the special role of ngo in the tobacco control 在控烟工作中 ngo 的特殊作用

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The special role o The special role o f NGO in the Tobac f NGO in the Tobac co Control co Control 在在在在在在 在在在在在在 NGO NGO 在在在在在 在在在在在 ThinkTank Research Center for Health Development 在在在在在在在在在在 WU Yiqun 在在在

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The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用. WU Yiqun 吴宜群. ThinkTank Research Center for Health Development 新探健康发展研究中心. Think Tank Research Center for Health Development. TTH. Non-government Non-profit Independent - PowerPoint PPT Presentation

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Page 1: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

The special role of NGThe special role of NGO in the Tobacco ContO in the Tobacco Cont

rolrol 在控烟工作中在控烟工作中 NGONGO 的特殊作用的特殊作用

ThinkTank Research Center for Health Development 新探健康发展研究中心

WU Yiqun 吴宜群

Page 2: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Think Tank Research Think Tank Research Center for Health Center for Health

DevelopmentDevelopment

Page 3: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

TTHTTH Non-governmentNon-government Non-profitNon-profit IndependentIndependent

The first private non-profit The first private non-profit research establishment in the research establishment in the area of Public Healtharea of Public Health

Completely follows a new concept, Completely follows a new concept, a new mechanism and a new a new mechanism and a new model of operationmodel of operation

Page 4: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

.Aiming at serving health of the public

Page 5: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Tobacco controlTobacco control Tobacco contains more than 4000 chemicals whicTobacco contains more than 4000 chemicals whic

h are harmful to healthh are harmful to health Tobacco causes cancer and chronic diseasesTobacco causes cancer and chronic diseases Tobacco control efforts will contribute to realizing Tobacco control efforts will contribute to realizing

MDGsMDGs Health promotion and education for changing behHealth promotion and education for changing beh

avior (risk factor) and social normavior (risk factor) and social norm 烟草含有烟草含有 40004000 余种有害化学物,引起癌症和多种余种有害化学物,引起癌症和多种

慢性病慢性病 控烟直接促进实现千年目标,通过健康促进和健控烟直接促进实现千年目标,通过健康促进和健

康教育,改变危险行为和陋习康教育,改变危险行为和陋习 , , 树立社会规范树立社会规范

Page 6: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

WHO Framework Convention on WHO Framework Convention on Tobacco ControlTobacco Control

PreamblePreamble EmphasizeEmphasize the the special contributispecial contributi

onon of of NGONGO to tobacco control eff to tobacco control efforts nationally and internationalorts nationally and internationally and the ly and the vital importancevital importance of the of their participation in national and iir participation in national and international tobacco control effonternational tobacco control effortsrts

烟草国际控烟公约序言: 强调不隶属于烟草业的非政府组织和民间社会其

他成员对国家和国际烟草控制努力的特殊贡献,及其参与国家和国际烟草控制努力的极端重要性

Page 7: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

The practice of ThinkTank ResearThe practice of ThinkTank Research Center for Health Developmench Center for Health Development (TTH) as a NGO showing that NGt (TTH) as a NGO showing that NGO can play an important role to iO can play an important role to improve policy making and advocmprove policy making and advocating of tobacco control in China. ating of tobacco control in China.

作为作为 NGONGO ,新探中心的控烟实践显示了,新探中心的控烟实践显示了 NNGOGO 在促进控烟政策的制定和控烟倡导方面在促进控烟政策的制定和控烟倡导方面可以发挥重要作用可以发挥重要作用

Page 8: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

PracticePractice Advocating of tobacco controlAdvocating of tobacco control 控烟倡导控烟倡导 Promote strong tobacco control policiesPromote strong tobacco control policies 推动制定有效的控烟政策推动制定有效的控烟政策 To To increase tobacco control related increase tobacco control related

knowledge amongknowledge among the media and raise the media and raise awareness of tobacco control policy prioawareness of tobacco control policy priorities on the government’s agendarities on the government’s agenda

提高媒体控烟相关知识水平,了解政府烟草控制政策的提高媒体控烟相关知识水平,了解政府烟草控制政策的优先领域优先领域

Page 9: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Advocate spirit of Advocate spirit of Framework Framework

Convention on Tobacco ControlConvention on Tobacco Control

In 2004,In 2004, organized a workshop on adorganized a workshop on advocatingvocating FCTC. FCTC. Announce "Beijing Announce "Beijing Declaration" -Taking Concerted Declaration" -Taking Concerted Actions to Advocate the Actions to Advocate the Framework Convention and Framework Convention and Promote Tobacco Control.Promote Tobacco Control.

