introduction to patient centricity in medcomms
TRANSCRIPT
Confidential- Takeallnecessaryprecautionstoprotectitscontents
IntroductiontoPatientCentricityinMedCommsLauriArnstein
MedComms NetworkingBrunchClub,4April2018
www.MedCommsNetworking.com
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LauriArnsteinPatientPartnershipLiaisonatEnvisionPharmaGroup
Letmeintroducemyself..
Medic
Medicalwriter
Patientinvolvement
Puttingthepatientfirstinanopenengagementofthepatient,torespectfullyandcompassionatelyachievethebestexperienceandoutcomeforthatpersonandtheirfamily.
Whatispatientcentricity?
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Wherecanpatientsbeinvolvedinmedicinesdevelopment?
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Acrossthewholelifecycle!
Wherecanpatientsbeinvolvedinmedicinesdevelopment?
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Acrossthewholelifecycle!
Patientsareseeking,creatingandsharingscientificcontent
6https://shift.ms/forums/topic/the-lancet-which
https://www.patientpower.info/blog/2018/01/04/san-antonio-breast-cancer-symposium-from-the-advocate-s-perspective
Pharma’sposition
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Opportunities!
Barriers?
Keyopportunity:Plainlanguagesummaries
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• Clear,accessible,relevantscientificcontent
• Co-createwithpatients• Improvedpatient-doctorcommunication
• Cost&addedcomplexity• Perceivedas‘cherrypicking’data?
• Complianceconcerns(butcommunication≠promotion!)
Summary
• Thereisamovewithinpharmatoinvolvepatientsineverystageofthemedicinesdevelopmentlifecycle
• Rapidlyevolvingspace– patientsarenotwaitingforus!
• Manyopportunitiesforpatientinvolvementinmedcomms – pharmaneedpracticalguidancetonavigatecurrentchallenges
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