the total quality management practices in yemeni

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i THE TOTAL QUALITY MANAGEMENT PRACTICES IN YEMENI PUBLIC UNIVERSITIES ALI ABDULLAH HUSSEIN AL-AMRI A thesis submitted in fulfillment of the requirement for the award of the Degree of Master of Science in Technology Management Faculty of Technology Management and Business Universiti Tun Hussein Onn Malaysia JULY 2012

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Page 1: THE TOTAL QUALITY MANAGEMENT PRACTICES IN YEMENI

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THE TOTAL QUALITY MANAGEMENT PRACTICES IN YEMENI PUBLIC

UNIVERSITIES

ALI ABDULLAH HUSSEIN AL-AMRI

A thesis submitted in

fulfillment of the requirement for the award of the

Degree of Master of Science in Technology Management

Faculty of Technology Management and Business

Universiti Tun Hussein Onn Malaysia

JULY 2012

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ABSTRACT

There is a mutual relationship between the prosperity of a nation and the quality of

education it provides to its people. Quality education improves standard of living of

people by enhancing the performance of engines of economic development. This

study focuses on the practice and application of Total Quality Management (TQM)

in Yemeni universities. A questionnaire was developed after a careful and thorough

review of the related literature and consultations with experts. The questionnaire was

administered to universities academy staff. The study was performed based on a

survey method for collecting data. A total of 262 questionnaires usable surveys were

received. Correlation Pearson, t-test, One-way ANOVA were applied to analysis the

gathered data from the questionnaire. The data were analyzed using computer-

mediated (Statistical Package for Social Sciences) (SPSS). According to the analysis

of TQM made in Yemen universities using statistical methods; Cronbach Alpha was

high enough to a value of 0.96. Unfortunately, the Yemeni public universities have

low turnout of TQM practice.

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ABSTRAK

Terdapat saling berkait antara kemakmuran Negara dan kualiti pendidikan yang

disediakan pada penduduk. Pendidikan berkualiti akan meningkatkan taraf hidup

rakyat melalui peningkatan prestasi pembangunan ekonomi. Kajian ini memberi

tumpuan kepada amalan dan penggunaan Pengurusan Kualiti Menyeluruh (TQM) di

universiti-universiti di Yaman. Soal selidik telah dibangunkan melalui ketelitian

kajian semula terhadap sorotan dan perundingan dengan pakar-pakar berkaitan. Soal

selidik telah diberikan kepada kakitangan akademik universiti. Kajian ini dilakukan

berdasarkan kaedah kaji selidik untuk pengumpulan data. Sejumlah 262 soal selidik

telah diterima. Korelasi Pearson, ujian t, “Satu hala ANOVA” telah digunakan untuk

menganalisis data yang dikumpul daripada soal selidik. Data dianalisis

menggunakan perisian (Pakej Statistik untuk Sains Sosial) (SPSS). Menurut analisis

TQM yang dibuat di universiti Yaman menggunakan kaedah statistik Cronbach

Alpha adalah cukup tinggi dengan nilai 0.96. Hasil depatan menunjkkan universiti

awam di Yaman mempunyai kadar amalan rendah terhadap TQM.

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TABLE OF CONTENTS

CHAPTER TITLE PAGE

TITLE i

DECLARTION ii

DEDICATION iii

ACKNOWLEDGEMENTS iv

ABSTRACT v

ABSTRAKT vi

TABLE OF CONTENTS vii

LIST OF FIGURES xii

LIST OF TABLES xiii

CHAPTER 1 INRODUCTION 1

1.1 Introduction 1

1.2 Problem Statement 5

1.3 Research Questions of the Study 5

1.4 Objectives of the Study 6

1.5 Hypotheses of the study 6

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1.6 Importance of Project 7

1.7 Study Scope 8

1.8 Definitions of Key Terms 8

CHAPTER 2 LITERATURE REVIEW

2.1 Introduction 10

2.2 Total Quality Management 11

2.2.1 Concepts of Total Quality

Management

11

2.2.2 Definition of Total Quality

Management

13

2.2.3 Definition of Quality 15

2.2.4 The Emergence of the Concept of TQM 16

2.2.5 The Stages of Total Quality

Management

18

2.2.6 The principles of Total Quality

Management

19

2.2.7 Total Quality Management Tools 22

2.2.8 Models of Total Quality Management 25

2.2.8. 1 Deming's Model 25

2.2.8.2 Juran`s Model 27

2.2.8.3 Crosby`s Model 28

2.2.8. 4 Victory-C`s Model 31

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2.2.8.5 Baldridge`s Model 31

2.2.8.6 Wheel Model 33

2.2.8.7 Ishikawa`s Model 35

2.2.8.8 Feigenbaum’s Model 36

2.2.9 2.2.9 International Organization for

2.2.10 Standardization (ISO)

37

2.2.10 The Relationship between ISO 9000

and TQM

38

2.2.11 The Concept of TQM in Universities 39

2.2.12 The principles of TQM in higher

education

42

2.2.13 Axes of TQM in higher education

institutions

45

2.2.14 Models of TQM in universities 46

2.2.14.1 Ashok & Motwani`s Model 46

2.2.14.2 The European's model

(EFQM)

