TABLE OF CONTENTS

Chapter 1North East Coast Project Site Background 1

Chapter 2Site Assessment 3

Summary of Stake Holders Meeting 5 Summary of Questionnaire 6

Chapter 3Flagship Species 7Threats 8Pride Campaign Activities 9

Chapter 4ResultsComparability of the two surveys 18

Chapter 5Critical Review of the Pride Campaign 31

Chapter 6Recommendations 39

References 40Acknowledgements 41Appendices 42

Chapter 1

Site Background

North East Coast, St. Lucia

The project site i.e. from Grande Anse to Fond’or stretches for approximately 73 sq km along the east coast of the island. It is estimated that the area comprises approximately 7271 hectares and it is owned by government crown lands, Louvette estate (500+ acres), Grande Anse Estate (2000 acres), private land owners and a few individuals. (Forestry Department, Mapping Unit 2007). This is a core area of high importance and home to many of St Lucia’s unique and rare species: for all it is their last stronghold, for some the only place they can still be found. Birds (such as the White Breasted thrasher, St. Lucia Wren and St Lucia Nightjar) and reptiles (like the St. Lucia Iguana and Leatherback Turtle) are particularly well represented in this area, but rare and restricted range plants are also found here.

The north east coast has a number of unique features which includes archeological and historical sites, l ow-lying areas, steep cliffs, deep embayment which are the most important turtle nesting areas in St. Lucia. The north east coast is also characterized for its high rate of endemism and great biological diversity. This area is listed as a proposed national park under the Systems Plan of Protected Areas.

The nearest human settlements to the project site focus are Desbarras, Garrand, Boguis, Aux Leon and La Perlle. Census from the Government Statistics Department reveals that these communities have a total population of 3,992 representing 1,940 male and 2052 female. The area as a whole is remote and access to these undeveloped areas has been limited to rugged roads which can be transverse by the use of a four wheel drive vehicle and hiking trails.

Current National Land Use Policy

The island economic development is integrally linked to the use of its natural environmental resource base. Land in particular has been and continues to be the platform for all human activities, linked to their economic, social and political well being.

Until recent years, agriculture has been the major source of economic development and this has been based on its use of the natural resource base. With the expansion of tourism, construction and other economic activities in the last decade, this has been linked to exploitation of the resource.

The goal of the “Iyanola1” Pride Campaign is to “increase public environmental knowledge and build community support and action for the conservation of endangered species population island-wide, with a focus on the North East coast of St.Lucia.”

The Iyanola Pride campaign will increase knowledge of the uniqueness of the North East coast and its biodiversity and the threats it faces, including invasive species – cats and dogs (which predate on the iguanas) and rats (which are encouraged by littering), sand mining (which impacts nesting sites of iguanas and leatherback turtles) and hunting.

The campaign will enhance local ownership amongst the communities of the North East Coast, with the philosophy of “Keeping it Green”. This approach will encourage positive community-led action to protect nesting sites by preventing sand-mining vehicles from accessing the beaches, encouraging men to stop hunting iguanas, changing pet owners behavior to stop dogs and cats from predating on iguanas and turtles, initiate regular litter collection (to reduce rat 1

predation of iguanas and turtles) and by enabling greater enforcement of legislation (through increased Forestry Office patrols).

Messages will be spread through a range of activities for community members including – the creation of neighborhood watch patrols, football competitions, an Iyanola Festival, billboards, printed materials such as posters and fact sheets, beach cleanups, and economic enterprises such as craft making.

To support these conservation initiatives the Pride Campaign will “Show the Value” by creating an Iyanola Eco-regional brand – through a national awareness-raising campaign, by using media such as radio, television

CHAPTER 2

Site Assessment

Summary of Stakeholders Meetings

A stakeholder’s meeting was held consisting of twenty three participants including representatives from six government departments, teachers, farmers fishers, community representatives and other agencies.

This meeting generated much discussion from participants where a number of threats which directly impact the target condition were identified. These threats included sand mining, stay animals, top soil removal, poor agricultural practices, pollution, physical development, bush fires and deforestation. (See appendix)

Poaching appeared to be a serious threat to the Leatherback turtle and although poachers are aware of the laws, this illegal continues because of person’s apathetic attitude, demand for the product and lack of law enforcement in this area.

The north east coast has been and still is used by Saint Lucians for many purposes. Many of these land uses are traditional (Latanye’ harvesting for broom making etc.) and can be sustained if managed effectively. On the other hand some extractive uses such as sand mining and top soil removal cannot be sustained and are a serious cause of concern. Likewise driving vehicles on the beach sand destroys nests and seems to be a serious threat.

Stray animals are a direct threat to the target condition. These stray and feral domestic animals such as cows, goats, pigs, dogs and cats, destroy vegetation and habitats. There is also direct predation of nesting birds and nesting iguanas. Pollution is also noted with the large group of pigs.

Another direct threat is the proposed development on the north east coast. This development is being proposed by private land owners, namely the Grande Anse & Louvette estate owners. This proposed development will result in

extensive forest clearing for road and hotel construction. This activity will have negative impacts on the ecosystem and will also result in the destruction of the habitat of many of the endangered and threatened wildlife.

Lack of discussion with the community has led to the insufficient understanding between resource conservation and sustainable livelihood. There is the urgent need to engage the public regarding the future vision for the land.

Iyanola is the proposed name for the iguana flagship mascot for the Pride Campaign. It symbolizes St. Lucia and it means “the land of iguanas” believed to be widespread on the island before European colonization. Since it now seems restricted to the tropical dry forest of the north east coast, it can provide us with a “flagship” that will capture the uniqueness of this area which is of great biodiversity.

Summary of Questionnaire

520 respondents were interviewed, out of 156,635 total target populations across St. Lucia (giving a confidence interval of 4, and a confidence level of 95%). A questionnaire consisting of 49 questions was conducted in ten districts island-wide. The questions were developed from the results of the first stake holders meeting to test people’s knowledge, attitude and behavior towards the iguana and forest and to capture demographics, sex, age, occupation and media preferences.

A total of 15 forest officers were trained during one enumerators training workshop. This workshop assisted the team in improving the questionnaire and it also served as good practice activity for some officers. All data collected was entered using Survey Pro software. All data entered in survey pro was analyzed and used to develop the SMART objectives for the campaign.

CHAPTER 3

Species: St. Lucia Iguana (Iguana iguana)

The St. Lucia Iguana is a unique population of green iguana ( Iguana iguana). DNA studies are suggesting that the iguanas on St. Lucia are a distinct population, quite distinct from all other green iguanas and found only on this island (Stephan Funk, Durrell Wildlife Geneticist). It has a high conservation status in St. Lucia and is considered endangered by local wildlife officers and other experts. Today, research shows the population is less that 1000 adults in the wild and could only be found in the north east part of St. Lucia.

Iyanola is St Lucia’s original name, symbolizing a heritage that stretches far back before European colonization. It means “the land where iguanas are found” – believed to refer to a once abundant population of these impressive, but harmless, animals. Along with its iconic role in the national heritage of St Lucia, the St Lucian Iguana is also one of the most impressive representatives of the North-eastern coastal ecosystem of dry woodland covered ravines and small streams. Promoting conservation through community pride in the Northeast coast are more likely to succeed knowing that people are more willing to conserve what belong to them more than what they hold in common.

