can create hierarchical structures representing business policies and rules. Business policy changes can be implemented without changes to the source code by appropriate business departments.

Seaware Concepts

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Distribution Channels

SeawareBizLigic

Component

SeawareBroker

(Registration/Notification)

Ship InventoryServer

Hotel InventoryServer

Air InventoryServer

Selling LimitsServer

Ship RoomInventory Server

DiningInventory Server

Sea

war

eD

atab

ase

Car/CargoInventory Server

Mobile

Travel Agent/Trade Call Center

Global Distribution System

Biz

Logi

c(P

ublic

XM

LA

PI)

SeawareEvent Processor

WEB

1st tier – Oracle Database.2nd tier – Ship Inventory, Car Deck, Dining, Conference Room/Facility, Hotel Inventory, Air Inventory/Limits, Selling Limits and Broker. 3rd tier – Business Logic that deals with all aspects of creating and updating reservations. 4th tier – Interface that includes but is not limited to Custom GUI, WEB client, GDS interface, Wholesalers and other distribution channels.

Registration and Notification Seaware Broker serves as a central point for registration and notification events. Whenever an inventory component starts it registers with Broker by identifying itself as a unit, which holds specific type of inventory (example: ship, hotel, etc.) Seaware Bizlogic components also register with Broker when they start. When any Seaware component updates non inventory data that is being cached, it notifies Broker, which in turn notifies all other registered components.

Inventory ComponentsInventory tier is comprised of Ship Inventory, Car Deck, Dining, Conference Room/Facility, Hotel Inventory, Air Inventory/Limits and Selling Limits. When an inventory component starts it begins caching inventory it is responsible for. Since inventories are cached, availability requests are processed by inventory components without accessing database, which significantly improves response time

Business Logic ComponentBizlogic component deals with all aspects of creating and updating reservations. A significant and a very important part of Bizlogic component is Seaware business rules engine component. All business policies related to money and inventories are controlled using Seaware business rules engine. To guarantee fast response time, Seaware business rules engine is cached.