the top 10 - medcomms · pdf filethe top 10 be prepared be systematic be simple be fluent be...

43
The top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be simple Be clear Be concise Be visually aware Be correct Be consistent

Upload: docong

Post on 15-Mar-2018

223 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

The top 10

� Be prepared

� Be systematic

� Be simple

� Be fluent

� Be accurate

� Be visually aware� Be simple

� Be clear

� Be concise

� Be visually aware

� Be correct

� Be consistent

Page 2: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be prepared

“Success depends upon previous

preparation, and without such without such

preparation there is sure to be failure”

Confucius

Page 3: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success
Page 4: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be prepared – the ‘big picture’

� Purpose

� People

� Product� Product

� Process

Page 5: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be systematic

“If a man

can group his ideas,

then he is a writer”then he is a writer”

Robert Louis Stevenson

Page 6: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Reading strategies

� Preselecting papers

� Skimming headings

� Skimming hotspots� Skimming hotspots

� Whole thing (rarely)

� Grouping refs by category

� Extracting/recording

Page 7: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Useful tools

Thinking

� Six key questions

� Brainstorming

Organizing

� Mind-mapping

� Post-it notes� Brainstorming

� Talking it through

� Incubation

� Post-it notes

� Outlining

� Heaps of paper

Page 8: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Six key questions

� Meaning?

� Why?

� Why not?� Why not?

� Like what?

� Based on what evidence?

� So what?

Page 9: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be simple

“If you can't explain it simply, you don't understand it well

enough”enough”

Albert Einstein

Page 10: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Writing Skills for Medical Communications

Top 10 tips

Page 11: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be simple

� Have a good structure

� Make structure clear to reader

� Manage structure and length of:� Manage structure and length of:

� sentences

� paragraphs

� lists

� Choose appropriate words

Page 12: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Concept/length

Since behavioral factors, such as poor compliance with treatment, frequently contribute to exacerbations of heart failure, a contribute to exacerbations of heart failure, a prospective, randomized trial of the effect of a nurse-directed, multidisciplinary intervention on rates of readmission within 90 days of hospital discharge, quality of life, and costs of care for high-risk patients 70 years of age or older who were hospitalized with congestive heart failure was conducted by Deng et al.

Page 13: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be clear

“Good prose is like a window pane”

George Orwell

Page 14: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Sentence order

Every step of the procedure, including the criteria for selecting patients, the surgical approach, the intraoperative surgical approach, the intraoperative technique, and the postoperative nursing care, was evaluated.

Page 15: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Don’t be unclear

� “Women dream about food ten times more often than men.”

� “Weight loss is an independent � “Weight loss is an independent prognostic marker for poor survival in complicated heart failure, and therapies directed at improving weight loss may improve outcomes.”

Page 16: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be concise

“...plain, simple language, short words and brief

sentences. That is sentences. That is the way to write English - it is the

modern way and the best way”

Mark Twain

Page 17: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Five principles for conciseness

� Delete words that mean little or nothing

� Delete words that repeat meaning of other wordsother words

� Delete words implied by other words

� Replace a phrase by a word

� Change negatives to positives

J Williams

Page 18: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Words that can often be deleted

� Actually

� Really

� Rather

� Basically

� Generally

� Somewhat� Rather � Somewhat

Page 19: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Redundancies

� Basic fundamentals

� Various different

� Consensus of opinion� Consensus of opinion

� Future events

� Period of time

� Red in colour

� At a rapid speed

Page 20: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Words implied by other words

� The last point to make is…

� Have been determined to have…

� This section introduces…� This section introduces…

Page 21: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Phrases into words

� Despite the fact that…

� In a situation in which…

� Concerning the matter of…� Concerning the matter of…

� A greater number of…

� Performed an investigation into…

Page 22: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Negatives into positives

� Not allow…

� Not include…

� Not stop…� Not stop…

Page 23: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

“I’m of the opinion that this manuscript of yours may well benefit from a modicum of judicious editing.”