Based on a threat ranking exercise conducted by the Forestry Department, it must be noted that the white breasted thrasher and the leatherback were the two species ranked as highly impacted and were considered as suitable species for flagship selection; however the iguana was selected as the most suitable because it covers two areas, which is the beach which is also used by the leatherback turtle and the forest where the white-breasted thrasher is well distributed.

Threats

With their distinctive banded green and grey skin, vegetarians living mainly on a diet of leaves and soft fruits, these harmless reptiles spend most of their time in trees and use a wide range of vines to feed on. Adult iguanas can grow to a length of six feet and live for as long as twenty years, but unfortunately few are given this chance.

The decline in population and confinement of the iguana to that part of the island could be attributed mainly to human activities in other parts of the island. The introduction of non indigenous species such as cats, dogs and mongooses has impacted significantly on the survival of both the adults and baby iguanas, while many hatching have found themselves within the food chain of birds and other wild animals. Illegal human activities such as hunting and sand mining have also contributed to the decline in population.

Adult females travel for several kilometers in some cases to lay their eggs on beaches or other sandy soils which are sometimes carried away during illegal sand mining.

Being relatively untouched thus far, the North East Coast is being targeted for some major developmental projects which will provide jobs to residents and open up the area to tourists and locals alike. This important part of the island could be under serious threat if development activities are carried out without proper guidance. The government needs to ensure that development and conservation are carried out side by side so that one will not impede the other. While development is good for growth of a nation, unguided development can reverse some of the strides already made in bringing communities and individuals to appreciate the richness and cultures that makes a country unique. The Iyanola campaign is working to sensitize people on conserving those things that make up our biodiversity and heritage.

The objectives of the campaign have been set under two distinctive themes: “The first is to show the value of the North East and of the native Iguana by creating an eco-brand for the region under the name of Iyanola. The second is to keep it green by enhancing local ownership amongst the communities of the North East Coast.”  This approach will encourage positive community-led action to protect iguana nesting sites by preventing sand-mining vehicles from accessing the beaches, encouraging men to stop hunting iguanas, changing pet owners behavior to stop dogs and cats from predating on iguanas and turtles, initiate regular litter collection (to reduce rat predation of iguanas and turtles) and by enabling greater enforcement of legislation (through increased Forestry Office patrols). The long term aim will be to measure an increase in the population of the iguana from less than 1,000 to 1,500 by the year 2020.

Campaign Material & Activities

Materials produced for the campaign are as follows:

Bumper Stickers 2000Brochures 1000Poster 1000Exercise Books 2000Pencils 3000Rulers 3000Buttons 700T-Shirts 60Billboards 3Popular Song 1School Song 1

Primary School Visits

A forty five minute activity was conducted in thirty primary schools island-wide. The school visits were designed and planned to meet the target audience. The design and content of the activity came out of the results of the pre campaign survey which helped in making the presentation, educational, interesting, interactive and fun. The children reacted positively to the mascot, school song and the game.

Material distributed: 600 buttons, 900 exercise books, 1200 pencils and rulers, 600 stickers and 300 posters.

Key Messages

St. Lucia Iguanas are unique to St. Lucia St. Lucia Iguanas are unique to the North East Coast of St. Lucia St. Lucia Iguanas are in decline/danger of disappearing St. Lucia Iguanas are threatened by stray dogs, cats and habitat destruction

Iyanola Road Show

This road show was aimed at introducing the mascot to the public and spreading the conservation message of protection of the species. This activity assumed that using the costume to represent the iguana would motivate pride among the population and this was also the first time that the some persons would encounter the flagship species. A live iguana was also taken on the road show and this gave some persons the opportunity to get a close up look of the species; some of whom had never seen a live iguana.

Material Distributed: 100 posters, 100 bumper stickers, 100 pencils and rulers, 50 buttons, 50 exercise books,

Key Messages

St. Lucia Iguanas are unique to St. Lucia St. Lucia Iguanas are unique to the North East Coast of St. Lucia Iguanas are harmless St. Lucia Iguanas are in decline/danger of disappearing St. Lucia Iguanas are threatened by stray dogs, cats, proposed development, hunting and invasive species

Iyanola Soccer Rama

This activity was aimed at targeting young men in communities on the North East Coast. Activities such as soccer games tend to attract a large number of young men from the community and this allowed the opportunity to interact with the young men by engaging in discussion, spreading the message and delivering the key messages. Residents also had the opportunity to see a live iguana and to enjoy a few moments with the mascot.

Material Distributed: 60 T-shirts, 50 posters, 100 bumper stickers, 100 buttons, 50 exercise books, 50 pencils and rulers.

Key Messages

It is illegal to hunt iguanas The maximum for killing, capturing or taking iguana eggs Iguanas are in danger of disappearing Report persons killing or capturing iguanas

Iyanola Beach Clean-up

Grande Anse beach is the nesting site for the critically endangered Leatherback Turtle and the St. Lucia Iguana and garbage accumulation on the beach poses a threat to these reptiles. In addition to being important an important nesting area, garbage accumulation is very unsightly for an area so unique and treasured.

This activity was targeted to the residents of communities on the North East Coast with the objective of engaging them in at least one hands-on conservation activity such as clearing the beach of the garbage.

Key Messages

We can all benefit from the island’s natural resources, plants, animals by participating in positive conservation activities

The beach is important for nesting iguanas and turtles. Garbage accumulation encourages rodents which poses a threat to iguanas. Development can negatively impact the NEC fragile ecosystem

Iyanola Craft Training

This activity was aimed at targeting un-employed women in communities on the North East Coast by engaging them in one hands-on conservation activity. A total of thirty persons participated in this craft training session and acquired basic skills in broom and basket making. They were able to gain knowledge on the uniqueness and the biodiversity of the North East Coast.

Material Distributed: 25 posters, exercise books, brochures, buttons, pencils and rulers.

Key messages

Development is an important process in our island economy in case of tourism and can be positive. We can all benefit from the island’s natural resources, plants, animals by participating in positive conservation

activities e.g. sustainable harvesting of Non timber forest produce, broom and craft making.

Puppet Show

This puppet show was aimed at targeting primary school students by delivering a fun filled captivating activity.

Key Messages

The iguana is unique to St. Lucia The iguana is only found on the North East Coast of St. Lucia Habitat destruction is a threat to iguanas Stay dogs is a threat to an iguana Iguanas are shy/harmless

Billboards

Three billboards were designed for the campaign and placed in strategic locations on the island. One billboard was placed in Dennery, a community on the North East Coast to encourage pet owners to keep their dogs on a leash.

The other two billboards were targeted at any development for the North East Coast and were placed one in the north of the island and the other to capture residents travelling to and from of the south east communities.

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Key Messages

Stray dogs are a threat to iguanas/Keep dogs on a leash Development is a threat to the iguana/build in a smarter way

Chapter 4

The Results

Comparability of the Two Surveys

It is critical to make sure that the post-campaign survey is comparable to the pre-campaign survey in that the respondents in the two samples that were selected are similar to each other in their socio-economic and demographic characteristics. Table 1 presents some of these independent variables from the pre post campaign surveys.

