the truth about loyalty points in customer loyalty points or crm
DESCRIPTION
Loyalty points are good especially for a CRM perspective. But for a consumer point of view it may be otherwise.TRANSCRIPT
I BELIEVE IN LOYALTY
BUT NOT IN LOYALTY POINTS
HERE’S WHY…
ONE SUCH MAIL
40 LITRES OF FUELS ANNUALLY
40 litres X Rs. 74 per litre = Rs. 2,960
Annual
Spends
72,000
60,000
1,08,000
2,40,000
4,80,000
THIS IS FOR ILLUSTRATIVE PURPOSE ONLY BASED ON FACTS.