the top meetings tech trends to watch for in 2015 · 2014-12-17 · the top meetings tech trends to...
TRANSCRIPT
The Top Meetings Tech Trends to Watch for in 2015
Presented by
Corbin Ball, CSP, CMP, MSOwner
Corbin Ball Associates
Moderated by
Tyler DavidsonChief Content Director
Meetings Focus
Wednesday, December 17, 2014
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Learning Objectives
• Understand the important technology trends, which will likely
involving mobile technology, social media, location-based
technology, wearable computing and more
• Gain insight on how these technologies will change our industry
dramatically in the next two to three years
• Learn steps to prepare for these changes to be able to work more
efficiently and effectively
• Receive loads of links, tips, apps and ideas that can you can use
immediately
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The Top Meetings Tech Trends to Watch for 2015
Corbin Ball, CSP, CMP
Corbin Ball Associates
© 2014 Corbin Ball Associates
Course Notes: corbinball.com/assets/trends-mf.pdfTwitter: @corbinball
1908
Disruptive Technologies:
9
1984
Disruptive Technologies:
10
2001
Disruptive Technologies:
11
2007
Disruptive Technologies:
12
2010
Disruptive Technologies:
13
Two Disruptive
Events Technologies
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Disruptive Technologies for Events:
15
Two Disruptive Technologies for
Events:
1. Social media are
transforming how events are
marketed, managed and
experienced.
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Rupert Murdoch
Global Media Entrepreneur17
Rupert Murdoch
Global Media Entrepreneur
“Technology is shifting the power away
from the editors, the publishers, the
establishment, the media elite. Now it is
the people who are in control.”
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Events are
SOCIAL!
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Econsultancy
• 90% online consumer trust
recommendations from
people they know.
• 14% trust advertising.
21
Social media is like
word of mouth on
STEROIDS!
22
Experien, August, 2013
Social Media Growth
23
Social Media for Events, November 2014
What social channels to you use?
1.23 billion users
554 million users
1 billion
monthly users
1 billion users300 million users
70 million monthly
unique visitors
300 million
monthly users
25
Mobile Social Media
26
680 million mobile Facebook users -- Facebook news release, Feb, 2013
LinkedIn: Half of Users to Come Via Mobile
Next Year -- Bloomberg, Oct, 2013
Twitter: 75% Access From Mobile Devices
Monthly -- TechCrunch Oct, 2013
Mobile Social Media
27
“Attendee” to Participant!
Social Engagement
28
Marketing Funnel
No trusted basis
of comparison
Stop spamming
me!
Trusted, relevant,
personalized info.
Your logo is on
my t-shirt
$$$ = Awareness
Noise makes it
difficult to get
eyeballs
awareness consideration preference action loyalty
29
Viral Videos
Social
Networking
Blogs
Ratings and
Reviews
Communities
Blogs
Podcasting
Support Forums
Wikis
Marketing Funnel
awareness consideration preference action loyalty
30
Two Disruptive Technologies for
Events:
2. Mobile technology is
transforming events and
society in general.
31
Martin Cooper
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33
34
Cisco Visual Networking Index Forecast, Feb. 2013
In 2014:
More mobile
devices than
people!
35
*IDC Mobile Phone Tracker, Jan. 2014
1 billion smart phones shipped in 2013*.
2.5 billion in use by 2015!
36
1990s
2010s 37
38
Millennials: “Mobile Only” --“Mobile Natives” 39
90% of business travelers have smart phones-- PewResearch Jan 14
1,200,000
41
“Swiss Army” Event Guides
ativsoftware.com
core-apps.com
crowdcompass.com
doubledutch.com
eventmobi.com
genie-connect.com
quickmobile.com
sherpa-solutions.com
42
Mobile Event Apps:
43
Event app usage:
MPI Survey:
85% of meeting
planners are using
or will soon use
mobile event apps
for their meetings.
October, 2014
Event app usage:
Analytics:
Onsite meetings past:
The “black hole” of
event data management
Analytics:
Onsite meetings today:
Every touch is trackable!!
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iBeacon
• Low-power Bluetooth technology (BLE)
• Battery life: one year or more
• Low cost: US$10/beacon
• 50 meter range
• Apple and Android • en.wikipedia.org/wiki/IBeacon
56
• Scavenger hunts and gamification• Wayfinding – map location services
• Lead exchange/tracking
• Exhibit booth dwell times
• Automated check-in – badge printing
• Welcome and alert notifications
• Social media networking
• CEU tracking
• Automated demos/videos
• Ticketing/access control
iBeacon for Events & Exhibitions
57
GIVE DIRECTION
WELCOME YOUR ATTENDEES
SOLICIT FEEDBACK
PROMOTE MAJOR SPONSORS
ENCOURAGE ACTION
63
Decisive Asset Mgmt. October 201264
U.S. Technology Adoption Rates
Time from consumer availability to 10% penetration:
MIT Technology Today, May 201265
Business Insider, Aug. 2013
67
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• Large, high resolution screen
• Light
• Instant on
• Intuitive
• GPS capable
• Thousands of free apps
69
Event Tablet Uses:
70
• Destination and venue sales
• Interactive event programs
• Interactive tradeshow guides
• Attendee onsite assistance
• Kiosks
• Attendee engagement/polling
• Lead exchange
• Paperless binders
Event Tablet Uses:
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Paperless Event Binders
cutepdf.com
dropbox.com
paperportnotes.com
goodiware.com/goodreader.html
74
Paperless Event Binders
3 steps:
A. PDF conversion
B. Cloud storage (optional)
C. PDF readers/annotators
75
• PDF is the cross-platform document
standard – great with tablets.
• Locks formatting.
• Conversion is easy.
A. PDF Conversion
76
B. Cloud Storage
77
C: PDF Annotation Tools
78
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store.gdoc.com/voucher
Voucher code: CORBINBALL 80
Paperless Conference Binders
gDOC:
Free 10-binder offer:
store.gdoc.com/voucher
Voucher code: CORBINBALL
Fully tablet enabled
US$10 for each 10 binders
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Resources:
Corbin’s Favorites File
corbinball.com/bookmarks
Corbin’s Article Database
corbinball.com/art
Corbin’s TechTalk Newsletter
corbinball.com/techtalk
Course notes:
corbinball.com/assets/trends-mf.pdf
86
©2014 Corbin Ball Associates
Contact Info:
Web: corbinball.com
Facebook: facebook.com/corbin.ball
LinkedIn: linkedin.com/in/corbinball
Twitter: twitter.com/corbinball
Google+: goo.gl/zvMn6
Pinterest: pinterest.com/corbinball
Course notes:corbinball.com/assets/trends-mf.pdf
87
Charles Darwin
“It is not the strongest of the species that
survives, nor the most intelligent. It is the
one that is the most adaptable to
change.”
‘Digital Darwinism’ is alive and well.
Either adapt to technology change or
lose business to those that do.”
-- Corbin Ball
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The Top Meetings Tech Trends to Watch
for in 2015
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