The results of the Chi-Square tests indicate that there are no statistically significant differences between the pre- and post campaign surveys except for occupation, which shows an increase or decrease between the pre- and post campaigns however these differences are significantly small (<10 percentage point). The results were biased toward other occupation because the respondents’ employment was clumped together in other.

Table 1: Independent Variables to Assess Comparability of the Surveys

Variable Pre-Campaign Level Post-Campaign Level Differences (Post-Pre) Chi-Square (x²)Significance

Districts Gros Islet = 20.4%Castries = 26.3%Anse La Raye = 6.0%Canaries = 1.7%Soufriere = 4.0%Choiseul = 4.4%Laborie = 6.0%Vieux Fort = 10.2%Micoud = 10.8%Dennery = 10.2%

Gros Islet = 19.1% Castries = 29.3%Anse La Raye = 5.2%Canaries = 1.3%Soufriere = 5.0%Choiseul = 5.2%Laborie = 6.3%Vieux Fort = 9.1%Micoud = 10.7%Dennery = 8.5%

Gros Islet = -1.3 ppCastries = +3.0 ppAnse La Raye = -0.8 ppCanaries = -0.4 ppSoufriere = +1.0 ppChoiseul = +0.8 ppLaborie = +0.3 ppVieux Fort = -1.1 ppMicoud = -0.1 ppDennery = -1.7 pp

X ²= <50%Not significant

Gender Male = 47.0%Female = 53.0%

Male = 48.9%Female = 51.1%

Male = +1.09 ppFemale = - 1.09 pp

X² = <50%

Not significant

Age Group 16-19 = 97%20-29 = 127%30-39 = 19.0%40-49 = 16.7%50-59 = 12.7%60 and over = 8.5%

16-19 = 75%20-29 = 110%30-39 = 24.3%40-49 = 17.1%50-59 = 9.0%60 and over = 9.2%

16-19 = -24 pp20-29 = -17 pp30-39 = +5.3 pp40-49 = +0.4 pp50-59 = -3.7pp60 and over = +0.7pp

X ²= <50%Not significant

Education No Formal = 6.5%Primary = 33.7%Secondary = 37.5%Skills School = 3.5%College = 13.8%University = 4.2%Other = 0.4%

No Formal = 2.0%Primary = 33.8%Secondary = 43.1%Skills School = 2.0%College = 16.0%University = 2.9%Other = 0.2%

No Formal = -4.5ppPrimary = +0.1ppSecondary = +5.6ppSkills School = -1.5ppCollege = +2.2pp University = -1.3ppOther = -0.2pp

X ²= <50%Not significant

Occupation Un-employed = 21.1%Student =13.9%Fisherman = 3.1%Farmer = 7.9%Business Owner = 5.6%Retired = 2.3%

Un-employed = 14.6%Student = 7.6%Fisherman = 3.3%Farmer = 4.3%Business Owner = 2.8%Retired = 5.9%

Un-employed = -6.5pp Student = -6.3pp Fisherman = +0.2ppFarmer = -3.6%ppBusiness/O =- 2.8%ppRetired = +3.6%pp

X² = 99.0% significant

Housewife =7.0%Tour Guide =1.7%Gov. Worker =13.3%Other =24.0%

Housewife =4.8%Tour Guide =0.9%Government Worker =9.6%Other =46.3%

Housewife = -4.80pp Tour Guide = -0.80pp Gov. Worker = -3.5ppOther = -0.5pp

Exposure to Pride Campaign Activities

Table 2 presents the data from our post campaign survey that shows the percentage of each target audience that recalls seeing or hearing campaign activities on the St. Lucia Iguana. Based on the trends going on in the data, the results may have been understated because of the way the questions were constructed. Most of the respondents gave one option when asked the question “In the last six months where have you seen, read or heard information on the iguana.”

The two most recalled campaign activity was the television. The advertisement which was being shown on the television was created with a cartoon flavor as it is the latest trend in St. Lucia’s advertisement nowadays; most persons are likely to be captivated by these types of advertisement.

The public was also exposed to information on the iguana through television even before the pre campaign survey that is because of the fact that the department had already developed a documentary which highlights some aspects of the iguana i.e. distribution, behavior and history.

The bumper did not reach the target audience and we expected this because the stickers were not waterproof and would wash out after rain. As a result, the stickers were given to the school children to use as book stickers.

Table 2: Exposure to Pride Campaign Activities

Activity North East Coast Men

Farmers General Public

Pre Post Pre Post Pre PostBillboard 0.0% 6.3% 0.0% 0.0% 0.6% 6.1%Brochure 0.0% 0.0% 0.0% 0.0% 0.0% 0.7%Bumper Sticker 0.0% 0.0% 0.0% 0.0% 0.0% 0.4%

Community Discussion 0.6% 3.2% 0.0% 0.0% 1.4% 2.7%Newspaper 0.0% 5.6% 0.0% 0.0% 2.1% 3.5%Poster 0.6% 5.6% 0.0% 0.0% 0.6% 8.7%Radio 5.1% 4.0% 0.0% 0.0% 4.2% 3.3%School Children 0.6% 5.6% 0.0% 0.0% 0.8% 5.2%Song 0.0% 1.6% 0.0% 0.0% 0.0% 2.2%Talks with friends and family 1.3% 7.1% 0.0% 0.0% 2.7% 5.4%Television/Iyanola Campaign 29.7% 46.1% 0.0% 0.0% 43.5% 46.3%Haven’t Heard 60.8% 24.6% 12% 0.0% 43.6% 22.6%Other 0.0% 0.0% 7.7% 100% 0.0% 0.0%

Impact of Pride Campaign on knowledge SMART Objectives

Table 3 presents the results for the key survey questions that were designed to assess the campaign’s impact on the knowledge objectives. The percent of smart objective achieved is calculated from the increase in the percentage (pp) of the objective measured by the survey as (pp achieved/pp SMART objective)

Overall the smart objective attainment decreased for the SMART objective knowledge questions. The highest smart objective attainment states a 152% attainment which is the objective which states the percentage of population who thinks that the iguana is in danger of disappearing. The second highest is 91% which shows an increase in the number of young men on the north east coast who can state the fine for killing iguanas. The least ranked 0%, which is the percentage of the population who thinks that development is a threat to the iguanas.

Table 3: Change in Knowledge Variables between the Pre- and Post Campaign Surveys

SMART Objective Question (Answer) PreCampaign

Post Campaign

Change (pp)

Chi-Square(X2)Significance

SMARTObjectiveAttainment

By May 2009, to increase the percentage of the population of St. Lucia who can correctly name “where iguanas can be found in the wild in St .Lucia” from 65 % up to 80% (n=520).

Do you know where someone can find iguanas in the wild in St. Lucia

65.2% 75.4% +10.2 pp X ² = 90%Significant

67%

By May 2009, to increase the percentage of the population of St. Lucia who say they think that “iguanas are in danger of disappearing completely from St. Lucia” from 49 % up to 70% (n=520)

Do you think iguanas are in danger of disappearing completely from St. Lucia?

48.7% 81.1% +32.4 pp X ² = 99%Significant

152%

By May 2009, to increase the percentage of the population of St.Lucia who include “Type of Vegetation/Forest” as one of the reasons that iguanas live where they do, from 32% up to 55 % (n=520).