47

2.2.15 Evaluation of models of TQM 49

2.2.16 Applications of TQM in universities 50

2.2.16.1 The University of Maryland 50

2.2.16.2 The University of Southern

Colorado

52

2.2.16.3 Oregon State University 53

2.2.16.4 The University of 54

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Pennsylvania

2.2.17 Series of ISO standards in higher

education

55

2.2.17.1 Requirements of

ISO 9001 universities

56

2.3 Higher Education in Yemen 58

2.3.1 Introduction 58

2.3.2 Important higher education 58

2.3.3 Types and forms of higher education. 59

2.3.4 Higher education in Yemen 60

2.3.5 Objective higher education in Yemen 62

2.3.6 Organizational structure of the Ministry

of Higher Education Yemen

63

2.3.7 The Yemeni universities 64

2.3.8 Definition of the university 65

2.3.9 The functions of contemporary

universities

65

2.3.10 University Systems of traditional and

contemporary

66

2.3.11 Administrative organization of the

Yemeni universities

66

2.3.12 Organizational structure of the Yemeni

universities

67

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2.3.13 Problems facing the Yemeni universities 68

2.4.1 previous studies 70

2.4.2 Summary of previous studies 82

CHAPTER 3 METHODOLOGY 84

3.1 Introduction 84

3.2 Research Model study 86

3.3 The study population 87

3.4 The study sample 87

3.5 Research Instrument 90

3.6 Statistical treatments 92

CHAPTER 4 FINDING 93

4.1 Introduction 93

4.2 Description of the sample 94

4.3 Demographic information 94

4.4 Reliability of the Variables 98

4. 5 OBJECTIVE 1 100

4.6 OBJECTIVE 2 101

4.7 Summary Of findings 116

CHAPTER 5 DISCUSSION AND CONCLUSION 118

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5.1 Introduction 118

5.2 Discussion of findings 116

5.3 Discussion of hypotheses 119

5.4 Recommendations 123

5.5 Suggestions for further research 124

REFERENCES 125

APPENDIX 134

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LIST OF FIGURES

FIGURE NO TITLE PAGE

2.1 Elements of TQM 12

2.2 Deming cycle and its relationship to continuous

improvement

25

2.3 Juran`s Trilogy 28

2.4 Crosby`s Model 30

2.5 Clarifications of the vision and future scenarios

for TQM

31

2.6 Baldridge`s Model 33

2.7 Wheel Model 34

2.8 Ishikawa`s Model 36

2.9 The relationship between ISO 9000 and TQM 38

2.10 components of the university educational 40

2.11 The principles of total quality in higher

education

42

2.12 Ashok & Motwani`s Model 47

2.13 The European's model 48

2.14 Organizational structure of the Ministry of

Higher Education

63

2.15 organizational structures of the Yemeni

universities

68

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3.1 Research flowchart 85

3.2 Research Model study 86

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LIST OF TABLES

TABLE NO TITLE PAGE

2.1 Elements of TQM 13

2.2 The historical development of the concept of a

quality in Industrialized countries

16

2.3 Showing the State Universities, the Number of

Faculties and Departments (2007)

64

3.1 Distribution of study sample based on gender 88

3.2 Distribution of study sample based on age 88

3.3 Distribution of study sample based on college 88

3.4 Distribution of study sample based on

Qualifications

88

3.5 Distribution of study sample based on experience 89

3.6 Distribution of study sample based on academic

degree

89

3.7 Distribution of study sample based on job

Position.

89

3.8 Distribution of study sample based on universities 90

4.1 Summary of Questioner which distributed 94

4.2 Gender 94

4.3 Age 95

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4.4 College 95

4.5 Qualifications 96

4.6 Experience 96

4.7 Academic degree 97

4.8 Job Position. 97

4.9 Universities 98

4.10 Reliability 99

4.11 Pearson correlation coefficients 100

4.12 Mean score of faculty members of the study

sample

101

4.13 t-test results according to the gender variable. 102

4.14 Mean scores results according to the Age variable 103

4.15 One Way ANOVA results according to the age

variable

104

4.16 t-test results according to the variable of college 105

4.17 t-test results according to the Qualifications

variable

106

4.18 Mean scores results according to the experience

variable

107

4.19 One Way ANOVA results according to the

experience variable

108

4.20 Mean scores results according to the academic

degree variable

109

4.21 One Way ANOVA results according to the

academic degree variable

110

4.22 Mean scores results according to the job Position 111

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variable

4.23 One Way ANOVA results according to the job

Position variable

112

4.24 Mean scores results according to the universities

variable

114

4.25 One Way ANOVA results according to the

universities variable

115

4.26 Summary of the findings 116

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LIST OF APPENDICES

APPENDIX TITEL PAGE

A TQM –Questionnaire 134

B Areas of total quality management in universities 145

C Krejcie, R. V., & Morgan, D. W. (1970). 146

D Table Shows the No. of Teaching Staff at the

Public Universities According to Degree,

Nationality and Sex for 2007/2008

147

E Analysis SPSS 146

F Publish Journals 178

G VITA 193

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CHAPTER 1

INTRODUCTION

1.1 Introduction

Arab societies are currently experiencing many changes in various areas of life that

