the telegraph she awards leadership 2016 · from bespoke bridals to avant garde signature...
TRANSCRIPT
THE TELEGRAPH
SHE AWARDS LEADERSHIP 2016
The Telegraph Salutes Woman Power with regional connect
CONCEPT
India has been a patriarchal society since time immemorial. But as our economy continues to grow, we have seen women breaking the shackles of the society and achieving great heights in all spheres of life
The number of women achievers is increasing exponentially and each and every name motivates multiple other women to rise
The Telegraph as a brand wanted to act as a catalyst and recognise efforts of women achievers and thereby become a platform to inspire many others
Thus the concept of SHE AWARDS was born
NOMINATIONS
The awards were spread out across categories covering all walks of life
The categories were as follows:
• SOCIAL WORK
• EDUCATION
• ENTREPRENEURSHIP
• ARTS
• CORPORATE
• LIFETIME ACHIEVEMENT AWARD
• HALL OF FAME
A Telegraph editorial team moderated Jury carried out the shortlisting process and chose the winners
JURY
• The Jury consisted of following members: ▫ Rituparna Sengupta, leading regional movie actress
▫ Rupali Basu, President and Chief Executive Officer, Apollo Gleneagles Hospitals (a women achiever herself)
▫ Craig Haul, Consulate General of The United States in Kolkata
▫ Naresh Kumar, an Arjuna Awardee for Lawn Tennis, a former Indian tennis player and Indian lawn tennis team captain.
The 20-year-old from Chhoto Askara, a tiny village that is
part of Bengal’s most trafficking-prone belt, was trafficked
at 12, escaped from bondage a year later and has turned
into a crusader against trafficking and child marriage. At
the age of 13, Anoyara led an army of children across a
canal at midnight, caught a trafficker and saved a family
on the verge of losing their teenage daughter to a
trafficking ploy in the name of marriage.
SOCIAL: Anoyara Khatun
EDUCATION: Malabika Sarkar
Professor Malabika Sarkar
is now Principal Advisor
(Academic) at Ashoka
University, Sonepat,
Haryana. She has a BA
from Presidency College
and a second BA from
Cambridge University. She
was Vice-Chancellor of
Presidency University,
Calcutta, from October
2011 to May 2014
Unlike most in the
fashion fraternity,
Sharbari Datta started
her career in design
rather late. She had the
courage to think beyond
convention and hence
her very first exhibition
in 1991 boasted of bright
colours for men.
ENTREPRENEURSHIP:
Sharbari Datta
Armed with a degree in chemistry
from Presidency College and love
for the perfect cake, Lovey started
bakery lessons in her garage more
than three decades ago. Her
backyard business soon turned into
Kookie Jar and brought her the title
of Calcutta’s confectionary queen.
ENTREPRENEURSHIP :Lovey Burman
Priya Paul is a director of
Apeejay Surrendra Group and
chairperson of Apeejay
Surrendra Park Hotels. She holds
a BA in economics from
Wellesley College, US, and has
completed the owner-president
management programme at
Harvard Business School.
ENTREPRENEURSHIP: Priya Paul
ARTS :
Tanusree Shankar
Tanusree Shankar is the artistic
director of the Tanusree Shankar
Dance Company. Based on the
style, pioneered by the
legendary dancer Uday Shankar,
Tanusree has developed a new
kind of choreography. The
dances are rich in Indian
traditions and modern in
presentation
A result-oriented professional with more than 23 years of experience in
different companies, Chakraborty is currently associated with
Continental Corporation of Germany as Managing Director of its group
company in India known as Phoenix Conveyor Belt India (P) Ltd.
CORPORATE NOMINEES:
Smita Pandit Chakraborty
Raji Ramaswamy is
senior vice-president
and managing partner
at J. Walter Thompson
Calcutta. With over 20
years of experience
behind her in marketing
and brand
management, Raji
currently heads JWT
Calcutta
Raji Ramaswamy Madhumita Basu is the chief
of sales and marketing and
member of country
executive council of
Lafarge India. After a
Masters in management
sciences from the
University of Mumbai, Basu
joined Exide Industries in
1985 as a management
trainee. Over the next 31
years, she has steadily
climbed the corporate
ladder.
Madhumita Basu
Anamika Khanna’s design label was born around 20 years ago and over
these last two decades her contributions to Indian fashion has been
invaluable. From bespoke bridals to avant garde signature silhouettes,
the Anamika Khanna school of style is something every fashionista of
the country swears by. She has secured her name on every list that
matters in the fashion fraternity — from the fave designer list to the
best-dressed list.
LIFETIME ACHIEVEMENT AWARD: Anamika Khanna
HALL OF FAME : Sister Cyril
Sister Cyril landed in Calcutta from Ireland in October 1956 and
stayed on, travelling to a few other cities in the country in between,
before being assigned to Loreto House in Calcutta in 1973. In 1979
she was transferred to Loreto Day School, Sealdah, where she
started the Rainbow Project in 1983, educating children from the
streets.
PROMOTION • Each and every element of the event
was prepared/conducted to augment the Women Empowerment concept
• Trophy Design: The trophy was specially designed by artist Narayan Sinha. It depicted the power of women as Mother Nature. The design showed how a woman conceives, creates and carries whole world
• Stage Design: The stage was also custom designed by artist Narayan Sinha to augment the whole concept of women empowerment
PROMOTION
Social Media
Television
Radio
• The event was promoted extensively through print, radio, Television and social media
• We had ensured that we reach out to the population of East India and promote women empowerment by making them aware of these female achievers
PROMOTION: PRINT ADS
PROMOTION: RADIO AND TELEVISION
• The event was promoted extensively through a radio channel in the city (91.9 Friends FM) and through regional news television channel with the highest reach (ABP Ananda)
Radio Announcement Television AV
AWARD NIGHT The award night was hosted by Swastika Mukherjee, a leading regional
movie actress
BRAND CONNECT
Through the strength of our newspaper we took the stories of the winners to our readers
The event was covered in great detail by The Telegraph Editorial team
Every winner profile was published as full page articles in our newspaper
This coverage was an insight to these winners’ achievements thereby inspiring a million others
We believe it had a striking and a long-lasting impact on general population at large
Such small steps towards Women Empowerment will lead to great change
FULL PAGE PROFILES OF WINNERS
FULL PAGE PROFILES OF WINNERS
FULL PAGE PROFILES OF WINNERS
AWARD NIGHT COVERAGE
AWARD NIGHT COVERAGE
BUSINESS IMPACT
The event had sponsors on-board who wished
to work towards Women Empowerment
themselves
The total revenue for the event was 2.5
million INR
We made a profit of 30% on the
revenue