Why do you think iguanas live where they do? 32.6% 45.9% 13.3 pp X ² = 90%

Significant57%

By May 2009, to increase the What is the maximum

percentage of men in the North East who correctly state the “maximum fine forkilling, capturing or taking iguana eggs” is $5,000, from 28 % up to 50 % (n=47).

fine for killing, capturing or taking iguana eggs?

28.8% 49.0% +20.2 pp X ² = 99%Significant

91%

By May 2009 to increase the percentage of the population of St. Lucia who correctly state the “maximum fine forkilling, capturing or taking iguana eggs” is $5,000, from 38 % up to 60 % (n=157). (note 28 % in the North East Coast were correct)

What is the maximum fine for killing, capturing or taking iguana eggs?

38.1% 50.1% +12 pp X ² = 99%Significant

55%

By May 2009, to increase the percentage of the population on the North East Coast who say “development” is one of the threats to the iguana, from 6 % up to 30% (n=157) (Note: 9% of the population of St. Lucia views development as one of the threats to iguanas).

Do you think anything threatens/causes problems for the iguana?

9.0% 6.6% -2.4 pp X ² = 99%Significant

.0%

Figure 1 Figure 2

The graphs above show the result for the questions of where iguanas are found and whether they are in danger of disappearing. Based on the results of figure 1, there is a 10% increase in the number of persons who responded correctly when asked where iguanas are found on the North East Coast; although it demonstrates this slight increase it must be noted that persons especially in the south east may have confused the species with the invasive iguana that were spotted in Soufriere. Survey data compared for Soufriere respondents for the same question shows 31% of respondents were incorrect during pre survey and 37% incorrect in the post survey. This give some evidence that some respondents may be slightly confuse with the species.

Figure 2 shows that there has been an increase in the respondents who stated iguanas are in danger of disappearing. These increases were high as a result of the public exposure to the campaign e.g. television. Also due to the fact that persons were expose to a mini iguana campaign before the pre survey as a result of a Forestry Department in collaboration with Durrell initiative.

Figure 3

Based on results of figure 3 for the pre and post campaign, there has been an increase in men in communities on the North East Coast who can state the maximum fine f or killing the iguana.

In comparing the pre and post survey for young men (age 196-29) in the North East Coast, when asked the question “would you report someone killing iguanas” it must be noted that there has been an increase from 37% to 67%. This clearly shows that men in communities are aware of the fines and will report people killing or capturing iguanas. This may be as a result of the increase in men on the North East Coast who were exposed to the campaign through television (note campaign exposure table).

Figure 4

Comparing the results of the pre and post survey for figure 4, there has been a slight decrease in the number of respondents who viewed development as a threat to the iguana and this maybe because of the fact those persons on the North East Coast are still unaware of development plans for the area. However, it must be noted that there has been an increase in the persons who responded hunting and sand-mining as threats to the iguana. This shows that residents are aware of the other threats associated with the species despite the fact that development didn’t rank as the number one threat.

Impact of Pride Campaign on Attitude and Interpersonal Communication SMART Objectives

Table 5 presents the data used to measure the attitude SMART objectives. One of the objectives met higher than 100%, which is the objective which shows an increase in the number of respondents who stated that there are no negative features to the iguana. This data shows a change in attitude on how people view the species.

Although the objective to increase the number of respondents who stated the iguana is unique to St. Lucia was not met, there is an increase in the variable which shows the campaign had an impact.

Table 5: Change in Attitude Variables between the Pre- and Post Campaign Surveys

SMART Objective Question (Answer) PreCampaign

Post Campaign

Change (pp)

Chi-Square(X2)Significance

SMARTObjectiveAttainment

By May 2009, to increase the percentage of the population of St. Lucia who, when asked “What is the strongest positive feature of the St. Lucian iguana, correctly state it is unique to St.Lucia from 13 % up to 70 % (n=520)

What do you think is the strongest positive feature about the iguana?

13.1% 20.4% + 7.3 pp X ² = 99%Significant

13%

By May 2009, to increase the percentage of the population of St. Lucia who, when asked “What is the strongest negative feature of the St. Lucia iguana” could not state any negative feature from 38% up to 60% (n=520) (ref question 37).

What do you think is the strongest negative feature about the iguana?

35.0% 60.1% + 25.1 pp X ² = 99%Significant

114%

Figure 5

Impact of Pride Campaign on Behavioral SMART Objectives

Table 6 presents the survey data used to measure the behavioral objectives of the Pride campaign. It must be noted that there was a 91% objective attainment. Overall there was an increase of 30%pp between pre and post survey. This could also be reflected by the fact that persons are now calling the Forestry Department to report iguana sightings in the community. Also during the post survey, a male respondent inform the campaign manager of someone who killed an iguana.

Table 6: Change in Behavior Variables between the Pre- and Post Campaign Surveys

SMART Objective Question (Answer) Pre Post Change Chi-Square SMART

Campaign Campaign (pp) (X2)Significance

ObjectiveAttainment

By May 2009, the percentage of young men aged 16-29, on the North East Coast who said they would report it if they saw someone hunting iguanas will increase from 37 % up to 70 %) (Note: 49% of all respondents on the North East Coast said they would report if they saw someone hunting theiguanas

If you saw someone hunting, are there any reasons you will not report the person?

36.7% 66.7% +30.0 pp X ²= <50%Not significant

91%

Figure 6

In also comparing the pre and post survey for men in the communities on the North East Coast (16-19) for the question which asked “what do you think threatens the iguana” it must be noted that there has been an increase from 10% to 33% in persons who responded hunting is indeed a threat to the iguana. This clearly shows that men in the communities have been exposed to the campaign either as a result of media awareness or have participated in campaign activities. It also shows that there is a change in behavior in young men in these communities.

Chapter 5

Critical Review of Pride Campaign

Critical Review of the Good Activities

Activity: School Visits

A forty five minute activity was conducted in thirty primary schools island-wide and was one of the most rewarding experiences of the campaign. The teachers of the primary schools were very receptive to this activity and I can also say that this activity also appealed to the teachers. (See attached evaluation sheet)

The school visits were well designed and planned to meet the target audience. Letters were sent out the district education officers and the principal of the primary schools specifying the content and objective of the presentation, and requesting permission to visit the schools.

The design and content of the activity came out of the results of the pre campaign survey which helped in making the presentation, educational, interesting, interactive and fun. The children reacted positively to the mascot, school song and the game. The learning style which best works for children are visual, auditory and kinesthetic hence the reason it was necessary to device this fun activity where children can interact with the mascot during the presentation. The mascot which represents the iguana was used to motivate pride among the students. The mascot also depicts the iguana in a warm friendly manner and students can associate it with the life animal; hopefully removing the fear associated with the species.

It is also important to ensure that the school visit can leave a message on the children that can be processed and absorbed easily and so the message had the objective of improving basic knowledge about the iguana and the threats to entice students on how we can prevent these threats in the near future.

The students including teachers all danced sang and had physical contact with the iguana and some received tokens of buttons, pencils rulers, exercise books and stickers.

This activity assumed that the children would carry the message back home indirectly generating an impact on the adults.

Applying the Social Marketing Theory

This activity was achieved by taking students through the elements of the curriculum/learning process i.e.