requires corporate and private organizations to change their traditional administration

and management styles. Thus, it is required that each organization adopt modern

management concepts if they desire to achieve their objectives more readily. These

changes will increase their competitive edge in the global inter-institutional

productivity and rapid technological development in the world in various areas,

particularly in communications, computer and laser technologies. Further, this could

strengthen economic relationship and interdependencies among neighboring states

which could be a factor responsible for the positive advancement of the previously

non-industrially developed nations like Malaysia, Taiwan, Philippine, and Indonesia

to a developed one.

Some possible application of such development could result into merger or

complete acquisition of one company by another, bearing in mind the respective

social changes within and without the organizations, the social changes that have

occurred in the values, principles and lifestyles of individuals. This requires the

development and promotion of scientific research, building of qualified human

capital in various areas of social sciences and community leadership.

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However, this could only be achieved with scientific and educational

functioning institution according to the requirements and needs of the community in

which they operate.

Clearly, education is a set of operations being conducted for the training and

development of knowledge, skills and thinking of the individual through the various

educational institutions to the individual duties to themselves and to the community

in which they live (Al-Khfaji, 1995).

It is not any education, because education creates the required individual and

society to the reality and dynamics of the technological revolution and the rapid

change era. These vast amounts of knowledge are needed for the organization rapidly

and continuously, due to the flow of information and identify the ways to use them,

in order to progress towards development (Jolie, 2002).

At this moment, universities are the symbol of renaissance of the people and

nation, and address of the greatness in culture and advancement. This axis has an

essential place of cultural life in the comprehensive sense, and the dimensions of

intellectual, literary, scientific and technological development.

Higher education institutions and management are no longer hardware and

accountable institutions and fiduciaries for cultural heritage to be transferred to

younger generations. It also have become a player in the development of knowledge

and the development of the community and development and assist in meeting the

challenges in political and economic difficulties together with social and cultural

rights. This is imposed on higher education institutions working to change its ways

of administrative and educational facilities, if they are to achieve their objectives

efficiently and effectively ( Al-Mallah, 2005).

Improving the performance of higher education institutions is a global

concern in all countries in the world. Among the most important characteristics that

distinguish a community from other communities, is its ability to manage institutions

and vital programs, not only effectively and efficiently, but fairly innovative. Linked

to the size and quality of services in the founder in higher education system-

managed, those make the university a letter Compass movement through the

guidelines and university ethics. Any success of its founder, is a success in its

management, hence the importance of management's commitment to higher

education institutions to improve the overall philosophy constantly in order of arrival

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to TQM in universities, which need the participation of all to ensure survival and

continuity of Universities (Al-Khatib, 2000).

It supports the field of quality in higher education institutions on an

integrated system of educational information and education within each university.

On the other hand, an Interdisciplinary Study to identify the best methods to apply

the principles of total quality after a diagnosis of the status and knowledge

shortcomings and work to address them to gain access to better, brighter future for

generations to come. Thus, Total Quality Management performance evaluation is the

most important entrances to the university entrance Total Quality Management.

A set of standards and procedures designed and implemented by the

introduction of continuous improvement (TQM) in the product, taking into

consideration that these actions are not limited to an individual without the other in

the institution, not a job without the other, but all the elements of physical and human

resources in the enterprise Educational (Jeryes, 2004).

In modern management philosophy, based on a number of (TQM) definition,

is a comprehensive quality management concept of modern management-oriented,

which is based on the combination of management tools, the efforts innovation, and

specialized technical skills in order to improve the level of performance and

improvement and ongoing development (Al-Khatib, 2000).

The beginning of many of the administrative institutions in the application of

this concept to improve the quality of its services, assistance in the face of difficult

challenges, and gaining the satisfaction of society, has made the administrative

institutions great success following the implementation of this concept especially in

some countries, such as Japan, United States, France and Britain. The concept of

Total Quality Management has impacted the administrative role by the achievements

of this new type of tangible successes in the department and the description of this

concept as the revolutionary wave after the third industrial revolution, the revolution

of computers (Al-Saoud, 2002).

The success of management based on industry has provoked the question

about the applicability of quality in education and Edward Deming has pointed to the

need leading to TQM. The introduction of TQM in education, viewed as a system for

quality processes in education, and continuous improvement in the educational

process - learning (Al-Musawi, 2003).

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The attention to quality management in education does not mean that he plans

to make the education institutions, especially universities, businesses, or industrial

plan to double the profits to improve their products, but, what should be benefited

from the entrance of the Total Quality Management in education. In purpose to

develop the methods, one need to achieve educational quality of the product, and in

order to double the benefit the beneficiary, first of all is the educational efforts, then

the community of all its institutions, and groups, and individuals in the filed of

education. This will spark competition among universities in order to achieve the

best results (Alawnah, 2004).