《烟草控制框架公约》在中国生效后,《烟草控制框架公约》在中国生效后, 20042004 年,年,在北京召开“ 宣传框架公约,促进烟草控制”研在北京召开“ 宣传框架公约,促进烟草控制”研讨会。发表“北京宣言”号召 联合起来,宣传框讨会。发表“北京宣言”号召 联合起来,宣传框架公约,促进烟草控制架公约,促进烟草控制 ..

Page 10: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Lobbing a representative of National comLobbing a representative of National committee, Chinese people’s Political Consulmittee, Chinese people’s Political Consultative Conference and Director General of tative Conference and Director General of State Industry and Commerce AdministratState Industry and Commerce Administration to submit a Bill ion to submit a Bill (( NO:2347NO:2347 )) "Govern"Government should make sure there is no cigaretment should make sure there is no cigarettes Ads in tes Ads in Formula One racingFormula One racing of Shanghai". of Shanghai". National Administration of Sports formallNational Administration of Sports formally responded to the Bill positively. y responded to the Bill positively.

致信国家工商总局,游说政协委员,向政府递交提案(致信国家工商总局,游说政协委员,向政府递交提案( 22347347 号)“督促上海工商局,号)“督促上海工商局, F1F1 方程式赛车不能有烟草方程式赛车不能有烟草广告”。国家体育总局给予了积极回应广告”。国家体育总局给予了积极回应

Page 11: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Famous cartoonFamous cartoon著名漫画家丁冲作品著名漫画家丁冲作品

RacetrackRacetra

ck

Page 12: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Conference of the Parties to the FCTC, Second Session(COP2) COP2) 《《公约公约》》缔约国第二次会议缔约国第二次会议 Media forum -to support passage and Media forum -to support passage and

implementation of strong smoke-free legislation in implementation of strong smoke-free legislation in the city of Beijingthe city of Beijing

举办媒体论坛举办媒体论坛 - - 支持北京无烟环境的立法通过和执行支持北京无烟环境的立法通过和执行 Convening a workshop to propose revisions for the Convening a workshop to propose revisions for the

“Several regulations concerning smoking ban in “Several regulations concerning smoking ban in public places in Beijing Municipality” to be public places in Beijing Municipality” to be published in May of 2008published in May of 2008

对《北京市公共场所禁止吸烟的若干规定》对《北京市公共场所禁止吸烟的若干规定》 (( 送审稿送审稿 ) ) 进行了研讨,进行了研讨,围绕在公共场所(包括工作场所)尽快实行围绕在公共场所(包括工作场所)尽快实行 100%100% 无烟环境的目标提无烟环境的目标提出了修改建议出了修改建议

Survey report for a year implementation in 2009Survey report for a year implementation in 2009

今年今年 55 月将对上述规定实行一周年效果进行调查月将对上述规定实行一周年效果进行调查

Page 13: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Conference of the Parties to the FCTC,

Third session (COP3)COP3) 《《公约公约》》缔约国第三次缔约国第三次会议会议

Attending the Third Session of the Conference of the PartAttending the Third Session of the Conference of the Parties to FCTC (COP3) in Durban and advocating the spirit oies to FCTC (COP3) in Durban and advocating the spirit of the meeting afterwards f the meeting afterwards

参加德班缔约国第三次会议,会后立即举办研讨会传达会议精神参加德班缔约国第三次会议,会后立即举办研讨会传达会议精神 timely briefed mass media the spirit of COP3 in terms otimely briefed mass media the spirit of COP3 in terms o

f the guidelines on the articles 11,13 and 5.3f the guidelines on the articles 11,13 and 5.3 及时举办媒体信息交流会宣传《公约》第及时举办媒体信息交流会宣传《公约》第 5.35.3 、、 1111 、、 1313条实施条实施准则准则

visiting Sohu website ( a special talk about the warning ovisiting Sohu website ( a special talk about the warning on cigarette package); received interviews with a number n cigarette package); received interviews with a number of mediaof media