The empirical element This is concerned with those aspects of the environment that lend themselves to objective demonstration, measurement and analysis….the main priority is to ensure that all pupils have as many opportunities as possible of making direct contact with the environment by measuring, recording, interpreting and discussing what has been observed. (Palmer 1998)

Craft-Training Activity

Based on a focus group meeting (unemployed women) held at the beginning of the campaign, participants were of the opinion that hotel development on the North East Coast would be a benefit to them by improving their standard of living and for the community as a whole.

The Iyanola pride campaign recognizes the need for development in Saint Lucia; the need for enhancing livelihoods for the people and the vital importance of maintaining and benefiting from the islands natural resources: plants, animals, and ecosystems. This process of development is without a doubt an integral part of improvement for our local economy. However, a small developing nation like ours requires that we not only focus on methods of promoting economic growth and structural change but also on improving the potential for the mass population given our limited resources.

For this reason this training was held in attempt to bring these young un-employed women together to provide them not only with craft training skills but to engage in discussion and impart knowledge.

Participants attending the activity were not only able to acquire basic skills in craft making but were able to gain an understanding of the diversity of the area which includes many rare species of flora and fauna and they now recognize the North East Coast as the last stronghold for not only the iguana but all the other rare species. This allowed the opportunity to engage the communities and bring them information on the long term effects of people’s negative actions so that they too can recommend other alternatives.

The Saint Lucia iguana now symbolises the opportunity to conserve this biodiversity and also the important cultural and historical heritage represented by this ancient name Iyanola. Based on the closing remarks made by one of the participants, members are now developing a sense of pride and ownership because they can now be involved in conservation education by imparting knowledge to visitors and residents, not only about the St. Lucia Iguana but of the North East Coast as a whole. Participants can now demonstrate to St. Lucia that this area is developed in a way sensitive to – and earning livelihoods from – its great biological, cultural and historical value, as well as to the aspiration of Saint Lucians.

Survey Results:

In comparing the pre and post survey for the question “what do you think is the impact of development on the North East Coast” there is clearly an increase in the percentage of women on the North East Coast who stated the impact is loss of species from 21% to 40%. Judging from these results, residents are aware that any potential development would result in loss of species which shows that there is definitely an increase in knowledge.

In conclusion, I am truly satisfied with the outcome of this activity. The participants were able to acquire skills in craft making and to obtain information on the biodiversity of the area. Also the activity succeeded because it met the needs of these unemployed women and interest as a target audience.

Applying the Social Marketing Theory

Using community based social marketing is an attractive compliment to regulatory and information intensive campaign. In contrast to conventional approaches, community-based social marketing has been shown to be very effective at bringing about behavior change.

“This approach involves identifying barriers and benefits to sustainable behaviors, designing a strategy that utilizes behavior, designing a strategy with a small segment of the community and finally evaluating the impact of the program once it has been implemented across a community” (McKenzie-Mohr 2006)

Critical Review of the Bad

General Public Song

Songs are an excellent means of teaching environmental themes and this song was developed to stimulate joy and contemplation and to promote action for the benefit for the endangered St. Lucia Iguana.

The song was developed in a country & western/Jazz beat because based on the survey conducted the preferred music was country & western. In my opinion the song was beautifully written and arranged with the key messages of protecting

the species. Based on feedback from pre-testing the song, most persons thought the messages were clear and the song being very catchy.

Song was prepared and ready very early in the campaign and ready to broadcast on all radio stations.

What I felt did not work for the song is the distribution; CD’s were poorly distributed.

The songs were hand delivered to all radio stations; however in all instances the campaign manager did not actually meet with the managers of the stations or the radio host but instead was either greeted by the reception personnel or the person in charge of sales. In one instance the campaign manager was told that radio station has no control over the music that is played at that it was entirely up the radio host.

Reviewing the distribution of the CD, I personally feel that the song would have had a greater impact if the method of distribution was properly organized. The CD should have been delivered by arranging a visit to the managers of the radio stations to tell them about the campaign. This would have given the opportunity to convince these managers so they too could sway the radio host into playing the song. Although copies of the song were given out in the communities, events, schools, groups, it would have had a wider reach on the radio stations.

Applying the Social Marketing Theory

I think that my song was nicely written and produced however it did not translate into behavior change. Activities that needed to occur were not planned; I should of implement strategies to take the target audience from the attitude phase to the behavior change. Besides, I wasn’t quite clear on the methods of taking the target audience from the stage that they are now at to the behavior change.

Social marketing is very often misunderstood. Many people claim that they are doing social marketing when they are not. Many people do not know how to define it (Andreasen 1993). Most commonly, social marketing is confused with social advertisement.

Iyanola Road Show

This road show was aimed at introducing the mascot to the public and spreading the conservation message of protection of the species. This activity assumed that using the costume to represent the iguana would motivate pride among the population and this would also be the first time that the target population on the north east coast would encounter the flagship species. A live iguana was also taken on the road show and this gave some persons the opportunity to get a close up look of the species.

The road show started from the Forestry department grounds, with the mascot supported by the truck with the music system, accompanied by forestry staff. The road show made it route through the communities on the North East Coast, making several stops at some towns, primary schools and markets.

During these stops, housewives, business owners and the average man on the street all came out to see iyanola the mascot. Everyone danced to the iyanola song, especially students and teachers who all came out and embraced the mascot. The song and the mascot was able to grab people’s attention as some members of the public were seen dancing as the truck rolled by. Members of the public were also given campaign material i.e. posters, pins etc.

What I felt did not work for the road show is as follows:

The activity was conducted on a Friday, which is a day that most persons are either at work or busy out shopping; had this activity taken place on a weekend i.e. a Saturday then we would have been able to capture a large percentage of the population.

Some of the stops were too brief. There should have been adequate time for the mascot to interact with residents and for the campaign manager to deliver the campaign message.

Some of the Forestry Department staff was not actively engaged with the public. Only a few of the team spoke to members of the public and some of them only handed out materials – and gave no explanation or discussion.

Campaign manager should have trained the Forestry team in advance, so they have a set of specific key messages, which have been written down, understood and memorised in order to spread the conservation message.

Applying the Social Marketing Theory

Rather than jumping into implementation, take time to plan each necessary step. A comprehensive plan includes the following elements

Distribution Plan Public Relations Plan Internal Readiness Plan

“Do not forget however that others in your organization might have only a vague notion of what you have been doing. To prepare them for implementation and to bring them as part of the social marketing team educate them on what you are trying to do”. Nedra (Weinreich 1999)

CRITICAL EVALUATION OF MYSELF

Social Marketing is the use of commercial marketing techniques to promote the adoption of a behavior that will improve the health and well being of the target audience or of the society as a whole.

Was I successful at implementing the social marketing approach?

I would like to believe that I was successful at implementing the social marketing approach because one of the things that stuck with me after my training in Kent, is that there is no such thing as targeting the general public and that I needed to specify precisely specify my audience. Of course, I did what I had to do and must admit that I wasn’t alone; I got the

fullest support from my team and work colleagues. I designed beautiful campaign material and activities, the mascot appealed to people.

But, the question is, did the campaign achieved all the desired behaviors? I would say no.

