the traditional sales funnel is dead
DESCRIPTION
A workshop on marketing and sales process, and how it has changed, and what it means.TRANSCRIPT
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The Traditional Sales Funnel
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The Modern Sales Funnel
What we will cover in this session:
How social media fits in What many SME’s get
from it 7 steps to take to get
with it How to test & measure it Consider Consumer’s
thinking Suggest a strategy SELL you on why you
should be thinking about it
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What businesses use social media for:
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SME’s gaining customers via social Media?
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% of customers who will buy from brands they follow?
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% of Facebook users likely to buy from brands they follow?
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Getting with the programme
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Getting with the programme
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Getting with the programme
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Getting with the programme
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Getting with the programme
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Getting with the programme
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Getting with the programme
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Attracting Prospects....
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Key principles recap:
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A Strategy:
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Social media, or social networking, is simply a powerful megaphone
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Keeping the funnel full
Content is everywhere:
Blogs – yours & other people’sTwitter stories & linksLinkedIn articlesYou Tube video’sNewsletters – yours or subscription
Everything you talk about to one client, others will want to hear....
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The Result of engagement
Thoughtful focus on THEM
Understanding them and their issues
Investing TIME in the relationship
Having a PLAN
Building ADVOCATES
Drawing business to you