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©Copyright FHA Image Design 2000

The Sydney Olympic 2000 Brand Architecture by FHA Image Design ©Copyright FHA Image Design 2000

Official branded communications

©Copyright FHA Image Design 2000

Sub-branding, corporate and application example.

©Copyright FHA Image Design 2000

Sub-branding, corporate and application example

©Copyright FHA Image Design 2000

Sub-branding, using technique to emphasise the sub-brands values

©Copyright FHA Image Design 2000

Sub-branding, composite and application

©Copyright FHA Image Design 2000

Sub-branding and program collateral, sharing look and feel

©Copyright FHA Image Design 2000

Branding official Departments using special application (Design etched into stone)

©Copyright FHA Image Design 2000

Sub-branding, look and feel

©Copyright FHA Image Design 2000

Official venues identified using a distinctive corporate approach

©Copyright FHA Image Design 2000

Sponsor VIP special facillities and application

©Copyright FHA Image Design 2000

Official branding of areas within Olympic Park and applications

©Copyright FHA Image Design 2000

Good design enhances reputation

©Copyright FHA Image Design 2000

Creating meaning within a disciplined brand structure

©Copyright FHA Image Design 2000

Capturing the imagination by supporting the brand promise

©Copyright FHA Image Design 2000

Applications of the Olympic Youth Camp brand

©Copyright FHA Image Design 2000

The Millennium Marque. The ultimate sponsor club

©Copyright FHA Image Design 2000

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