Anamaria Dutceac SegestenCEMES Postdoctoral Research Fellow

March 8th, 2011

University of Copenhagen

The Story of Europe in the Everyday Life

The Presence of EU in a Visual Symbolic Landscape

If you recognized this, you are not alone!

94% of Europeans correctly identify this flag as the symbol of the

European Union (2004).

However, only 1% of the same group associated the words

“European Union” with it (2006).

‘The doggedness of some

governments to negate every

emotional aspect of Europe

hurt me.’

Top-down process

EU’s graphic symbol production

Bryan Gosline

What is the symbolic

comunication strategy of

the EU?

Which image

of itself does

EU want to

communicate?

=

Amy V. Miller

Eurosymbols -

you can find them everywhere

… in the public space

… in the arts

rockcohen

I’m interested in the ones on your street

Bottom – up perspective

Private uses of eurosymbols

Muffet

WHO?WHERE?

WHY?

Eurosymbols

have political significance

Support or rejection

eisenbahner

Interpretation

EU?

Appropriation

Is it all a Babel to you?

Want to know more?

Maciej Gruszecki

Check out my blog

http://eurosymbols.blogs.ku.dk