the social media collision
DESCRIPTION
This brief presentation looks at the differences between traditional and new/social media and how these disparities can result in online "collisions" of culture, meaning and understanding.TRANSCRIPT
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the social mediacollision
Universidade Catolica Portuguesa Formação Avançada em Media SociaisApril 26, 2012
Joel Postman
Copyright 2011-2013, Joel Postman & Socialized
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Social media is troubled by the constant collision of traditional and new communications.
Copyright 2011-2013, Joel Postman & Socialized
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Time, place and occasion
don’t exist on
the electronic commons
Copyright 2011-2013, Joel Postman & Socialized
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conversation or publication?
• Between you and a friend• No permanent record• Personal signals add nuance• Negotiated conversation clears up
misunderstanding• Not governed by law (in most cases)
• Visible to millions• Possibly indelible• No nuance• Lack of context and clarification leads to
confusion• May have legal implications
Copyright 2011-2013, Joel Postman & Socialized
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I’m a little bit social.
You’re a little bit media.
Copyright 2011-2013, Joel Postman & Socialized
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• 35% of employers have found content on social networking sites that caused them not to hire the candidate.
• Reasons cited for not hiring include provocative photos (53%), alcohol or drug related content (44%), and badmouthing a previous employer (35%).
• 14% rejected candidates who used emoticons :-(
• 29% use Facebook, 26% LinkedIn and 21% MySpace.
Harris Interactive/CareerBuilder poll, Aug. 19, 2009 http://is.gd/3lKOm
authenticity and transparency could cost you
Copyright 2011-2013, Joel Postman & Socialized
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• Similar to NASDAQ, regulates certain financial service providers, brokers, financial planners, fund managers
• January “compliance notice” NTM 10-06 regulates “dynamic communications” like Twitter and Facebook and “static communications” like blogs and advertising
• Calls for content to be pre-reviewed and archived, harder with dynamic communications
“the current state of technology makes it hard to keep personal uses of networks like LinkedIn and Twitter separate from business uses.” Joseph Price
Finra senior vice president Copyright 2011-2013, Joel Postman & Socialized
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Publication is self-invasion of privacy.
Marshall McLuhan
Copyright 2011-2013, Joel Postman & Socialized
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“To (students), Facebook and the like occupy some weird twilight zone between public and private information, rather like a diary left on the kitchen table.”
Randy Cohen, Ethicist, New York Times Copyright 2011-2013, Joel Postman & Socialized
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Rudy Giuliani Disliked ThisCopyright 2011-2013, Joel Postman & Socialized