the truths about building apps
DESCRIPTION
Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.TRANSCRIPT
Ian Malone | Managing Director | We Are Apps
The full service apps agency
StrategyConceptArtwork
Multiple platformsService delivery platformTesting
Publishing servicesMarketing & PromotionPost-release analysis
The world of apps
In black and white
Most asked question?
How much does an app cost?
£24,000 Survey of 393 international app development companies in Winter 2010, two thirds in US & Europe. Source Research2guidance 2011
Second most asked question?
Which platform?
Was iOS
Second most asked question?
Which platform?
Now iOS & Android
Better question…
Which platform?
Who is the target audience?
Which platform?
Blackberry for youth and business
Which platform?
Symbian still has 31% share of smartphone
sales
Source: Gartner 2010 Q4 sales worldwide
The next major platform player
Windows Mobile + Nokia handsets
Facebook has 750,000,000
users
• UK Facebook user breakdown
iPad owners earn £62,500
Source: More than 49% of owners earn over $100,000. Survey of 30,00 US iPad users by ComScore, February 2011
Third most asked question?
How long does it take?
13 weeks On average
Strategy and ballpark quote: 1 weekSpecification writing: 1 weekDesign production: 2 weeksTechnical development: 5 weeksQA/testing: 2 weeksSubmission (iOS): 1 weekRejection contingency (iOS): 1 weekTotal: 13 weeks
Are these the right
questions?
How much budget will I allocate?
A good developer won’t try to spend all of your budget but will help you to get the best value for money
Our current clients are our best customers…
Who is my app going to be for and what will they do with it?
A good idea is a great start A good idea that the market wants is more likely to get downloadedStrategy first, concept second
App or .mobi?And what about ‘web apps’?
Mid term: You’ll need apps and a mobile websiteHTML 5 is great but limitedApps are far more robust
Which platform?
Symbian sells more than iOSMore apps get downloaded from the App StoreBlackberry has 14% marketshare but is third in terms of total app downloadsFacebook has 650m users
The fourth question many people forget to consider:
How can I get my app noticed?
There’s a lot to think about…
Any questions?
Stand B334 weareapps.com