Looking back at by at my social marketing approached, I think that a lot more could have achieved with the farmers. Presently farmers use the lands near the north east coast, most of who take dogs with them as a form of security. These dogs make their way down to the beach and pose a serious threat to nesting iguanas. What would have worked is for me to single out the farmers and again implement strategies to take them through the stages of behavior change. This would of eliminate the threats posed to the iguana because farmers would generate discussion about the threat of dogs to other dog owners in the community and would come up with alternative methods of keeping dogs on the farms such as putting them on a leash or agreeing to have them neutered.

Chapter 6

Recommendations

A major threat to the St. Lucia Iguana is attacks by stray stay dogs, which are left to roam around the forest. One of the key messages is for people taking their dogs into the north east (especially Grand Anse, Caille Des and Louvet) to keep the dogs tied at all times especially for the period start Feb to end April which is the nesting season.

What I strongly recommend is that these dogs be neutered or spayed. Unless a dog is neutered, he or she could be responsible for the birth of many unwanted puppies, which can put the iguanas at major risk.

This can be accomplished by organizing a workshop for farmers and residents to demonstrate the importance of neutering dogs. This workshop can be organized through the St. Lucia Animal Society and the Ministry of Agriculture; residents will learn some of the benefits of neutering dogs which can include:

A dog that is spayed or neutered has no chance of developing infections

Male dogs that are neutered when young are much less likely to roam which means they are likely to travel to iguana nesting areas

Neutering reduces the number of unwanted puppies; less puppies mean less money being spent on feeding puppies

References

Beard, J., 1949. The Natural vegetation of the Windward and Leeward Islands. Oxford, UK.

Caribbean Conservation Association, 199. St. Lucia Environmental Profile. Barbados.

Government of St. Lucia, UNEP, 1998. St. Lucia Biodiversity Country Report. St. Lucia.

John, L., etal., 1997. Sustainable Development for the North East Coast Draft Report. St. Lucia.

Mohr, D.M., Smith, W. (2006) Fostering Sustasinable Behavior. New Society Publishers, Canada.

Palmer, J.A. (1998) Environmental Education in the 21st Century. Routledge, London

Stark, J., et al., 1966. Soil and land-use surveys no. 20, Saint Lucia. St. Augustin, Trinidad..

Weinreich, N. K. (1999) Hands on Social Marketing. Sage, United States.

2001 Population and housing census www.stats.gov.lc [accessed November 2007]

IUCN Iguana Specialist Group http://www.iucn-isg.org/actionplan/ch2/tciguana.php [accessed January 2008]

St. Lucia Maps http://www.centrelink.org/luciamap.jpg [accessed November

Acknowledgements

A great many people have contributed to the St. Lucia Iguana campaign over the past two years and so I would like to sincerely thank each and every one of you.

Special thanks to RARE for their willingness to support the St. Lucia Iguana Campaign program as we ensure that St. Lucia remains as our early ancestors called it - “Iyanola” - the land of the iguanas.

I also wish to thank my colleagues as well as all other the dedicated educators, ecologists, community members organizations and sponsors for their support and their continued efforts to make conservation a part of people’s everyday lives.

Above all, I must acknowledge my husband for his support and encouragement throughout this campaign.

Feria Narcisse-Gaston

May 2009

Appendices

Sample Questionnaire

Pre-Campaign QuestionnaireRARE Pride St. Lucia

Survey Number (ONLY TO BE NOTED ON DATA ENTRY)

Date

________________

Interviewer________________

INTRODUCTION

Hello, my name is ________ and I am conducting a survey on the environment with people in your area. We would appreciate your participation in this survey. You answers will assist us in planning environmental programs. All the information that we get from you will be treated confidentially.

Comments________________

[1] Geographical Location (ONE ANSWER ONLY)

[ ] Gros Islet [ ] Castries [ ] Anse La Raye [ ] Canaries [ ] Soufriere [ ] Choiseul[ ] Laborie [ ] Vieux Fort [ ] Micoud [ ] Dennery [ ] Other, please specify ________________

[2] Sex (MARK ONE, DO NOT ASK)[ ] Male [ ] Female

[3] What is your main occupation? (ONE ANSWER ONLY)[ ] Un-employed [ ] Student [ ] Fisherman [ ] Farmer [ ] Business Owner [ ] Retired [ ] Housewife [ ] Tour Guide [ ] Government Worker [ ] Other, please specify ________________

[4] On your last birthday, how old were you? (ONE ANSWER ONLY)[ ] 16-19 [ ] 20-29 [ ] 30-39 [ ] 40-49 [ ] 50-59 [ ] 60 or over

[5] What is the highest education level that you attained? (ONE ANSWER ONLY)[ ] No Formal Education [ ] Primary School [ ] Secondary School [ ] Skills/Vocational [ ] College [ ] University [ ] Other, please specify ________________

[6] Where do you get most of your information about the environment? (ONE ANSWER ONLY)[ ] Television [ ] Radio [ ] Newspaper [ ] Internet [ ] Law Enforcement Officials [ ] Government Agencies [ ] Non Governmental Agencies [ ] Religious Leaders [ ] Local Community Leaders [ ] Friends and Family [ ] Work Colleagues [ ] Other, please specify ________________

Who do you think provides the most trusted information and how do you rate the trustworthiness of the information? The possible answers are very trustworthy, somewhat trustworthy, not at all trustworthy, don't know.[7] Radio[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[8] Television[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[9] Newspaper[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[10] Internet[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[11] Law Enforcement Officials[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[12] Government Officials[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[13] Non Governmental Officials[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure[14] Religious Leaders[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[15] Local Community Leaders[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[16] Teachers

[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[17] Friends and Family[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[18] Work Colleagues[ ] Very Trustworthy [ ] Somewhat trustworthy [ ] Not at all trustworthy [ ] Don't know/not sure

[19] If you listen to the radio, what station do you prefer? If respondent don't listen to radio, go to question 21 (ONE ANSWER ONLY)

[ ] Radio St. Lucia [ ] Radio Caribbean International [ ] Radio100 [ ] The Waves [ ] Rhythm FM [ ] Hot FM [ ] Hit Radio [ ] Prayze FM [ ] No Preference[ ] Do not listen to radio [ ] Other, please specify ________________

[20] At what time do you most likely listen to the radio? (ONE ANSWER ONLY)[ ] 6am - 9am [ ] 9am - 12pm [ ] 12pm - 3pm [ ] 3pm - 6pm [ ] 6pm - 9pm [ ] 9pm - 12am

[ ] No Preference[ ] Don't Listen to the Radio

[21] If you watch television, which station do you most frequently watch? If respondent don't watch tv, go to question 23 (ONE ANSWER ONLY)[ ] Helen Television Service (HTS)[ ] Daher Broadcasting Service (DBS) [ ] National Television Service (NTN) [ ] Choice TV [ ] No Preference[ ] Don't Watch TV [ ] Other, please specify ________________

[22] At what time do you most likely watch TV? (ONE ANSWER ONLY)[ ] 6am - 9am [ ] 9am - 12pm [ ] 12pm - 3pm [ ] 3pm - 6pm [ ] 6pm - 9pm [ ] 9pm - 12am

[ ] No Preference[ ] Don't Watch TV

[23] Which newspaper do you mostly read? (ONE ANSWER ONLY)[ ] Voice Newspaper [ ] Star Newspaper [ ] One Caribbean[ ] Crusader [ ] Mirror [ ] No Preference [ ] Don't buy or read papers