多次做客搜狐网,讨论烟草包装警示标识,接待多名媒体咨询多次做客搜狐网,讨论烟草包装警示标识,接待多名媒体咨询

Page 14: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Promote strong tobacco control polPromote strong tobacco control policies (1)icies (1)

推动政策制定(推动政策制定( 11 )) To provide information to National People’s To provide information to National People’s

Congress (NPC) and Chinese People’s Congress (NPC) and Chinese People’s Political Consultative Conference delegates Political Consultative Conference delegates (CPPCC) about tobacco control and mobilize (CPPCC) about tobacco control and mobilize them them to promote strong tobacco control policies.to promote strong tobacco control policies.

和两会代表和两会代表 // 委员座谈交流,向他们提供控烟相关信息, 游说他们向委员座谈交流,向他们提供控烟相关信息, 游说他们向政府提出控烟议案或提案 政府提出控烟议案或提案

Related information was collected and sorted and Related information was collected and sorted and experts concerned were invited to participate in spexperts concerned were invited to participate in specific seminars or workshops for the purpose of precific seminars or workshops for the purpose of providing necessary data to NPC /CPPCC delegates/moviding necessary data to NPC /CPPCC delegates/members for drafting relevant proposals/suggestionembers for drafting relevant proposals/suggestions.s.

收集整理相关信息,邀请专家举行相关内容研讨,确定有意义的控烟收集整理相关信息,邀请专家举行相关内容研讨,确定有意义的控烟意见和建议 ,为两会代表意见和建议 ,为两会代表 // 委员起草建议提供必要的资料委员起草建议提供必要的资料

Page 15: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

ProposalsProposals/suggestions /suggestions Tobacco–control related proposals/suggestions Tobacco–control related proposals/suggestions

were put forth, which involved: were put forth, which involved: 相关建议:相关建议: Institutional separation of the Chinese Tobacco Institutional separation of the Chinese Tobacco

Corporation from the State Tobacco Monopoly Corporation from the State Tobacco Monopoly Administration;Administration;

实行烟草专卖局与烟草公司政企分开的建议实行烟草专卖局与烟草公司政企分开的建议 Comprehensive ban of tobacco advertisements; Comprehensive ban of tobacco advertisements; 全面禁止烟草广告全面禁止烟草广告 Smoking quit service to be covered by social meSmoking quit service to be covered by social me

dical insurance; dical insurance; 戒烟服务纳入社会医疗保险范围的建议戒烟服务纳入社会医疗保险范围的建议 Advocating smoking-free TV dramas and films;Advocating smoking-free TV dramas and films; 倡导无烟影视的建议倡导无烟影视的建议

Page 16: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Raising tobacco product taxation;Raising tobacco product taxation; 提高烟草制品税收的建议提高烟草制品税收的建议 Strengthening nationwide tobacco control effoStrengthening nationwide tobacco control effo

rts;rts; 加大控烟力度的建议加大控烟力度的建议 Inhibition of consuming tobacco products in pInhibition of consuming tobacco products in p

ublic affairs by spending public fundublic affairs by spending public fund;; 制定《禁止公款消费烟草制品的规定》制定《禁止公款消费烟草制品的规定》 Developing national tobacco control strategy;Developing national tobacco control strategy; 制定国家控制烟草规划和行动计划的建议制定国家控制烟草规划和行动计划的建议 Adopt large, clear, visible and legible warning Adopt large, clear, visible and legible warning

labels on tobacco packaging;labels on tobacco packaging; 采用大而明确、醒目清晰的烟草包装警示标识的建议采用大而明确、醒目清晰的烟草包装警示标识的建议 Early promulgation of national legislation on sEarly promulgation of national legislation on s

moking ban in public places; moking ban in public places; 尽快制定全国公共场所禁烟法的建议尽快制定全国公共场所禁烟法的建议

Page 17: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Before , during and after the closing of the pBefore , during and after the closing of the past sessions of NPC/CPCC, tobacco issues weast sessions of NPC/CPCC, tobacco issues were reported by a number of mass mediare reported by a number of mass media

两会前、会期和会后媒体对控烟建议进行报道两会前、会期和会后媒体对控烟建议进行报道 RoundRound table discussion; table discussion; information information of of

feedbacks from departments concerned feedbacks from departments concerned were reportedwere reported were exchanged were exchanged

