anamika khana : brand
TRANSCRIPT
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Origin : 1995 got recognition
Place : Kolkatta, India
Brand Mission : To open itself to the international brands & market
Brand Philosophy : Strongly ethnic – sometimes deconstructed, sometimes drape based, always layered, always with a twists
Brand Aesthetics : High Fashion Fusion Brand.
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Pricing : High
Product : Couture Garment
Promotion : Non
Place : Kolkatta & in other major cities & Internally too.
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Strength : Styling Global Recognition International tie ups Bollywood
Weakness : Unknown to masses No Branding
Opportunities : Establishment Expansion
Threats : Competition Copy /Rif off
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COLLECTION
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Delhi Haute Couture 2012
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Celeb’s Wearing Anamika
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Muse
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THANK YOU