The Quality is a relative phenomenon related to and rooted in educational

institutions, and differs from one institution to another in many ways. Whether the

institution uses the principles of Total Quality Management or other trends, it is

imperative that there is a link between the principles of Total Quality Management

on one hand, and organizational culture of your organization on the other. Not

coming to this workshop to take root successfully, but Total Quality Management of

the leader in the organization is important for the Total Quality Management to be

successful. Within the campus, the university presidents have to cling to the

possibility of its application, and not idiomatic meaning, but they should also, work

on the preparation of the implementation of TQM management brilliant setting to

take place in the appropriate academic environment (Badah, 2003).

The researcher felt that the interest in the study of Total Quality Management

(TQM) by previous researchers focused only on the organization of commodity

production, while service organizations, especially educational institutions such as

university, has not received adequate attention. From here, it could be conceived, that

this study to induce the importance of conducting studies on the subject in higher

education institutions generally in the Arab peninsula, and Yemeni universities in

particular.

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Problem Statement

The achievement of Total Quality Management in institutions of higher education

meant the organization's ability to provide a high level of service quality excellence,

and through which it can meet the needs of students, faculty members, parents,

employers, and society and others, and in a form which is consistent with their

expectations and requirements of the times and the environment of scientific and

technological resources, including achieving satisfaction and happiness to them. This

is done through pre-established standards to assess the output, and check the status of

excellence (Al-Saoud, 2002).

Seeking higher education institutions in Yemen for the development of inputs

and operations requires continuous work to improve the performance of its functions

and to link them to their societies, in order to obtain the best output, in a shorter time,

and less cost.

Since the entrance of Total Quality Management an important step and the

entrance are essential in the development of performance in Yemeni universities and

brings them to the desired level, especially in light of the continuous fast paced and

interactive world in which we live these days. This has resulted in challenges, which

calls for a greater willingness to face the fears, apprehensions, competitiveness, and

international conflicts.

The problem for the study mentioned in the following:

What is the reality of the practice and application of total quality management in the

Yemeni universities as perceived by faculty members?

1.2 Questions of the Study

To address the Listed below objectives and provide solutions to the research

problem, two research questions were identified and formulated as follows:

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RQ1: What is the practice and application of total quality management in the Yemeni

universities as perceived by faculty members?

RQ2: What is the impact of demographic variables (gender, age, college, experience,

academic degree, job Position, qualifications and university where he/she worked) on

the responses of faculty members to total quality management?

1.4 Objectives of the Study

This research has the following objectives:

O1: The aim of this study is to qualify and quantify the extent of total quality

management practices in Yemeni public universities.

O2: To Identify the impact of demographic variables (gender, age, college,

experience, academic degree, job Position, qualifications and university where he/she

worked) on the responses of faculty members to total quality management?

1.5 Hypotheses of the Study

Through the questions of the study the following null hypotheses have proposed:

H1: There is no significant differences at the level of significance (α = 0.05) for

the respondents about their perceived of the principle of the total quality

management in Yemeni universities according to the variable of gender.

H2: There is no significant differences at the level of significance (α = 0.05) for

the respondents about their perceived of the principle of the total quality

management in Yemeni universities according to the variable of age.

H3: There is no significant differences at the level of significance (α = 0.05) for the

respondents about their perceived of the principle of the total quality management in

Yemeni universities according to the variable of college.

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H4: There is no significant differences at the level of significance (α = 0.05) for

the respondents about their perceived of the principle of the total quality

management in Yemeni universities according to the variable of qualification.

H5: There is no significant differences at the level of significance (α = 0.05) for

the respondents about their perceived of the principle of the total quality

management in Yemeni universities according to the variable of experience.

H6: There is no significant differences at the level of significance (α = 0.05) for

the respondents about their perceived of the principle of the total quality management

in Yemeni universities according to the variable academic degree

H7: There is no significant differences at the level of significance (α = 0.05) for

the respondents about their perceived of the principle of the total quality

management in Yemeni universities according to the variable of job Position.

H8: There is no significant differences at the level of significance (α = 0.05) for

the respondents about their perceived of the principle of the total quality

management in Yemeni universities according to the variable of the university.

1.6 Importance of the study

The important of this study derived from the importance of the implementation of the

principles of total quality management. Total Quality management considered as one

of the most important tools in measuring the effectiveness of the universities work.

Through using of a total quality management, the university can produce a product -

student- that performs according to its stated promises. Using of total quality

management to improve the quality of the outputs of the universities and to improve

the quality of the output and to design a new programs and requirements that feeding

the marketplace with suitable workforce. Furthermore, the implementation of the

total quality management principles provides a methodology to create the type of

product- i.e., Student- that the workplace needed. Therefore, this study aims to

measure to what extent Yemenis' universities have applied the total quality

management principles, and how this implementation will affect the output of these

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universities to the workplace. The importance of this study is illustrated in the

following points:

i. This research has merit in the sense that it can help the Yemeni universities to

implement TQM and improve their performance continuously.

ii. This study considered a fundamental that can rely on in establishing an indicator

for the performance of the Yemeni universities.

iii. The results of this study will help the interested people in higher education in

understanding the ways to improve the performance of the universities.