[24] What is your favorite type of music? (ONE ANSWER ONLY)

[ ] Pop [ ] Rap [ ] Classical [ ] R & B [ ] Jazz [ ] Rock [ ] Soca [ ] Calypso [ ] Christian [ ] Traditional [ ] Country and Western [ ] Reggae [ ] Cadasse [ ] Don't Listen [ ] No Preference [ ] Other, please specify ________________

[25] Do you know what animal this is? (SHOW PICTURE OF IGUANA - CORRECT ANSWER IS IGUANA)[ ] Correct Answer [ ] Incorrect Answer [ ] Don't Know/Not sure

[26] Do you know where someone can find iguanas in the wild in St. Lucia? (IF NO, GO TO QUESTION 28) [ ] Yes [ ] No

[27] Where? (DO NOT READ THE ANSWERS, TICK CORRECT IF THE ANSWER CORRESPONDS TO GRANDE ANSE, DESBARRAS, BOGUIS, GARRAND, LOUVETTE, LA PERRLE/LIMIERE)[ ] Correct [ ] Incorrect [ ] No Response

[28] Why do you think iguanas live where they do? (DO NOT READ OUT ANSWER OPTIONS. COULD BE MULTIPLE ANSWERS)[ ] Type of vegetation/forest [ ] Over hunting [ ] Area is remote [ ] Don't know/not sure

[ ] Other, please specify ________________

[29] Do you think anything threatens/causes problems for the iguana? If so, what ? (DO NOT READ ANSWERS, COULD BE MULTIPLE ANSWERS)[ ] Sand mining [ ] Hunting [ ] Development [ ] Dogs/Mongoose/Cats [ ] Pollution [ ] Don't Know/Not sure [ ] Fire [ ] Natural Disasters [ ] Birds [ ] Other, please specify ________________

[30] Have you seen an iguana where you live? (ONE ANSWER ONLY)[ ] Yes [ ] No [ ] Don't know/Not sure

[31] Do you think that iguanas are in danger of disappearing completely from St. Lucia? (ONE ANSWER ONLY)[ ] Yes [ ] No [ ] Don't know/Not sure

[32] Name three (3) predators that might harm iguanas. (WRITE RESPONDENT'S ANSWER)________________

[33] Which department or agency do you think is responsible for protecting wildlife in St. Lucia?[ ] St. Lucia National Trust [ ] Forestry Department [ ] St. Lucia Animal Society [ ] Don't Know/Not sure [ ] Other, please specify ________________

[34] Is there a penalty for killing, capturing or taking iguana eggs? If no, go to question 36 (ONE ANSWER ONLY)[ ] Yes [ ] No [ ] Don't know/Not sure

[35] What is the maximum fine for killing, capturing or taking iguana eggs? (DO NOT READ RESPONSES, TICK CORRECT IF RESPONDENT ANSWERS $5000.)[ ] Correct [ ] Incorrect

[36] What do you think is the strongest positive feature about the iguana? (DO NOT READ OUT ANSWER OPTIONS, ONE ANSWER ONLY) [ ] Historic Importance [ ] Unique to St. Lucia [ ] Its harmless [ ] Color combination [ ] Attractive [ ] None [ ] Other, please specify ________________

[37] What do you think is the strongest negative feature about the iguana? (DO NOT READ OPTIONS, ONE ANSWER ONLY)[ ] Ugly [ ] People are scared of the iguana [ ] Poisonous [ ] Vicious [ ] None [ ] Other, please specify ________________

[38] In the last 6 months, have you seen anyone in your community with an iguana? (ONE ANSWER ONLY)[ ] Yes [ ] No [ ] Don't know

[39] Do you ever take your dogs to the forest/garden? (ONE ANSWER ONLY)[ ] Yes [ ] No [ ] Don't know

[40] When you got the beach do you bring your dog with you?(ONE ANSWER ONLY)[ ] Yes [ ] No [ ] don't know

[41] Do you think that dogs accompanied by owners, should be tied when they go to the beach? (ONE ANSWER ONLY)[ ] Yes [ ] No [ ] don't know[42] Why do you think people are sand mining in critical wildlife areas? (WRITE OUT RESPONDENT'S ANSWER)________________

[43] How difficult is it for you to take home your garbage when you go to the beach? (ONE ANSWER ONLY)[ ] Very difficult [ ] Somewhat difficult [ ] Not difficult[ ] Don't know

[44] If you saw someone hunting the iguanas, are there reasons you would not report the person? If so what are the reasons? (CAN BE MULTIPLE ANSWERS)[ ] Don't know who to report to [ ] Did not realize that it was wrong to do it [ ] They may be my friend or family [ ] I would report it [ ] Don't know/not sure [ ] Other, please specify ________________

[45] Do you think the North East Coast should be developed? (ONE ANSWER ONLY)[ ] Yes [ ] No [ ] Don't know/not sure

[46] What do you think is the benefit of development on the North East Coast? (DO NOT READ OPTIONS)[ ] Job Creation [ ] Easy access for visitors and occupants [ ] Encourage visitors [ ] Increase revenue for St. Lucia economy [ ] Increase markets for agriculture and craft [ ] Commuting time between north and south of island reduced [ ] Don't know/not sure [ ] Other, please specify ________________

[47] What do you think would be the impact of development on the north east coast? (DO NOT READ OPTIONS)[ ] Habitats loss[ ] Pollution increases [ ] Easy access for non-native predators [ ] Loss of species [ ] Reduce local access to beach [ ] Don't know/not sure [ ] Other, please specify ________________

[48] Over the past six months where have you seen/heard/read information about the iguana? (CAN BE MULTIPLE ANSWERS)[ ] Radio [ ] Television [ ] Newspaper [ ] Posters [ ] Billboards [ ] Songs [ ] School Children [ ] Talks with friend and family [ ] Community discussions [ ] Haven't heard[ ] Other, please specify ________________

[49] Who is IYANOLA? (MARK WITHOUT READING THE OPTIONS)[ ] An iguana [ ] Don't know [ ] Other, please specify ________________

We have come to the end of our survey. Thank you so much for your time and participation.

Natural DisasterPoor Agricultural

Practices

Land Acquisition Challenges

Lack of Discussion with Stake Holders

Poverty

Pollution

Limited Financial, Institutional, Technical and Human Resources

Unemployment

Squatting

Lack of Land use Plan

Insufficient Understanding between Resource Conservation and Sustainable Livelihood

Stray Animals

PUPPET SCRIPT

Narrator: It’s a lovely afternoon and Jan is going to visit her friend Shelly.

SCENE 1

Political Business Cycle

Topography

Location Accessibility

Greed

Climate Change

Bush Fires

Deforestation

Top Soil Removal

North East Coast Forest and Wildlife

Tourist Development

Sustainable Livelihood

Population

IncreaseHunting

Inadequate Resources

Poaching

Direct FactorsIndirect Factors

Contributing Factors

Physical Development

Road Development

Driving on Beach Sand

Lack of Enforcement

Lack of Awareness

Sand Mining

Apathetic Attitude

Jan: Hmmm, what a lovely day it is? Maybe I should go over to Shelly’s house to see what she is up to.

Narrator: Meanwhile Shelly is busy playing outside with her pet dog, Rocky.