举办座谈会,交流各部委对议案举办座谈会,交流各部委对议案 // 提案的反馈意见提案的反馈意见

Year 2007 6 items submittedYear 2007 6 items submitted Year 2008 11 items submittedYear 2008 11 items submitted Year 2009 6 items submittedYear 2009 6 items submitted

Page 18: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Promote strong tobacco control policiPromote strong tobacco control policies (2)es (2)

推动政策制定(推动政策制定( 22 ))

““Appealing for A Smoking Free Scene Appealing for A Smoking Free Scene in Movies and TV Drams”in Movies and TV Drams”

消除银屏烟草污染,倡导无烟影视消除银屏烟草污染,倡导无烟影视

Page 19: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Organized a seminar “Appealing for A SmokinOrganized a seminar “Appealing for A Smoking Free Scene in Movies and TV Drams” In 2007g Free Scene in Movies and TV Drams” In 2007

20072007 年,举办 “消除荧屏烟草污染”研讨会年,举办 “消除荧屏烟草污染”研讨会 A public letter known as “To be Free from SmA public letter known as “To be Free from Sm

oking Pollution in Scenes of Movies and TV Draoking Pollution in Scenes of Movies and TV Drams “was drafted by expert concerned and was ms “was drafted by expert concerned and was submitted to the State Administration of Radio submitted to the State Administration of Radio Film and Television (STRFT)Film and Television (STRFT)

通过剖析电视剧《新上海滩》的烟草镜头,起草了“致广电总局通过剖析电视剧《新上海滩》的烟草镜头,起草了“致广电总局建议书,”呼吁有关部门采取积极态度,制定有效措施,消除荧建议书,”呼吁有关部门采取积极态度,制定有效措施,消除荧屏烟草污染。屏烟草污染。

to develop relevant policies to reduce or ban sto develop relevant policies to reduce or ban smoking scenes in movies and TV drams. A posimoking scenes in movies and TV drams. A positive response was received from STRFT within tive response was received from STRFT within two weekstwo weeks

收到广电总局电视剧管理司和电影管理局的回复函。表示:“无收到广电总局电视剧管理司和电影管理局的回复函。表示:“无烟影视是广电总局的义务和责任。今后将要求各级审查机构对影烟影视是广电总局的义务和责任。今后将要求各级审查机构对影视作品中滥用吸烟镜头等现象加强审查。”视作品中滥用吸烟镜头等现象加强审查。”

Page 20: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

那许文强西装革履,黑那许文强西装革履,黑风衣敞着,礼帽微斜,风衣敞着,礼帽微斜,一支烟点起,轻吸慢吐,一支烟点起,轻吸慢吐,口未张烟先出,风流无口未张烟先出,风流无限,极端潇洒。斗智时限,极端潇洒。斗智时吸,打架时吸,调情时吸,打架时吸,调情时吸,忙着吸闲着吸,吸吸,忙着吸闲着吸,吸得烟雾弥漫,以至没烟得烟雾弥漫,以至没烟就没戏。就没戏。

Page 21: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

吸烟特写多吸烟特写多

Page 22: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

主角从出场镜头到收场镜头全在抽主角从出场镜头到收场镜头全在抽

Page 23: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

几乎所有的镜头,都被香烟薰着,镜几乎所有的镜头,都被香烟薰着,镜

头里的男人抽,女人抽,个个抽得洋头里的男人抽,女人抽,个个抽得洋

洋得意,有滋有味,有款有型。洋得意,有滋有味,有款有型。

四个主角中三四个主角中三

个抽烟个抽烟

Page 24: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

三任探长中两任抽烟三任探长中两任抽烟 , 80%, 80%主要配角抽烟主要配角抽烟

主要配角

Page 25: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Promote strong tobacco control policiPromote strong tobacco control policies (3)es (3)

推动政策制定(推动政策制定( 33 )) Workshop Promotion of effective health warning on Workshop Promotion of effective health warning on

cigarettes packagingcigarettes packaging 。。 Adopt large, clear, visible anAdopt large, clear, visible and legible warning labels on tobacco packagingd legible warning labels on tobacco packaging

推动实行有效的烟包健康警示标识。呼吁采取大而明确,醒目、清晰的警推动实行有效的烟包健康警示标识。呼吁采取大而明确,醒目、清晰的警示标识示标识

Calling for an immediate stop to enforce the “RegulCalling for an immediate stop to enforce the “Regulation on Cigarette Package Labeling within the Terriation on Cigarette Package Labeling within the Territories of the People’s Republic of China” issued btories of the People’s Republic of China” issued by the State Tobacco Monopoly Administration. y the State Tobacco Monopoly Administration.

