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the social layer

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Eugene Lee Enterprise 2.0 Boston 2010

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Socialtext CEO Eugene Lee's keynote at Enterprise 2.0 Boston 2010

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Page 1: The Social Layer

Eugene LeeEnterprise 2.0 Boston 2010

Page 2: The Social Layer

Have we been tilting at the wrong windmill?

Page 3: The Social Layer

The real problem

Page 4: The Social Layer

Generic cliché metaphor 2.0

Page 5: The Social Layer

Integrating,

Page 6: The Social Layer

Not ignoring,

Page 7: The Social Layer

From lightweight,

Page 8: The Social Layer

…to substantial business value

Page 9: The Social Layer

Gene splicing gone bad?

Page 10: The Social Layer

Application Genome

Page 11: The Social Layer

Social Software Genome

Page 12: The Social Layer

“Isn’t social just a feature?”

Page 13: The Social Layer

Lather, rinse, repeat

Page 14: The Social Layer

Application Silos -> Social Silos

Page 15: The Social Layer
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Connector: connects an application silo to the social layer

Annotator: applies social and business logic to connector data, annotates and promotes messages

AppBots: enable human interaction with enterprise data and processes

Application Streams: enable interaction with applications in the context of an activity stream

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Cisco Pulse Integration

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@eugenelee @socialtext

Thank you!


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