1.7 Study Scopes

This research was carried out in Yemen, the data were collected from faculty

members of the government owned universities located in eight universities in the

second semester of 2010-2011 academic session. Only full-time faculty members

with masters and PhD degrees were given the questionnaires.

1.8 Definitions of Key Terms

Quality: The ability of a product or service to meet or exceed customer

requirements.

Quality management: An approach to achieving and sustaining high quality

products and/or services by focusing on the continuous improvement of processes

throughout all levels and functions of an organization in order to meet or exceed

customer requirements

Total Quality Management (TQM): An approach to “continuous improvement that

is focused on responding to customer needs, basing decisions on data, and allowing

Everyone to participate in the process"

University: an independent scientific institution with a specific organizational

structure, systems, customs and traditions of academic Particular, and primary

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functions of teaching, scientific research, community service, consisting of A group

of colleges and departments of the specialized scientific nature. Offering programs of

study in a variety of Different disciplines, including what is on the undergraduate

level, including what is on the level of studies High, and gives degrees to students.

Faculty members: They are all members of the teaching staff at universities Yemen

Of the master's degrees or doctorates. (Al-Abasi, 2004).

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CHAPTER 2

LITERATURE REVIEW

2.1 Introduction

This chapter presents the review of related literature. Papers (books) and electronic

(internet) sources have been explored to extract most relevant and current

information about the historical development in the field of total quality management

in education set up in Yemen presently. An effort has been made to link the

individual contribution of the researchers and academics in the field under review.

The University education in Yemen suffers from many problems. The

University education has not been able to achieve the main purpose of higher

education. Among which is; to produce people with good moral, intellectual

excellence and academic ability that can develop logical thinking and contribute

effectively towards the industrial, economic, technological and social development of

the country and citizenry. Paraphrases, if higher education would attain its due level,

Yemen can tackle some global challenges of insecurity and technological

advancement.

The content of the conceptual framework of TQM is given by some

definitions. For better understanding and clarification, it is related to the historical

development and the most important principles, tools and tries to adapt these

concepts to the needs of higher education particularly in university. It also clarifies

most problems for the application of these concepts in the field of higher education,

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and try to develop and keep pace with the needs of the times and innovation.

Consequently, optimum education would achieve.

2.2 Total Quality Management

Total Quality Management (TQM) is a comprehensive, customer focused system that

many companies are now adopting to improve the quality of their products and

services. Also, TQM is a way of managing the organization at all levels top

management in Frontline to achieve customer satisfaction. It involves all employees

in continuously improving the company’s work processes.

Many believe that the worldwide effort to improve the quality of products

and services through the application of TQM principles represents a fundamental

change in management style and philosophy that will dramatically alter the way

successful enterprises are managed. In fact, the impact of TQM quality movement

affects the way many United States of America (USA) companies have recast their

management approach and already been profound results in market share,

profitability, productivity and worker involvement have been spectacular .Gradually,

some segments of the construction industry are adopting TQM as an overriding

management approach (Lewis, 1995).

2.2.1. Concepts of Total Quality Management

After World War II, the concept of TQM was applied broadly in Japan. W. Edward

Deming introduced these new quality control concepts. During the early 1980s, a

number of North America manufacturers began to implement basic quality concepts

and added other management techniques in the area of employee motivation,

business process measurement and rewards. This blend of quality management

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techniques and philosophies is generally referred to as Total Quality Management

(Weis, 2001).

Now TQM has become one of the most popular and widely used management

practices in Americas companies. Based on the above definitions, we can say that

Total Quality Management is comprised of multiple components, the most important

ones, are four components, as shown in Figure 2.1 as follows:

i. The constant quest to achieve customer satisfaction.

ii. Ongoing work and tireless work to improve the quality and development.

iii. Use of task forces, and the involvement of all employees in the organization.

iv. Interest of the information and systems development.

Figure 2.1: Elements of Total Quality Management (Al-Hammadi, 1999)

According to Lau and Anderson (1998), to understand and successfully

implement TQM requires utilizing TQM concepts and relating these concepts to the

specific application under consideration. They extracted the common elements used

in defining TQM at the philosophical level. These are summarized in Table 2.1

below.

Team worksData andinformation

Consumer

ImprovementContinuous

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Table 2.1: Elements of TQM

TOTAL QUALITY MANAGEMENT

Require employee

participation and teamwork

Everyone must develop a

sense of quality ownership

Involve every level and

function of the company

Apply systems thinking.

Customer (internal and

external) driven

Emphasis on continuous

improvement (Kaizen)

Technical issues:

training for skills and

knowledge

Humanitarian issues:

encourage innovation.

Require commitment

from top management

Establish purposes and

values of the company

Leadership is critical

Make appropriate

changes in

organizational culture.

(Zadry, 2005)

2.2.2. Definition of Total Quality Management (TQM)

Different authors have given various definitions of Total Quality Management, TQM

is a strategy which is concerned with changing the fundamental beliefs, values and

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culture of a company, harnessing the enthusiasm and participation of everyone

(Atkinson and Naden, 1989).