与会专家致函工信部和国家质检总局,呼吁,立即停止实施烟草专卖局下与会专家致函工信部和国家质检总局,呼吁,立即停止实施烟草专卖局下发的《中华人民共和国境内卷烟包装标识的规定》发的《中华人民共和国境内卷烟包装标识的规定》

Page 26: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

forming a team of experts in medicine, forming a team of experts in medicine,

hygiene, behavioral psychology, hygiene, behavioral psychology,

education to research the formulation education to research the formulation

of all regulations for warning labels on of all regulations for warning labels on

tobacco products, with the intention of tobacco products, with the intention of

fulfilling the pledge to control tobacco.fulfilling the pledge to control tobacco. 建议组织医疗卫生、行为心理、青少年教育等各界专家,建议组织医疗卫生、行为心理、青少年教育等各界专家,按照控烟履约精神,研究制定烟草制品包装警示标识的各按照控烟履约精神,研究制定烟草制品包装警示标识的各项规定。新的规定应能传递吸烟所致健康风险的性质和严项规定。新的规定应能传递吸烟所致健康风险的性质和严重程度;应包括警语和警示图形;应体现大而明确,清晰重程度;应包括警语和警示图形;应体现大而明确,清晰和醒目的要求和醒目的要求

Page 27: The special role of NGO in the Tobacco Control 在控烟工作中 NGO 的特殊作用

Promote strong tobacco control policiPromote strong tobacco control policies (4)es (4)

推动政策制定(推动政策制定( 44 )) To delete Tobacco enterprises from the canTo delete Tobacco enterprises from the can

didate list of the China Charity Prizedidate list of the China Charity Prize 将烟草企业从中华慈善将名单中去除将烟草企业从中华慈善将名单中去除 Shortly after the closing of COP3, the MinistShortly after the closing of COP3, the Minist

ry of Civil Affairs announced a list of candidry of Civil Affairs announced a list of candidates of the China Charity Prize, and 140 domates of the China Charity Prize, and 140 domestic enterprises including 6 tobacco enterpestic enterprises including 6 tobacco enterprises were listed as ones with the greatest lorises were listed as ones with the greatest loveve

《公约》第三次缔约国会议后不久,民政部公布中华慈善奖《公约》第三次缔约国会议后不久,民政部公布中华慈善奖获奖名单,在获奖名单,在 140140 家国内企业中有六家烟草公司或最具爱心家国内企业中有六家烟草公司或最具爱心奖奖

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TTH wrote to the Office of the China ChariTTH wrote to the Office of the China Charity Prize under the Ministry of Civil Affairs ,ty Prize under the Ministry of Civil Affairs , indicating that awarding the China Charit indicating that awarding the China Charity Prize to tobacco enterprises would violaty Prize to tobacco enterprises would violate Article 5.3 and to persuade the Ministry e Article 5.3 and to persuade the Ministry of Civil Affairs to delete 6 tobacco enterpriof Civil Affairs to delete 6 tobacco enterprises from the candidate list of the China Chses from the candidate list of the China Charity Prize;arity Prize;

新探中心向民政部提出,给烟草企业颁发慈善奖新探中心向民政部提出,给烟草企业颁发慈善奖是违背《烟草框架公约》第是违背《烟草框架公约》第 5.35.3条实施准则,说条实施准则,说服他们将烟草企业从获奖名单中除去。服他们将烟草企业从获奖名单中除去。

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Media training (hot topics)Media training (hot topics)控烟热点问题控烟热点问题 -- 媒体培训媒体培训

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Hot topic(1Hot topic(1) - ) - to change the social to change the social custom of offering cigarettes as gifts custom of offering cigarettes as gifts

““摒弃敬烟习俗”摒弃敬烟习俗” An one-week long web-survey was conducted in cAn one-week long web-survey was conducted in c

ooperation with Sohu Health Website with an aim ooperation with Sohu Health Website with an aim of understanding the attitude of the public towarof understanding the attitude of the public towards practice of offering cigarettes as gifts. ds practice of offering cigarettes as gifts.

