the state of new hampshire on facebook; a 6-step social marketing action plan; and social content...
Post on 14-Sep-2014
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Change is constant, and yet there's consistency in the change. Facebook adoption is growing rapidly throughout the world in general and in New Hampshire in specific. Regardless of where you are, though, diving into social media is just the first step - figuring out what to do there comes next. And rather than let it overwhelm you, there are ways to leverage your time and efforts across multiple channels. This presentation reveals Facebook user demographics in NH as of September 2010; lays out a simple 6-step process for handling your social media marketing; and demonstrates what's possible in terms of having content from one platform populate others automagically. This is the first of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.TRANSCRIPT
NH on Facebook, Your 6-Step Social Marketing Action Plan, and Content Integration & Automation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Part One of a Bootcamp for the Mount Washington Valley
Economic Council (MWVEC.com)
Presented by Lani & Allen VoivodCo-owners and Content Lovers
of Epiphanies, Inc.http://Facebook.com/AhaYourself
On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
The Man Your Man Could Smell Like
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
During Our Time Together...
The State of the State on Facebook
6-Step Social Marketing Action Plan
Content, Integration, and Automation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
State of the State
56.9% of total 18+ population (589,200)
646,340 including 13-17 year olds (est.)
56.6% of the 18+ are women (333,440)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Stats by Age and Gender
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
So What?
1. Strategy
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Why Do It?
?? State of NH: Engage
a younger audience
Comcast: Deliver customer service, salvage reputation
12in12K: Raise at least $12,000 for one charity per month for a year
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
2. Content Creation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
What to Say Share links Promote events Give props Post deals Ask questions Answer questions Offer tips Reveal secrets Get excited Point to partners Tell slice-of-life stories Flirt professionally Spread quotes in other words...
say anything!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
3. Broadcast
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Tools to Automate Broadcasting
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
4. Engagement
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
ConversationsQuestions to ask:
To whom will you talk? (Everyone to start? Only people with XX connections?)
Who will do the talking/listening? (Is there a social media manager? Do multiple people handle the responses?)
Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
5. Audience Building
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Incentive
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
6. Measurement
Traffic
Revenue/cost
Earned media
Friends/Followers/ Fans
Interactions
Number of kittens saved, spayed/neutered
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
See the Matrix
(Psst....It’s all about LEVERAGE!)@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Your Handle: ___________________
Brand-friendly, keyword conscious Profile, 160 characters or less:
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
SOCIAL MARKETING CONTENT ECOSYSTEM
Your BLOG,Your HUB
Your Blog’s Top 5 Categories
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Your Fan Page’s name:
_______________________________
Its role, positioning, & purpose:
_______________________________
_______________________________
_______________________________
Profile & Fan Page
Your WebsitePages in Your Core Site Map (i.e. Home, About, Contact, Products, Services, Events, Press, etc.)
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
Complete your Profile 100%:
Current position
Two past positions
One educational spot
Profile summary & photo
Specialties
At least 3 recommendations
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Editorial Planning
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Your Blog Feeds Twitter,Facebook, LinkedIn
OR
You Webmaster
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Blog -> Twitter
http://wordpress.org/extend/plugins/
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Blog -> Facebook
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Blog -> LinkedIn
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Twitter -> Blog
http://twitter.com/goodies/widgets
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Twitter -> Facebook
http://twitter.com/goodies/widgets
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Twitter -> LinkedIn
In the “Application Directory”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Facebook -> Blog
http://developers.facebook.com/plugins
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Facebook -> Twitter
http://www.facebook.com/twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Facebook -> LinkedIn
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Avoid Duplicates
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + YouTube
FB + Twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + SlideShare
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + NetworkedBlogs
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + Email
“Okay, Allen – so why am I doing this?”
To save time...
Post once, feed multiple platforms
Pre-load and post-date
...and make money!
Greater (and even viral) visibility
Better search engine results
Reach ever more targeted audiences
Be where THEY want to be reached!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Thank you! If you got information of value out of this presentation that made it worth your time to be here, please:
1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker
2. Write on our wall and tell the world about one gem you got out of our time together.
3. If you saw us live and took photos or videos, please post them to our Page, too!
4. Tweet with the hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself