traditional wcms is at a dead end
TRANSCRIPT
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T R A D I T I O N A L W C M S I S AT A D E A D E N D
R I C VA N W E S T H R E E N E N 0 9 - 0 6 - 2 0 1 6 | I N F O R M A T I O N E N E R G Y 2 0 1 6
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• Productmanager & business consultant Youwe
• Vice-President TYPO3 Association
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our evolution took thousands of years
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it took 60 years to get computers as small as a wristwatch
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WCMS has been around for 15 years
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there has not been any evolution, only improvements
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the concept of the WCMS as the do-it-all system is wrong
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all WCMS look like this
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FACTS
most content is made on Facebook
most videos are uploaded on Youtube
most images are placed on Instagram
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the biggest content platforms use these:
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but all WCMS look like this
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EXAMPLE
municipality of Tholen sells services and products to their inhabitants
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CHANGED
re-using content from different sources through an API
structuring and sorting that content
creating some content
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ON AVERAGE
your public spend more time on other websites
create-once-distribute-everywhere
embed or embrace open standards through API
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WHY?
by using
1. a WCMS as publishing system, and
2. other systems for creating and/or managing content, we
3. reduce errors and labor costs
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questions?