Shelly: Hey Jan, what’s up?

Jan: Hi Shelly. It’s so nice to see you? Would you like to go for a walk with me? I am going to visit my dad on the farm.

Shelly: Sure!!!!! This sounds exciting, I love going to the farm. There is so much to see, like the humming birds and many other beautiful birds. Can we go now?

Jan: I am all set. Come on Rocky!

Narrator: The children take a walk through the forest with Rocky the dog. Shelly walks a short distance behind, listening to the sweet sounds of the birds.

SCENE 2

Shelly: [Scream, Scream, Scream]

Jan: What’s wrong Shelly!?

Shelly: I saw this, this, this, ugly, big, green lizard on a tree! Oh my, I am sooooo scared; I don’t think I want to go any further!

Jan: No you didn’t!

Shelly: I did, I did! I am not kidding, I saw something and it freaked me out!

Jan: Come show me!

Shelly: No! I am too scared to even look or think about it. Just turn around and look up that big tree. It’s on the branch. I hope Rocky kills it.

Jan: Don’t be scared Shelly. I am turning around; I am looking up in the tree.

(Jan turns around slowly)

Jan; Oh Shelly, don’t be silly. It’s only an iguana. Come take a look.

Shelly: An iguana?

Jan: Yes an iguana; and this iguana is so unique. It is found only on St. Lucia.

Shelly: Really?

Jan: Yes; this iguana is called the St. Lucia iguana and may be found only on the North East Coast of St. Lucia in Grande Anse and Louvette.

Shelly: Wow

Jan? Iguanas are harmless; they don’t bite or attack humans. They are also vegetarians, which mean they love eating lots of fruits and vegetables. Do you like fruits and veggies Shelly?

Shelly: Yeah, I love eating fruits and vegetables.

Jan: Well we don’t have many iguanas left in St. Lucia and so we need to save them now. We should not let our pet dogs harm them. We need to keep our dogs tied when we go out into the forest.

Shelly: I love iguanas

Jan: Me too, they are beautiful and harmless. Come take a look.

[The girls move closer to the tree to get a better view of the iguana]

Shelly: Wow, it’s beautiful.

Iguana: Don’t be scared! I am harmless. I am not gonna bite or eat you. I only want to be your friend.

Shelly: I love you iguana… you are so beautiful

Iguana: I love you too Shelly.

[Girls pet the iguana]

Shelly: See you later iguana.

SCENE 3

Mr. Brown is harvesting his vegetables on the farm.

Shelly: Hey dad, you would never believe what I saw today!

Mr. Brown: What was that Shelly?

Shelly: I saw an iguana and Jan told me a few wonderful things about the iguana and how we should not let dogs harm the iguanas. Dad, we must keep our dogs away from the forest because they tackle and kill iguanas.

Mr. Brown: keep my dog away? That is foolishness!! Who is going to protect me if I keep my dog away? The dogs look out for me when I go to my farm in the early morning. And who say that our dog Rocky does kill them iguanas.

Shelly: Dad, do you know that this iguana may only be found in St. Lucia and nowhere else in the world? That’s makes me feel so very proud dad and so should you. Iguanas are special Dad and we need to help save them.

Mr. Brown: Hmmm, that’s very interesting. I never realized these iguanas were so special. What I know for sure is that there are not many left, because years ago I use to see many iguanas around the farm but now I hardly see them. What can I do to help save them?

Shelly: You can start by keeping Rocky on a leash when you go to the farm and you need to encourage the other farmers like Uncle Joe to do the same.

Mr. Brown: I will, I will. We must go now to tell Uncle Joe!

SCENE 4

Narrator: Mr. Brown and the children visit his brother Joe on the adjacent farm.

Mr. Brown: Good Afternoon Joe?

Mr. Joe: Good Afternoon and how are Shelly and Jan doing today? So you came to visit old Uncle Joe on the farm?

Mr. Brown: Yes and they came to bring us some good news.

Shelly: Oh yes Uncle Joe, we are so happy to see you today and we want to tell you about the iguana.

Uncle Joe: Iguana?

Shelly: Yes, we are trying to save the iguana and we need your help.

Uncle Joe: What can I do to help?

Shelly: Well the iguanas found here are very special and may be found only on this island. Dogs are causing problems for iguanas and we can start saving them by keeping our dogs on a leash.

Mr. Brown: Yes Joe, Shelly is right. We also need to stop cutting too much forest on the farm because these iguanas need the forest for food and shelter.

Uncle Joe: Uh huh! We can start by planting some trees too.

Mr. Brown: Yes that’s right, more forest means more iguanas.

Uncle Joe: Nowadays people are cutting the forest to build houses and they need to leave some trees so the iguanas can come around and be our friend.

Shelly: Great! We are going to have lots and lots of iguana friends.

Jan: What a lovely day it has been Shelly, I am so very happy that your dad and Uncle Joe are going to help save the St. Lucia Iguana.

Shelly: Me too. Bye dad, see you later Uncle Joe.

[Children returns home happily singing the Iyanola song]

Shelly and Jan: (Sing)

Iyanola, the St. Lucia IguanaThere will never ever be anotherLet’s protect them for the future

St. Lucia Iguana Campaign Primary School Presentation Outline

Introduction

Hi, I am _________. We are from the Forestry Department. We are here today to talk to you about the North East Coast of St. Lucia and will talk about the wildlife that is found there, the threats they face and the laws that protect them.

(Use map to demonstrate North East Coast)

The north east coast is a very important habitat. This is the only place in St. Lucia that you will find the iguana and this is also the only place in the world that you will find the St. Lucia iguana.

There are not many iguanas left on St. Lucia; they are in danger of disappearing. This means we should not kill the iguanas. It is also illegal to kill iguanas and a person can go to jail for killing or capturing iguanas.

Iguanas are very shy and harmless and will not harm or bite people. We all should love and not feel scared of iguanas. Iguanas are vegetarians (they only eat fruits and vegetables).

Question & Answer

(Use participatory method giving pins, pencils, rulers, exercise books etc.)

I am going to ask some questions and if you know the answer put your hand up and maybe we will give you a token.

Can you think of any animals that will kill iguanas?

Cats kill and eat baby iguanas; dogs kill adult iguanas.

We can help save the iguanas by keeping our dogs tied when we visit the forest.

What do you think will happen to the iguanas if we cut down the forest?

The iguana and the other species of wildlife that are found on the North East Coast will have no habitat (home) and may eventually die.

Can you think of other reasons why the forest is important?

For food (what type of food can you get from the forest?) Shelter Water Clean air Medicines (can you think of a local medicine?) Recreation (a place to relax)

School Song

Students sing along to the Iyanola song

(Have students rehearse the words of the Iyanola school song, use large sheet of bristol board with written words of song)

Mascot Presentation

I have brought a special friend but he is shy. Could you help by calling him? My friend’s name is Iyanola, let’s call him. Iyanola, Iyanola, Iyanola…… (Ask the children to call in the costume. Team leader should be dressed in the costume and come out to the front of the audience).

Let’s all say hello to Iyanola who has come from his home on the north east coast to see you!!

(Mascot walks around greeting students while the Iyanola song is being played)

Mascot says goodbye to students.

What will you do to help save the iguanas?

(E.g. students can go tell friends and family about the iguana)