在搜狐健康网上开展为期一周的网络调查,了解公众对选在搜狐健康网上开展为期一周的网络调查,了解公众对选择卷烟作为礼品的态度择卷烟作为礼品的态度

Specific questionnaires were designed by experts Specific questionnaires were designed by experts to collect related information and investigate curto collect related information and investigate current state of the culture of offering cigarettes as grent state of the culture of offering cigarettes as gifts.ifts.

专家设计调查问卷 ,收集相关信息,了解有关敬烟文化的专家设计调查问卷 ,收集相关信息,了解有关敬烟文化的现状 现状

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A round table discussion with media under the theA round table discussion with media under the theme “Giving up Practice of Offering Cigarettes” wme “Giving up Practice of Offering Cigarettes” was opened on February 2 of 2008 . Findings of the as opened on February 2 of 2008 . Findings of the web-survey were disclosedweb-survey were disclosed

20082008 年年 22 月月 22日召开“摒弃敬烟习俗”的媒体座谈会 ,日召开“摒弃敬烟习俗”的媒体座谈会 ,公布了网络调查的结果公布了网络调查的结果

At the discussion a special report entitled “ChangAt the discussion a special report entitled “Changing prevailing practice and habits in celebrating feing prevailing practice and habits in celebrating festivals – Giving up undesirable customs of offering stivals – Giving up undesirable customs of offering cigarettes” was presented. Advocated a new practcigarettes” was presented. Advocated a new practice of not using cigarettes as giftsice of not using cigarettes as gifts

会上专家作了提倡移风易俗文明过节 — 摒弃敬烟陋习的报会上专家作了提倡移风易俗文明过节 — 摒弃敬烟陋习的报告,剖析“敬烟文化”是一种应该摒弃的习俗,吁呼树立告,剖析“敬烟文化”是一种应该摒弃的习俗,吁呼树立不赠烟不敬烟的新风尚。不赠烟不敬烟的新风尚。

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Media were communicated to initiate series reMedia were communicated to initiate series reports concerning exchanging gifts during the Sports concerning exchanging gifts during the Spring Festival and in people’s daily life. More pring Festival and in people’s daily life. More than 10 newspapers and periodicals made repothan 10 newspapers and periodicals made reports on the above round table discussion. rts on the above round table discussion.

联络媒体,对春节送礼及日常生活中有关香烟的话题开联络媒体,对春节送礼及日常生活中有关香烟的话题开展系列报道。十多家报刊对会议作了报道。展系列报道。十多家报刊对会议作了报道。

An article known as “Experts’ appeal for giviAn article known as “Experts’ appeal for giving up the custom of offering cigarettes” publing up the custom of offering cigarettes” published by Xinjing News was transmitted by a nushed by Xinjing News was transmitted by a number of websites, and was presented on the momber of websites, and was presented on the mobile phones by China Mobile Communicationbile phones by China Mobile Communication

新京报的文章“专家呼吁摒弃赠烟敬烟习俗”被许多家新京报的文章“专家呼吁摒弃赠烟敬烟习俗”被许多家网络转载,在春节期间被中国移动通讯手机报转载。网络转载,在春节期间被中国移动通讯手机报转载。

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Hot topic(2)- Hot topic(2)- elaborate low tar cigarettes elaborate low tar cigarettes do not reduce harms to health “do not reduce harms to health “ 低焦油不低焦油不等于低危害”等于低危害” Two expert meetings were convened to colleTwo expert meetings were convened to colle

ct information and analyze the historical anct information and analyze the historical and current status of low tar cigarettes d current status of low tar cigarettes

收集资料信息,组织收集资料信息,组织 22 次专家会议,分析低焦油卷烟的历史次专家会议,分析低焦油卷烟的历史和现状,针对“低焦油含量卷烟低危害”宣传对大众的影响。和现状,针对“低焦油含量卷烟低危害”宣传对大众的影响。

A web-survey was conducted in cooperation A web-survey was conducted in cooperation with Sohu Health Website to learn about peowith Sohu Health Website to learn about people’s understanding of low tar cigarettes anple’s understanding of low tar cigarettes and analyze misconceptions among the public. d analyze misconceptions among the public.

