building products, not apps

Download Building Products, not Apps

Post on 20-Aug-2015

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  1. 1. Building Products,not Apps
  2. 2. 9in each 10 newproducts end upfalling
  3. 3. "whys" newXproducts fail
  4. 4. "whys" newproducts fail X Target Market
  5. 5. "whys" newproducts fail X Target Market Lack of demand
  6. 6. "whys" newproducts fail X Target Market Lack of demandDevelop mobile first
  7. 7. "whys" newproducts fail X Target Market Lack of demandDevelop mobile first
  8. 8. Why talk aboutProducts, to devs?
  9. 9. Startups changedthe market
  10. 10. Devs, also decide
  11. 11. Your Product?
  12. 12. Joo MouraCTO at Palpiterosgithub.com/joaomdmouratwitter.com/joaomdmouraspeakerdeck.com/joaomdmoura
  13. 13. Apps are about FeaturesProducts are about People
  14. 14. Milk shakes problem!
  15. 15. Howd devs solve it?
  16. 16. People dont want aquarter-inch drill,they want a quarter-inchhole.Theodore Levitt
  17. 17. People buy products toget jobs done
  18. 18. jobs to be done
  19. 19. jobs to be done?
  20. 20. As aI wantso that
  21. 21. As aI wantso that#{type of user}#{some goal}#{some reason}