According to Juran (1986), TQM is a philosophy aimed at achieving business

excellence through the use and application of tools and techniques, as well as the

management of soft aspects, such as human motivation at work. Berry (1991)

defined the TQM process as a total corporate focus on meeting and exceeding

customer’s expectations and significantly reducing costs resulting from poor quality

by adopting a new management system and corporate culture.

The definition offered in the Department of Defense Total Quality

Management Guide is one of many definitions of TQM which is popularly applied

(Saylor, 1992). TQM is both a philosophy and a set of guiding principles that laid the

foundation of a continuously improving organization. Total Quality management is

the application of quantitative methods and human resources to improve the material

services supplied to an organization, all the processes within the organization, and

the degree to which the needs of the customer are met, now and in the future.

Total Quality management is a long-term process, which relies on relative

achievements through continuous improvement. Problem identification, Problem

solving, teamwork and quality circles are all-important aspects of driving the

improvement wheel forward. Successful TQM implementation can only come from

radically challenging and changing the culture of the organization (Zairi, 1996).

Therefore, one may say that TQM is a philosophy, concept and powerful

management approach. It involves management and empowerment of people in order

to create satisfied customers and improve organizational performance.

“Long-term commitment to new learning and new philosophy is required of

any management that seeks transformation. The timid, the fainthearted, and the

people that expect quick results, are doomed to disappointment.” (Deming).

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2.2.3. Definition of Quality

The quality is not a new or recent development. Although much of the business

literature on the subject of quality is fairly recent, in that it was written in the latter

half of the twentieth century, quality has been an integral component of cultures

throughout the world for several millennia. Nowadays quality has become an

increasingly predominant feature of our lives. The existence of this desire for quality

has caused industries and organizations throughout the world to attempt to develop a

philosophy, which can deliver the quality they require (Walsh, 2002).

Many definitions of quality can be found in the literature. As in Juran (1986)

defined quality as “fitness for use”. Similarly, Crosby (1979) defined quality as

“conformance to requirements”. Both of these definitions focus on the satisfaction of

customers’ needs. According to Feigenbaum (1983), quality is the total composite of

product and service characteristics of marketing, engineering, manufacture and

maintenance through which the product and service will meet the expectation of the

customers’ demand.

Quality as defined in the ISO 9000 is the totality of features and

characteristics of a product or service that bear upon its ability to satisfy stated or

implied needs (ISO 9000, 1992). Garvin (1988) expand quality by examining eight

principal dimensions which are: performance, features, reliability, conformance,

durability, serviceability, aesthetics, and perceived quality.

The defining quality as:”The quality of a product is its ability to satisfy, or

preferably exceed, the needs and expectations of the customer”. Each of these

definitions comes from different perspectives and emphasizes on different issues. For

example, Crosby has defined quality as “conformance to requirements” that has a

producer perspective, and Deming’s and Juran’s definitions have a user-based

perspective.

It can be seen from the above definitions that the emphasis on quality has

broadened to focus on customer needs. What the customers actually want are the

“solutions” to their needs and not just quality products.

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2.2.4 The Emergence of the Concept of TQM

Total Quality Management began its modern meaning in the United States. However,

it has grown and flourished in Japan as a system management. Due to the emergence

of total quality in the early years of the twentieth century studies of time and

movement in 1911 as advocated by Taylor where the sign of the birth of the concerns

of modern efficiency. When adopted by the Japanese at the beginning, fifty

applications of statistical concepts of quality as a means to rebuild the industrial

destroyed infrastructure in all areas, which had the greatest impact on the success of

Japanese companies in the late seventies.

This helped to spread the use of total quality management outside Japan,

embraced by European and American companies, which began in the early eighties

through the introduction of ideas (Deming) about quality, productivity, and

competitive position. It then became in the mid nineties being taught and applied in

institutions and universities of America (Badah, 2003).

From the above, history, we can deduce that this concept differed from period

of time due to the results of research and studies related to measuring the desires of

consumers, producers or others interested in this subject, and in the various countries

of the world, in general these stages can be illustrated as in Table 2.2.

Table 2.2: The historical development of the concept of quality in industrialized

countries

Year Ideas

1911 (Taylor): The first to study time and movement was a pioneer of scientific

management school, where his obsession was the basic working

proficiency and thus production.

1931 (Shewart): Provide a statistical quality control in his famous book "Control

of Quality ".

1941 (Deming): Helped by joining the circle of war in America which serve as a

teacher of Technologies Quality control.

1950 (Deming): Drew his popular ideas in the scientific fields in Japan, where

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he focused on the theme of quality.

1951 (Juran): Published a book on quality control.

1961 (Martin): Provided the concept of Zero defects.

1970 (Crosby) Introduced the concept of Zero defects.

1979 (Crosby) Published a book on freedom of quality.

1980 Began to influence the Japanese television broadcast in the U.S., and

raised the question that if Japan was an efficient, why not us? This

recognition of successful ideas of Deming in Japanese management.