Page 24: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be fluent

“Writing stopped being fun when I

discovered the difference between difference between

good writing and bad”

Truman Capote

Page 25: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Organization for fluency

Traditional clinical review articles differ from systematic reviews and meta-analyses. Traditional reviews are often highly selective in the literature they discuss and may reflect the author’s personal opinion. Non-quantitative reflect the author’s personal opinion. Non-quantitative systematic reviews comprehensively examine the medical literature, seeking to identify and synthesize all relevant information to formulate the best approach to diagnosis ortreatment. Meta-analyses (quantitative systematic reviews) seek to answer a focused clinical question,using rigorous statistical analysis of pooled research studies.

Page 26: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Repetition for fluency

In a coherent paragraph, each sentence relates clearlyto the topic sentence or controlling idea. However, there is more to coherence than sentence meaning. If a is more to coherence than sentence meaning. If a paragraph is coherent, each sentence flows clearly to thenext without obvious shifts or jumps. A coherent paragraph also creates ties between old and new information to make the structure of ideas or argumentsclear to the reader.

Page 27: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Adding fluency

Type 2 diabetes is an increasingly common condition. There exist over a million diagnosed cases in the UK. A further million cases are cases in the UK. A further million cases are believed to be undiagnosed. This illness has devastating complications. Examples include coronary heart disease, nephropathy, stroke, retinopathy and heart failure. Three-quarters of patients with this condition die of cardiovascular causes.

Page 28: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be accurate

“Fast is fine, but accuracy is everything”

Xenophon

Page 29: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Missing out a couple of words could alter meaning

Incorrect

� …and ≥2 unscheduled medical visits during the past year were required for enrollment

CorrectCorrect

� …and ≥2 unscheduled medical visits for asthma during the past year were required for enrollment

Example: Steve Cook

Page 30: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Is this an accurate statement?

In the first 10 years after erythropoiesis-stimulating agents were introduced, only

four cases of pure red cell aplasia occurred.four cases of pure red cell aplasia occurred.

Example: Nigel Eastmond

Page 31: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success
Page 32: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be visually aware

“The soul cannot think without a picture”

Aristotle

Page 33: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Favourite hot drinks among postdoctoral researchers at three UK universities (based on a questionnaire study)

Favourite drink

Oxford (n=92)

Cambridge (n=150)

Manchester (n=88)

Coffee 45 77 25

Tea 24 54 25Tea 24 54 25

Chocolate* 15 13 34

Other† 8 6 4

*including cocoa

†including Horlicks, Ovaltine, milk (from any animal) and hot water

Page 34: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Rice et al. Pain 94 (2001) 215–224

Page 35: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be correct

“Life is tons of discipline. Your first

discipline is your vocabulary, then vocabulary, then

your grammar and your punctuation.”

Robert Frost

Page 36: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Adopt/adaptAssure/ensureDefinite/definitive

Commonly misused words

Varying/variousAccuracy/precisionEffect/affect Definite/definitive

Dose/dosageEffect/affectInfer/imply

Page 37: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success
Page 38: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

A painful procedure?

…when documented weight loss is used as a criterion to dichotomise patients with chronic heart failure…with chronic heart failure…

Page 39: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success
Page 40: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

Be consistent

“Consistency is the last refuge of the

unimaginative”

Oscar Wilde

Page 41: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

A few consistency issues…

� Technical terms

� Spelling

� Abbreviations

� Lists

� Symbols in graphs

� Special characters

� Dashes, hyphens, etc

� Digits vs words for numbers� Lists

� Capitalization

� Heading style

� Digits vs words for numbers

� Units

� Brackets and parentheses

Page 42: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

The top 10

� Be prepared

� Be systematic

� Be simple

� Be fluent

� Be accurate

� Be visually aware� Be simple

� Be clear

� Be concise

� Be visually aware

� Be correct

� Be consistent

Page 43: The top 10 - MedComms · PDF fileThe top 10 Be prepared Be systematic Be simple Be fluent Be accurate Be visually aware Be clear Be concise Be correct Be consistent. Be prepared “Success

The last word

“What is written without effort is in

general read without general read without pleasure”

Samuel Johnson