与搜狐网健康频道合作进行了网上调查,了解大众对低焦油与搜狐网健康频道合作进行了网上调查,了解大众对低焦油卷烟的认识,分析存在的认识误区。卷烟的认识,分析存在的认识误区。

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A media forum “Low tar does not meaA media forum “Low tar does not mean low harm" then low harm" the findings of the web- findings of the web-survey wsurvey were disclosed and the risk of lere disclosed and the risk of low tar cigarettes was elaborated by exow tar cigarettes was elaborated by experts to eliminate misconceptions existperts to eliminate misconceptions existing among the public. ing among the public.

召开了“低焦油不等于低危害”媒体论坛,会上公布召开了“低焦油不等于低危害”媒体论坛,会上公布了网络调查的结果。请专家科学解读低焦油卷烟的危了网络调查的结果。请专家科学解读低焦油卷烟的危害,有针对性地纠正人群中实际存在的错误认识。害,有针对性地纠正人群中实际存在的错误认识。

Approximately 20 journals and newspaApproximately 20 journals and newspapers made reports on the media forum.pers made reports on the media forum.

二十余家报刊对会议作了报道二十余家报刊对会议作了报道

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Hot topic(3)-Who paid for the high priHot topic(3)-Who paid for the high price Cigarettes? ce Cigarettes? 谁为高价烟买单?谁为高价烟买单?Workshop was held before 2009 Chinese New YeWorkshop was held before 2009 Chinese New Ye

arar研讨会研讨会 Lectures: Lectures: Cigarettes price in China Cigarettes price in China 中国的卷烟价格中国的卷烟价格 Who paid for buying expensive cigarettes Who paid for buying expensive cigarettes 谁买谁买单?单?

The importance of health warning on the cigarThe importance of health warning on the cigarettes packaging ettes packaging 警示标识的重要性(禁止公务用警示标识的重要性(禁止公务用烟)烟)

Policy on Inhibition of consuming tobacco proPolicy on Inhibition of consuming tobacco products in public affairs by spending public fundducts in public affairs by spending public fund

出台禁止公款消费烟草制品的规定 出台禁止公款消费烟草制品的规定

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Website (the voice of tobacco control )Website (the voice of tobacco control ) 控烟之声网站控烟之声网站 A blog “ A veteran smokers talking aboA blog “ A veteran smokers talking abo

ut smoking” was opened on June 9, 200ut smoking” was opened on June 9, 20088 老抽说烟博客老抽说烟博客

To monitor the Chinese tobacco industrTo monitor the Chinese tobacco industry including its sponsorships and promoy including its sponsorships and promotional events, and publicize activities thtional events, and publicize activities that runat run

Newsletter “On the track of Tobacco” Newsletter “On the track of Tobacco” 烟草追踪简报烟草追踪简报

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Media training (hot topics)Media training (hot topics)控烟热点问题控烟热点问题 -- 媒体培训媒体培训

It is helpful to provide necessary training It is helpful to provide necessary training for mass media so that they may be activelfor mass media so that they may be actively involved in reporting tobacco control acty involved in reporting tobacco control activities and through them the tobacco contivities and through them the tobacco control voice may be amplified to influence the rol voice may be amplified to influence the government and to educate the public .government and to educate the public .

给媒体提供必要的培训,使他们能积极报道 给媒体提供必要的培训,使他们能积极报道 控烟的活动,通过他们放大控烟的声音来影控烟的活动,通过他们放大控烟的声音来影 响和推动政府决策和教育公众。响和推动政府决策和教育公众。

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RolesRoles NGO could play a role of supplementaNGO could play a role of supplementa

ry for governmental activities as partnry for governmental activities as partnershipership

Bridge of decision makers and public, Bridge of decision makers and public, linkage between public opinions and plinkage between public opinions and policy developmentolicy development

非政府组织作为政府的合作伙伴,在政府的非政府组织作为政府的合作伙伴,在政府的有关活动中发挥补充作用有关活动中发挥补充作用

公众和决策者之间的桥梁公众和决策者之间的桥梁 公众意见和政策制定之间的纽带公众意见和政策制定之间的纽带

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Thank you!