1981 Ford Motor Company took hold seminars, and invited Deming to talk with

top management about the importance of the relationship between the

producers and quality, and the consolidation of this relationship.

1982 (Deming): Publication of a book (Quality, Productivity and Competitive

Position).

1987 U.S. Congress established the (Malcom Baldridge) for Total Quality

Management.

1988 Issued by the U.S. Secretary of Defense guidance and direction to the

Department of Defense to adapt the suit of their Total Quality

Management.

1989 The first U.S. company, a company of Florida Power, wins Deming’s

Award in Japan.

1993 Has become the entrance to the overall quality which is widely taught in

colleges and universities in America.

2003 Spread the concept of total quality management in industrialized countries,

and also in some of the developing countries, for the fate of the popularity

and attention by scholars and specialists in this area.

(Al-Mallah, 2005)

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2.2.5 The Stages of Total Quality Management

i. The stage of inspection or examination (1900-1940):

Quality has been in the focus stage just to detect errors and to correct them. Error,

defect or damage might actually happen, that the screening process discovered the

error, but did not banish it from the foundation phase.

ii. Stage of statistical quality control (1940-1960):

Quality had been approved at this stage of the use of modern statistical methods for

quality control. According to this concept, the set quality is well advanced on the

examination with regard to the complexity of methods, and the development of

systems used.

iii. Stage of quality assurance (1960-1985):

Forward all of the focus on the efforts to prevent the occurrence of errors, and thus

described as a stage-based system based on prevention of errors from the beginning,

which is otherwise known as the principle of zero damage.

iv. Stage of Total Quality Management (1986-present):

Aims at the quality of processes in addition to product quality, and focuses on the

teamwork and encourage the participation of workers and their integration, as well as

to focus on the participation of beneficiaries and suppliers.

Since then, it has become more difficult in the exercise of administrative

work with the rapidly changing societies and their development together with the

consequent emergence of new crisis and needs. Requiring specific solutions, which

do not stop merely at providing a solution itself, but rather the search for efficiency

and effectiveness of this solution, which requires an ongoing change in the

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administrative way of thinking, and this is the introduction of the concept of total

quality management, because there were no certain concepts that were well

established in the minds of management experts, according to the traditional

administration thought (Badah, 2003).

In fact, there is one thing needed for any organization which is: requirement

of changes in the management system in term of quantity and the quality

management system. In order to do this, the leaders should understand that the old

quantum system, which focused entirely on the results, can be improved by stitching

together the good and fresh ideas.

One must create a new culture and new system to replace the old system.

Should the new system focus on the philosophy of continuous improvement; it must

begin with the definition of the official leaders in the foundation of the nature of the

tasks assigned to them (Dobbins and Mason, 1997).

2.2.6 The principles of Total Quality Management

Despite the multiplicity of definitions of the concept of total quality management,

there is one general agreement on the most important principles to be adopted and

introduced when attempting to apply TQM successfully, these principles are:

i. Top Management Leadership and Support

The total quality is a management-led process. As a result, success in its

implementation depends on the demonstration of top management’s commitment, the

commitment and involvement of management needs to be demonstrated and visible.

Commitment means a willingness to devote resources to TQM, to invest in the

program, and the willingness to invest now, in order to reap benefits later. Now a

commitment to total quality means a willingness to change the style (and culture) in

which the company operates, which may mean changes in the company’s

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management philosophy or new relationships between managers and their

subordinates (Islam, 2008).

ii. Strategic Quality Planning

It plays a vital role in ensuring quality outputs (products or services) of an

organization. By undergoing the process of strategic planning, organizations are able

to identify their strengths and weaknesses thereby, formulate appropriate strategies in

line with the changing situation/environment so as to meet customers ‘requirements

and demands. Strategic quality planning involves five steps, which are: external

environment analysis, internal environment analysis, formulation of the

organization's vision, formulation of quality objectives, and identification of

improvement activities.

iii. Focus on the Customer

Quality is conformance to customer requirements. To achieve maximum customer

satisfaction, every employee, supervisor, and manager must develop a passionate

commitment in meeting customer requirements, which is the key to quality and

profitability (Miller, 1995). A strong commitment and involvement of managers,

supervisors, and employees in the customer focus process will assure quality, cost

reduction, and gain competitive advantage for the organization concerned.

iv. Measurement and Analysis

Measurement is one of the most critical functions in quality assurance. A

performance measurement system provides important data and information to

management on the current performance of a work process that is being

implemented.

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v. Commitment to Training and Recognition

Successful implementation of TQM depends on the support and participation of a

skillful and knowledgeable workforce with positive attitudes and values towards the

work. This requires continuous training and recognition of a system that motivates

the workforce to produce high quality outputs. For TQM organizations, where

employee involvement in decision-making, teamwork, self-direction, customer focus,

partnership, and continuous improvement rise from clichés to core realities, training

is very useful – it is essentially and extremely important. Recognition is an

appreciation of the contributions of the employees and team-work to the being of the

organization as a whole. The contributions of employees over the years cannot be

ignored. Due recognition and appreciation in various forms should be in place and

rewarded through promotion and/or award.

vi. Employee Empowerment and Teamwork

Teamwork among employees of a department is a unifying force in ensuring

success of the department’s quality improvement efforts. The most common vehicle

for employee participation is a team. Posits that “teams do most things better than

individuals because the members stimulate each other; they possess a broader range

of skills, and anyway, working in a team can be more fun”. Teamwork enhances

three key aspects of the quality improvement process: facilitates the free exchange

of information and ideas, builds up trust among the employees, and improves

communication within the department (Islam, 2008).

vii. Quality Assurance.

Quality assurance focuses on planned and systematic actions for the prevention of quality

problems to ensure the production of defect-free outputs. Stated that in overcoming the

limitations of quality inspection and quality control approaches, many organizations have

turned to quality assurance as an alternative. Therefore, quality assurance involves the

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planning and the management of the right method in the production of goods or rendering

services.

2.2.7 Total Quality Management Tools

The following are some of the most common TQM tools in use today, used in

identifying specific information in a specific manner. It should be noted that tools

should be used in conjunction with other tools to understand the full scope of the

issue being analyzed or illustrated. Simply using one tool may inhibit your

understanding of the data provided, or may close you off to further possibilities.

i. Pareto Charts: The Pareto charts are used when we want to decide in which

order problems must be solved. In fact, Pareto chart makes serious problems visible.

When the most serious problem is solved, we can go to the next problem, Bergman

(Bergman & Klefsjo (2003).

ii. Histograms: This is a graphic summary of variation in a set of data. It

enables us to see patterns that are difficult to be seen in a simple table of numbers.

Can be analyzed to draw conclusions about the data set. (Payne, 2004)

iii. Cause and Effect, Ishikawa or Fishbone Diagrams: The cause-and-effect

diagram is a method for analyzing process dispersion. The diagrams purpose is to

relate causes and effects. Three basic types: Dispersion analysis, Process

classification and cause enumeration. The effect = problem to be resolved,

opportunity to be grasped, result to be achieved. Excellent for capturing team

brainstorming output and for filling in from the 'wide picture'. Helps organize and

relate factors, providing a sequential view. Deals with time direction but not quantity.

Can become very complex. Can be difficult to identify or demonstrate

interrelationships. (Wiley, 1987)

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iv. Scatter Plots: this is effectively a line graph with no line - i.e. The point

intersections between the two data sets are plotted but no attempt is made to

physically draw a line. The Y axis are conventionally used for the characteristic

whose behavior we would like to predict. Use to define the area of relationship

between two variables. (Wiley, 1987)

v. Control Charts : Method of Statistical Process Control, SPC control system

for production processes. They enable the control of distribution of variation rather

than attempting to control each individual variation. Upper and lower control and

tolerance limits are calculated for a process and sampled measures are regularly

plotted about a central line between the two sets of limits. The plotted line

corresponds to the stability/trend of the process. Action can be taken based on the

trend rather than on individual variation. This prevents over-correction/compensation

for random variation, which would lead to many rejects (Wiley, 1987).

vi. Flow Charts: Pictures, symbols or text coupled with lines, arrows on the

lines show direction of flow. Enables modeling of process problems/opportunities

and decision points etc. Develops a common understanding of a process of those

involved. No particular standardization of symbols, so communication to a different

audience may require considerable time and explanation. (Cara Payne 2004).

vii. Check Lists: contains items that are important or relevant to a specific issue

or situation. Checklists are used under operational conditions to ensure that all

important steps or actions have been taken. Their primary purpose is for guiding

operations, not for collecting data. Generally used to check that all aspects of a

situation have been taken into account before action or decision making. Simple,

effective. (Cara Payne, 2004)

viii. Check Sheets: this is a data recording form that has been designed to readily

interpret results from the form itself. It needs to be designed for the specific data it

gathers. Used for the collection of quantitative or qualitative repetitive data.

Adaptable to different data gathering situations. Minimal interpretation of results

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required. Easy and quick to use. No control for various forms of bias - exclusion,

interaction, perception, operational, non-response, estimation. (Cara Payne, 2004).

ix. Continuous Improvement: The total quality management based on the

principle that the development of opportunities has been a never-ending

improvement process, no matter how efficient the performance and effectiveness are,

and the level of quality best wished by the beneficiaries.

Their expectations are not fixed but variable, so it must provide a constant quality

and work to improve upon it, according to information that is collected and analyzed

periodically.

The continuous work in Total Quality Management has been always in the look

for the development of opportunities as confirmed by one of the Deming’s pioneers

in total quality management. Through the wheel of Deming quality cycle, it can be

illustrated in the Deming’s cycle and their relationships to continuous improvement,

consisting of four activities are carried out periodically and in a circle without any

interruption, are:

PLAN: what we want to accomplish over a period of time and what we are

going to do to get there.

DO: something that furthers the goals and strategies developed in number

one Plan.

CHECK: the results of our actions to make sure there is a close fit between

what we hoped to accomplish and what was actually achieved.

ACT: by making changes that are needed to more closely achieve the initial

goals or by developing procedures to ensure continuance of these plans that were

successful.

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